Chris Kyle
Chris Kyle Brands operates Launch Academy, an online training program that teaches coaches, authors, speakers, and mission-driven organizations how to create, market, and launch their own online courses, delivered via Kajabi with custom AI Wizard GPTs and supplemented by subscription-based group coaching.
- Company typePrivate
- Founded2010
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Chris Kyle does
Chris Kyle Brands, operating under the DBA names Chris Kyle, Launch Academy, and Inner Circle, is a privately held, bootstrapped education business founded by Chris Kyle circa 2010 and headquartered in Miami, Florida. The company teaches coaches, teachers, authors, speakers, and mission-driven organizations how to create, market, and launch their own online courses through its flagship Launch Academy program, an 8-module online training curriculum. The core product is delivered as a self-paced course at $2,497 (or $2,997 with three private coaching sessions) with lifetime access, supplemented by a recurring Inner Circle subscription ($197/month or $97/month for alumni) offering bi-monthly live group coaching, and standalone 1-on-1 sessions with the founder ($400/session).
The technology stack is built on the Kajabi platform for course hosting, payment processing, website delivery, and email marketing, with Zoom powering live coaching sessions. In 2024, the company layered in seven custom AI Wizards (GPTs) that assist students with course ideation, outlining, avatar profiling, and messaging generation; these are integrated directly into the curriculum workflow. Marketing channels include content marketing (blog, YouTube-style video content), an email newsletter, free preview webinars, SEO, and a JV Directory partnership that provides access to 1,000+ potential joint venture partners. The business also offers a free eBook lead magnet and a No Risk Money Back Guarantee that refunds 100% of tuition if a graduate's course revenue does not exceed their Launch Academy tuition.
Revenue mechanics combine one-time course fees, recurring subscription revenue, and professional services (1-on-1 coaching), with a small internal team of approximately five core members: the founder/CEO, a Lead Coach, a Program Manager, a Copywriting Expert, and a Technology Manager, supported by a network of expert faculty (list building, lead magnets, copywriting, public speaking). According to company materials, students have collectively generated $11.5M+ in course launch revenue across 13+ years, though company-level revenue is not disclosed. The business operates globally (with named reach to USA, UK, Germany, Australia, and Canada, and Power of Purpose Summit participants from 85 countries) and is founder-owned with no institutional funding.
Chris Kyle firmographics
Firmographics- Name
- Chris Kyle
- Legal name
- Chris Kyle Brands
- Website
- https://chriskyle.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chris Kyle Brands operates Launch Academy, an online training program that teaches coaches, authors, speakers, and mission-driven organizations how to create, market, and launch their own online courses, delivered via Kajabi with custom AI Wizard GPTs and supplemented by subscription-based group coaching.
- Ownership category
- akta.pro rank
Chris Kyle industry classification
Industry- Product category
- Online Course Creation Training
- NAICS
- All Other Schools and Instruction (61169), Professional and Management Development Training (611430), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Standalone Creator Course Platforms (Branded Schools) (MPACALAB)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where Chris Kyle is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chris Kyle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Launch Academy Course Sales: One-time payment for the flagship 8-module online training program with lifetime access. Launch Academy is priced at $2,497 and Launch Academy + Private Coaching at $2,997. Payment plans available at 4 monthly installments.
- Inner Circle Subscription: Monthly subscription at $197/month for live group coaching calls with Chris Kyle twice per month. Special Launch Academy participant pricing at $97/month.
- 1-on-1 Coaching Sessions: Individual 1-hour Zoom sessions with Chris Kyle focused on course content, messaging, and marketing strategies. Priced at $400 (normally $700).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Launch Academy Self-Paced Course |
| Subscription | Pay-as-you-go | Launch Academy + Private Coaching |
| Subscription | Monthly | Payment Plan - Base |
| Subscription | Monthly | Payment Plan - With Coaching |
| Subscription | Monthly | Inner Circle Group Coaching |
| Subscription | Pay-as-you-go | Single 1-on-1 Coaching Session |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Chris Kyle product offering
Product offeringCore offering
Chris Kyle Brands sells Launch Academy, an online training program that teaches individual course creators—coaches, authors, teachers, and speakers—how to build, market, launch, and scale their own online courses using a proprietary framework and custom AI Wizards. The company also sells Inner Circle, a monthly subscription coaching community; Platinum, a small-group coaching tier; 1-on-1 coaching sessions; and a free introductory ebook for lead generation.
Product overview
Chris Kyle operates a product portfolio centered on Launch Academy, a comprehensive 8-module online training program that teaches course creators how to build, market, and launch transformative online courses. The core Launch Academy program ($2,497 one-time payment or $2,997 with 1-on-1 coaching) includes video training, AI Wizards, templates, and 6 months of Inner Circle group coaching. Additional offerings include the Inner Circle monthly subscription ($197/month, $97/month for Launch Academy participants) for ongoing group coaching, standalone 1-on-1 sessions with Chris Kyle ($400/session), and the Platinum 1-1 Coaching Program for intensive personalized support. A free eBook on course launching in an AI world serves as a lead magnet. The company also offers free challenges and consultations to attract potential customers.
Differentiator
Problem solved
Functional benefit
Brands
- Launch Academy: Flagship 8-module online training program for creating and launching online courses with AI-powered tools, templates, and coaching support.
- Inner Circle
Products and services
- Launch Academy
Quantifiable outcome
- $11.5M+ in student course launch revenue generated
- +2 more outcomes
Companies that use Chris Kyle
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Chris Kyle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature4 records
Chris Kyle partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- KajabicoreKajabi is the primary technology platform powering Chris Kyle's websites, course delivery, payment processing, and email marketing infrastructure. All online courses and membership sites are hosted on Kajabi.
- JV DirectorycorePartnership provides Launch Academy students 3-month access to JV Directory platform with over 1,000 experts, coaches, speakers, and business owners looking to partner. Includes live networking calls and training on joint venture strategies.
- Facebook (Menlo Park, CA USA)minorFacebook groups used for private community building with Launch Academy participants.
- Lorna LiminorExpert Faculty member providing list building training. New-media strategist and coach to sustainable brands and visionary entrepreneurs, creator of Sacred Business Summit.
- Christopher Van BurenminorExpert Faculty member providing lead magnet creation training. 20+ years in online marketing and media, President and Founder of LaunchMoxie, Inc.
- Lisa ManyonminorExpert Faculty member providing copywriting training. Business Marketing Architect at Write On Creative, pioneered Challenge. Solution. Invitation. framework.
- Jonathan BenderminorExpert Faculty member providing public speaking training. Master speaking and performance coach, creator of Claim Your Voice training.
- Evolving WisdomminorOnline learning company where Chris Kyle served as Chief Development Officer and hosted Neale Donald Walsch's online course offerings.
- Google's Search Inside Yourself Leadership InstituteminorOrganization coached by Chris Kyle for increasing learning outreach and capacity through online learning programs.
- San Francisco Zen CenterminorSpiritual organization coached for online program development.
- Meridian UniversityminorEducational institution coached for expanding online learning programs.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Chris Kyle competitors and assessment
Company assessmentOthers
- Kajabi: Kajabi is the platform Launch Academy itself is built on — it provides course hosting, payments, and the website. Functionally an infrastructure/partner rather than competitor, but Kajabi also offers creator education content and creator-built-course tools, creating some adjacent overlap.
Direct peers
- James Wedmore: James Wedmore runs a creator-economy education business teaching entrepreneurs how to build and scale online course and membership businesses. Comparable audience (coaches, experts, course creators), comparable pricing tier, and similar founder-led brand structure.
- Amy Porterfield: Amy Porterfield runs Digital Course Academy and is one of the most recognized creator-of-course-creators brands in the market, selling high-ticket training to coaches and experts who want to launch online courses. Directly comparable in audience, pricing tier, and product category to Launch Academy.
- Jeff Walker (Product Launch Formula): Jeff Walker pioneered the online product launch formula and sells training programs teaching entrepreneurs how to launch and sell online courses and digital products. Highly comparable in that both companies teach the launch methodology central to online course success.
- Abbey Ashley: Abbey Ashley runs The Boss Project and MiloTree, selling courses on building and launching an online course business. Comparable in audience and product category, though typically positioned at a slightly lower price tier than Launch Academy.
- Stu McLaren: Stu McLaren runs Membership Experience and trains course creators on building recurring-revenue membership sites. Directly comparable as a creator-led education brand serving the same coach/expert customer base, with a similar pricing tier and recurring revenue model.
- Brendan Kane: Brendan Kane is a creator-economy educator who teaches course creators and personal brands how to grow and monetize through digital courses. Comparable founder-led, audience-aligned business targeting the same coach/expert segment.
- Marisa Murgatroyd (Live Your Message): Marisa Murgatroyd's Live Your Message platform teaches experts and coaches how to create signature online courses, with a methodology-driven curriculum similar in structure to Launch Academy's 8-module approach. Comparable pricing, audience, and product category.
Broad incumbents
- Thinkific: Thinkific is a course-creation platform serving the same coach/expert customer base that Launch Academy trains. Functions as both an indirect competitor and a complementary platform that Launch Academy graduates may use to host their own courses.
- Teachable: Teachable is a leading online course platform where course creators build, host, and sell their courses. Indirect peer in the course-creation ecosystem — serves the same end customers (course creators) but as infrastructure rather than as a competing educational product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chris Kyle social profiles
Digital presenceChris Kyle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chris Kyle leadership team
Management profileNumber of profiles
Profiles6 records
Chris Kyle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chris Kyle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chris Kyle
What does Chris Kyle do?
Chris Kyle Brands sells Launch Academy, an online training program that teaches individual course creators—coaches, authors, teachers, and speakers—how to build, market, launch, and scale their own online courses using a proprietary framework and custom AI Wizards. The company also sells Inner Circle, a monthly subscription coaching community; Platinum, a small-group coaching tier; 1-on-1 coaching sessions; and a free introductory ebook for lead generation.
Is Chris Kyle a public or private company?
Chris Kyle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chris Kyle founded?
Chris Kyle was founded in 2010. It employs 1 to 10 people.
Where is Chris Kyle based?
Chris Kyle is headquartered in Miami, United States, in the North America region.
How does Chris Kyle make money?
Three revenue lines are on record. Launch Academy Course Sales are the primary driver. The others are inner Circle Subscription and 1-on-1 Coaching Sessions.
Who are Chris Kyle's main competitors?
Kajabi is listed as an others. Direct peers are James Wedmore, Amy Porterfield, Jeff Walker (Product Launch Formula), Abbey Ashley, Stu McLaren, Brendan Kane and Marisa Murgatroyd (Live Your Message). Broad incumbents are Thinkific and Teachable.
Does Chris Kyle have an API?
No public API is recorded for Chris Kyle.
What industry is Chris Kyle in?
Chris Kyle's product category is Online Course Creation Training. Its primary akta.pro industry code is MPACALAB, Standalone Creator Course Platforms (Branded Schools), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 61169 and its SIC code is 8200.