Forms On Fire

What Forms On Fire does

Forms On Fire is a Bellevue, Washington-based software company founded in 2012 that develops a no-code mobile forms and data-collection platform. Its core product is a platform that enables enterprises, government agencies, and software vendors to build worker-facing mobile applications for inspections, field service, maintenance, and operational workflows without writing code. The platform is delivered as fully native applications on iOS, Android, and Windows devices, with full offline capability, premium device integrations (GPS, NFC, OCR, contactless signatures), and native data integrations into Salesforce, Microsoft SharePoint, Power BI, and Snowflake.

The company's product surface has expanded in 2025-2026 with a multi-modal AI layer that includes a generative AI Form Generator (which produces forms from text or voice prompts), a conversational AI Assistant for natural-language design modifications, AI Voice Fill (noise-filtered speech-to-field auto-population), and AI Photo Fill (vision-based document-to-field extraction). Distribution is split between self-serve PLG acquisition through the website, an enterprise demo-led sales motion, and a white-label reseller program that allows IT vendors and software companies to rebrand and resell the platform as their own product, complete with bespoke feature sets and limitless support.

The revenue model is subscription-based recurring revenue, with promotional PLG pricing of $90 for a 90-day trial and standard subscription tiers for ongoing mobile apps and forms access. Three compliance frameworks underpin enterprise and government sales readiness: SOC 2 Type II (certified August 2024, covering security, availability, and confidentiality), HIPAA self-attested compliance, and GDPR readiness for European data subjects. Scale metrics disclosed by the company include 80,000+ users across 100+ countries and 6+ million monthly form submissions processed on the platform, with named enterprise customers spanning printing/manufacturing (Heidelberg USA), infrastructure (Amey), IT services (Unique), and ISP/telecommunications (Remote ISP).

Name

Forms On Fire

Website

https://formsonfire.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Forms On Fire is a Bellevue-based no-code mobile forms and data-collection platform founded in 2012, serving enterprises, government agencies, and software vendors with native iOS/Android/Windows apps, AI-powered form generation and voice/photo fill, full offline capability, and white-label reseller options.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Mobile Apps & Forms: Subscription-based pricing for access to the no-code mobile forms platform. Currently offering promotional rate of $90 for 90 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Forms On Fire operates Appenate, a no-code mobile forms and app builder platform that enables organizations to create worker-facing mobile applications for inspections, field service, maintenance, workflows, and data collection. The platform is delivered as native apps on iOS, Android, and Windows with full offline capabilities, and is enhanced by AI features for automated form generation and voice/photo-based data entry.

Product overview

Appenate is a no-code mobile forms and app builder platform designed for enterprise and government organizations. The core platform enables creation of worker-facing mobile applications for inspections, field service, maintenance, and workflows without coding. The product portfolio consists of the Appenate Platform as the core offering, supplemented by AI-powered sub-products including AI Form Generator, AI Assistant, AI Voice Fill, and AI Photo Fill for automated form creation and data entry. Additional capabilities include White Label Solution for partners, Electronic Signature Capture, and OCR for document processing. The platform supports iOS, Android, and Windows devices with full offline capabilities and integrates with enterprise systems including Salesforce, SharePoint, Power BI, and Snowflake.

Differentiator

Problem solved

Functional benefit

Products and services

• Appenate Platform Core no-code mobile forms and app builder platform for creating worker-facing mobile applications for inspections, field service, maintenance, and workflows. Supports native iOS, Android, and Windows apps with full offline capabilities and integrates with enterprise systems such as Salesforce, SharePoint, Power BI, and Snowflake.
• White Label Solution White-label offering that allows partners and resellers to rebrand and resell the platform and apps as their own with 100% custom branding and no Appenate mentions. Includes bespoke feature sets and dedicated partner support.

Quantifiable outcome

• 80%+ reduction in admin work
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce. Users can generate and upload custom file outputs to existing entities in their Salesforce account.
• SharePointcoreTechnology or IntegrationIntegration with Microsoft SharePoint. Form entry data can be inserted as rows into a SharePoint List.
• Power BIcoreTechnology or IntegrationIntegration with Microsoft Power BI for reporting and dashboarding. Push form entry data into Power BI datasets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Typeform: Typeform is a form-building and conversational data collection platform with growing enterprise reach — overlaps with Forms On Fire on form creation and data capture but is less focused on offline field workflows.

Direct peers

• Jotform Mobile Forms: Jotform's mobile forms product competes on ease of use and a broad template library for SMB data collection, overlapping Forms On Fire's drag-and-drop/no-code form-building motion.
• ProntoForms (ProntoForms by TrueContext): ProntoForms/TrueContext is an enterprise-focused mobile forms and field workflow platform with offline support, Salesforce integration, and a strong footprint in utilities and oil & gas — overlapping Forms On Fire's enterprise/government segments.
• GoCanvas: GoCanvas provides mobile forms and field-data collection apps aimed at SMB and mid-market field services, with deep vertical templates — directly competing with Forms On Fire's field inspection and service workflows.
• DeviceMagic by Canvas: DeviceMagic offers mobile forms, dispatch, and data collection with integrations to ERP and field service tools, serving field operations and inspections — a like-for-like competitor to Forms On Fire in SMB and mid-market.
• iFormBuilder (Zerion Software): iFormBuilder is a mobile data collection platform with offline forms, dispatch, and enterprise-grade security, targeting field workers in construction, public safety, and government — directly comparable to Forms On Fire's positioning.
• Appenate: Appenate is a no-code mobile forms and app-builder platform offering AI form generation, voice/photo fill, offline capabilities, white-label, and enterprise/government use cases — the closest direct comparison to Forms On Fire in product, target customer, and pricing model.

Broad incumbents

• Salesforce Industries / App Cloud: Salesforce's low-code platform and industry clouds offer mobile field data collection as part of a broader CRM/automation suite — a broad incumbent alternative for Salesforce-centric enterprises that might otherwise evaluate Forms On Fire.
• ServiceNow Field Service Management: ServiceNow FSM bundles mobile field workflows, inspections, and dispatch into a broader enterprise service-management platform — competing with Forms On Fire for large-enterprise field service budget.
• Microsoft Power Apps: Power Apps is the broad-incumbent low-code platform from Microsoft with deep Microsoft 365, SharePoint, and Power BI integration — an enterprise alternative to Forms On Fire for organizations already standardized on Microsoft.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/forms_on_fire
• LinkedInlinkedin.com/company/forms-on-fire-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forms On Fire