SrLifeInsure.com
SrLifeInsure.com is a founder-led, independent U.S. insurance agency that brokers burial, final expense, and term life insurance for seniors aged 50 to 85, distributing policies from 50+ carriers via phone-based sales and online quoting across all 50 states.
- Company typePrivate
- Founded2020
- HeadquartersFoothill Ranch, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SrLifeInsure.com does
SrLifeInsure.com is an independent U.S. insurance agency founded in 2020 by Krystn Meier and headquartered in Foothill Ranch, California. The company sells burial and final expense life insurance — small whole-life policies typically sized $5,000 to $40,000 — to U.S. consumers aged 50 to 85, and has more recently added term life insurance distribution through partner carriers. Applications are taken primarily by phone, with online quote request forms and SEO-oriented comparison content (e.g., "Best Burial Insurance Companies") supporting the funnel.
The product offering is a brokerage model rather than an underwriting model. SrLifeInsure places policies with 50+ third-party carriers, including Mutual of Omaha, Prosperity Life Group, Gerber Life, Liberty Bankers Life, AIG, and Royal Neighbors, and in term life with Protective Life, Banner Life, Prudential, Lincoln Financial, AIG, SBLI, ANICO, Sagicor Life, and Assurity. The technology layer is a comparison and quoting website plus phone-based application processing; there is no proprietary underwriting, no app, no public API, and no disclosed AI/ML capability. Plan types offered include Level Benefit (immediate payout), Graded Benefit (1-2 year payout), Modified, and Guaranteed Issue (no medical questions, 2-year waiting period).
Revenue is generated on a commission basis from the carrier panel (affiliate/referral revenue model) and there are no publicly disclosed pricing tiers, contract values, or revenue figures. The company is bootstrapped, founder-led, and operates with 1-10 employees; it is licensed as a life insurance producer in all 50 states and the District of Columbia. The founder also operates adjacent senior-life-insurance properties (Highrisklifeinsurances.com, Noel-Insurance.com), which appear to be separate ventures rather than subsidiaries of SrLifeInsure.com.
SrLifeInsure.com firmographics
Firmographics- Name
- SrLifeInsure.com
- Legal name
- SrLifeInsure.com
- Website
- https://srlifeinsure.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SrLifeInsure.com is a founder-led, independent U.S. insurance agency that brokers burial, final expense, and term life insurance for seniors aged 50 to 85, distributing policies from 50+ carriers via phone-based sales and online quoting across all 50 states.
- Ownership category
- akta.pro rank
SrLifeInsure.com industry classification
Industry- Product category
- Life Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Final Expense / Burial Life Insurance (FSAIABAF)
- akta.pro secondary industries
- Whole Life Insurance (FSAIABAA), Final Expense Term Life Insurance (FSAIAAAI), Guaranteed Issue Whole Life Insurance (FSAIABAG)
Keywords
Where SrLifeInsure.com is headquartered
LocationHeadquarters
- HQ city
- Foothill Ranch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SrLifeInsure.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, SrLifeInsure earns commissions from insurance carriers for placing policies. The company acts as a broker matching seniors with appropriate burial/final expense insurance products from their network of 50+ carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Burial/Final Expense Insurance - $5,000 to $40,000 coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SrLifeInsure.com product offering
Product offeringCore offering
SrLifeInsure.com is an independent insurance agency that compares burial and final expense life insurance policies from 50+ top-rated carriers for seniors aged 50-85. The agency takes applications over the phone or via online quote forms, with most approvals issued instantly and same-day coverage in most cases. Core products are small whole life policies ranging from $5,000 to $40,000 in coverage.
Product overview
SrLifeInsure.com is an independent insurance agency operated by Krystn Meier that specializes in burial and final expense life insurance for seniors aged 50-85. The core offering consists of small whole life insurance policies ($5,000-$40,000) with four plan types: Level Benefit Plans (immediate payout), Graded Benefit Plans (1-2 year payout), Modified Plans (2-year waiting period), and Guaranteed Issue Policies (no medical questions). The company also offers term life insurance through partner carriers including Protective Life, Prudential, Mutual of Omaha, and AIG. All applications are taken over the phone or online with instant approvals in most cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Burial/Final Expense Insurance Small whole life insurance policies ranging from $5,000 to $40,000 designed to cover final expenses such as burial costs and outstanding debts for seniors aged 50-85. Available through four plan types: Level Benefit Plans (immediate payout), Graded Benefit Plans (1-2 year payout), Modified Plans (2-year waiting period), and Guaranteed Issue Policies (no medical questions).
- Term Life Insurance Term life insurance products offered through partner carriers including Protective Life, Banner Life, Prudential, Mutual of Omaha, Lincoln Financial Group, AIG, SBLI, ANICO, Sagicor Life, and Assurity Life.
Companies that use SrLifeInsure.com
Customer profileSegments1 record
Ideal customer profiles1 record
SrLifeInsure.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SrLifeInsure.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mutual of OmahacoreInsurance carrier partner featured on SrLifeInsure website. Mutual of Omaha is one of the top-rated burial insurance companies offered through the agency.
- Prosperity Life GroupcoreInsurance carrier partner featured on SrLifeInsure website as one of the top burial insurance providers.
- Gerber LifecoreInsurance carrier partner featured on SrLifeInsure website. Gerber Life is a well-known burial and final expense insurance provider.
- Liberty Bankers LifecoreInsurance carrier partner featured on SrLifeInsure website offering burial insurance products.
- AIGcoreInsurance carrier partner featured on SrLifeInsure website. AIG (formerly American General) is a major life insurance provider included in their carrier network.
- Royal Neighbors of AmericacoreInsurance carrier partner featured on SrLifeInsure website as one of the burial insurance providers.
- 50+ Additional Insurance CarriersminorNetwork of 50+ top-rated insurance carriers that SrLifeInsure works with to find the best rates for clients. The company acts as an independent agency to shop across carriers.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
SrLifeInsure.com competitors and assessment
Company assessmentEmerging players
- Haven Life (MassMutual): Haven Life, backed by MassMutual, sells term life insurance online and via digital channels. It is comparable as a modern, technology-led life insurer targeting consumers who want a streamlined buying experience, though it focuses on term rather than final expense.
- Ethos Life: Ethos is a digital life insurance carrier offering term and whole life products with a fully online application. It overlaps with SrLifeInsure in simplified-issue life insurance and the no-medical-exam value proposition, but competes with a digital-only experience.
- Bestow: Bestow is a digital-first life insurance carrier offering term and simplified-issue policies online without medical exams. It is an emerging competitor targeting the same simplified-issue, no-exam segment that SrLifeInsure sells into, but with a more modern technology stack.
Direct peers
- Policygenius: Policygenius is an online insurance marketplace comparing term life, whole life, and other products across multiple carriers. It overlaps with SrLifeInsure in life insurance brokerage and multi-carrier comparison but skews younger and digital-first.
- Insurance.com: Insurance.com is a comparison and lead-generation platform for life, auto, home, and health insurance, working with multiple carriers. It is comparable as a multi-carrier lead aggregator in the same product categories SrLifeInsure distributes.
- SelectQuote: SelectQuote is a senior-focused direct-to-consumer insurance distributor that sells life (including final expense), auto, and home insurance through phone-based inside sales. It is the most direct public-market comparable given its overlapping target customer (50-85 seniors), burial insurance specialty, and inside-sales distribution model.
- eFinancial (QuinStreet): eFinancial, owned by QuinStreet, is a direct-to-consumer life insurance agency that compares policies from multiple carriers and sells primarily via phone and web. Its model and target customer overlap closely with SrLifeInsure's inside-sales, multi-carrier approach.
Broad incumbents
- Fidelity Life: Fidelity Life is a long-standing direct-to-consumer life insurance carrier offering term, final expense, and other products, often through partnerships with IMOs. It is comparable as a senior-focused direct life insurer and a likely carrier partner in the burial insurance market SrLifeInsure serves.
- Mutual of Omaha: Mutual of Omaha is a major insurance carrier prominently featured as a SrLifeInsure carrier partner. It is a broad incumbent offering final expense, term, and other life products directly and through independent agents, and is one of the most likely upstream counter-parties in SrLifeInsure's distribution chain.
Others
- Liberty Bankers Life: Liberty Bankers Life is a specialty life insurance carrier focused on final expense and simplified-issue products, and is listed as one of SrLifeInsure's featured carrier partners. It is comparable as a supplier in the same distribution ecosystem rather than a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SrLifeInsure.com social profiles
Digital presenceSrLifeInsure.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SrLifeInsure.com leadership team
Management profileNumber of profiles
Profiles1 record
SrLifeInsure.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SrLifeInsure.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SrLifeInsure.com
What does SrLifeInsure.com do?
SrLifeInsure.com is an independent insurance agency that compares burial and final expense life insurance policies from 50+ top-rated carriers for seniors aged 50-85. The agency takes applications over the phone or via online quote forms, with most approvals issued instantly and same-day coverage in most cases. Core products are small whole life policies ranging from $5,000 to $40,000 in coverage.
Is SrLifeInsure.com a public or private company?
SrLifeInsure.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SrLifeInsure.com founded?
SrLifeInsure.com was founded in 2020. It employs 1 to 10 people.
Where is SrLifeInsure.com based?
SrLifeInsure.com is headquartered in Foothill Ranch, United States, in the North America region.
How does SrLifeInsure.com make money?
One revenue line is on record: insurance Commission Revenue.
Who are SrLifeInsure.com's main competitors?
Emerging players on record are Haven Life (MassMutual), Ethos Life and Bestow. Direct peers are Policygenius, Insurance.com, SelectQuote and eFinancial (QuinStreet). Broad incumbents are Fidelity Life and Mutual of Omaha. Liberty Bankers Life is listed as an others.
Does SrLifeInsure.com have an API?
No public API is recorded for SrLifeInsure.com.
What industry is SrLifeInsure.com in?
SrLifeInsure.com's product category is Life Insurance. Its primary akta.pro industry code is FSAIABAF, Final Expense / Burial Life Insurance, with a secondary code of FSAIABAA, Whole Life Insurance. Its NAICS code is 5242 and its SIC code is 6411.