Rita
Rita is a Saudi Arabia-based, privately held beverage manufacturer founded in 1972 that produces and supplies soft drinks, beer, and nectar juice to consumer markets in the Kingdom.
- Company typePrivate
- Founded1972
- HeadquartersAl Mubarraz, Saudi Arabia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rita does
Rita is a privately held beverage manufacturer headquartered in Al Mubarraz, Saudi Arabia, founded in 1972. The company produces and supplies soft drinks, beer, and nectar juice, marketing itself under the English tagline "Refreshment Reimagined" and the Arabic brand name "Rita Refreshment" (ريتا انتعاش). Its corporate website is rita.com.sa, and it operates with a workforce of 1,001-5,000 employees, suggesting an established regional production and distribution footprint within the Kingdom.
The company operates as a for-profit, privately held entity with no public listing indicators found in the available source data. No information is disclosed regarding ownership structure, shareholders, parent entities, management team, or capital-raising history. Its operating geography and served markets are not enumerated in the source data, though the Saudi Arabian domicile and Arabic-language branding indicate a primary focus on the Saudi consumer market.
The source data does not contain detailed information on Rita's specific product SKUs, pricing models, go-to-market channels, distribution partners, customer segments, manufacturing capacity, or financials (revenue, ARR, and similar metrics are reported as "Not available"). No certifications, regulatory actions, M&A activity, partnerships, awards, patents, or AI/technology capabilities are documented. As a result, the depth of business intelligence on Rita beyond its category, founding year, location, and scale band is materially limited.
Rita firmographics
Firmographics- Name
- Rita
- Website
- https://rita.com.sa
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rita is a Saudi Arabia-based, privately held beverage manufacturer founded in 1972 that produces and supplies soft drinks, beer, and nectar juice to consumer markets in the Kingdom.
- Ownership category
- akta.pro rank
Rita industry classification
Industry- Product category
- Non-alcoholic beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Rita is headquartered
LocationHeadquarters
- HQ city
- Al Mubarraz
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Markets served
Rita business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Rita product offering
Product offeringCore offering
Rita is a Saudi Arabia-based beverage company that manufactures and supplies soft drinks, beer, and nectar juice under the Rita brand (tagline: "Refreshment Reimagined" / ريتا انتعاش). The company has produced and distributed its own branded beverage portfolio since 1972, serving consumer refreshment markets primarily in Saudi Arabia.
Product overview
Rita is a refreshment/beverage company based on the tagline 'Refreshment Reimagined' and the Arabic name 'ريتا انتعاش' (Rita Refreshment). However, no specific products, modules, or detailed service offerings are described in the available source data.
Differentiator
Problem solved
Functional benefit
Companies that use Rita
Customer profileIdeal customer profiles1 record
Rita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rita partnerships and signals
Strategic signalRecent moves1 record
Rita competitors and assessment
Company assessmentRegional players
- Tanmiah Food Company: Saudi food company with diversified food production and adjacent beverage exposure. Tanmiah is a regional Saudi peer operating adjacent categories with similar domestic market dynamics to Rita.
Broad incumbents
- The Coca-Cola Company: Global beverage leader with extensive soft drinks, juices, and water portfolio. Coca-Cola is a broad incumbent whose MENA bottling network directly competes for shelf space against Rita's overlapping categories.
- Anheuser-Busch InBev: World's largest brewer producing and distributing beer brands globally. AB InBev is a broad incumbent directly comparable on Rita's beer product line in any overlapping markets.
- PepsiCo: Global beverage and snacks giant operating across soft drinks, juices, and many beverage categories globally. PepsiCo is a broad incumbent whose MENA bottling footprint directly competes with Rita's category positioning.
Direct peers
- Agthia Group: UAE-based food and beverage group producing juices, water, and other non-alcoholic drinks across MENA. Agthia is a regional peer with multi-category production that overlaps meaningfully with Rita's soft drinks and nectar juice portfolio.
- NADEC (National Agricultural Development Company): Saudi agricultural and food company with dairy, juice, and beverage operations. NADEC is a comparable domestic Saudi multi-category food and beverage producer serving similar trade channels.
- Almarai: Saudi Arabia's largest vertically integrated dairy and beverage company, producing juices, dairy drinks, and other beverages. Almarai is comparable as a large-scale Saudi-based multi-category beverage manufacturer with directly overlapping non-alcoholic product lines.
- ARASCO: Saudi-based food and beverage producer with diversified CPG operations. ARASCO is comparable as a domestic Saudi manufacturer operating across multiple food and beverage categories.
- Halwani Bros: Saudi food and beverage manufacturer with diverse juice and processed-food lines. Comparable as a long-standing Saudi CPG manufacturer serving retail and foodservice channels with overlapping beverage categories.
- Aujan Industries: Saudi/UAE beverage conglomerate producing juices, soft drinks, and confectionery across the Middle East (notably Vimto). Aujan is directly comparable as a regional multi-category beverage producer with similar CPG positioning.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Rita social profiles
Digital presenceRita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rita leadership team
Management profileNumber of profiles
Rita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rita
What does Rita do?
Rita is a Saudi Arabia-based beverage company that manufactures and supplies soft drinks, beer, and nectar juice under the Rita brand (tagline: "Refreshment Reimagined" / ريتا انتعاش). The company has produced and distributed its own branded beverage portfolio since 1972, serving consumer refreshment markets primarily in Saudi Arabia.
Is Rita a public or private company?
Rita is a private company. It is classified as unknown and is currently operating.
When was Rita founded?
Rita was founded in 1972. It employs 1,001 to 5,000 people.
Where is Rita based?
Rita is headquartered in Al Mubarraz, Saudi Arabia, in the Middle East region.
Who are Rita's main competitors?
Tanmiah Food Company is listed as a regional player. Broad incumbents are The Coca-Cola Company, Anheuser-Busch InBev and PepsiCo. Direct peers are Agthia Group, NADEC (National Agricultural Development Company), Almarai, ARASCO, Halwani Bros and Aujan Industries.
Does Rita have an API?
No public API is recorded for Rita.
What industry is Rita in?
Rita's product category is Non-alcoholic beverages. Its primary akta.pro industry code is AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.