KABAS

What KABAS does

KABAS is a privately-held French lifestyle brand founded in 2021 by Camille and Margaux, headquartered in Paris. The company designs, manufactures, and sells waterproof, insulated bags and cooler accessories targeted at individual consumers seeking sustainable, functional everyday carry for activities including commuting, beach outings, picnics, and grocery shopping. Its core technology centers on bags constructed from recycled PVC with a nylon lining that incorporates a discrete thermal insulation layer, enabling contents to remain cool.

The product portfolio is organized around the VICHY Bag Collection, offered in multiple formats (Mini Bag, Lunch Bag, Grocery Bag, Daily/Maxi Bag), complemented by the KIKI Bag (a lightweight waterproof nylon bag in five bicolor variants), GLACIÈRES cooler bags, and GOURDES reusable water bottles. The company does not hold any patents or registered trademarks on these designs and operates without disclosed certifications, certifications, or institutional funding.

KABAS runs a hybrid go-to-market combining direct-to-consumer e-commerce through kabasworld.com (powered by Shopify, with worldwide shipping and 48-72h fulfillment) with a curated wholesale network of more than 15 boutique retailers in France — including premium Parisian department stores MERCI and Samaritaine — plus authorized partners FormaJe in Madrid (Spain) and Gente di Mare in Tokyo (Japan). A Paris showroom at 16 boulevard Saint-Denis serves as a pickup point by appointment. Revenue is generated entirely through one-time product sales (no subscription or recurring streams), with pricing not publicly disclosed and a €200 free-shipping threshold on the DTC site. Marketing is led by organic social on Instagram (@kabasworld) and TikTok (@kabasbag), influencer collaborations, and experiential activations such as the Summer Party at @amulette.cafe. The company is bootstrapped with no institutional investors, no parent entity, and a team of fewer than 10 people.

Name

KABAS

Legal name

KABAS

Website

https://kabasbag.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

KABAS is a Paris-based, founder-led DTC lifestyle brand designing waterproof, insulated bags and cooler accessories made from recycled PVC. It sells globally via its Shopify storefront and through 15+ boutique stockists across France, Spain, and Japan.

Ownership category

akta.pro rank

Product category

Sustainable Bags and Lifestyle Accessories

NAICS

Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Recycled PVC bags
• Waterproof insulated bags
• Sustainable lifestyle accessories
• Cooler bag products
• Eco-friendly fashion bags

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling bags and accessories directly to consumers through e-commerce and retail partners. No subscription or recurring revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

KABAS designs, manufactures, and sells eco-friendly bags and accessories built from recycled PVC with integrated thermal insulation. Its flagship VICHY collection spans Mini, Lunch, Grocery, and Daily/Maxi formats, complemented by the KIKI Bag in five bicolor variants, GLACIÈRES cooler bags, and GOURDES water bottles. Products are sold direct-to-consumer via kabasworld.com and through a network of boutique retailers in France, Spain, and Japan, plus a Paris showroom available by appointment.

Product overview

KABAS is a single-brand company offering a focused portfolio of eco-friendly, waterproof, and insulated bags and accessories. The core product line is the VICHY Bag Collection, which includes multiple formats (MINI BAG, LUNCH BAG, GROCERY BAG, and DAILY/MAXI BAG), all made from recycled PVC with nylon lining and thermal insulation. Complementing this is the KIKI Bag line with five bicolor variations, plus GLACIÈRES (cooler bags) and GOURDES (water bottles). All products emphasize sustainability through recycled materials, durability, and practical everyday use for activities like commuting, beach trips, picnics, and grocery shopping.

Differentiator

Problem solved

Functional benefit

Brands

• VICHY BAG: Waterproof and insulated bags made from recycled materials, featuring a smooth, water-resistant exterior in recycled PVC and a nylon lining with discrete thermal insulation.
• MINI BAG
• LUNCH BAG
• KIKI BAG
• GROCERY BAG
• DAILY BAG
• GLACIÈRES
• GOURDES

Products and services

• MINI BAG (VICHY collection) Compact format from the VICHY collection, made from recycled PVC with nylon lining and thermal insulation, designed for daily essentials on the go.
• LUNCH BAG / LUNCH PIKNIK (VICHY collection) Insulated lunch bag made from recycled PVC with nylon lining and thermal insulation, designed to keep food and beverages cool for daily meals and picnics.
• GROCERY BAG (VICHY collection) Reusable grocery bag made from recycled materials, waterproof and insulated, designed for everyday shopping and food transport.
• DAILY BAG / MAXI BAG (VICHY collection) Largest-capacity bag from the VICHY collection, made from recycled PVC with waterproof exterior and thermal insulation, designed to carry more than essentials for daily use.
• KIKI Bag Everyday essential bag made from durable, lightweight, waterproof nylon with a clean, functional shape, available in five bicolor variations emphasizing simplicity and color harmony.
• GLACIÈRES (Cooler Bags) Insulated cooler bags designed to keep food and beverages cool, suited for summer activities and outdoor use as part of KABAS's sustainable product range.
• GOURDES (Water Bottles) Reusable water bottles sold as part of KABAS's sustainable, eco-friendly product range.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MERCIcoreChannel Partner/ Reseller/ DistributorDepartment store chain with multiple Paris locations (Bd Beaumarchais 75003, rue de Richelieu 75001) stocking KABAS products as part of their curated lifestyle and fashion offerings.
• SamaritainecoreChannel Partner/ Reseller/ DistributorHistoric Parisian department store in the 1st arrondissement (9 rue de la Monnaie) carrying KABAS bags as part of their premium lifestyle product selection.
• Centre CommercialminorChannel Partner/ Reseller/ DistributorConcept store located at 2 rue de Marseille, 75010 Paris, featuring curated fashion and lifestyle products including KABAS.
• Galathée SceauxminorChannel Partner/ Reseller/ DistributorBoutique retailer in Sceaux (92330) offering KABAS products to the local customer base.
• Marché CommunminorChannel Partner/ Reseller/ DistributorRetailer in Capbreton (40130) stocking KABAS bags as part of their lifestyle product offering.
• BackstageminorChannel Partner/ Reseller/ DistributorFashion boutique with locations in Toulouse (28 Rue des Marchands) and Bordeaux (14 Rue Maucoudinat) carrying KABAS products.
• BeaurivageminorChannel Partner/ Reseller/ DistributorBoutique retailer at 115 Rue Notre Dame, Bordeaux, offering KABAS bags to customers.
• FranfelucheminorChannel Partner/ Reseller/ DistributorBoutique at 9 rue Chabrier, Aix-en-Provence (13100) featuring KABAS products in their curated selection.
• Soon NancyminorChannel Partner/ Reseller/ DistributorBoutique retailer at 25 Rue du Pont Mouja, Nancy (54000) carrying KABAS bags.
• FormaJecoreChannel Partner/ Reseller/ DistributorSpanish retail partner located at Plaza de Chamberí 9, Madrid 28010, distributing KABAS products in Spain.
• Gente di MarecoreChannel Partner/ Reseller/ DistributorJapanese retail partner in Tokyo's Minato City, Azabudai, distributing KABAS bags in the Japanese market.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sézane: Sézane is a leading French DTC lifestyle brand extending into bags and accessories, distributed through its own site and select Paris boutiques. Useful comparable for Paris DTC-meets-physical-retail model and France lifestyle brand scaling dynamics.
• Herschel Supply Co. Herschel is a larger lifestyle/bags brand with broad assortment (backpacks, totes, travel) and global distribution. It is comparable to KABAS as a category benchmark for design-led bags but operates at much greater scale and category breadth.
• YETI: YETI is a leading US cooler and insulated-bag brand with massive scale. It directly intersects KABAS on the insulated-cooler use case (GLACIÈRES) and waterproof construction, though at premium incumbent scale.
• Igloo: Igloo is a heritage US cooler and ice chest manufacturer with a broad cooler bag portfolio. It is comparable to KABAS on the insulated-cooler bag use case (GLACIÈRES line) and seasonal summer/outdoor positioning.

Direct peers

• Topo Designs: Topo Designs is a Colorado-based outdoor lifestyle brand producing bags and accessories with sustainability and durability cues. Comparable to KABAS on the lifestyle/outdoor crossover positioning and small-team DTC + boutique retail distribution.
• Polène: Polène is a Paris-based designer bag and accessories brand sold DTC and through curated retail globally. It is a strong comparitor to KABAS on Paris origin, premium lifestyle positioning, and boutique department store distribution (e.g., similar doors to MERCI/Samaritaine).
• MZ Wallace: MZ Wallace is a New York-based brand making functional, lightweight quilted and nylon bags for everyday use. It mirrors KABAS's positioning around practical, lightweight, weather-resistant everyday bags targeted to style-conscious consumers.
• Lo & Sons: Lo & Sons designs stylish, functional travel and everyday bags sold through premium retail and DTC. Comparable to KABAS in the everyday-meets-travel product positioning and curated boutique distribution strategy.
• Baggu: Baggu is a DTC brand known for reusable bags and sustainable accessories with a colorful design language. It is highly comparable to KABAS in product category (everyday/reusable bags), sustainability positioning, and color-forward aesthetic.

Regional players

• État Libre (French lifestyle concept): État Libre is a French concept store / beauty & lifestyle brand available through curated Paris boutiques. Comparable to KABAS on Paris concept-store distribution and curated lifestyle positioning, though less direct in core product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kabasworld
• TikToktiktok.com/@kabasbag
• LinkedInlinkedin.com/company/kabas-bag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KABAS