What Newton Research does

Newton Research is a Needham/Boston, Massachusetts-based AI software company founded in 2023 by repeat entrepreneurs John Hoctor (CEO), Matthew Emans (CTO), and Steven Bennett (CDS), whose prior analytics companies Integral Reach and Data Plus Math were acquired. The company builds a multi-agent AI platform purpose-trained for marketing analytics; specialized agents execute workflows including Marketing Mix Modeling, incrementality testing, Customer 360 analysis, audience segmentation, lookalike modeling, yield optimization, anomaly detection, and reporting. The platform is containerized and deploys natively into customer cloud environments (AWS, GCP, Azure, Snowflake, Databricks), with no data movement and full transparency into agent reasoning and generated code. Compliance claims include SOC 2 Type 2, GDPR, and CCPA.

Newton monetizes via subscription, funneled through a free 30-day trial, and prices on a contact-sales basis. It serves four horizontal segments — brands, agencies, publishers, and platforms — with named enterprise customers including Horizon Media, Monks, Backbone Media, Relo Metrics, and Albertsons Media Collective. Go-to-market combines enterprise direct sales with platform-native distribution through strategic partnerships with Snowflake (Cortex AI), LiveRamp (Agent Builders), NBCUniversal and FreeWheel (agentic media buying via MCP), Yahoo DSP, Horizon Media's HorizonOS, dentsu (Carat, dentsu X, iProspect), and Databricks; the company is also a member of the NVIDIA Inception Program and co-founded the open-source AdCP agent-to-agent protocol. To date Newton has raised approximately $14.1 million, including a $9 million oversubscribed Series A in August 2025 co-led by Greycroft and Bessemer Venture Partners, with participation from S4S Ventures, LiveRamp Ventures, and Aperiam Ventures.

Name

Newton Research

Legal name

Newton Research, Inc.

Website

https://newtonresearch.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Newton Research is a Boston-based AI software company founded in 2023 that builds a multi-agent platform purpose-trained for marketing analytics, deployed inside customer cloud environments and sold via subscription to brands, agencies, publishers, and ad-tech platforms.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (5132), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Agentic AI analytics
• Marketing analytics platform
• Multi-agent AI marketing
• Marketing mix modeling
• AI campaign analytics

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Agent Platform Subscription: Newton Research provides intelligent marketing analytics agents through a subscription model, offering access to pre-trained expert agents and custom agent development capabilities. The platform enables brands, agencies, publishers, and platforms to access sophisticated analytics at scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Newton Research provides an agentic AI platform built on multi-agent systems specifically trained for marketing analytics. The platform deploys teams of specialized AI agents that automate complex marketing analytics workflows including campaign reporting, audience analysis, customer 360, marketing mix modeling, incrementality testing, and cross-platform media buying. It uses a containerized architecture that runs in customer cloud environments (AWS, GCP, Azure, Snowflake, Databricks) with zero data movement and provides full transparency into agent processes and generated code.

Product overview

Newton Research offers a multi-agent AI platform for marketing analytics consisting of Newton (the core platform with teams of specially trained agents), Newton Blueprints (pre-built use case templates for common analytics tasks), and Custom AI Agents (user-buildable agents). The platform integrates with Snowflake Cortex AI (Newton for Snowflake), LiveRamp (Newton for LiveRamp), and Horizon Media's HorizonOS, enabling customers to deploy AI agents across major cloud and data platforms. Solutions are tailored for Brands, Agencies, Publishers, and Platforms. The company also co-founded AdCP, an open-source agent-to-agent protocol for advertising workflows. Newton claims 10x team output improvement, 300% higher accuracy than leading LLMs, and 126 hours saved per user monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Newton Marketing Analytics Platform AI-powered marketing analytics platform consisting of teams of specially trained agents that automate complex marketing analytics workflows. The platform provides pre-built expert agents and custom agent building capabilities for tasks including campaign reporting, audience analysis, measurement, planning, and cross-platform media buying, deployed via containerized architecture to customer cloud environments with zero data movement.
• Newton Blueprints Pre-built use case templates that enable non-technical users to execute common marketing analytics workflows with the push of a button. Blueprints cover data exploration, audience management, customer 360, planning and activation, measurement, reporting, anomaly detection, and yield management, and are available for brands, agencies, publishers, and platforms.
• Custom AI Agents Users can build and train their own custom AI agents in days rather than months. Agents can be customized for specific marketing analytics use cases and learn and improve over time based on customer-specific data and workflows.

Quantifiable outcome

• 10x increase in analytics team output
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, major, flagship and minor.

• DentsucoreStrategic or Co-development Partner · 23 June 2026Expanded partnership scaling AI-powered media intelligence across dentsu's US media agencies (Carat, dentsu X, and iProspect) with plans for global expansion following a successful 2025 pilot. Newton's agentic AI analytics integrated into dentsu's proprietary technology platforms for enhanced real-time campaign performance insights.
• LiveRampcoreTechnology or Integration · 3 March 2026Newton Research is a founding partner in LiveRamp Agent Builders (LAB), enabling Newton's AI agents to operate within LiveRamp's data collaboration platform for automated marketing workflows including audience planning, measurement, activation, and data transformation.
• Yahoo DSPmajorTechnology or Integration · 7 January 2026Newton brings agentic solutions into Yahoo DSP through secure Model Context Protocols (MCPs), enabling RPA to seamlessly activate campaigns in Yahoo DSP more efficiently through AI-driven workflows.
• LocalitymajorTechnology or Integration · 7 January 2026Partnership enables agent-to-agent interaction between RPA and Locality's Audience Engine, allowing AI-driven requests to surface market-level insights and audience-informed video plans that flow directly into execution workflows.
• NBCUniversalflagshipStrategic or Co-development Partner · 6 January 2026Partnership to introduce agentic AI buying for premium video across linear and digital platforms. The first-ever cross-platform agentic media buy executed and optimized across platforms in seconds. First execution featured a prominent brand's Q1 2026 investment including live football playoff games. First time AI agents automated live sports inventory on linear television.
• FreeWheelflagshipStrategic or Co-development Partner · 6 January 2026Partnership with FreeWheel and NBCUniversal for agentic AI buying across linear TV and streaming inventory. FreeWheel provides sell-side AI sales agents for digital and linear respectively, enabling real-time automated transactions for live sports inventory.
• RPAflagshipStrategic or Co-development Partner · 6 January 2026Independent agency RPA partnered with Newton to reengineer media operations using AI-driven workflows. Newton designed and implemented buy-side AI agents for RPA, enabling seamless cross-platform media buying.
• Horizon MediamajorTechnology or Integration · 22 December 2025Horizon Media launched HorizonOS open ad tech partnership network, incorporating Newton Research's agentic AI into their platform for enhanced client analytics capabilities and AI-driven marketing strategies.
• SnowflakecoreTechnology or Integration · 5 November 2025Newton launched specialized advertising and media analytics agents integrated with Snowflake Cortex AI. Customers can run Newton Research agents directly in their Snowflake environment, enabling privacy-safe analytics without data movement.
• DatabricksmajorTechnology or IntegrationNewton integrates with Databricks as part of its platform ecosystem, enabling customers to deploy Newton agents within their Databricks environment for advanced analytics.
• Albertsons Media CollectiveminorOthersAlbertsons Media Collective is piloting Newton Research's agent through the LiveRamp Agent Builders program for cross-media analytics across data environments.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alembic: Alembic builds an AI-powered marketing analytics and intelligence platform for enterprises, providing real-time insights across paid, owned, and earned channels. Directly comparable as an AI-native alternative to Newton's marketing-analytics positioning.
• Improvado: Improvado is a marketing data and analytics platform that aggregates data from hundreds of marketing channels and provides AI-driven insights and reporting. Directly comparable as an AI-enabled marketing-analytics solution serving brands and agencies.
• Northbeam: Northbeam provides multi-touch marketing attribution and analytics for DTC and ecommerce brands, using ML for cross-channel measurement. Directly comparable in marketing measurement and attribution, which Newton targets via MMM and incrementality.
• Funnel: Funnel is a marketing data hub that centralizes data from 500+ sources and provides automated reporting and analytics for brands and agencies. Directly comparable as a marketing data and reporting platform that Newton aims to displace with AI agents.
• Triple Whale: Triple Whale offers AI-powered marketing analytics and attribution specifically for ecommerce brands, including an AI "Moby" agent for natural-language analytics. Directly comparable as an AI-agent-driven marketing analytics platform, though focused on ecommerce.
• Rockerbox: Rockerbox provides marketing measurement, attribution, and MMM for brands and agencies, including AI-enabled incrementality testing. Directly comparable as a marketing analytics platform with MMM and incrementality capabilities overlapping Newton.

Broad incumbents

• Adobe: Adobe offers Adobe Sensei/GenStudio and Adobe Analytics within its Experience Cloud, increasingly embedding generative and agentic AI for marketing analytics and activation. Broad incumbent that competes for the same enterprise marketing-analytics budgets as Newton.
• Salesforce: Salesforce's Einstein/Agentforce platform brings agentic AI into CRM and marketing analytics (Marketing Cloud, Data Cloud). Broad incumbent with overlapping marketing analytics and agentic-AI capabilities for the same enterprise buyers.
• Publicis Groupe: Publicis has built its own CoreAI platform and agentic capabilities (Marcel, Epsilon analytics) to bring AI-driven analytics and activation to its agency clients. Indirect competitor as it offers an in-house alternative to Newton's agency-facing analytics.

Emerging players

• Hightouch: Hightouch is a composable customer data platform with AI Agents for marketing and lifecycle use cases, integrating natively with Snowflake and Databricks. Comparable as an agentic-AI marketing data platform targeting the same data-warehouse-native architecture as Newton.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newton Research