What Rejsechefen does

Rejsechefen is a Danish B2B travel agency headquartered in Holstebro, Denmark, founded in 1991 (originally as ComTravel Holstebro) by Peter Kjærgaard. The company organizes business travel, group travel, and specialized sports travel for professional clubs, national sports federations, and corporate clients across Denmark. Its customer base includes long-tenured enterprise accounts such as FC Midtjylland (since 2010), TTH Holstebro (20+ years), Aalborg Håndbold, Team Esbjerg, SvømDanmark, Blue Water Shipping, Actona Group, Gråkjær Holding, and Scan-Thor, as well as 9 national sports federations spanning handball, football, swimming, gymnastics, karate, canoeing, boxing, rowing, and deaf sports.

The company operates on standard travel-industry infrastructure: Amadeus as its Global Distribution System for inventory, the Cytric self-service booking platform for corporate customers, and Microsoft Dynamics 365 as its customer workspace supporting CO2 reporting and duty-of-care analytics validated by ICAO and Greenview. Service delivery is provided through dedicated account managers, personal travel consultants per customer segment, and a 24/7 Danish-speaking emergency hotline. The company is a Travelife Partner (sustainability certification renewed through April 2027) and a member of Rejsegarantifonden (Travel Guarantee Fund, #1525), and joined the Arrive Agencies international network in 2024 for cross-border supplier leverage.

Rejsechefen generates revenue primarily through travel agency commissions on flights, hotels, car rentals, transfers, and ferries booked for clients, supplemented by professional services fees for sports and group travel logistics, subscription revenue for CO2 reporting (1,500 DKK/year), and affiliate commissions on travel insurance sold via Gouda Rejseforsikring. As of 2026 the company had 23 employees (including 3 flex workers), all based at the Holstebro headquarters following the 2021 unification of the Holstebro and Herning offices under the Rejsechefen brand and the closure of its leisure travel division. Klaus Boe Østergaard was hired as Bureau Chief in January 2026 to lead a generational succession from founder Peter Kjærgaard.

Name

Rejsechefen

Legal name

Rejsechefen K/S

Website

https://rejsechefen.dk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Rejsechefen is a Danish B2B travel agency founded in 1991 in Holstebro, providing business travel, group travel, and specialized sports travel logistics to enterprise clients, professional sports clubs, and national sports federations across Denmark.

Ownership category

akta.pro rank

Product category

Corporate Travel Management Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Management Services (8741)

akta.pro primary industry

Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA)

akta.pro secondary industries

Managed Corporate Travel Programs (End-to-End TMC Services) (THAKAMAA), Travel Fulfillment & After-Hours/Agent Assist Services (White-Label TMC Operations) (THACAAAJ)

Keywords

• Business travel management
• Sports travel services
• Corporate travel agency
• Group travel packages
• Travel consulting services

Headquarters

HQ city

Holstebro

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Travel Agency Services (Commissions): Commission-based revenue from airlines, hotels, car rental companies, and other travel service providers. The company acts as an intermediary, earning commissions on bookings made for clients.
2. Corporate Travel Management: Full-service travel management for businesses, including booking of flights, hotels, car rentals, transfers, and comprehensive travel planning with personalized consulting.
3. Sports Travel Services: Specialized travel arrangements for professional sports clubs, athletes, and federations including charter flights, accommodation, transportation, and logistics for competitions and training camps.
4. Group Travel Services: Customized group travel packages including personnel trips, network trips, company trips, and other group arrangements.
5. CO2 Reporting Subscription: Annual subscription service for CO2 reports on flights and hotel accommodations. Includes statistics, duty of care overview, and validated environmental data. Subscription costs 1,500 DKK per year with bi-annual or annual reporting options.
6. Insurance Products: Commission revenue from sale of travel and cancellation insurance through Gouda Rejseforsikring partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Rejsechefen is a Danish travel agency that provides full-service travel management for corporate clients, professional sports clubs and federations, and group travelers. Core offerings include flight, hotel, car rental, and transfer bookings; chartered sports travel; customized group travel packages; an online self-service booking platform (Cytric); CO2/sustainability reporting; travel insurance; and visa assistance, supported by dedicated personal travel consultants and 24/7 Danish-speaking emergency support.

Product overview

Rejsechefen is a Danish travel agency offering a unified portfolio of travel services organized around three core product lines: Erhvervsrejser (Business Travel), Sportsrejser (Sports Travel), and Grupperejser (Group Travel). The company operates as a single integrated brand following its 2021 rebrand from Holstebro RejseCenter and Herning RejseCenter. Supporting modules include an online booking platform (Cytric), travel insurance via Gouda, CO2 reporting through Microsoft Dynamics 365, visa services, and private transfer booking. The Sports Travel division encompasses specialized offerings like swimming training camps across European and international destinations, marathon travel packages, and gymnastics event travel. The Group Travel division includes AdventureDK as a sub-brand targeting young adults aged 18-39. All services are backed by 24/7 emergency support and a dedicated personal travel consultant model.

Differentiator

Problem solved

Functional benefit

Brands

• AdventureDK: Group travel brand for young people aged 18-39 years. Rejsechefen handles flight ticket reservations for AdventureDK customers.

Products and services

• Erhvervsrejser (Business Travel) Full-service business travel management for corporate clients including flight, hotel, car rental, and transfer bookings, with dedicated account managers, corporate rate access, and 24/7 emergency support.
• Sportsrejser (Sports Travel) Specialized travel arrangements for professional sports clubs, national federations, athletes, and coaches, including charter flights, team logistics, training camps, and competition travel.
• Grupperejser (Group Travel) Customized group travel packages for companies, networks, and associations, including a personal travel consultant, digital travel plan, 24/7 support, and coordination of transport, accommodation, meals, and activities.
• AdventureDK (Youth Group Travel) Group travel packages for young adults aged 18-39 offered in partnership with AdventureDK, with Rejsechefen handling flight ticket reservations.
• CO2 Reporting Subscription Annual subscription service providing CO2 emission statistics and duty-of-care overviews for purchased flights and hotel accommodations, with data validated by ICAO and Greenview.
• Gouda Travel Insurance Business travel insurance and cancellation insurance products offered in partnership with Gouda Rejseforsikring, covering medical emergencies, trip cancellations, and 24/7 assistance.
• Visa Services
• Private Transfer Booking
• Flight Delay Compensation Service
• Swimming Training Camps
• Avismaraton Skagen 2026 Package
• EUROGYM and European Gym for Life Challenge 2026

Quantifiable outcome

• 35+ years of industry experience
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• SkillsDenmarkcoreStrategic or Co-development Partner · 1 January 2025Rejsechefen was selected as the official travel partner for Skillslandsholdet (Skills Team Denmark) for WorldSkills Shanghai 2026. Approximately 50+ persons including athletes, coaches, experts, family, friends, and company representatives will travel to Shanghai in September 2026. Selection based on Rejsechefen's solid professional experience in sending larger groups worldwide with challenges and unforeseen situations.
• Arrive AgenciescoreStrategic or Co-development Partner · 1 January 2024As a member of Arrive Agencies, Rejsechefen is part of a strong international community providing better, more flexible, and global solutions for customers without compromising local presence and personal service. Benefits include access to global network of quality travel agencies, ability to deliver customized solutions across countries with local expertise, strengthened credibility through recognized international collaboration, better negotiation positions and access to favorable purchasing agreements, efficient handling of complex travel and event tasks worldwide, close knowledge sharing for trend updates and best practices, development of new products and solutions with like-minded specialists, and additional customer confidence through solid international setup.
• Gouda RejseforsikringsupportingGTM or Marketing PartnerPartnership with Gouda Rejseforsikring for travel and cancellation insurance for business travelers. Gouda has helped businesses and employees with reliable and flexible business travel solutions for over 25 years. Rejsechefen receives commission on insurance sales.
• AdventureDKsupportingStrategic or Co-development PartnerPartnership with AdventureDK for selling flight tickets to their customers. AdventureDK offers group travel for young adults aged 18-39, and Rejsechefen provides flight booking coordination for these trips.
• Flyforsinkelse.dksupportingGTM or Marketing PartnerPartnership with Flyforsinkelse.dk (effective July 1, 2025) for flight delay and cancellation compensation services. Passengers are contacted directly by Flyforsinkelse.dk during travel if delays occur. Service offered on 'no cure - no pay' terms with maximum 30% fee.
• SvømDanmarkcoreStrategic or Co-development PartnerLong-standing partnership with SvømDanmark (Danish Swimming Federation) for travel arrangements to training camps, competitions, and championships worldwide. Flemming Poulsen, a swimming expert with 30+ years of international coaching experience including 7 Olympic Games, serves as swimming consultant for the program.
• FC MidtjyllandcoreStrategic or Co-development PartnerOfficial travel partner of FC Midtjylland since 2010. Responsible for all travel arrangements to foreign destinations for 14 years, including European tournament travel, training camps for youth teams, and sponsor trips. Also handles individual travel for foreign players.
• Flemming Poulsen (Swimming Consultant)supportingStrategic or Co-development PartnerSwimming expert consultant for Rejsechefen's swimming training camp program. Has coached at international top level since 1984, including as national coach for Denmark, Switzerland, and Liechtenstein. Has participated as coach at numerous international championships including 7 Olympic Games.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Atlantis Rejser: Denmark-based travel agency with corporate and leisure travel focus, comparable size and target market to Rejsechefen. Regional peer competing for the same Danish mid-market corporate accounts.

Broad incumbents

• Direct Travel: US-headquartered mid-market-focused TMC growing in Europe with corporate travel management, meetings, and sports/events divisions. Comparable in targeting mid-size clients outside the global Top 3 TMCs.
• Corporate Travel Management (CTM): Mid-sized publicly listed Australian TMC growing aggressively in Europe and North America. Comparable mid-market corporate travel focus with technology-enabled service delivery.

Direct peers

• BCD Travel: Global corporate travel management company with strong presence across Europe. Competes for Danish enterprise accounts and offers multi-country program management and reporting capabilities similar to Rejsechefen's value proposition.
• ATPI Griffinstone: Global travel management company with a dedicated sports travel division (Griffinstone) serving football clubs, federations, and major sporting events. Direct competitor in the sports travel niche that is Rejsechefen's most differentiated franchise.
• Egencia (Expedia Group): Technology-led corporate travel platform from Expedia Group serving mid-market and enterprise clients globally. Represents the online/digital TMC model that pressures traditional full-service agencies like Rejsechefen.
• FCM Travel (Flight Centre Travel Group): Global TMC operating in 90+ countries with corporate travel program management, traveler risk/duty-of-care, and sustainability reporting. Direct competitor for multi-national Danish clients needing cross-border coverage.
• CWT (Carlson Wagonlit Travel): One of the world's largest corporate travel management companies serving enterprise clients globally, including in Scandinavia. Direct competitor to Rejsechefen for Danish corporate accounts seeking a full-service TMC with international reach.
• American Express Global Business Travel: World's largest TMC (post-Egencia integration) operating globally with corporate travel programs, technology platform, and ESG reporting capabilities. Direct competitor at the top of the Danish mid-market where Rejsechefen also competes.

Others

• Travelport / Spotnana: Travel technology infrastructure providers powering GDS/booking platforms used by TMCs including Rejsechefen (Amadeus is primary, Travelport is alternative). Adjacent/ecosystem participant rather than direct competitor but shapes the technology foundation Rejsechefen builds on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rejsechefen
• Instagraminstagram.com/rejsechefen
• LinkedInlinkedin.com/company/rejsechefen
• YouTubeyoutube.com/rejsechefen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejsechefen