Steinhoff Orthodontics

What Steinhoff Orthodontics does

Steinhoff Orthodontics is a single-location, family-owned orthodontic practice based in Almaden Valley, San Jose, California, founded in 1975 by Dr. Earl Steinhoff and operated under the legal entity Brian E. Steinhoff, DDS, Inc. Dr. Brian Steinhoff joined his father's practice in 2003 as a second-generation orthodontist and currently practices full-time alongside his father. The practice provides comprehensive orthodontic care across all age groups — children, adolescents, and adults — including traditional metal braces, clear/ceramic braces, LightForce 3D-printed braces with custom ceramic brackets, Invisalign clear aligners, surgical orthodontics (orthognathic surgery), dentofacial orthopedics, palatal expanders, two-phase early treatment, and a range of orthodontic appliances (Forsus, Herbst, headgear, retainers, Carriere Motion 3D).

The practice's clinical workflow is built around modern orthodontic technology, including the iTero digital impression and iTero Element scanner systems (replacing traditional alginate molds with laser-based 3D scanning), in-house 3D printing for custom appliance fabrication, 3Shape digital treatment planning software, digital panoramic and cephalometric X-ray equipment with reduced radiation exposure, and the LightForce/LightPlan customized braces system. Dr. Brian Steinhoff holds board certification from the American Board of Orthodontics (earned 2007), is a Diplomate of the ABO, and previously served as an adjunct professor at the University of the Pacific Orthodontic Specialty Program for over five years. Clinical staff are uniformly Registered Dental Assistants (R.D.A.) with significant tenure, and the practice operates an in-house lab for appliance fabrication.

The business operates as a direct-to-consumer healthcare service. Revenue is generated through professional service fees for orthodontic treatment, insurance billing, and no-interest payment plans, with treatment costs varying by case complexity, appliance type, and duration (multi-year contracts). Marketing is community-led and organic — patient testimonials, Google reviews, general dentist referrals, school presentations during National Orthodontic Health Month, sports team sponsorships, and participation in the Give Kids a Smile program. The practice has no external investors, no parent company, no subsidiaries, and no disclosed funding; it operates as a private, family-controlled professional corporation.

Name

Steinhoff Orthodontics

Legal name

Brian E. Steinhoff, DDS, Inc.

Website

https://steinhoffortho.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Steinhoff Orthodontics is a single-office, family-owned orthodontic practice in San Jose, CA, offering braces, Invisalign, LightForce 3D-printed braces, surgical orthodontics, and early treatment to children, teens, and adults since 1975.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Dental orthodontic care
• Family orthodontic practice
• Teeth straightening services

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal, clear, self-ligating), Invisalign clear aligners, surgical orthodontics, and appliance therapy. Revenue generated through upfront payments, insurance billing, and installment payment plans.
2. Insurance Billing: Practice accepts most major credit cards and insurance plans, handling insurance claims and paperwork on behalf of patients.
3. Payment Plans: Convenient no-interest payment plans available to make orthodontic care accessible. Cost varies based on individual needs and treatment plan complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Steinhoff Orthodontics is a family-owned orthodontic practice founded in 1975 by Dr. Earl Steinhoff in Almaden Valley, San Jose, California. The practice provides orthodontic treatment services to individual patients, including braces and alignment care delivered through in-person clinic visits. Treatment is offered across generations of family patients who have returned to the practice over the decades.

Product overview

Steinhoff Orthodontics is a single-practice orthodontic care provider offering comprehensive teeth straightening services for children, teens, and adults. The practice provides multiple braces systems (Metal Braces, Clear/Ceramic Braces, LightForce 3D Printed Braces), clear aligner therapy (Invisalign), and various orthodontic appliances (palatal expanders, retainers, headgear, Forsus, Herbst Appliance, Carriere Motion 3D). The practice also offers surgical orthodontics for severe cases and two-phase early treatment for children. Advanced technology includes iTero Digital Impression Systems for eliminating traditional putty impressions, 3D printing for custom appliances, and digital X-ray equipment with reduced radiation exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthodontic Treatment

Quantifiable outcome

• Shorter treatment times with indirect brace placement method
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Oral and Maxillofacial SurgeonscoreStrategic or Co-development PartnerFor surgical orthodontics (orthognathic surgery) cases, the practice works with oral and maxillofacial surgeons. The surgeon performs the surgery in a hospital setting while Dr. Steinhoff provides pre- and post-surgical orthodontic treatment to align teeth.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the US with hundreds of affiliated practices. Most directly comparable as a peer orthodontic brand, organizational template, and likely acquirer profile for Steinhoff Orthodontics.

Others

• Candid: Direct-to-consumer and hybrid clear aligner brand. Comparable as a DTC competitor targeting the same adult orthodontic patient segment with a lower-cost, lower-touch delivery model.
• Align Technology: Maker of the Invisalign system and iTero scanners — two of the core technologies Steinhoff Orthodontics uses daily. Highly relevant as a key vendor and the dominant force shaping the clear-aligner market Steinhoff competes in.
• SmileDirectClub: Direct-to-consumer clear aligner brand. Comparable as the highest-profile disruptor competing for the same adult and mild-malocclusion patient pool that Steinhoff serves with Invisalign.
• LightForce Orthodontics: Maker of the 3D-printed custom bracket system (LightForce braces) that Steinhoff offers. Directly comparable as an enabling technology vendor shaping the practice's premium service line.

Broad incumbents

• Western Dental & Orthodontics: Multi-state DSO providing both general dentistry and in-house orthodontics across hundreds of California locations. Comparable as a scaled Bay Area/California orthodontic delivery competitor and consolidation benchmark.
• 42 North Dental: Multi-state DSO supporting affiliated dental practices including orthodontic services. Comparable as a regional DSO consolidator and operating-model peer for multi-location orthodontic growth.
• Heartland Dental: One of the largest DSOs in the US supporting affiliated dental offices, including orthodontic offerings. Relevant as an organizational/operating peer and potential acquirer of established practices.
• Aspen Dental: National DSO with growing orthodontic service line and a proven consolidation playbook. Comparable as a strategic acquirer and benchmark for DSO-enabled multi-location orthodontic expansion.
• Pacific Dental Services: Dental support organization providing practice support services to affiliated offices across the US, with a strong West Coast presence. Comparable as a regional competitor and back-office consolidation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steinhoff Orthodontics