SVN | Palmetto

What SVN | Palmetto does

SVN | Palmetto is a commercial real estate brokerage and advisory firm operating as an independently owned franchise of SVN International. Headquartered at 330 Pelham Road, Suite 100A in Greenville, South Carolina, the firm maintains offices in Charleston and Charlotte with broader Carolinas coverage. The entity traces its roots to SVN | Blackstream, which affiliated with SVN International in 2014, and rebranded to SVN | Palmetto in 2026; the firm has grown from one advisor to over 150 advisors and ranks #6 nationwide among 200 SVN offices for 2023 sales performance. There is no public funding history and the company is privately held as a single-member Carolinas LLC under the SVN International franchise umbrella.

The firm provides full-service commercial real estate services spanning retail, multifamily, office, industrial, self-storage, and land asset classes. Core offerings include tenant representation, landlord representation, investment sales, consulting, property management (introduced with the 2025 franchise launch), and a dedicated retail brokerage sub-brand called Reedy River Retail. Asset-class coverage extends from garden-style to high-rise multifamily, traditional and climate-controlled self storage, and land parcels along the I-85 corridor and Southeast rural acreage. The underlying technology stack is described as SVN International's shared platform for market intelligence, property marketing, and transaction management, including collaborative deal-marketing tools that surface properties to a national investor pool. The firm has closed notable transactions including a $25.75M+ multifamily portfolio (404 units) for Two Bridges Asset Management, a $12.1M apartment sale (Alston Arms, 160 units), a $10.7M shopping center sale (Woodruff Village), a $4.56M Publix-anchored retail development, a $3.8M Dunkin' Donuts net-lease sale, and an $3.036M 83-acre land sale to Toll Brothers, among others.

Revenue is generated through two principal streams. Transaction-based commissions on commercial sales, leases, and acquisitions (brokerage) form the dominant revenue line, with fees negotiated per transaction and not publicly disclosed. Managed-services revenue from the property management division, established at the 2025 franchise relaunch, adds a recurring fee stream from office, retail, and industrial facilities. The customer mix is horizontal and project-based by nature — encompassing institutional investors (Two Bridges Asset Management, Westgate Mall ownership), retail and food-and-beverage tenants (Publix, Food Lion, Dunkin', Harris Teeter), commercial property owners, land developers, and self-storage operators — distributed across the Carolinas rather than concentrated in a single account.

Name

SVN | Palmetto

Legal name

SVN Palmetto

Website

https://svnpalmettocre.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

SVN | Palmetto is a commercial real estate brokerage and advisory firm serving retail, multifamily, office, industrial, self-storage, and land clients across the Carolinas from offices in Greenville, Charleston, and Charlotte as an SVN International franchise.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Commercial real estate brokerage
• Property management services
• Tenant representation
• Investment sales
• Landlord representation

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commercial Real Estate Brokerage Commissions: The firm generates revenue through real estate commissions on property sales, acquisitions, and lease transactions. Services include tenant representation, landlord representation, investment sales, and consulting for retail, multifamily, office, industrial, and land properties.
2. Property Management Services: The firm provides property management services, managing office spaces, retail, and industrial facilities on behalf of property owners.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SVN Palmetto is a full-service commercial real estate brokerage franchise providing tenant representation, landlord representation, investment sales, property management, and consulting services across the Carolinas. The firm specializes in retail, multifamily, office, industrial, self-storage, and land properties, with a dedicated Reedy River Retail division focused on the Upstate South Carolina market.

Product overview

SVN Palmetto is a full-service commercial real estate brokerage firm operating as an SVN franchise, offering a unified platform of advisory and brokerage services. The core offerings include tenant and landlord representation, retail brokerage (via the Reedy River Retail specialized team), investment sales, property management, and consulting. Specialized asset-class divisions cover multifamily, flex/self storage, and land & development. The firm leverages SVN's national network while providing local market expertise across the Carolinas.

Differentiator

Problem solved

Functional benefit

Brands

• Reedy River Retail: Specialized commercial retail division providing tenant representation, landlord representation, and investment sales services in the Upstate South Carolina region

Products and services

• Tenant Representation Advising and representing tenants in commercial real estate lease negotiations, helping businesses find suitable office, retail, or industrial spaces across the Carolinas.
• Landlord Representation Marketing and representing commercial property owners in leasing their assets to qualified tenants across the Carolinas.
• Retail Brokerage (Reedy River Retail) Specialized commercial real estate brokerage focused on retail properties, including investment sales, landlord and tenant representation, and retail development in the Upstate South Carolina region.
• Investment Sales Facilitating the purchase and sale of commercial real estate investments, including multifamily, retail, office, and industrial properties.
• Property Management Managing commercial real estate properties on behalf of owners to optimize performance and value, covering office, retail, and industrial facilities.
• Consulting Strategic advisory services for commercial real estate transactions, market analysis, and investment decisions.
• Multifamily Brokerage Acquisition, disposition, and management of multifamily properties including garden-style apartments, mid-rise complexes, townhomes, student housing, and senior living facilities.
• Flex/Self Storage Brokerage Specialized services for self storage properties including acquisition, disposition, and management, covering traditional facilities to climate-controlled complexes and mixed-use developments.
• Land & Development Brokerage Acquisition, disposition, and development of land parcels across the Upstate of South Carolina and Southeast, including prime development sites along the I-85 corridor and rural acreage.

Quantifiable outcome

• Ranked #6 nationally among 200 SVN offices for 2023 sales performance
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Avison YoungminorChannel Partner/ Reseller/ Distributor · 1 March 2026Co-listed leasing opportunity at 401 E Stone Avenue in Greenville, SC with Avison Young, showcasing collaborative brokerage relationships in the market.
• SVN InternationalcoreStrategic or Co-development Partner · 1 January 2025SVN Palmetto operates as a franchisee of SVN International, gaining access to the SVN brand, national network of 2,000+ advisors in 200+ offices globally, and the Shared Value Network platform for property marketing and client service.
• SVN Second StoryminorChannel Partner/ Reseller/ Distributor · 1 May 2024Collaborated with SVN Second Story (Chattanooga, TN) and SVN Vanguard (San Diego, CA) on Westgate Mall sale in Spartanburg, SC - a significant retail transaction requiring multi-market cooperation.
• SVN VanguardminorChannel Partner/ Reseller/ Distributor · 1 May 2024Collaborated with SVN Second Story and SVN Vanguard on Westgate Mall sale, demonstrating SVN's cross-office cooperation capabilities for large transactions.
• CoStar GroupminorOthersCoStar Group provides market analytics and recognition through their Power Broker awards program, recognizing top-performing commercial real estate brokers based on verified deal volume.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• NAI Earle Furman: NAI Earle Furman is a leading Carolinas-based commercial real estate firm affiliated with NAI Global, operating in Greenville, Spartanburg, and Asheville. Like SVN Palmetto, it offers brokerage and property management across office, industrial, retail, multifamily, and land — making it a direct regional competitor.
• SVN International: SVN International is the franchisor of the SVN commercial real estate brand with 2,000+ advisors in 200+ offices globally. SVN Palmetto operates as an SVN franchisee under this network, sharing brand, marketing platform, and cross-office deal collaboration — making the parent the most directly comparable counterpart.
• NAI Global: NAI Global operates a franchise network of independent commercial real estate firms worldwide. The franchise/network model and full-service brokerage+management offering make NAI Global a close structural and operational analog to SVN International and by extension to SVN Palmetto.

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering investment sales, leasing, and property management across all asset classes — competing with SVN Palmetto for Carolinas institutional mandates and serving many of the same investor clients.
• Avison Young: Avison Young is a global full-service commercial real estate firm with significant Carolinas presence. SVN Palmetto has already co-listed with Avison Young on Greenville leasing opportunities, indicating overlapping service lines and client overlap in the Carolinas market.
• JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with capital markets, brokerage, and property management operations — overlapping directly with SVN Palmetto's service portfolio and competing for Carolinas-based investment sales and leasing mandates.
• Colliers International: Colliers is a global commercial real estate services firm offering brokerage, property management, and advisory across all major asset classes — directly overlapping with SVN Palmetto's service mix, including in the Carolinas/Southeast region.
• Marcus & Millichap: Marcus & Millichap specializes in investment sales of commercial properties across multifamily, retail, self-storage, and land — directly comparable to SVN Palmetto's investment-sales-led service lines and product mix.
• Cushman & Wakefield: Cushman & Wakefield is a major global commercial real estate services firm with brokerage and property management capabilities across retail, multifamily, office, and industrial — overlapping materially with SVN Palmetto's full-service offering.
• Newmark Group: Newmark is a global commercial real estate advisory firm offering capital markets, leasing, and property management services — directly comparable to SVN Palmetto across asset classes and increasingly active in the Southeast U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/svnpalmetto

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SVN | Palmetto