The Computer Company
The Computer Company is a Gisborne, Victoria-based IT retailer selling branded computers, peripherals, and printer supplies, and offering in-store and on-site computer repair, data recovery, and small-business consulting services to local consumers and SMBs.
- Company typePrivate
- Founded2006
- HeadquartersGisborne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Computer Company does
The Computer Company is a local Australian information technology retailer and repair provider operating as Jeem Services Pty Ltd from a single shop in Gisborne, Victoria. The business sells new and refurbished branded computer hardware including Dell, HP, Lenovo, and MSI laptops and desktops, monitors, peripherals, networking equipment, and printer supplies from manufacturers such as Canon, Epson, and Brother. It complements hardware sales with in-store and on-site computer repair, virus removal, and data recovery services billed in half-hour increments.
The company operates two go-to-market motions: a direct-to-consumer channel combining walk-in retail at the Gisborne shop with a 224-product e-commerce storefront, and a sales-led B2B motion providing consulting on website design, branding, and software selection for local small businesses. Its primary customer segment is individual consumers and families in the Gisborne and Macedon Ranges area, with a secondary segment of local small businesses. Pricing is pay-as-you-go across hardware unit sales and time-and-materials workshop services, with no subscription or recurring revenue component, and a premium local delivery and installation option within a 20km radius for an additional $100.
The business is founder-owned and operated by Russell Barker, supported by a four-person team including a workshop manager with 20+ years of experience. The operating model is intentionally community-oriented, with a stated commitment to donate at least 10% of annual income to charitable causes including the Les Twentyman Foundation and McGrath Foundation. There is no external investment, no parent company, and no disclosed financial metrics; the technology stack is standard for an IT retailer with no proprietary platforms or AI/ML capabilities.
The Computer Company firmographics
Firmographics- Name
- The Computer Company
- Legal name
- Jeem Services Pty Ltd
- Website
- https://thecomputercompany.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Computer Company is a Gisborne, Victoria-based IT retailer selling branded computers, peripherals, and printer supplies, and offering in-store and on-site computer repair, data recovery, and small-business consulting services to local consumers and SMBs.
- Ownership category
- akta.pro rank
The Computer Company industry classification
Industry- Product category
- Computer Retail and IT Services
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Computers & Laptops Retail (CRACABAA)
- akta.pro secondary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
Keywords
Where The Computer Company is headquartered
LocationHeadquarters
- HQ city
- Gisborne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Computer Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hardware and Computer Sales: Sale of computers (desktops, laptops), monitors, peripherals, accessories, cables, networking equipment, and computer supplies. Products include both new and refurbished equipment.
- Repair and Workshop Services: In-store and on-site computer repair services. Workshop hourly rate invoiced in half-hour increments with maximum 3-hour cap per job. Minimum 1-hour charge for diagnosis. On-site work requires 1-hour pre-payment.
- Business Consulting: Business-to-business advisory services covering website design, branding development, and software selection. Help other businesses reimagine and get fresh ideas.
- Printer Supplies and Consumables: Sale of printer ink cartridges, toner, and other consumables for various printer brands including Canon, Epson, Brother, and HP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing from $10 to $1,799 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
The Computer Company product offering
Product offeringCore offering
The Computer Company sells new and refurbished laptops, desktops, monitors, printers, peripherals, and printer supplies, and offers fee-based computer repair, data recovery, and after-sales support. It also provides a separate B2B consulting service covering website design, branding, and software selection for small businesses.
Product overview
The Computer Company is a local Australian retail business offering a comprehensive range of consumer and business technology products. The core offering centers on computer hardware sales including laptops (Dell Pro, HP, MSI brands) and desktop computers (Dell OptiPlex business desktops and custom-branded The Computer Company desktops). The product portfolio extends to peripherals including monitors (MSI Pro Display, LG, ASUS Eye Care lines), keyboards and mice (Logitech premium and budget lines), storage solutions (Adata external drives), and a full range of printer supplies for Canon, Epson, and Brother printers. The company also provides complementary services including in-shop and on-site computer repair, laptop liquid damage recovery, and data recovery services. For business customers, advisory services cover website design, branding development, and software selection. All products are supported with after-sales service, professional advice, and Australian Consumer Law protections.
Differentiator
Problem solved
Functional benefit
Products and services
- Dell Pro 14 Laptop
Quantifiable outcome
- Over 10% of income donated to charity annually
- +1 more outcomes
Companies that use The Computer Company
Customer profileSegments2 records
Ideal customer profiles2 records
The Computer Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Computer Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Les Twentyman FoundationminorThe Computer Company supports the Back to School Program by donating refurbished laptops, new bags, power packs, and hard drives to students in need. Since 1989, the program has helped approximately 17,000 school students and over 400 university students stay in education.
- McGrath FoundationminorThe Computer Company supports the McGrath Foundation, which raises money to fund McGrath Breast Care Nurses who provide support to women and men experiencing breast cancer from diagnosis throughout treatment.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
The Computer Company competitors and assessment
Company assessmentEmerging players
- Cartridge World: Franchised retail and remanufacturing network for printer ink and toner cartridges. Comparable on the printer consumables revenue stream where The Computer Company sells a similar ink/toner range from Canon, Epson, Brother and HP.
Broad incumbents
- Harvey Norman: Major Australian omnichannel retailer of computers, peripherals and home appliances through franchised stores. Overlaps with The Computer Company on consumer laptops and printers, but operates at vastly larger scale and broader category breadth.
- Officeworks: National office-supplies and computer retailer owned by Wesfarmers. Sells a similar mix of laptops, printers, ink/toner and accessories aimed at both consumers and small businesses, making it the most directly overlapping category competitor.
- JB Hi-Fi: Australia's largest specialty consumer electronics retailer, selling laptops, desktops, peripherals and printers across nationwide stores. Comparable as a broad incumbent competing for the same consumer hardware basket The Computer Company sells, with similar product mix from Dell, HP, Apple and MSI.
Direct peers
- Mwave: Australian online-only computer retailer offering laptops, desktops and peripherals with custom PC configuration. Directly comparable online channel overlap with shop.thecomputercompany.com.au and similar product breadth across Dell, HP, Lenovo and MSI.
- Computer Alliance: Independent Australian IT retailer focused on business and consumer computer hardware with online store. Comparable as an independent multi-brand computer reseller serving similar SMB and consumer segments with similar supplier mix.
- Phone Repair & Computer Repairs (independent local workshops): Independent local computer repair and IT service providers (e.g. fix2u, Computer Repair Centre). Comparable on the workshop services revenue stream offering virus removal, data recovery and hardware repair to nearby consumers and SMBs.
- Austin Computers: Australian independent IT retailer and refurbisher with online channel. Directly comparable as a smaller independent selling new and refurbished laptops/desktops with a similar focus on local service and after-sales support.
- Umart: Long-established independent Australian PC retailer with both online and Brisbane showroom. Comparable as a founder-style computer retailer selling laptops, desktops, peripherals and components across consumer and business segments.
- Scorptec Computers: Independent Australian retailer specialising in PCs, laptops, components and peripherals with both online and physical storefronts. Directly comparable business model: independent multi-brand computer retailer serving both consumer and SMB buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Computer Company social profiles
Digital presenceThe Computer Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Computer Company leadership team
Management profileNumber of profiles
Profiles4 records
The Computer Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Computer Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Computer Company
What does The Computer Company do?
The Computer Company sells new and refurbished laptops, desktops, monitors, printers, peripherals, and printer supplies, and offers fee-based computer repair, data recovery, and after-sales support. It also provides a separate B2B consulting service covering website design, branding, and software selection for small businesses.
Is The Computer Company a public or private company?
The Computer Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Computer Company founded?
The Computer Company was founded in 2006. It employs 1 to 10 people.
Where is The Computer Company based?
The Computer Company is headquartered in Gisborne, Australia, in the Oceania region.
How does The Computer Company make money?
Four revenue lines are on record. Hardware and Computer Sales are the primary driver. The others are repair and Workshop Services, business Consulting and printer Supplies and Consumables.
Who are The Computer Company's main competitors?
Cartridge World is listed as an emerging player. Broad incumbents are Harvey Norman, Officeworks and JB Hi-Fi. Direct peers are Mwave, Computer Alliance, Phone Repair & Computer Repairs (independent local workshops), Austin Computers, Umart and Scorptec Computers.
Does The Computer Company have an API?
No public API is recorded for The Computer Company.
What industry is The Computer Company in?
The Computer Company's product category is Computer Retail and IT Services. Its primary akta.pro industry code is CRACABAA, Computers & Laptops Retail, with a secondary code of CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 44921 and its SIC code is 5734.