Super Keen
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Super Keen firmographics
Firmographics- Name
- Super Keen
- Legal name
- Super Keen
- Website
- https://superkeen.studio
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Super Keen industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Advertising Agencies (541810)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Super Keen is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Super Keen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brand Programs: Core branding projects including visual identity, brand positioning, and brand architecture work
- Design and Strategy Projects: Other design or strategy engagements including copywriting, art direction, web design, and motion design
- Freelance Projects: Individual contributor work on specific project components
- Studio Collaborations: Collaborative projects with other studios (SK x studio collaborations)
- Teaching, Mentoring, and Speaking: Educational engagements including workshops at New Inc, mentoring, and speaking engagements
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Super Keen product offering
Product offeringCore offering
Super Keen is an independent creative studio that provides brand strategy and design services to build and transform brands. Core offerings include brand positioning, verbal identity, visual identity, brand architecture, copywriting, art direction, website design, motion design, and packaging. The studio operates on a project-based engagement model for founder-led startups, established brands, nonprofits, and hospitality businesses.
Product overview
Super Keen is an independent creative studio offering strategy and design services to build and transform brands. The studio's service offerings include brand positioning, visual identity design, art direction, copywriting, website design and development, print and packaging, motion design, and brand guidelines. They operate as a single unified studio rather than a platform-with-modules architecture. Notable portfolio offerings include Culturae (a vetted creative expert network platform) and SK.S annual studio reports documenting their business learnings.
Differentiator
Problem solved
Functional benefit
Brands
- Culturae: A vetted network connecting creative experts with creative projects, built around the purpose of diversifying expertise.
Products and services
- Brand Strategy and Identity Services Integrated brand strategy, positioning, verbal identity, visual identity, and brand architecture services for founder-led startups, established brands, nonprofits, and hospitality businesses. Delivered on a project basis with custom quotes.
- Design and Creative Production Services Design execution services including copywriting, art direction, website design, motion design, packaging design, card design, 3D direction, and print publication design. Delivered as part of broader brand engagements or standalone projects.
- Teaching, Mentoring, and Speaking Engagements
Quantifiable outcome
- Over $300,000 raised for KCTL at 15th anniversary party following rebrand
- +2 more outcomes
Companies that use Super Keen
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Super Keen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Super Keen partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- FormworkcoreWebsite development partner for multiple projects including OMGLORD and Jacky Winter. Technical collaborator for building high-performance image loading systems and custom web features.
- Knitted Citycore3D design and motion design partner. Collaborated on OMGLORD (3D), Zed (3D direction and card/packaging 3D elements), and other projects requiring specialized 3D work.
- Playlist StudiocoreCreative partner for Nike Father's Day campaign sprint. Joint execution of design and creative direction across email, mobile push, and in-app content.
- Flower ShopcoreAd agency partner for Propel's first national TV campaign. Collaborated on creative campaign development, casting, and launch.
- Early WorksminorOne of 8 studios collaborated with in 2025 for various projects.
- Jacky WintercoreClient and collaborator - comprehensive brand strategy and website redesign project. Deep partnership on brand positioning and architecture.
- Science x StoryminorOne of 8 studios collaborated with in 2025 for various projects.
- Times New StudiominorOne of 8 studios collaborated with in 2025 for various projects.
- CofertilitycoreMajor client for brand architecture, nomenclature, and visual identity evolution. Deep collaboration on brand strategy and execution.
- PropelcoreMajor client for brand positioning, verbal identity, and national TV campaign. Embedded part of client team for Propel's growth phase.
- ZedcoreSoutheast Asian fintech client for brand from scratch including positioning, visual identity, card design, packaging, and 3D direction for Philippines neobank launch.
- DatagraphicminorLong Island-based printer commissioned for Dollar Donation Club's premium printed publication with fabric hardcover and gold foiling.
- Van Zee Sign Co.minorSign painting contractor for The Mandarin café's gold foil gilded logo, manually painted onto windows.
- Almost StudiominorArchitecture firm for The Mandarin café - brand developed in parallel with architecture to ensure physical space and identity worked as one.
- New IncminorArts and technology incubator from New Museum. Super Keen leads working groups (How to Launch Something seminar) and mentors at the incubator.
- Alex BarnetminorIndependent creative collaborator for motion design work (Zed project).
- Cat WallminorIndependent creative collaborator for copywriting on Jacky Winter project.
- Dave FosterminorIndependent creative collaborator for logo refinement on KCTL project.
- Moriah ZimanminorIndependent creative collaborator for photography on KCTL and other projects.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Super Keen competitors and assessment
Company assessmentDirect peers
- Athletics: Athletics is a New York-based branding and design studio working with founders and enterprise clients on identity systems, strategy, and digital. Highly comparable in approach, scale, and clientele to Super Keen.
- Studio Brasch: Studio Brasch is a NYC-based brand design studio focused on strategy, identity, and web design for founder-led companies. Similar size, offering, and clientele to Super Keen.
- Order Design: Order is a Brooklyn-based brand design studio offering brand strategy, identity, and design systems to startups and established brands. Comparable in services, geography, and target market to Super Keen.
- Mast: Mast is a Brooklyn/NYC-based brand strategy and design studio serving founder-led and enterprise clients. Directly comparable to Super Keen in size, service offering (brand identity, positioning, web), and target market.
- Mucca: Mucca is a New York-based brand strategy and design studio offering identity, naming, and packaging services. Comparable boutique positioning and brand services to Super Keen.
- Frank: Frank is a Brooklyn-based brand and design studio focused on strategy, identity, and design systems for startups and growth-stage brands. Comparable in services and target market to Super Keen.
- Civilization: Civilization is a brand and experience design studio that builds identity systems and digital products for ambitious companies. Comparable boutique studio offering and client profile to Super Keen.
- Manual: Manual is a creative studio offering brand strategy, identity, and digital design to early-stage and growth-stage companies. Comparable boutique services and founder-led client base to Super Keen.
- Character: Character is a San Francisco-based brand design studio that builds brand systems, identities, and digital experiences for startups and established brands. Directly comparable in offering and target market to Super Keen.
Broad incumbents
- Wolff Olins: Wolff Olins is a global brand consulting and design agency offering brand strategy, identity, and experience design. A broader incumbent that competes for the same enterprise brand work Super Keen targets (e.g., Propel, Nike-level engagements), but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Super Keen social profiles
Digital presenceSuper Keen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Keen leadership team
Management profileNumber of profiles
Profiles2 records
Super Keen subsidiaries and ownership
Company hierarchySubsidiaries1 record
Super Keen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Keen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Keen
What does Super Keen do?
Super Keen is an independent creative studio that provides brand strategy and design services to build and transform brands. Core offerings include brand positioning, verbal identity, visual identity, brand architecture, copywriting, art direction, website design, motion design, and packaging. The studio operates on a project-based engagement model for founder-led startups, established brands, nonprofits, and hospitality businesses.
Is Super Keen a public or private company?
Super Keen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Super Keen founded?
Super Keen was founded in 2021. It employs 1 to 10 people.
Where is Super Keen based?
Super Keen is headquartered in New York, United States, in the North America region.
How does Super Keen make money?
Five revenue lines are on record. Brand Programs are the primary driver. The others are design and Strategy Projects, freelance Projects, studio Collaborations and teaching, Mentoring, and Speaking.
Who are Super Keen's main competitors?
Direct peers on record are Athletics, Studio Brasch, Order Design, Mast, Mucca, Frank, Civilization, Manual and Character. Wolff Olins is listed as a broad incumbent.
Does Super Keen have an API?
No public API is recorded for Super Keen.
What industry is Super Keen in?
Super Keen's product category is Brand Design Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430.