Versus Technology

What Versus Technology does

Versus Technology, now operating as Midmark CareFlow RTLS, is a healthcare-exclusive Real-Time Locating System (RTLS) provider operating as a business unit within privately-held Midmark Corporation, headquartered in Miamisburg, Ohio. The company delivers a unified RTLS platform branded CareFlow, comprising four core software modules — Staff Duress, Asset Tracking, Patient Flow, and Analytics — supported by hardware including Staff/Patient Badges, Asset Tags, and a facility-wide Sensory Network infrastructure. The platform uses multiple locating technologies to generate real-time location data across hospitals, primary care clinics, ambulatory surgery centers, and US Federal Government healthcare facilities, with stated reach of 1,000+ facilities and 1 million+ patients and staff monitored monthly.

The business combines enterprise field sales with regionally certified System Integrators who handle clinical implementation and deployment, supplemented by an online store for hardware replenishment. Revenue is generated through two streams: hardware sales (badges, tags, sensory infrastructure) and recurring software subscriptions across the CareFlow module set. Strategic integrations deepen ecosystem position — notably an in-development Epic Toolbox Staff Duress integration (announced 2025-08-12) that surfaces real-time location-aware alerts directly inside the Epic EMR, and a Primex partnership for environmental temperature monitoring. Quantified customer outcomes cited include $1 million in IV pump savings at McLaren Flint, an 89% reduction in workplace-violence wage losses at New Jersey Medical Center, a 67% increase in exam room utilization at University of Minnesota Health, and a 25% improvement in on-time cardiac case starts at Johns Hopkins Hospital.

The company carries 30+ years of healthcare-RTLS brand heritage and is consistently ranked in KLAS Top 3 RTLS Vendors and recognized as a Gartner Visionary. Operations are currently North America-focused, with no disclosed international RTLS deployments despite Midmark's broader India and Italy (Newmed Srl) regional presence. The product portfolio includes add-on modules for Nurse Call Automation, Contact Tracing, and Interfaces for enterprise application integration, but no AI/ML capabilities, patents, or proprietary data models are disclosed in the available material.

Name

Versus Technology

Legal name

Versus Technology

Website

https://versustech.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Versus Technology, now Midmark CareFlow RTLS, provides healthcare-exclusive real-time locating systems (Staff Duress, Asset Tracking, Patient Flow, Analytics) deployed across 1,000+ hospitals, clinics, and surgery centers in North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. RTLS Hardware Sales: Sale of hardware components including Staff and Patient Badges, Asset Tags, and Sensory Network infrastructure.
2. RTLS Software/Subscription: Software solutions including CareFlow Staff Duress, CareFlow Asset Tracking, CareFlow Patient Flow, and CareFlow Analytics provided as ongoing services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Versus Technology (now operating as Midmark CareFlow RTLS) provides real-time locating system (RTLS) software and hardware exclusively for healthcare facilities. The offering combines a multi-locating technology platform with four software modules — Staff Duress, Asset Tracking, Patient Flow, and Analytics — along with supporting hardware such as staff/patient badges, asset tags, and a sensory network infrastructure to deliver location data that aligns people to process.

Product overview

Midmark CareFlow RTLS (formerly Versus Technology) is a unified real-time locating system platform designed exclusively for healthcare. The portfolio consists of a core software platform (CareFlow) with four main software modules—Staff Duress, Asset Tracking, Patient Flow, and Analytics—complemented by supporting hardware including Staff/Patient Badges, Asset Tags, and the Sensory Network infrastructure. The system delivers location data to guide healthcare operations, aligning people to process. Additional add-on solutions include Nurse Call Automation, Contact Tracing, Temperature Monitoring (via Primex partnership), and Interfaces for enterprise application integration. The platform serves over 1,000 healthcare facilities and monitors 1 million patients and staff monthly.

Differentiator

Problem solved

Functional benefit

Brands

• CareFlow Staff Duress: On-premise staff duress solution with wearable duress buttons for workplace safety
• CareFlow Asset Tracking
• CareFlow Patient Flow
• CareFlow Analytics

Products and services

• CareFlow Staff Duress Wearable duress button solution for healthcare staff that delivers discreet, accurate, real-time alerts to drive a rapid response to workplace violence incidents.
• CareFlow Asset Tracking Real-time healthcare equipment locating solution that supports safe and timely patient care while controlling equipment costs.
• CareFlow Patient Flow Workflow communication and optimization software designed to streamline operations, enrich patient experiences, and improve staff satisfaction across healthcare facilities.
• CareFlow Analytics Healthcare intelligence and analytics dashboard that turns accurate RTLS location data into actionable insights for informed decision-making.
• Staff + Patient Badges Hardware badges worn by staff and patients to enable real-time location tracking within healthcare facilities as part of the CareFlow RTLS platform.
• Asset Tags Hardware tags attached to medical equipment that enable real-time tracking and locating of healthcare assets.
• Sensory Network On-premise infrastructure component of the RTLS system that enables facility-wide location sensing to support the CareFlow software platform.

Quantifiable outcome

• $1 million saved by increasing IV pump utilization and reducing capital purchase
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• EpiccoreTechnology or Integration · 12 August 2025CareFlow RTLS Staff Duress is Under Construction in Epic Toolbox, providing staff safety alerts with precise, real-time location-aware push notifications directly inside Epic EMR system. Future integration will allow staff to discreetly alert responders during high-risk situations.
• PrimexcoreTechnology or IntegrationPrimex partnership provides best-in-class temperature monitoring solutions through an interface with Primex environmental monitoring. This enables healthcare facilities to integrate environmental monitoring into the CareFlow RTLS platform.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TeleTracking Technologies: Patient flow and capacity management platform with RTLS-enabled components for hospitals; competes most directly with Versus Technology's CareFlow Patient Flow and asset utilization modules.
• Sonitor Technologies: Specializes in ultrasound-based indoor RTLS for hospitals, with strengths in room- and sub-room-level accuracy. Comparable to Versus Technology in clinical workflow RTLS targeting acute and ambulatory care settings.
• CenTrak: Healthcare-focused RTLS vendor using a blend of infrared, Gen2IR, BLE and Wi-Fi for clinical-grade locating. Competes head-to-head with Versus Technology for hospital asset tracking, staff duress and patient flow deployments.
• Zebra Technologies (MotionWorks Healthcare): Large-scale RFID and BLE RTLS provider with healthcare-specific MotionWorks solutions for asset tracking, patient identification and staff workflows — competes on enterprise healthcare deals.
• Securitas Healthcare (formerly Stanley Healthcare): Direct competitor in healthcare RTLS offering AeroScout Wi-Fi-based RTLS for asset tracking, patient/staff locating and environmental monitoring across hospitals and health systems — same product category, same customer base as Versus Technology.
• AiRISTA Flow: RFID/BLE-based RTLS vendor with a healthcare vertical, selling asset tracking, staff safety and patient flow solutions that overlap directly with Versus Technology's CareFlow portfolio.

Broad incumbents

• Cisco (DNA Spaces / DNA Center): Networking giant offering location analytics and IoT services on top of Cisco wireless infrastructure; overlaps with Versus Technology where hospitals prefer to add RTLS to an existing Cisco network rather than deploy a dedicated RTLS sensory network.
• GE Healthcare: Broad medical imaging and digital health incumbent that offers asset management and RTLS-adjacent hospital operations software as part of a much wider portfolio; competes with Versus Technology at the enterprise level rather than as a pure-play RTLS specialist.
• Aruba Networks (HPE): Enterprise networking vendor whose BLE-based location services (Aruba Meridian, ALE) are used by hospitals for wayfinding and asset tracking; competes with Versus Technology where hospitals prefer to consolidate RTLS onto existing network infrastructure.

Others

• Impinj: Provider of RFID tags, readers and RAIN RFID platform infrastructure that underpins many hospital RTLS deployments including those of Versus Technology competitors; not a direct competitor but an enabling technology vendor in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/MidmarkMedical
• Facebookfacebook.com/VersusTech
• LinkedInlinkedin.com/company/versus-technology
• Xx.com/versustech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versus Technology