What Heftruckcentrum Post does

Heftruckcentrum Post BV is a Dutch material handling equipment dealer founded in 1957, originally as Post BV, an agricultural mechanization company in Kampen. The firm relocated to Emmeloord and now operates as a multi-brand dealer and service provider for forklifts, pallet trucks, reach trucks, stackers, order pickers, aerial work platforms, sweeper-scrubbers, telehandlers, attachments, and warehouse robots. Its product portfolio spans 12+ manufacturer brands including Yale, EP Equipment, BYD, Manitou, Mariotti, Genie, Magni, Cascade, Dulevo, Floorpul, AP Machinebouw, and Wifo-Anema. In addition to distribution, the company has developed proprietary products: the VTerra electric rough terrain forklift (launched 2024), the ESP 2000+ electric sprayer, and co-developed the Vegniek Rotomaster 350 patented forward tipper, primarily targeting horticulture, greenhouse, and tree cultivation applications.

The business operates three integrated revenue streams: equipment sales (new and used), flexible rental (daily to multi-month), and 24/7 maintenance and parts service. The go-to-market is sales-led, centered on the Emmeloord showroom with direct customer engagement and a regional Northern Netherlands service territory. Customer segments include industrial/warehousing businesses, agriculture and horticulture, and construction companies. Distribution is primarily direct, with secondary channels through manufacturer dealer relationships. Marketing relies on a website, social media (Facebook, Instagram, LinkedIn, YouTube), and direct showroom contact. The company is privately held with no disclosed external investment and operates with 11-50 employees from a single headquarters location.

Name

Heftruckcentrum Post

Legal name

Heftruckcentrum Post BV

Website

https://heftruckcentrumpost.nl

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

akta.pro secondary industries

Outdoor Power Equipment Parts & Service Retail (CRAIADAH), Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Forklift sales
• Warehouse equipment rental
• Material handling services
• Aerial work platforms
• Forklift maintenance

Headquarters

HQ city

Emmeloord

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used forklifts, warehousing equipment, reach trucks, attachments, cleaning machines, and aerial work platforms. Products are sold from top brands as well as proprietary developed equipment.
2. Rental Services: Flexible rental of internal transport equipment from one day to several months. Rental includes all new and used machines, allowing customers to supplement their fleet temporarily or test equipment before purchase.
3. Parts Sales: Sale of forklift parts including filters, V-belts, water pumps, dynamos, hydraulic pumps, tires, batteries, brakes, mast parts, and hoses for various brands.
4. Maintenance and Service: 24/7 service including maintenance, repairs, periodic inspections, preventive maintenance, battery service, and emergency service for forklifts and internal transport equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heftruckcentrum Post BV sells, rents, and services forklifts, warehouse equipment, aerial work platforms, and material handling machinery from a showroom in Emmeloord, Netherlands. The company acts as a multi-brand dealer for Yale, EP Equipment, BYD, Manitou, Mariotti, Genie, Magni, Cascade, and others, while also developing its own proprietary special products such as the VTerra electric rough terrain forklift and ESP 2000+ electric sprayer. The company supports customers with 24/7 maintenance, parts, and custom adaptations for horticulture, greenhouse, tree cultivation, and general industrial applications.

Product overview

Heftruckcentrum Post is a Dutch material handling equipment dealer based in Emmeloord, established in 1957, offering sales, rental, and maintenance services for forklifts and related warehouse equipment. The company operates a single-vendor-multi-brand distribution model, selling and renting both new and used equipment across a comprehensive portfolio including counterbalanced forklifts (electric and diesel), stackers, pallet trucks, order pickers, reach trucks, aerial work platforms (knick arm lifts and scissor lifts), sweeper-scrubbers, telehandlers, robotic equipment, and specialized attachments. The company has developed proprietary products including the VTerra electric rough terrain forklift for horticulture applications, the ESP 2000+ electric sprayer machine, and the Vegniek forward tipper. The product portfolio spans multiple sub-brands including Yale, EP Equipment, BYD, Manitou, Mariotti, Genie, Magni, Cascade, Dulevo, Floorpul, AP Machinebouw, and Wifo-Anema. The company also provides 24/7 service, spare parts, and custom solutions under its Special Products division for horticulture, greenhouse, and tree cultivation sectors. Occasion (used) equipment sales and flexible rental terms from hourly to monthly are available alongside new equipment sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Heftrucks (Counterbalanced Forklifts) Counterbalanced forklifts available in electric and diesel variants. Electric forklifts offered from Yale, EP Equipment, BYD, Hyster, and Mariotti. Diesel forklifts available from Yale and Manitou. Targeted at industrial and warehousing customers requiring material handling equipment.
• Stapelaars (Stackers) Electric stackers for pallet stacking at various heights. Includes walkie stackers and stand-on stackers for warehouse operations.
• Palletwagens (Pallet Trucks) Electric pallet trucks for efficient pallet movement in warehouse and logistics operations.
• Orderpickers Electric order pickers for warehouse order picking operations.
• Reachtrucks (Reach Trucks) Electric reach trucks for narrow aisles and high racking in warehouse operations.
• Hoogwerkers (Aerial Work Platforms) Aerial work platforms including knick arm lifts (kniktelescoophoogwerkers) and scissor lifts (schaarhoogwerkers). Available from Genie, Magni, and Manitou brands.
• Schrob-/Veegmachines (Scrubber-Sweepers) Floor cleaning machines including scrubbers and sweepers. Available from Dulevo, Floorpul, and EP Equipment brands.
• Verreikers (Telescopic Handlers) Telescopic handlers and rotating telehandlers from Manitou for agriculture, construction, and industry applications.
• Robots (Autonomous Warehouse Equipment) Autonomous robotic equipment for warehouse and logistics applications.
• Voorzetapparatuur (Forklift Attachments) Forklift attachments including clamps, rotators, sideshifters, fork positioners, push/pulls, and weighing forks. Available from Cascade brand. Also includes Wifo-Anema and Vegniek attachments like box tippers and bin tippers.
• VTerra Elektrische Ruwterrein Heftruck Proprietary electric rough terrain forklift developed by Heftruckcentrum Post with low ground pressure for horticulture, greenhouse, and tree cultivation applications. Features double solid rubber tires and dual three-wheel configuration for maneuverability on soft surfaces.
• ESP 2000+ Elektrische Spuitmachine Proprietary electric spray machine that attaches to electric forklifts for crop protection application. Offers silent operation, zero CO2 emissions, and lower ground pressure than traditional sprayers.
• Vegniek Vooroverkantelaar (Forward Tipper) Forward tipper with unique tilting mechanism without pivot points beside the bin, providing product and bin-friendly operation. Features patented system, maximum lifting capacity of 3000 kg, and requires only one double-acting hydraulic connection.
• Occasions (Used Equipment Sales) Used/pre-owned material handling equipment including forklifts, reach trucks, aerial work platforms, warehouse equipment, attachments, and sweeper-scrubbers. Equipment can also be rented before purchase decision.
• Verhuur (Rental Services) Flexible rental services for all new and used equipment from hourly to monthly terms. Enables testing equipment before purchase decision and supplementing customer fleets on demand.
• Onderdelen (Spare Parts) Spare parts for material handling equipment including filter packages, V-belts, water pumps, alternators, hydraulic pumps, tires, batteries, brakes, mast parts, and hoses. Covers brands including Yale, EP, Toyota, Still, Linde, Jungheinrich, Hyster, Mitsubishi, Nissan.
• Service en Onderhoud (Maintenance and Repair) 24/7 breakdown service with on-site maintenance. Includes periodic inspections, preventive maintenance, repairs, battery service, and emergency service. Equipped service vehicles with diagnostic equipment and track-and-trace dispatch.
• Special Products / Maatwerkoplossingen (Custom Solutions) Custom solutions including modified controls (joystick steering), special adaptations for driver limitations, and bespoke equipment configurations. Developed for horticulture, greenhouse cultivation, and tree cultivation sectors.

Quantifiable outcome

• 24/7 service availability with track & trace for nearest technician

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• FedecomminorOthersFedecom is the main industry organization for companies active in agricultural technology, mechanization, and internal transport. Heftruckcentrum Post is a member, benefiting from industry representation, knowledge sharing, market information, and certification support (VA-Keur). Fedecom organizes trade fairs and networking events and advocates for favorable regulations.
• YalecoreChannel Partner/ Reseller/ DistributorOfficial Yale dealer for Northern Netherlands. Sells new and used Yale forklifts and warehousing equipment. Yale is one of the first manufacturers of forklifts with over 140 years of experience.
• EP EquipmentcoreChannel Partner/ Reseller/ DistributorDealer for EP Equipment, a leading brand in electric warehouse solutions since 1993. Specializes in lithium-ion technology for electric pallet trucks, stackers, forklifts, reach trucks, and order pickers.
• ManitoucoreChannel Partner/ Reseller/ DistributorDealer for Manitou machines including telescopic handlers, forklift trucks, MEWP equipment, and warehouse equipment. Manitou has been a leading brand for over 60 years in agriculture, construction, and industry.
• GeniecoreChannel Partner/ Reseller/ DistributorDealer for Genie aerial work platforms. Genie is a world-leading manufacturer founded in 1966, now part of Terex Corporation, producing scissor lifts, telescopic booms, knuckle booms, vertical mast lifts, and material lifts.
• VegniekcoreStrategic or Co-development PartnerCo-developed the patented Rotomaster 350 forward tipper system. Dealer for Vegniek tipping equipment including forward tippers and double fork boards. Exclusive patent participation.
• Wifo-Anema BVcoreChannel Partner/ Reseller/ DistributorDealer for Wifo-Anema attachments including box tippers, sideshifts, rotators, shovels, slides, fork arms, and tool carriers. Also offers agricultural machines like cultivators, subsoilers, and balers.
• BYDcoreChannel Partner/ Reseller/ DistributorDealer for BYD electric forklifts featuring unique lithium iron phosphate battery technology with fast charging capability, maintenance-free operation, and 8 year/10,000 hour warranty.
• MariotticoreChannel Partner/ Reseller/ DistributorDealer for Mariotti forklifts, the smallest and lightest forklift trucks worldwide. Ideal for narrow aisles, elevators, and doors with lifting capacity 400-1600 kg and grades up to 25%.
• MagnicoreChannel Partner/ Reseller/ DistributorDealer for Magni aerial work platforms including scissor lifts, telescopic booms, knuckle booms, and mast lifts. Italian manufacturer established in 2013 with focus on quality, innovation, and safety.
• CascadecoreChannel Partner/ Reseller/ DistributorDealer for Cascade attachments, forks, and accessories. World leader in designing and producing forklift attachments for pulling, pushing, clamping, lifting, side-shifting, and rotating loads.
• FloorpulcoreChannel Partner/ Reseller/ DistributorDealer for Floorpul scrubber machines. Complete range of cleaning machines with various models distinguished by working width, traction type, scrub system, and power source.
• DulevocoreChannel Partner/ Reseller/ DistributorDealer for Dulevo sweeper machines. Powerful professional sweepers for indoor and outdoor use, featuring unique fine dust filter and patented sweeping system.
• AP MachinebouwcoreChannel Partner/ Reseller/ DistributorDealer for AP Machinebouw sweeping machines and silage choppers. Dutch company known for solid construction and high-quality components including zigzag brushes and hydraulic drive for minimal maintenance.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• KION Group: German parent company of Linde and Still — a public European industrial group whose Dutch dealer subsidiaries (Linde MH NL, Still NL) directly compete with Heftruckcentrum Post's premium-brand offerings and shape overall dealer economics.
• Manitou Group: French OEM whose telehandlers, forklifts, and aerial work platforms Heftruckcentrum Post distributes in Northern Netherlands — a broader incumbent whose brand strategy, dealer economics, and product roadmap directly affect the dealer's product mix and margins.
• Crown Equipment: Privately-held US-based forklift and material handling manufacturer with global operations — a broader industry incumbent competing in the same electric forklift and warehouse equipment categories with direct sales and dealer networks.
• Hyster-Yale Group: Parent company of Yale — the manufacturer whose products Heftruckcentrum Post distributes. Represents both a key partner and a broader incumbent whose direct-sales strategy and dealer-network decisions shape Heftruckcentrum Post's competitive landscape.

Direct peers

• TVH: Belgian global dealer and distributor of forklifts, material handling equipment, and spare parts. The most directly comparable peer as a multi-brand material handling dealer serving European markets with a similar sales/rental/service model and independent ownership profile.
• Linde Material Handling Nederland: Linde's Dutch operations (part of KION Group) — one of the largest premium forklift brands competing with Yale in the same Northern European territory with full service network comparable to Heftruckcentrum Post's offerings.
• Toyota Material Handling Nederland: Toyota's Dutch forklift distribution arm — directly competes with Heftruckcentrum Post as another premium-brand forklift dealer in the Netherlands market with overlapping sales, rental, and service offerings for warehousing customers.
• Jungheinrich Nederland: German forklift manufacturer's Dutch subsidiary — competes directly in warehouse equipment, electric forklifts, and intralogistics systems with full service network comparable to Heftruckcentrum Post's portfolio.
• Still Nederland: KION Group brand with Dutch operations offering forklifts, warehouse equipment, and service — directly competes with Heftruckcentrum Post as another premium German-brand dealer in the Netherlands market.
• Riwal: Dutch aerial work platform and telehandler rental/sales specialist — directly comparable as a Dutch aerial platform dealer (overlapping Genie and Magni brands) serving construction and industrial customers in similar geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@heftruckcentrumpost2079
• Facebookfacebook.com/heftruckcentrum.post
• LinkedInlinkedin.com/company/heftruckcentrum-post-bv
• Instagraminstagram.com/heftruckcentrumpost
• Xx.com/Heftruckcentrum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heftruckcentrum Post