Search Hog

What Search Hog does

Search Hog is a UK-based solo search marketing consultancy founded in 2015 by Matthew Pavli and operated as a deliberately small practice serving approximately 10 clients at any one time. The firm is registered in England as Search Hog Ltd. (Company Number 11885079), headquartered in Cornwall, and operates remotely with active engagements in the UK, the US, and Canada.

The core offering is SEO consultancy structured around platform-specific service lines (Shopify, WordPress, WooCommerce, Wix, Squarespace, and Webflow) and functional capabilities including technical auditing, keyword research, link-building, local SEO, and ecommerce SEO. Adjacent services include PPC management for Google and Microsoft Ads, SEO-friendly web design, website management, and a newer Generative Engine Optimization (GEO) practice targeting AI-powered search platforms such as Google AI Overviews, ChatGPT, Claude, and Perplexity. Technology use centers on established SEO crawling/analysis tools and standard platform integrations; the firm holds Google Partner and Shopify Partner certifications.

Commercially, Search Hog runs on tiered monthly retainer packages (Growth £550/mo, Supercharge £1,250/mo, Dominate £2,950/mo) for SEO, tiered monthly management fees (£275–£660/mo) for PPC, and one-off fixed fees for audits (£990–£1,500+VAT) and web design (£1,550–£3,875+VAT). All SEO retainers operate on 30-day rolling contracts with published rates. The business is fully bootstrapped and founder-owned, with no external funding, no employees beyond Matthew Pavli, and a specialist network brought in on a project basis for overflow work in copywriting, design, PR, link-building, and development.

Name

Search Hog

Legal name

Search Hog Ltd.

Website

https://searchhog.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Paid Search (SEM) Media Buying (BPAFABAC)

Keywords

• Search engine optimization
• Pay-per-click advertising
• Ecommerce SEO services
• Local SEO services
• Link building services

Headquarters

HQ city

Newquay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SEO Retainer Services: Monthly retainer packages for ongoing SEO services. Clients pay a fixed monthly fee for continuous optimization work, keyword targeting, content strategy, and reporting.
2. Hourly Consulting: One-off project work at hourly rates. Competitive hourly rate of £55-65/hour for freelance SEO consulting services.
3. SEO Audit Services: One-off fixed-fee technical SEO audits. Small service site audits starting at £990+VAT, larger ecommerce or portfolio sites priced at £1,500+VAT.
4. Web Design Services: Website design and development services. Small business portfolio sites starting from £1,550+VAT, larger ecommerce sites starting at £3,875+VAT. Typically 50% on agreement and 50% on completion.
5. PPC Management Services: Monthly PPC management fees based on ad spend tiers. Tier 1 £275/month (up to £1,000 ad spend), Tier 2 £385/month, Tier 3 £495/month, Tier 4 £660/month. Ad spend above £6,000 priced by inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Search Hog is a solo SEO, PPC and Generative Engine Optimisation consultancy founded in 2015 and based in Newquay, Cornwall, UK. It delivers technical SEO audits, keyword research, on-page optimisation, link-building, content marketing, local SEO, ecommerce SEO and platform-specific SEO (Shopify, WordPress, Wix, Squarespace, WooCommerce, Webflow), alongside PPC management on Google Ads and Microsoft Advertising, SEO-friendly web design and ongoing website management for UK small businesses and ecommerce brands.

Product overview

Search Hog is a UK-based solo SEO, PPC, and AEO/GEO consultancy operated by Matthew Pavli since 2015. The core offering is search engine optimisation consultancy, structured around platform-specific SEO services (Shopify, WordPress, WooCommerce, Wix, Squarespace, Webflow) and general SEO offerings (technical auditing, keyword research, link-building, local SEO, ecommerce SEO). Adjacent services include PPC management for Google and Microsoft Ads, SEO-friendly web design, and website maintenance. The company has expanded into Generative Engine Optimisation (GEO) for AI search platforms. Pricing is delivered through tiered monthly packages (Growth, Supercharge, Dominate) for SEO and tiered management fees for PPC, with all contracts on a 30-day rolling basis. The consultancy operates as a solo practice with a network of specialists brought in for overflow work.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimisation (SEO) Services End-to-end SEO engagement covering technical audits, keyword research, on-page optimisation, content marketing and link-building for UK SMBs and ecommerce brands, delivered via tiered monthly retainer packages.
• Pay-Per-Click (PPC) Management Paid search campaign management across Google Ads and Microsoft Advertising, including campaign build, bid management, copy testing and ongoing optimisation, sold as monthly retainer packages.
• Technical SEO Audit Standalone technical audit of website health covering crawlability, indexation, site speed, structured data and on-page issues, delivered as a fixed-fee project with prioritised recommendations.
• Link-Building Service Off-page SEO service focused on acquiring high-quality backlinks through digital PR, outreach and content-led link earning to lift domain authority and rankings.
• Local SEO Service Local search optimisation covering Google Business Profile optimisation, local citation building, review strategy and location-page SEO for businesses targeting nearby customers.
• Ecommerce SEO Service Specialist ecommerce SEO covering category and product page optimisation, schema markup, faceted navigation and conversion-focused merchandising for online retailers.
• Platform-Specific SEO (Shopify, WordPress, Wix, Squarespace, WooCommerce, Webflow) SEO delivery tailored to the technical constraints and opportunities of Shopify, WordPress, Wix, Squarespace, WooCommerce and Webflow sites, addressing platform-specific issues such as theme limitations, plugin SEO and CMS-specific schema.
• Generative Engine Optimisation (GEO) / Answer Engine Optimisation (AEO) Optimisation service designed to improve brand and content visibility in generative AI search experiences (ChatGPT, Perplexity, Google AI Overviews) through structured data, entity optimisation and citation-worthy content.
• SEO-Friendly Web Design Web design and build service that embeds technical SEO, site architecture and on-page best practices into new websites from inception, rather than retrofitting SEO afterwards.
• Website Management Service Ongoing website care plan covering updates, security, backups, uptime monitoring and minor content or design changes for clients who lack in-house technical resource.
• Freelance SEO Consulting (Hourly)

Quantifiable outcome

• Average 32% increase in organic traffic for clients within 6 months (some pages state 1 year)
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Google (Google Partner Program)coreTechnology or IntegrationCertified Google Partner with completed all latest accreditations in search marketing. Allows use of Google Partner logo on website and marketing materials. Indicates expertise in Google Ads and Analytics.
• Shopify (Shopify Partner Program)coreTechnology or IntegrationRegistered Shopify Partner. Search Hog specializes in optimizing sites on the Shopify platform and can leverage Shopify-specific features and best practices for ecommerce clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Exposure Ninja: UK SEO and digital marketing consultancy serving SMB ecommerce and service businesses with SEO, content, and CRO. Comparable target customer and SEO-led offering; broader team and content marketing footprint.
• Eskimoz: International SEO agency offering SEO, content, and link-building services with offices across Europe. Comparable core SEO service stack; larger scale and broader geographic reach than Search Hog.
• Blue Array: UK-based specialist SEO consultancy with technical SEO, content, and ecommerce SEO services. Comparable focus on SEO-first delivery and ecommerce platforms; serves a slightly larger mid-market tier than Search Hog.
• Pole Star Digital: UK SEO agency providing technical SEO audits, link-building, content, and digital PR. Comparable service mix and SMB/mid-market positioning with a multi-person consultancy model.
• The SEO Works: UK-based SEO agency offering technical SEO, content, link-building, and PPC for SMB and mid-market clients. Directly comparable service stack and target customer to Search Hog, with a more agency-scale delivery model.
• Click Intelligence: UK SEO agency focused on link-building, content marketing, and SEO services for ecommerce and SMB clients. Overlapping service lines with Search Hog's link-building and content offerings.

Others

• Upwork: Global freelance marketplace where clients can hire freelance SEO consultants directly at $50-150/hour. Represents the broadest competitive alternative to Search Hog's freelance consulting offering for price-sensitive buyers.

Broad incumbents

• Yoast: Largest WordPress SEO plugin vendor with consultancy and training services. Comparable SEO education and platform-specific (WordPress) orientation; broader incumbent position than Search Hog's boutique WordPress SEO line.
• Screaming Frog: UK-based developer of the leading technical SEO crawler tool (Screaming Frog SEO Spider). Comparable technical SEO focus and UK roots; operates primarily as a software vendor with adjacent services rather than as a consultancy.

Emerging players

• Surfer SEO: AI-driven SEO content optimization platform used by content marketers and agencies. Adjacent technology layer that competes for the same 'DIY SEO' budget as Search Hog's content and on-page services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/search-hog
• Facebookfacebook.com/searchhog

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Search Hog