What TAPSI does

TAPSI operates an urban mobility and delivery super-app in Iran under the legal entity Pishgaman Technology and Danesh Aramis Company (Public Joint Stock). The platform combines passenger ride-hailing across multiple tiers — Tapsi Classic, Tapsi Plus (premium newer-model vehicles), BaHamSabr (35%-discount carpool), Intercity, and Tapsi Tel/1630 (phone-based booking without internet) — with the Tapsi Box delivery sub-brand spanning motorcycle (MotoPeyk), car (AutoPeyk), and van fulfillment. Additional modules include a Corporate Panel (co.tapsi.ir), the Spaceship tiered loyalty program, and a school transportation service, with the consumer app also offering food ordering, supermarket, pharmacy, and shopping verticals. The platform operates across 17+ Iranian cities with headquarters in Tehran.

The technical architecture is mobile-first with real-time driver-passenger matching, a dynamic pricing engine factoring traffic, distance, vehicle depreciation, and driver availability, and predictive destination/origin suggestion based on historical travel patterns. Distribution is multi-channel: native Android/iOS apps distributed via domestic Iranian stores (Cafe Bazaar, Myket, SibApp, SibBazar, iApps, SibChe, SibIrani, Anardoni), direct APK, web PWA (app.tapsi.cab), 24/7 phone hotline (1630), and a corporate portal. The company became the first Iranian startup listed on the Iran Stock Exchange in Spring 2022 (1401 SH) under ticker TAPSI.

Revenue is generated through four streams: a 15-20% commission ('حق استفاده و بهره‌برداری') on each ride fare, transaction fees on Tapsi Box deliveries, corporate panel/voucher contracts, and a digital-wallet investment yield in which idle user balances are deployed into fixed-income funds with Tapsi retaining a 12% spread. Driver-side economics include up to five daily instant settlements via integration with the Iranian Shaba bank network (Parsian, Sepah, Melli, Mellat, Saderat, and others), and stated driver earnings up to 65 million tomans/month for passenger cars and 55 million tomans/month for motorcycles.

Name

TAPSI

Legal name

Pishgaman Technology and Danesh Aramis Company (Public Joint Stock)

Website

https://tapsi.ir

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TAPSI is an Iranian ride-hailing and delivery super-app operating across 17+ cities, serving individual passengers, corporate clients, and e-commerce businesses with multiple service tiers, dynamic pricing, and a multi-vertical mobility-commerce platform.

Ownership category

akta.pro rank

Product category

Ride-Hailing & Urban Mobility

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700)

akta.pro primary industry

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)

akta.pro secondary industries

Shared Ride-Hailing / Pooling (In-App Shared Trips) (THADADAB), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)

Keywords

• Ride-hailing services
• Urban mobility platform
• Package delivery services
• Super-app platform
• Corporate transportation

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Ride Commission: Tapsi charges drivers (سفیران) 15-20% commission on each fare as 'platform fee' (حق استفاده و بهره‌برداری from نرم‌افزار تپسی). The remainder after municipal taxes is paid to the driver. Dynamic pricing factors in traffic, distance, and demand.
2. Delivery/Package Service Fees: Revenue from Tapsi Box delivery services (موتوپیک for small packages, اتوپیک for large packages) using motorcycles and cars. Users pay for package delivery through the same app.
3. Corporate Accounts and Vouchers: Business customers (کسب‌وکارها) purchase organizational codes/vouchers (کد تخفیف سازمانی) and use corporate panels for unlimited trip requests and delivery.
4. Digital Wallet Investment Yield: Tapsi invests idle wallet balances in fixed-income funds (صندوق‌های سرمایه‌گذاری درآمد ثابت) and retains 12% spread as commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

TAPSI operates a super-app platform that connects independent drivers (سفیران) with passengers for on-demand urban transportation and connects senders with couriers for same-day package delivery within Iranian cities. The platform offers multiple ride-hailing tiers (Tapsi Classic, Tapsi Plus, BaHamSabr rideshare, Intercity, and phone-based Tel/1630), a Tapsi Box delivery service for packages via motorcycle (MotoPick) or car (AutoPick), a fixed-driver school transport service, and a Corporate Panel for business accounts with bulk vouchers. All services are accessed through Android/iOS apps, a web PWA, or the 1630 phone hotline.

Product overview

TAPSI is a super-app for urban mobility and delivery in Iran, operated by پیشگامان فن‌آوری و دانش آرامیس (Pishgaman Fanavari va Danesh Aramis), a publicly listed joint-stock company. The offering is a platform-plus-modules architecture anchored by the TAPSI Passenger App and Driver App. Core ride-hailing products include Tapsi Classic, Tapsi Plus (premium), باهمسفر (rideshare), بین شهری (intercity), and تلفنی ۱۶۳۰ (phone-based). Delivery is handled under the Tapsi Box sub-brand via MutoPick (motorcycle), AutoPick (car), and van options. An additional layer of business-facing tools includes the Corporate Panel for enterprise accounts, and the Spaceship loyalty program. All services are accessed through the passenger app, driver app, web app, or phone (1630).

Differentiator

Problem solved

Functional benefit

Brands

• TAPSI Box: Motorcycle and vehicle delivery service for packages
• Spaceship
• TAPSI Plus
• TAPSI Line
• TAPSI Intercity
• TAPSI Tel

Products and services

• Tapsi Classic (تپسی کلاسیک) The standard TAPSI ride-hailing service enabling passengers to request a car and travel to one or multiple destinations. Base-tier offering positioned as fast, easy, and affordable urban mobility.
• Tapsi BaHamSabr (باهمسفر — Rideshare) A ridesharing service that matches passengers heading in the same direction, offering fares 35% cheaper than the Classic service.
• Tapsi Plus (تپسی پلاس) Premium ride-hailing tier using newer, higher-model vehicles with lower mileage. Supports multiple destinations and stops along the route.
• Tapsi Intercity (بین شهری) Intercity taxi service allowing travel to nearby and distant cities with competitive pricing and elevated safety standards.
• Tapsi Tel (تپسی تلفنی ۱۶۳۰) Phone-based taxi booking service on number 1630, enabling users to request a ride without internet access or a smartphone, available 24/7.
• Tapsi Box (تپسی باکس) Same-day in-city package delivery sub-brand of TAPSI encompassing MutoPick (motorcycle delivery for small packages), AutoPick (car delivery for larger packages), and Van delivery. Targets both individual senders and businesses needing fast, real-time-tracked package delivery 24/7.
• Tapsi School Service (سرویس مدرسه) Door-to-door school transportation service for children that pairs each family with a fixed verified driver for the academic year, includes online parental tracking, costs 30% less than traditional school services, and refunds for unscheduled days.
• Tapsi Corporate Panel (پنل سازمانی) Dedicated B2B portal at co.tapsi.ir allowing businesses to issue unlimited simultaneous ride and delivery requests, create organizational discount codes (کد تخفیف سازمانی) for employees, and manage corporate travel expenses centrally. Bulk ride credits are purchased via vouchers.tapsi.ir.
• Tapsi Spaceship (سفینه — Loyalty Program) Seasonal customer loyalty program with four tiered membership levels (Earth, Moon, Sun, Galaxy) determined by trip frequency. Members earn stars redeemable at the Spaceship store for goods and services.

Quantifiable outcome

• Carpool service (BaHamSabr) is 35% cheaper than Classic
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Tapsi Garage (تپسی گاراژ)minorOthersTapsi Garage provides discounted vehicle consumables and maintenance services to Tapsi drivers. This is a partner program offering discounts on vehicle parts and accessories for registered drivers.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Careem: Middle East ride-hailing super-app (now part of Uber) that pioneered the multi-vertical model TAPSI is pursuing, including ride, delivery, and payments. Highly comparable on category and target customer archetype (price-sensitive, mobile-first emerging market users).
• Bolt: European ride-hailing and food/grocery delivery platform with growing emerging-market presence. Operates a similar ride-plus-verticals super-app model at comparable price points.
• Grab: Southeast Asian ride-hailing super-app that combined ride, delivery, and financial services into a single platform. Most directly comparable business model archetype and the highest-margin super-app in emerging markets.
• Uber: Global ride-hailing incumbent with a multi-vertical super-app strategy (ride, delivery, freight) that mirrors TAPSI's product roadmap. Provides a benchmark for the platform's ultimate category evolution, even though Uber does not operate in Iran.

Regional players

• Ola: Indian ride-hailing platform with multi-tier services (Ola Auto, Ola Share, Ola Prime) similar to TAPSI's Classic/Plus/BaHamSabr segmentation, and a delivery/financial-services super-app push. Comparable product tiering and emerging-market customer.
• Maxim: Russian-origin ride-hailing and delivery super-app with a strong CIS/Central Asia footprint, similar super-app model (ride + delivery + intra-city services), and comparable emerging-market target customer. Comparable on product architecture and price-sensitive positioning.

Direct peers

• InDrive: Global ride-hailing and delivery platform operating across emerging markets (including MENA and parts of South Asia) with a passenger-set-price model and growing delivery vertical. Direct competitor in the same category and customer profile.
• Snapp: Snapp is Iran's leading ride-hailing super-app and TAPSI's primary domestic competitor, offering taxi, bike, and delivery services across the same cities. Most directly comparable on product, geography, and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TAPSI_ir
• YouTubeyoutube.com/channel/tap30
• Facebookfacebook.com/Tapsi.ir
• LinkedInlinkedin.com/company/tapsi
• Instagraminstagram.com/tapsi_ir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAPSI