Bastion Insights
- Company typePrivate
- Founded2009
- HeadquartersCremorne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Bastion Insights firmographics
Firmographics- Name
- Bastion Insights
- Website
- https://bastionlatitude.com
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Bastion Insights is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Bastion Insights business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Bastion Insights product offering
Product offeringCore offering
Bastion Insights is a marketing and communications agency that sells qualitative research, quantitative research, and brand strategy services to client organizations. Engagements typically involve consumer insight generation, market analysis, and the translation of those insights into brand and communications strategies for client decision-makers.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualitative Research Exploratory consumer and market research service delivered to client organizations seeking depth of insight into attitudes, motivations, and behaviors.
- Quantitative Research Structured, statistically oriented market research service providing measurable consumer and market data to validate hypotheses and quantify insights for client organizations.
- Brand Strategy Strategic service that converts research findings into brand positioning and communications direction for client organizations.
Companies that use Bastion Insights
Customer profileIdeal customer profiles1 record
Bastion Insights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bastion Insights partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Bastion Insights competitors and assessment
Company assessmentDirect peers
- BMF: BMF is one of Australia's largest independent creative and brand strategy agencies, headquartered in Sydney. It competes directly with Bastion Insights for mid-market and enterprise brand strategy and integrated communications mandates.
- The Monkeys: The Monkeys is an Australian creative and brand strategy agency known for full-service campaigns. It is a comparable boutique-to-mid-size competitor in the same market segment as Bastion Insights.
- Cummins&Partners: Cummins&Partners is an Australian independent creative and brand strategy agency focused on mid-market and challenger brands. It is a directly comparable peer in size and service mix.
- Thinkerbell: Thinkerbell is an Australian independent marketing and brand strategy agency using a research-meets-creative model. It is a directly comparable boutique peer with similar positioning to Bastion Insights.
Broad incumbents
- Ipsos Australia: Ipsos is a global research firm with substantial Australian operations. It overlaps with Bastion Insights' qualitative and quantitative research practice but operates at much larger scale.
- Interbrand: Interbrand is a global brand strategy and research consultancy operating in Australia. It competes for brand strategy mandates while offering broader research and valuation capabilities.
- McCann Australia: McCann Australia provides brand strategy, research, and creative services as part of a global network. It is a comparable incumbent targeting similar client segments with broader service offerings.
- Ogilvy Australia: Ogilvy Australia's brand strategy and research practice serves large enterprise clients with integrated campaigns. It competes with Bastion Insights for brand strategy mandates but operates with global network scale.
- Kantar Australia: Kantar is a global market research firm with a large Australian presence. It competes for the quantitative and qualitative research components of Bastion Insights' service offering at greater scale.
- Havas Creative Australia: Havas operates a full-service creative and brand strategy network in Australia, offering research-led brand work that overlaps with Bastion Insights' positioning but at significantly greater scale and geographic reach.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Bastion Insights social profiles
Digital presenceBastion Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bastion Insights leadership team
Management profileNumber of profiles
Bastion Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bastion Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bastion Insights
What does Bastion Insights do?
Bastion Insights is a marketing and communications agency that sells qualitative research, quantitative research, and brand strategy services to client organizations. Engagements typically involve consumer insight generation, market analysis, and the translation of those insights into brand and communications strategies for client decision-makers.
When was Bastion Insights founded?
Bastion Insights was founded in 2009. It employs 11 to 50 people.
Where is Bastion Insights based?
Bastion Insights is headquartered in Cremorne, Australia, in the Oceania region.
Who are Bastion Insights's main competitors?
Direct peers on record are BMF, The Monkeys, Cummins&Partners and Thinkerbell. Broad incumbents are Ipsos Australia, Interbrand, McCann Australia, Ogilvy Australia, Kantar Australia and Havas Creative Australia.
Does Bastion Insights have an API?
No public API is recorded for Bastion Insights.