Up & Away

What Up & Away does

Up & Away Digital AS is a privately held Norwegian digital marketing agency headquartered at Tollbugata 2 in Ålesund, founded in 2020. The firm offers a full-service portfolio including programmatic advertising, search engine marketing (SEM) and SEO, social media advertising across LinkedIn, Facebook, YouTube, Instagram, Snapchat, and TikTok, e-commerce implementation on Shopify, conversion rate optimization, web/landing page design, communications consulting, and reporting via Looker Studio. Its stated differentiator is the combination of marketing and IT competence, with a CTO-led technical tracking practice spanning Google Tag Manager, GA4, and server-side tagging.

The company serves both B2B clients (particularly using programmatic advertising to reach defined decision-maker groups) and B2C/e-commerce clients, with sector exposure spanning interior design, healthcare, finance, maritime, energy, and aquaculture within Norway. The team comprises five people: CEO Jostein Dahl Gjelsvik, CTO Stefan Olsen, CX-designer Sebastian Engkrog, and digital marketers Sophie Thorel and Sara Artang; the firm is currently hiring a sixth technical marketing consultant.

Commercially, Up & Away operates on a professional-services revenue model with consultation-based, undisclosed pricing, selling through direct client engagement rather than channel partners. Technology is implemented rather than developed: the stack is composed of third-party platforms (Google Marketing Platform, Meta, TikTok, Snapchat, Microsoft Ads, Webflow, Shopify, Looker Studio), with AI/ML features used for audience modeling, lookalikes, and marketing automation. The firm has no disclosed funding, parent company, acquisitions, or patents, and is privately held by its founding team.

Name

Up & Away

Legal name

Up & Away Digital AS

Website

https://upandaway.no

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Up & Away Digital AS is a privately held, five-person digital marketing agency in Ålesund, Norway, offering programmatic advertising, SEO/SEM, social media advertising, Shopify e-commerce builds, and tracking/analytics services to B2B and B2C clients across multiple Norwegian verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Off-Page SEO & Link Building (Digital PR, Outreach) (BPAFAJAC)

Keywords

• Digital marketing services
• Programmatic advertising
• Search engine marketing
• Ecommerce solutions
• Data-driven marketing

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue model providing digital marketing consulting and implementation. Services include data-driven marketing, programmatic advertising, SEO/SEM, social media advertising, e-commerce solutions, web development, conversion optimization, and communication advisory. The company operates as a digital agency with direct client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Up & Away is a digital marketing agency that provides consulting and implementation services across programmatic advertising, SEM, SEO, social media advertising, Shopify-based e-commerce, data-driven marketing, conversion optimization, web/landing page design, and analytics reporting. The firm combines marketing and IT expertise to help Norwegian businesses build digital strategies with clear KPIs, select appropriate channels and technologies, and execute measurable campaigns that drive visibility and growth.

Product overview

Up & Away is a digital marketing agency based in Ålesund, Norway, offering a comprehensive portfolio of digital marketing services. The company operates as a unified service offering rather than a software platform, providing programmatic advertising, search engine marketing (SEM), SEO optimization, social media advertising (LinkedIn, Facebook, YouTube, Instagram, Snapchat), e-commerce solutions with Shopify as the preferred platform, data-driven marketing incorporating machine learning and AI for predictive analytics and marketing automation, website/landing page design (UI/UX), conversion rate optimization, communications consulting, and reporting/analytics with Looker Studio integration. The services are delivered as consulting and implementation engagements rather than licensed software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Advertising Targeted, effective, and measurable advertising campaigns for B2B companies reaching defined decision-maker groups programmatically.
• SEM - Search Engine Marketing Paid search advertising combined with organic optimization to increase website traffic and maintain visibility when customers search online.
• SEO - Search Engine Optimization Optimization of websites for organic search visibility, covering both textual and technical SEO work.
• Social Media Advertising Targeted advertising campaigns on LinkedIn, Facebook, YouTube, Instagram, and Snapchat to reach specific audiences with engaging content.
• E-commerce and Webshop Solutions Setup and operation of e-commerce solutions on Shopify, including integrations with ERP/EDI, shipping, and payment systems (e.g., VIPPS), plus POS for physical retail.
• Data-Driven Marketing Marketing approach using customer behavior data to build precise audience segments, lookalike audiences, and personalized messaging, with marketing automation tied to CRM and website interaction data.
• Conversion Rate Optimization (CRO) Analysis of customer journey and website effectiveness to optimize conversion paths and capture customer signals.
• Website and Landing Pages Creation of effective and affordable web solutions including UI/UX design and web production, serving as the central element of a company's digital presence.
• Communications Consulting Strategic guidance on brand positioning and communication, helping businesses define their unique qualities and intended customer perception.
• Tracking and Measurement Solutions Planning, setup, and development of tracking and measurement solutions using Google Tag Manager, GA4, and server-side tagging, including debugging.
• Analysis and Reporting Dashboards Building and developing dashboards and reports in Looker Studio (Google Data Studio) for client reporting and marketing analytics.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Deloitte Digital: Global digital consultancy offering strategy, design, marketing technology, and analytics services. Comparable on integrated marketing+technology positioning, though serving much larger enterprise clients.
• Bekk: Norwegian consultancy combining technology, design, and data-driven digital work. Comparable on the marketing+IT integration narrative and Norwegian B2B client base, though larger and broader in scope.
• Bouvet: Norwegian IT and digital consultancy with digital marketing, analytics, and e-commerce capabilities. Comparable on the marketing+IT hybrid positioning and Norwegian market, though operates at much larger scale across multiple service lines.
• Accenture Song: Global digital transformation, creative, and marketing services arm of Accenture. Comparable as a broad-based provider of digital marketing, e-commerce, and data-driven campaign services, though at enterprise scale and global scope.

Direct peers

• TRY Apt: Norway-based advertising, communications, and digital agency. Comparable on geography, B2B/B2C client mix, and full-service digital marketing delivery model.
• Trigger: Norwegian creative and digital agency. Comparable as a domestic Norwegian agency offering digital strategy, content, and performance marketing to mid-market clients.
• Kolon: Nordic digital agency with digital marketing, content, and e-commerce offerings. Comparable on regional Nordic positioning and multi-vertical B2B/B2C client work, though primarily Swedish-headquartered.
• Vaimo: Nordic digital commerce and e-commerce agency and a leading Shopify partner. Highly comparable to Up & Away on e-commerce/Shopify specialization, Nordic footprint, and full-service digital marketing capabilities.
• NoA (formerly Creuna): Pan-Nordic digital agency offering strategy, design, technology, and data-driven marketing. Comparable to Up & Away as a full-service digital marketing partner serving B2B and B2C clients across multiple verticals.

Regional players

• Webpower: Nordic marketing automation and email/SMS specialist. Comparable on data-driven marketing automation capabilities and Nordic footprint, though focused more narrowly on CRM and automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/up-away-digital-as
• Facebookfacebook.com/upandawaydigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up & Away