Device Magic
Device Magic provides a mobile forms and field data collection platform with offline-capable iOS and Android apps, a drag-and-drop form builder, and real-time integrations to backend systems. It serves construction, energy, logistics, manufacturing, and fire-protection customers through per-seat subscriptions and a partner channel.
- Company typePrivate
- Founded2011
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Device Magic does
Device Magic is a mobile forms and field data collection platform that enables organizations to replace paper-based inspection, compliance, and workflow processes with digital forms executed on mobile devices. The platform centers on a low-code drag-and-drop form builder, native iOS and Android applications with full offline capability and automatic sync, and a cloud-based management console that delivers completed submissions in real time to integrated backend systems (Salesforce, SQL, SFTP, Amazon S3, Google Drive, Slack, Zapier, and others). Supporting capabilities include dispatch and scheduling, conditional routing, geomapping, custom branded PDF and Excel reports, white-label deployment, and hosting options spanning AWS cloud regions and on-premise instances.
The company sells through a hybrid product-led and enterprise field-sales motion, offering a Max per-seat annual subscription (3-user minimum) and an Enterprise tier with custom pricing that adds white-label, analytics, SSO, and dedicated support. GTM is augmented by a four-track Partner Program (Reseller, OEM, Technology, Referral) and a White Label offering that publishes branded apps in the App Store and Google Play. Primary verticals are construction, energy, logistics, and manufacturing, with deeper specialization in fire protection (350 customers, 220+ fire-specific forms, 1,300+ custom workflows). The customer base is described as 'thousands' and includes enterprise logos such as Coca-Cola, Honeywell, Olympus, Apple, Turner, Reynolds, Bridgestone, and Toshiba alongside SMB and non-profit users such as the International Committee of the Red Cross.
Device Magic was founded in 2011 in Johannesburg, South Africa by Dusan Babich and Mike Welham, originally building developer tools for Nokia/Symbian smartphones before pivoting to mobile forms. The company opened its first U.S. office in 2014 and is now headquartered in Raleigh, North Carolina, with an additional office in Reston, Virginia. In January 2022, Device Magic merged with GoCanvas under Canvas Solutions, Inc., and the combined entity subsequently joined the Nemetschek Group. Device Magic now operates as a product line alongside GoCanvas and SiteDocs, with GoCanvas CEO Viyas Sundaram leading the combined organization. The company is private, employs 11–50 people, and has not disclosed revenue.
Device Magic firmographics
Firmographics- Name
- Device Magic
- Legal name
- Canvas Solutions, Inc.
- Website
- https://devicemagic.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Device Magic provides a mobile forms and field data collection platform with offline-capable iOS and Android apps, a drag-and-drop form builder, and real-time integrations to backend systems. It serves construction, energy, logistics, manufacturing, and fire-protection customers through per-seat subscriptions and a partner channel.
- Ownership category
- akta.pro rank
Where Device Magic is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Device Magic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Device Magic generates revenue through per-user subscription licensing. Pricing tiers include Max (billed annually, 3 user minimum) and Enterprise (custom pricing). The platform offers free onboarding assistance and first form building to support customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Max Plan - Standard professional tier for companies digitizing operations |
| Per seat | Multi-year contract | Enterprise Plan - Advanced needs and custom requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Device Magic product offering
Product offeringCore offering
Device Magic provides a mobile forms and field data collection platform that replaces paper forms and processes for organizations. It offers a drag-and-drop form builder, native iOS and Android apps with full offline functionality and automatic sync, a browser-based Web Forms App, and a cloud-based management console for real-time data delivery, automated workflows, and integration with systems of record. Customers subscribe on a per-user basis across Max and Enterprise tiers with options for white-label deployment and on-premise hosting.
Product overview
Device Magic offers a unified mobile forms and field data collection platform centered on the Device Magic Platform, which includes the Mobile Forms App (iOS/Android), Web Forms App, Offline Forms capability, and a low-code Mobile Form Builder. The platform enables field teams to create custom digital forms, collect data offline, and deliver submissions in real-time to integrated backend systems. White Label functionality allows partners to rebrand the app, while Support Services provide onboarding and form-building assistance. Pricing is structured in two tiers: Max (per-user, 3-user minimum) and Enterprise (advanced features including White Label and SSO).
Differentiator
Problem solved
Functional benefit
Brands
- Device Magic: Mobile forms automation software product line for field data collection, inspections, and business workflow digitization
Products and services
- Device Magic Platform Central mobile forms and data collection platform that enables field teams to build, complete, and submit digital forms on mobile devices, with offline capability and real-time data delivery to backend systems.
- Mobile Forms App Native mobile application for iOS and Android that allows field workers to complete and submit digital forms on smartphones and tablets, with support for photos, signatures, geo-tagging, and offline data collection.
- Web Forms App Browser-based form completion solution for desktop and laptop users, delivering the same functionality as the mobile app for hybrid and office-based workforce scenarios.
- Mobile Form Builder Low-code drag-and-drop form builder enabling creation of custom digital forms with fields including text, images, geo-tagging, barcodes, signatures, and conditional logic.
- White Label Solution Custom branding solution allowing partners to deploy Device Magic's mobile forms under their own company branding in the App Store and Google Play.
- Support Services Customer support offerings including free onboarding assistance, online help center resources, and White Glove form building and maintenance services (Standard and Premium tiers).
- Partner Program Network of industry partners offering Reseller, OEM, Technology, and Referral partnership tracks with benefits including discounted pricing, white labeling services, sandbox demo accounts, and dedicated success managers.
- Driver's License Scan Feature Capability for scanning driver's licenses for identity verification and data capture within forms.
- Customizable Microsoft Excel Report Formats New report format option enabling users to generate customizable Microsoft Excel templates for enhanced data calculation and charting.
Quantifiable outcome
- 50% reduction in data entry errors
- +4 more outcomes
Companies that use Device Magic
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles4 records
Device Magic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature10 records
Device Magic partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- ZapiercoreZapier integration enables Device Magic to connect with over 300 additional applications. Completed forms can be automatically routed to thousands of cloud services and business tools through Zapier's automation platform.
- SalesforcecoreSalesforce integration allows form submission data to be delivered directly to Salesforce objects, enabling seamless CRM data synchronization.
- Google DrivecoreCloud storage integration enabling form data, photos, and documents to be automatically saved to Google Drive folders.
- DropboxcoreCloud storage integration for automatic backup and organization of form submissions in Dropbox.
- BoxcoreEnterprise cloud storage integration for secure document management and form data storage.
- OneDrivecoreMicrosoft OneDrive integration for form data storage and collaboration within Microsoft ecosystem.
- ShareFilecoreCitrix ShareFile integration for secure file sharing and form data distribution.
- SlackcoreCommunication platform integration enabling real-time form submission notifications and data delivery to Slack channels.
- SQLcoreDirect SQL database integration allowing form submissions to be written to external databases for enterprise data management.
- SFTPcoreSecure File Transfer Protocol integration for automated file delivery to enterprise servers and data systems.
- HTTPScoreHTTP(S) webhook integration enabling form data to be sent to any web endpoint or REST API.
- Amazon S3coreAWS cloud storage integration for scalable form data archival and management.
- SMScoreText message integration for sending form submission alerts and notifications to team members.
- EmailcoreEmail integration for automatic delivery of form results and notifications to specified recipients.
- Reseller PartnerscorePartner program enabling third-party resellers to offer Device Magic mobile data collection solutions under their own branding.
- OEM PartnerscoreTechnology partners who embed Device Magic's offline mobile data collection capabilities into their existing solutions as an OEM component.
- Technology PartnerscorePlatform integration partners who enable mutual customers to use Device Magic alongside their compatible software systems.
- Referral PartnersminorPartners who refer customers to Device Magic for mobile data collection needs and receive referral compensation or benefits.
Scale indicators9 records
Recent moves3 records
Expansion highlights5 records
Device Magic competitors and assessment
Company assessmentDirect peers
- GoCanvas: GoCanvas is the closest direct peer and now sibling product line under Canvas Solutions, Inc. Both target mobile forms and field-data collection for SMB and mid-market customers with native iOS/Android apps and offline capability, making them near-identical offerings post-merger.
- TrueContext (formerly ProntoForms): TrueContext is a direct mobile-forms competitor offering field-data collection, inspections, and dispatch workflows to enterprise field-service organizations (publicly traded, mid-market focus). Strong overlap with Device Magic's construction, energy and field-ops verticals and per-seat subscription pricing.
- SafetyCulture (iAuditor): SafetyCulture's iAuditor is a leading inspection and checklist platform used heavily in construction, manufacturing, and facility management — directly overlapping with Device Magic's primary verticals. It offers native mobile apps, offline sync, and enterprise analytics, competing head-to-head on inspection workflows.
- SiteDocs: SiteDocs is a sibling product line under Canvas Solutions, Inc. focused specifically on construction safety inspections and compliance forms. It overlaps with Device Magic's construction vertical and competes for the same customer wallets in jobsite safety documentation.
- Formstack: Formstack provides online form-building, workflow automation and document generation with Salesforce and Zapier integrations, comparable to Device Magic's drag-and-drop builder plus integrations. Targets SMB to mid-market digital form digitization across industries.
- Jotform: Jotform is a broad form-builder platform with offline mobile apps, integrations to Salesforce/Google Drive/Slack (matching Device Magic's stack), and white-label enterprise tiers. Competes on the same drag-and-drop form builder category with similar pricing model.
Broad incumbents
- Microsoft Power Apps: Power Apps is a broad low-code platform bundled into Microsoft 365 / Dynamics 365, allowing enterprises to build mobile forms and field workflows at scale. Represents the bundling-and-platform threat to standalone mobile forms vendors like Device Magic.
- Salesforce Field Service: Salesforce Field Service is an enterprise field-service platform offering mobile data capture, dispatch, and CRM-integrated workflows. Direct Salesforce AppExchange partnership means Device Magic co-exists with — but is out-bundled by — Salesforce's native field service stack for large CRM customers.
Emerging players
- ServiceTitan: ServiceTitan is a vertical field-service management platform for trades and contractors with mobile inspection/dispatch capabilities, overlapping with Device Magic's construction, energy and field-ops use cases. It bundles forms into a broader field-service ERP for mid-market and enterprise customers.
- Typeform: Typeform is a popular conversational form builder with strong UX, integrations and SMB/mid-market adoption. While more consumer/research-oriented than Device Magic's inspection-heavy verticals, it competes for the same 'digital form builder' budget category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Device Magic social profiles
Digital presenceDevice Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Device Magic leadership team
Management profileNumber of profiles
Profiles6 records
Device Magic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Device Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Device Magic
What does Device Magic do?
Device Magic provides a mobile forms and field data collection platform that replaces paper forms and processes for organizations. It offers a drag-and-drop form builder, native iOS and Android apps with full offline functionality and automatic sync, a browser-based Web Forms App, and a cloud-based management console for real-time data delivery, automated workflows, and integration with systems of record. Customers subscribe on a per-user basis across Max and Enterprise tiers with options for white-label deployment and on-premise hosting.
Is Device Magic a public or private company?
Device Magic is a private company. It is classified as corporate owned and is currently operating.
When was Device Magic founded?
Device Magic was founded in 2011. It employs 11 to 50 people.
Where is Device Magic based?
Device Magic is headquartered in Raleigh, United States, in the North America region.
How does Device Magic make money?
One revenue line is on record: subscription Licensing.
Who are Device Magic's main competitors?
Direct peers on record are GoCanvas, TrueContext (formerly ProntoForms), SafetyCulture (iAuditor), SiteDocs, Formstack and Jotform. Broad incumbents are Microsoft Power Apps and Salesforce Field Service. Emerging players are ServiceTitan and Typeform.
Does Device Magic have an API?
Yes. API Access is available under the Max and Enterprise subscription plans. The API enables developers to programmatically access Device Magic's platform for form submission, data retrieval, and integration purposes.