Rogers Real Estate

What Rogers Real Estate does

Rogers Real Estate is a privately held residential real estate brokerage founded in 2018 by Laurie Rogers, who serves as both Broker and Owner under California DRE license #01856233. The firm operates from a single office in Roseville, California, and provides buyer representation, seller representation, home valuation, and financing guidance services. Its primary market is the greater Roseville metropolitan area — specifically Roseville, Rocklin, Granite Bay, Lincoln, and Antelope in Placer County — with active listing coverage extending across at least five additional Northern California counties including Sacramento, Yuba, Yolo, Tuolumne, and Ventura counties. The firm is structured as a sole-practitioner operation, with Laurie Rogers personally handling all client interactions.

The service portfolio is delivered through the Brivity real estate platform (owned by Inside Real Estate), which provides IDX-integrated property search, virtual tours and 3D walkthroughs, CRM functionality, neighborhood market reports, and a daily listing-alert system distributed to pre-qualified buyers. Distribution is direct and agent-led, supplemented by self-serve website search and inbound contact forms. Adjacent capabilities include financing and home loan services via a partnered mortgage lender network that supports pre-approval, lender referrals, and closing assistance.

Revenue is generated through traditional real estate commissions on completed transactions (transaction fee / take rate model), with no publicly disclosed pricing, revenue figures, or transaction volume. The firm has no disclosed funding, no parent company, no subsidiaries, and no institutional ownership. Customer mix is entirely individual residential consumers (home buyers and sellers), and go-to-market is sales-led with digital marketing support through the Brivity-powered website.

Name

Rogers Real Estate

Legal name

Rogers Real Estate

Website

https://rogersrealestateteam.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogers Real Estate is a sole-practitioner residential real estate brokerage in Roseville, CA, serving home buyers and sellers across Northern California via commission-based buyer and seller representation on the Brivity platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Buyer representation
• Seller representation
• Home valuation
• Real estate agent

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where the firm earns a percentage of each transaction completed for buyers and sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rogers Real Estate is a residential real estate brokerage that provides buyer representation and seller representation services in the greater Roseville, CA area and surrounding Northern California counties. The firm supports clients through home search, property listing, professional photography, virtual tours, 3D walkthroughs, home valuation, financing guidance through partnered lenders, and daily listing alerts to its pre-qualified buyer database.

Product overview

Rogers Real Estate is a residential real estate brokerage operated by Laurie Rogers, serving buyers and sellers in the Roseville, CA area including Rocklin, Granite Bay, Lincoln, and Antelope. The company offers a unified service portfolio centered on home buying and selling, supported by technology tools including property search, virtual tours, 3D walkthroughs, home valuation estimates, financing assistance, and buyer notification systems. The core offering consists of buyer representation and seller listing services, with complementary modules for valuation, financing, and market intelligence that work together to serve residential real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services (Buyer Representation) Full-service buyer representation for residential home purchases, including property search, listing alerts, virtual tours and 3D walkthroughs, offer preparation, and transaction guidance through closing. Target customer: individuals and households purchasing residential property in Northern California.
• Home Selling Services (Seller Representation / Listing) Full-service seller representation for residential listings, including professional photography, virtual tours, 3D walkthroughs, video, marketing to a pre-qualified buyer database through daily listing alerts, and transparent activity reporting to the seller. Target customer: homeowners selling residential property in Northern California.
• Home Valuation (Home Estimate) Online home valuation tool providing an estimate of a property's value based on the latest market data, used to help owners understand their home's current worth and equity position. Target customer: homeowners and prospective sellers evaluating whether to list.
• Financing / Home Loan Assistance Buyer-facing service providing guidance through the mortgage pre-approval process, introductions to competitive lenders from the firm's lender network, and support through application and closing. Target customer: homebuyers who need pre-approval or financing support.
• Buyer Listing Alert System Subscription service delivering daily email alerts of new listings matching a buyer's saved criteria. The firm maintains a database of pre-qualified buyers who receive these alerts, which also serves as a built-in demand channel for new seller listings. Target customer: prospective and active home buyers.
• Neighborhood Market Reports Market intelligence reports covering neighborhood-level property values, trends, and activity, allowing buyers and sellers to stay informed about local market conditions. Target customer: prospective buyers, current homeowners, and sellers monitoring market trends.

Quantifiable outcome

• Sold a client's home in two hours

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BrivitycoreTechnology or IntegrationBrivity provides the technology platform powering the Rogers Real Estate website, including IDX listing integration, virtual tour hosting, CRM functionality, and lead management tools.
• Inside Real EstatecoreTechnology or IntegrationInside Real Estate is the technology provider behind the Brivity platform, providing the underlying real estate technology infrastructure for the brokerage.
• Mortgage Lenders NetworkminorStrategic or Co-development PartnerThe firm partners with select lenders to help buyers navigate the loan process, offering introductions to competitive lenders as part of the home buying service.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Realty ONE Group: Realty ONE Group is a technology-focused, agent-centric residential brokerage franchise with a UNITE platform that parallels the Brivity stack Rogers Real Estate uses, offering comparable IDX, CRM, and lead routing capabilities at scale.
• Redfin: Redfin is a technology-driven residential brokerage offering IDX search, virtual tours, agent-led transactions, and direct buyer alerts — a directly comparable tech-enabled residential brokerage model, though at national scale.
• HomeSmart International: HomeSmart is a large cloud-based, technology-forward residential brokerage with a low-overhead model similar in spirit to Rogers Real Estate's tech-enabled single-broker approach, though operating at massive national scale.

Others

• Brivity: Brivity (powered by Inside Real Estate) is the technology platform provider that delivers IDX, CRM, virtual tour, and lead management capabilities to Rogers Real Estate — an ecosystem/technology partner rather than a direct competitor.

Broad incumbents

• Compass: Compass is a large national residential brokerage with heavy technology investment in agent tools, virtual tours, and CRM — competing in the same Roseville/Northern California market with substantially more resources.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a large national residential brokerage franchise with extensive Northern California coverage, providing comparable buyer and seller representation services supported by significant brand equity and marketing budgets.
• Keller Williams Realty: Keller Williams is the largest residential brokerage franchise by agent count in the United States with strong Sacramento/Placer County presence, offering comparable buyer/seller representation through a tech-enabled, agent-led model.
• RE/MAX: RE/MAX is a globally recognized residential real estate franchise with deep penetration in Northern California suburbs including Placer County, directly competing for the same buyer and seller relationships.
• Coldwell Banker Realty: Coldwell Banker Realty is a long-established national residential brokerage franchise with strong Northern California presence. It competes for the same buyer and seller clients Rogers Real Estate serves, with significantly greater brand recognition and agent headcount.
• eXp Realty: eXp Realty is a large cloud-based residential brokerage with a technology-enabled, agent-centric model that mirrors the Brivity-powered approach Rogers Real Estate uses. Notably, MLS records suggest possible affiliation between the two, making eXp a directly comparable operator at vastly larger scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LaurieRogersREG
• LinkedInlinkedin.com/company/rogers-real-estate-team

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Real Estate