What UPLUS does

UPLUS Zorgdiensten B.V. is a Dutch private limited company founded in 2016 and headquartered in Alkmaar, with additional offices in Apeldoorn and Oosterwolde. The company operates as a pharmaceutical care coordinator, acting as a connector and 'regisseur' between care institutions (nursing homes, rehabilitation centers, care homes for the elderly and people with intellectual disabilities) and a nationwide network of local partner pharmacies. UPLUS consolidates fragmented pharmacy contracts into a single managed relationship per institution, providing quality monitoring, medication safety oversight, contract management, single-point-of-contact service, and a consolidated transparent invoice. Approximately 25 staff members support operations across management, pharmacy, commercial, support, and finance functions. The company's core technology stack supports a closed-loop medication process connecting prescribers, pharmacists and care staff in one integrated digital system, including electronic prescribing (EVS), electronic medication administration records (eTDR), and integrations with hospital information systems (e.g., HiX) and electronic client dossiers (ECD). Partner pharmacies receive procurement support, bidding assistance, invoicing services, and quality monitoring through UPLUS's coordination layer.

UPLUS generates revenue through managed-service fees billed to care institutions for coordination, administration and oversight of the medication chain, plus professional service fees from partner pharmacies for administrative and financial support. Pricing is quote-based with multi-year contracts and a single transparent invoice per care institution. The go-to-market is direct enterprise sales targeting Dutch healthcare institutions with multiple locations and complex pharmacy relationships, with the partner-pharmacy side reached via referrals from contracted care institutions and network effects. Regulatory positioning is anchored by compliance with IGJ and HKZ guidelines, ISO 27001/NEN 7510 information security standards, and Dutch AVG/GDPR data protection, with a sustainability commitment formalized by the Green Deal Duurzame Zorg 3.0 and Milieuthermometer Zorg certification. The product portfolio includes the Closed Loop Medicatieproces, Distributieprotocol Medicatiebeheer, Scholing Geneesmiddelenkennis (care staff training), Kennisdocumenten Samen Verduurzamen (knowledge documents on sustainable medication use), the UPLUS Podcast, the UPLUS Symposium, and the physical Medicatieafvalbox for safe medication waste storage.

The company is founder-owned and privately held with no external funding rounds disclosed, no parent company, and no subsidiaries. Director Pieter Völker leads the organization. Revenue figures are not publicly disclosed. Named customers span at least eight care institutions including Ons Tweede Thuis (93 locations), Kwadrant, Vivium Naarderheem, Revalidatiecentrum Roessingh, Esdégé-Reigersdaal, Philadelphia, 's Heeren Loo, and Charim, alongside at least eight partner pharmacies. UPLUS operates exclusively in the Netherlands with no international expansion evidenced.

Name

UPLUS

Legal name

UPLUS Zorgdiensten B.V.

Website

https://uplus.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UPLUS Zorgdiensten B.V. is a Dutch pharmaceutical care coordinator founded in 2016 that connects care institutions with local partner pharmacies nationwide. It centralizes fragmented pharmacy contracts into a single managed relationship, providing quality monitoring, medication safety oversight, consolidated invoicing, and closed-loop medication process support.

Ownership category

akta.pro rank

Product category

Pharmaceutical Care Coordination Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Central Fill & Pharmacy Outsourcing Services (HLAFALAM)

akta.pro secondary industries

Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI), Medication Reconciliation & Skilled Medication Administration (Clinical) (HSABACAH)

Keywords

• Pharmaceutical care coordination
• Institutional pharmacy services
• Medication management consulting
• Closed-loop medication process
• Healthcare compliance services

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pharmaceutical Care Coordination for Care Institutions: UPLUS takes full responsibility for the pharmaceutical care process of care institutions, acting as the central coordinator. Services include quality monitoring, contract management, single-point-of-contact, consolidated invoicing, and regulatory compliance. Revenue is generated through service fees billed to care institutions for the coordination, administration, and oversight of the entire medication chain.
2. Partner Pharmacy Support Services: UPLUS supports partner pharmacies with administrative and financial processes including invoicing for care institutions, contract management, and implementation support. This allows pharmacies to focus on core pharmaceutical care while UPLUS handles procurement and billing complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

UPLUS acts as the central coordinator of pharmaceutical care between Dutch care institutions (nursing homes, rehabilitation centers, care homes) and a nationwide network of local partner pharmacies. The company manages the entire medication chain from procurement to administration, providing contract management, consolidated invoicing, quality monitoring, regulatory compliance (IGJ/HKZ), and closed-loop medication process support. Revenue is generated through service fees billed to care institutions for full pharmaceutical process coordination, complemented by professional services supporting partner pharmacies with bidding, administration, and financial processing.

Product overview

UPLUS is a Dutch pharmaceutical care services company that serves as a connector between healthcare institutions and local pharmacies across the Netherlands. The company operates a platform-based model centered on its core Farmaceutische Zorgdiensten, which provides complete pharmaceutical process management including coordination, logistics, quality monitoring, and invoicing for care institutions. The product portfolio includes specialized offerings: the Closed Loop Medicatieproces connects prescribers, pharmacists, and care staff in integrated digital systems; the Distributieprotocol Medicatiebeheer provides structured medication management protocols; and the Scholing Geneesmiddelenkennis delivers training programs for care personnel. UPLUS also offers the Kennisdocumenten Samen Verduurzamen collection for sustainability in healthcare, the UPLUS Podcast for thought leadership, and the physical Medicatieafvalbox product for safe medication waste management. The company is built around pharmacist expertise, local pharmacy partnerships, and centralized coordination to ensure safe, efficient, and sustainable pharmaceutical care delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmaceutische Zorgdiensten (Pharmaceutical Care Services) Central pharmaceutical care coordination service that connects Dutch healthcare institutions with a nationwide network of local partner pharmacies. Includes complete process management from procurement to administration, contract management, consolidated invoicing, quality monitoring, and regulatory compliance (IGJ/HKZ).
• UPLUS Medicatieafvalbox A lockable plastic medication waste box (H 28.5cm x W 50cm x D 31cm, blue) featuring a tilt mechanism and key-controlled access for safe temporary storage of excess medication until destruction at healthcare institutions.
• Scholing Geneesmiddelenkennis Training program for care personnel covering medication knowledge, drug groups, side effects, interactions, and medication safety. Includes interactive e-learning modules and practical training, refreshed on a three-year cycle.
• Closed Loop Medicatieproces A closed-loop medication process service that connects prescribers, pharmacists, and care staff in one integrated digital system, recording and controlling all steps from prescribing to administration to reduce medication errors and increase patient safety.
• Samen Verduurzamen Programma Sustainability program based on the Green Deal Duurzame Zorg 3.0, helping healthcare institutions reduce ecological footprint through knowledge sharing, practical tools, and step-by-step guidance on sustainable medication processes, built on Milieuthermometer Zorg certification standards.

Quantifiable outcome

• UPLUS eliminated fragmented pharmacy contracts for care institutions, replacing multiple separate contracts with a single UPLUS-managed structure
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• FrionminorOthers · 1 April 2026Frion is a care institution that produced anniversary gift boxes (tea boxes) for UPLUS partner pharmacies as part of the 10-year UPLUS celebration. This represents a social/sustainability cooperation where Frion's day care clients create the gift boxes.
• Erasmus MC (represented by Lisa-Marie Smale, Postdoc Sustainable Medication Use)minorStrategic or Co-development Partner · 1 January 2025Lisa-Marie Smale from Erasmus MC spoke at the UPLUS Symposium 'Onze Duurzame Zorgwereld' about sustainable medication use, environmental impact of pharmaceuticals, and how medication use can be made more sustainable.
• ABN AMRO (represented by David Bolscher, Sector Economist)minorStrategic or Co-development Partner · 1 January 2025David Bolscher, Sector Economist at ABN AMRO, spoke at the UPLUS Symposium about developments in the healthcare sector, short- and long-term risks, and healthcare branch prognosis.
• SigraminorStrategic or Co-development Partner · 1 November 2024Sigra is a cooperation of more than 150 organizations in care and welfare in North-Holland. UPLUS Director Pieter Volker appeared on the UPLUS Podcast in conversation with Sigra's Director Saskia Schalkwijk about collaboration and innovation in healthcare.
• 's Heeren LoominorOthers · 1 March 2024UPLUS participated in NL DOET volunteer activities at 's Heeren Loo in Apeldoorn, supporting day care clients. UPLUS is also a 'Friend of 's Heeren Loo' (Vriend van 's Heeren Loo), supporting social activities for people with intellectual disabilities.
• SPITS (Alkmaar)coreChannel Partner/ Reseller/ Distributor · 1 January 2024SPITS from Alkmaar approached Voorhof Apotheek regarding institutional care collaboration. UPLUS was introduced as the central coordinator, with SPITS facilitating the initial pharmacy connection. The relationship has evolved into a collaborative model where Voorhof Apotheek provides pharmaceutical care to care institutions under UPLUS coordination.
• Philadelphia (De Merici, Kloostertuin, Parelhof locations)coreStrategic or Co-development Partner · 1 January 2024Philadelphia is a care institution for people with intellectual disabilities. UPLUS coordinated the expansion of Apotheek Schoepp Mosae Forum's pharmaceutical care to multiple Philadelphia locations in Maastricht and Heerlen, including WLZ client transfers and phased implementation.
• Service Apotheek Kerkewijk / Service Apotheken VeenendaalcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Long-standing partnership since 2016. UPLUS supported Service Apotheek Kerkewijk in winning the procurement bid for Charim care institution. UPLUS handles administrative and financial aspects, allowing the pharmacy to focus on patient care.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Service Apotheek: Service Apotheek is a Dutch pharmacy franchise chain focused on quality pharmaceutical care and institutional service delivery; it appears both as a partner and a peer operating in the same institutional pharmacy space as UPLUS.
• Mediq (Mediq Apotheek / Mediq Nederland): Mediq provides pharmaceutical and medical-device services to care institutions and home-care patients across the Netherlands, including institutional pharmacy fulfillment and medication logistics — directly comparable to UPLUS's institutional pharmaceutical care model.
• Alphega apotheek (Alliance Healthcare Nederland): Alphega is the pharmacy brand of Alliance Healthcare Nederland, providing institutional pharmaceutical services to care institutions and chronic-care patients — a directly comparable institutional pharmacy and dispensing model to UPLUS.
• Brocacef Groep (incl. ApotheekZorg): Brocacef Groep provides institutional pharmacy services (ApotheekZorg) to nursing homes, mental health institutions, and other care organizations in the Netherlands — operating a similar outsourced institutional pharmacy model to UPLUS.

Broad incumbents

• Celesio / McKesson Europe: Celesio (McKesson Europe) operates LloydsApotheek and broader pharmaceutical distribution across Europe — a broad incumbent in pharmaceutical care services and pharmacy retail that overlaps with UPLUS's institutional pharmacy coordination space.

Emerging players

• Medimo: Medimo provides digital medication prescribing and workflow software for pharmacists and prescribers — UPLUS already trains Medimo users and integrates it into its closed-loop medication process, making it a directly comparable medication-IT peer.
• Pharmafilter: Pharmafilter offers medication residue destruction technology for healthcare institutions, addressing a specific niche UPLUS also touches via its Medicatieafvalbox and sustainability program — comparable as an adjacent medication-management technology provider.
• Spencer Health Solutions: Spencer Health Solutions provides connected in-home medication dispensing and adherence technology; exhibited alongside UPLUS at the 2025 UPLUS Symposium and addresses the same medication-management-for-care-populations space.

Others

• PharmaPartners / ChipSoft (HiX): ChipSoft's HiX hospital information system is the dominant clinical/EHR platform used by Dutch hospitals such as Revalidatiecentrum Roessingh, which UPLUS integrates with — comparable as adjacent healthcare IT infrastructure enabling medication management.

Regional players

• PillTime / Echo Pharmacy (UK): PillTime and similar UK-based pharmacy dispensing services provide compliance-pack medication management and institutional pharmacy delivery to care homes — comparable business model to UPLUS, but operating in the UK rather than the Netherlands.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uplus-b.v.
• Instagraminstagram.com/uplus.zorgdiensten?igsh=MW9jNTA5Y3hvaGxoNA==

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPLUS