Mindd

What Mindd does

Mindd is a private, Netherlands-based marketing agency headquartered in Aalsmeer that has repositioned itself as an 'AI-native agency' serving brands seeking intelligent marketing systems rather than purely visibility-driven creative output. The firm combines strategy and creative services with AI-powered execution across six interconnected offerings: branding and positioning, content and campaigns, web and social management, AI solutions and avatar interactions, customer flows and automation, and sales activation.

The agency's technical stack centers on the application of generative AI for content production, conversational AI avatars (named AI Victor, AI Ben, and AI Jochem) for client engagement, and process automation for customer journey orchestration. Mindd does not disclose underlying model providers or proprietary training pipelines, indicating it operates as an applied AI layer over third-party foundation models rather than as an AI research entity. No APIs, SDKs, patents, or technical certifications are publicly documented.

Mindd monetizes through professional services engagements - project-based and retainer work typical of marketing agencies - acquired via a sales-led, direct engagement model. The client portfolio includes enterprise brands such as Samsung, Apple, LG, Vaillant, and Four Paws. The firm operates with 1-10 employees and has no disclosed funding, ownership structure, management team details, or financial history.

Name

Mindd

Legal name

Mindd

Website

https://mindd.eu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindd is an Aalsmeer, Netherlands-based AI-native marketing agency offering branding, content, web/social, AI avatar, customer flow automation, and sales activation services to enterprise brands including Samsung, Apple, LG, Vaillant, and Four Paws.

Ownership category

akta.pro rank

Headquarters

HQ city

Aalsmeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Agency Services / Professional Services: Mindd generates revenue as an AI-native marketing agency providing professional services to brands. Services include branding and positioning, content and campaigns, web and social management, AI solutions and avatar interactions, customer flows and automation, and sales activation. Revenue is likely project-based or retainer-based engagements typical of marketing agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mindd is an AI-native agency that provides branding, marketing, and customer flow services to brands. The agency combines traditional brand strategy and creative services with AI-powered tools, including AI agents and avatar-based interactions, to deliver integrated campaigns, web/social presence, marketing automation, and sales activation for its clients.

Product overview

Mindd is an AI-native marketing agency offering a unified suite of services rather than a discrete product platform. The agency combines six interconnected service offerings: Branding & Positioning (defining brand identity and voice), Content & Campaigns (AI-supported creation), Web & Social (digital touchpoint management), AI Solutions & Avatar Interactions (AI-powered chatbots and experiences), Customer Flows & Automation (journey optimization), and Sales Activation (conversion support). These services work together as an integrated marketing solution, combining strategy, creativity, and intelligent AI-powered systems to create marketing that works smarter behind the scenes.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Positioning

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ustwo: Digital product and creative studio building apps, brand experiences, and AI-enabled products for enterprise clients. Comparable boutique-style studio model with integrated strategy through delivery.
• Anomaly: Creative agency operating at the intersection of brand, content, and emerging technology (including AI). Comparable in offering unconventional, AI-informed marketing to enterprise brands.
• Dept Agency: European-headquartered digital agency offering branding, content, web, and technology services to enterprise brands. Most directly comparable peer given similar integrated service mix and EU base.
• We Are Social: Global social-first creative agency with strong content, campaign, and influencer capabilities for enterprise brands. Comparable on social and content-led brand engagement work.
• Jellyfish: Digital marketing agency offering content, campaigns, and media with technology enablement for global brands. Comparable in combining creative services with data-and-AI-led campaign execution.
• Huge: Global digital experience agency combining strategy, creative, and technology for enterprise brands like Samsung and Google. Closely aligned in offering AI-augmented brand and customer experience work.
• Resn: Boutique creative digital studio recognized for experimental digital experiences and brand storytelling. Comparable small-team creative-and-tech model targeting premium brand work.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering brand, content, CX, and AI-enabled marketing at scale. Overlaps broadly with Mindd's service mix but as a much larger holding-company network.
• Monks: Large global digital-first agency (formerly MediaMonks) covering content, campaigns, and AI-powered production. Overlaps with Mindd on AI-native creative production but at much larger scale.

Others

• Synthesia: Enterprise AI avatar and video-generation platform. Comparable as the underlying technology layer for Mindd's AI avatar offerings (AI Victor, AI Ben, AI Jochem) and a potential partner or substitute.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wemindd
• LinkedInlinkedin.com/company/mindd
• Instagraminstagram.com/wixstudio
• TikToktiktok.com/@wixstudio
• Xx.com/wemindd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindd