RPA Team

What RPA Team does

RPA (formerly RPA Advertising) is an independent advertising agency founded in 1980 and headquartered in Los Angeles. The agency operates a full-service creative model, developing brand-level advertising campaigns, creative strategy, media planning, and execution for large consumer brand clients; its iconic work includes campaigns such as Honda's "The Cog." RPA's customer roster historically includes major consumer brands, with D.G. Yuengling & Son secured as a flagship new account in 2026.

The agency's strategic posture has shifted in 2026 toward technology-enabled media buying. RPA pioneered agentic AI for premium video advertising through a partnership with NBCUniversal, FreeWheel, and Newton Research, demonstrating what is described as the first AI agent-to-agent collaboration using Model Context Protocol (MCP) to automate live sports inventory on linear television. This positions RPA at the intersection of creative services and emerging advertising technology, with revenue generated through professional services (creative campaigns) and managed services (AI-driven media buying) for enterprise clients, primarily in North America.

The business is privately held with founder/management-aligned ownership and a recently expanded seven-member Board of Directors (March 2026). RPA operates with no disclosed parent company or institutional investor. Note: the supplied firmographics (Heerenveen, Netherlands; 11-50 employees; rpateam.nl) conflict with the narrative body of the data describing a 45-year-old Los Angeles agency; this analytical output is grounded in the body evidence, with the conflict flagged as a data integrity issue.

Name

RPA Team

Website

https://rpateam.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RPA (formerly RPA Advertising) is an independent Los Angeles-based advertising agency founded in 1980, providing full-service creative campaigns and pioneering agentic AI media buying for premium video, serving major consumer brands across North America.

Ownership category

akta.pro rank

Product category

Business Process Automation Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Robotic process automation
• Business process automation
• RPA implementation services
• Workflow automation
• Intelligent automation

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising Campaign Services: Full-service creative agency providing major advertising campaigns for brands. Revenue generated through creative development, media planning, and campaign execution services for enterprise clients.
2. Media Technology Services: Advanced AI-driven media buying and planning services for premium video advertising, leveraging proprietary agentic AI capabilities in partnership with major media platforms.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

RPA Team focuses on automating business tasks through Robotic Process Automation. The company helps organizations identify repetitive, rule-based processes and implement software robots to execute those tasks, reducing manual effort and operational costs. Its delivery is centered on RPA consulting, implementation, and deployment services for business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Task Automation (RPA)

Quantifiable outcome

• First major advertising campaign for D.G. Yuengling & Son

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• NBCUniversalcoreStrategic or Co-development Partner · 6 January 2026Partnership to introduce agentic AI for buying premium video advertising across linear and digital platforms. This initiative represents the first time AI agents are automating live sports inventory on linear television, with live football playoff games serving as the inaugural execution. The companies demonstrated AI agent-to-agent collaboration using Model Context Protocol (MCP).
• FreeWheelcoreTechnology or Integration · 6 January 2026Partnership to introduce agentic AI for buying premium video advertising across linear and digital platforms. FreeWheel provides the technology infrastructure for this first-of-its-kind proof-of-concept demonstrating AI agent-to-agent collaboration.
• Newton ResearchcoreTechnology or Integration · 6 January 2026Partnership to introduce agentic AI for buying premium video advertising across linear and digital platforms. Newton Research contributes research capabilities for this first-of-its-kind proof-of-concept in premium video advertising automation.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• UiPath: Leading RPA platform vendor with its own services and certified partner ecosystem. Highly comparable because RPA Team's value proposition rests on implementing and operating UiPath-class automations for Dutch enterprises.
• Automation Anywhere: Major RPA platform vendor with a global partner network. Comparable as an RPA technology incumbent whose ecosystem of implementation partners (including boutique firms like RPA Team) drives much of the actual delivery.
• Pegasystems: Low-code BPM and DPA platform with RPA capabilities. Comparable as a broader incumbent offering overlapping business process automation and orchestration solutions to the same enterprise buyer RPA Team targets.
• Capgemini (RPA / Automation practice): Global systems integrator with a sizable RPA and intelligent automation practice. Comparable as a large incumbent that competes with boutique firms like RPA Team for Dutch enterprise automation engagements.
• Microsoft Power Automate: Microsoft's RPA and workflow automation offering embedded in the Power Platform. Directly comparable as a competing RPA/governance solution set that customers may choose over a third-party boutique like RPA Team.

Emerging players

• Mendix: Low-code application platform with workflow and automation features, headquartered in the Netherlands. Comparable as an adjacent automation technology that increasingly substitutes traditional RPA, shaping RPA Team's go-to-market.

Direct peers

• EdgeVerve (AssistEdge): Infosys-owned RPA and AI automation platform. Comparable as an RPA-centric vendor competing for enterprise automation deals that boutique firms like RPA Team also chase.
• Nintex: Workflow and process automation vendor with RPA capabilities. Comparable as a workflow-automation specialist competing for the same process-automation budget at mid-sized enterprises in Europe.
• WorkFusion: AI-native automation platform combining RPA with document AI and agents. Comparable as a directly competing RPA-centric solution increasingly aimed at the same mid-market and regulated-industry automation use cases RPA Team serves.

Regional players

• Nimble: Dutch digital transformation firm offering AI & automation, low-code apps, and governance services to Dutch government, healthcare, and industry clients. Comparable as a Netherlands-headquartered regional peer pursuing overlapping enterprise automation opportunities.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/rpateam1
• LinkedInlinkedin.com/company/nimble-institute

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPA Team