Tollerei
Töllerei is a 4th-generation family-owned organic bakery in Aachen, Germany, producing traditional long-fermented sourdough breads and pastries sold through its own store, pickup partners, supermarket shelves, home delivery, and DHL e-commerce shipping to health-conscious consumers in Germany, Belgium, and the Netherlands.
- Company typePrivate
- Founded1899
- HeadquartersAachen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tollerei does
Töllerei (legal entity: Knäckebäcker GmbH) is a 4th-generation family-owned organic bakery founded in 1899 in Aachen, Germany, currently managed by Heinrich Töller as Geschäftsführer. The company operates from a single production site and retail store at Jülicher Str. 313, Aachen, producing a portfolio of approximately 20 SKUs — primarily whole-grain sourdough breads (rye, spelt, multi-grain), toasts, sweet pastries, and a half-baked line for home finishing — all made with natural sourdough and a minimum 36–48 hour fermentation, certified organic under DE-ÖKO-013, with no additives, baking mixes, GMO ingredients, or flour treatment agents.
The core technology is traditional biological: a long-fermentation natural sourdough process combined with stone-oven baking, yielding yeast-free and reduced-gluten characteristics claimed to improve digestibility. Products are priced in the €2–6 unit range (bread loaves €4.99–6.44; sweet pastries up to €5.92; half-baked items €2.11–5.60), with €4.95 delivery/shipping fees waived above €35.
Revenue is generated through a diversified multi-channel model: direct sales at the Backstubenladen, 8+ pickup partner locations across Aachen, retail shelf placement in REWE, EDEKA, and HIT supermarkets plus organic stores in Germany, Belgium (Eupen), and the Netherlands, weekly Thursday home delivery within Aachen, DHL cross-border e-commerce shipping, and a new Saturday presence at Biomarkt am Münsterplatz. The customer base is overwhelmingly consumer (B2C, long-tail), with no enterprise/B2B anchor customers disclosed; the company is entirely founder/family-controlled with no external investors and no revenue or funding data publicly disclosed.
Tollerei firmographics
Firmographics- Name
- Tollerei
- Legal name
- Knäckebäcker GmbH
- Website
- https://toellerei.de
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Töllerei is a 4th-generation family-owned organic bakery in Aachen, Germany, producing traditional long-fermented sourdough breads and pastries sold through its own store, pickup partners, supermarket shelves, home delivery, and DHL e-commerce shipping to health-conscious consumers in Germany, Belgium, and the Netherlands.
- Ownership category
- akta.pro rank
Tollerei industry classification
Industry- Product category
- Artisan Organic Bakery
- NAICS
- Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811), Cookie and Cracker Manufacturing (311821)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Bread & Rolls Manufacturing (AFAKAAAA)
- akta.pro secondary industries
- Bread & Rolls Wholesale (AFAIAFAA), Bread & Pastry Specialty Stores (CRAHAGAC), Premium/Artisanal Bakery Wholesale (AFAIAFAG)
Keywords
Where Tollerei is headquartered
LocationHeadquarters
- HQ city
- Aachen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Tollerei business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Bakery Sales: Physical sales through the bakery store (Backstubenladen) at Jülicher Str. 313, Aachen. Customers can purchase fresh bread and pastries directly during opening hours (Mon-Fri 9:30-15:00, pickup possible until 19:00). Also Saturday market sales at Biomarkt Münsterplatz.
- E-commerce and Delivery: Online orders through multiple websites (toellerei.de, ac-abholungmorgen.toellerei.de, ac-hauslieferservice.toellerei.de) with home delivery in Aachen area (Thursdays) and DHL shipping to Germany, Belgium, Netherlands. Delivery fee €4.95, free above €35.
- Retail Distribution: Supply of breads to REWE, EDEKA, HIT supermarkets and organic/bio stores in Aachen region. Products placed in bakery sections of these stores without pre-order capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home delivery in Aachen area |
| Unit Pricing | Pay-as-you-go | Pickup at bakery or pickup locations |
| Unit Pricing | Pay-as-you-go | DHL shipping (Germany, Belgium, Netherlands) |
| Unit Pricing | Pay-as-you-go | Bread products price range |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Tollerei product offering
Product offeringCore offering
Knäckebäcker GmbH, operating under the consumer brand Tollerei, is a fourth-generation organic bakery based in Aachen, Germany that manufactures and sells certified organic sourdough breads, half-baked pastries, and sweet pastries. The company distributes its products through its own bakery store, pickup locations, direct home delivery, DHL parcel shipping, and placement in supermarket assortments.
Product overview
Töllerei is a family-owned organic bakery founded in 1899, now in its 4th generation. The company operates a unified product portfolio consisting of traditional organic sourdough breads (core products) and half-baked pastries for home finishing. Core bread products include multi-grain breads (Mehrkornbrot, Vierkornbrot), rye breads (Sauerteigbrot, Schwarzbrot, Roggenvielkornbrot, Roggenkürbiskernbrot), spelt breads (Dinkelkastenbrot, Dinkelroggensaatbrot, Dinkeltoast), specialty breads (Quarkhaferbrot, Cashew-Möhrenbrot, Sonnenblumenkernbrot), and sweet pastries (Dinkel-Mandelstuten, Dinkel-Rosinenstuten, Schoko-Cookies, Dinkel-Hafer-Bärlis, Mufti). The half-baked sub-product line includes rolls, baguettes, croissants, focaccia, and ciabatta that customers finish baking at home. All products are made with traditional long fermentation (36-48 hours), natural sourdough, 100% organic ingredients, and without any artificial additives or improvers. The company offers multiple sales channels including their physical bakery store, pickup locations, home delivery in Aachen, and DHL shipping to Germany, Belgium, and the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic sourdough breads
Quantifiable outcome
- Gluten naturally reduced through 48+ hour fermentation process
- +2 more outcomes
Companies that use Tollerei
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Tollerei technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Tollerei partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- REWE StentencoreRetail distribution partner. Töllerei breads are sold in the bakery sections of REWE Stenten stores at Bismarckstr. 137 and Krugenofen 62-70 in Aachen. Also serves as pickup location for online orders.
- EDEKA VielercoreRetail distribution partner. Töllerei breads sold at EDEKA Vieler, Schillerstr. 20-40 in Aachen.
- EDEKA AdebahrcoreRetail distribution partner with two locations: Kapellenstr. 16-18 in Aachen and Kaiserstr. 131 in Kohlscheid. Also serves as pickup location.
- HIT SütterlincoreRetail distribution partner at two locations: Krefelder Str. 199 (Tivoli) and Schurzelter Str. 565 in Aachen. Both locations also serve as pickup points.
- EDEKA WalterminorPickup location partner. Located at Trierer Str. 686 in Aachen.
- EDEKA BellefroidminorPickup location partner. Located at Krefelder Str. 12 in Würselen.
- DORV-Laden PannesheideminorPickup location and Friday delivery location. Located at Pannesheider Str. 61 in Pannesheide.
- BiovitalminorOrganic supermarket partner. Located at Lütticher Str. 504 in Aachen.
- Naturkost QuerkornminorOrganic grocery store partner. Located at Alexianergraben 18 in Aachen city center.
- Speisekammer NaturkostladenminorOrganic grocery store partner. Located at Bundesstr. 23a in Roetgen.
- P&G DelicatessenminorPickup location partner. Located at Krämerstr. 5 in Aachen city center.
- SPAR-AixPressminorPickup location partner. Located at Rathausplatz 5 in Aachen.
- Bio-Markt HoutziplouminorOrganic supermarket partner in Belgium. Located at Nispert 3, 4700 Eupen. Bread available Wednesdays.
- BiolieseminorOrganic store partner with online shop and delivery service in Aachen area.
- KringsKramsminorOrganic store partner in Belgium. Located at Simarstraße 126, 4700 Eupen. Also serves as pickup location.
- DHLcoreShipping partner for e-commerce orders outside Aachen area. Ships to Germany, Belgium, and Netherlands on Mondays and Tuesdays.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Tollerei competitors and assessment
Company assessmentDirect peers
- Hofpfisterei: Munich-based traditional German organic/sourdough bakery with centuries of heritage, similar long-fermentation craft method, certified organic positioning, and multi-channel distribution through own stores and supermarket shelves.
- Coppenrath & Wiese: Germany's largest frozen cake and par-baked bakery producer, serving supermarket and foodservice channels; directly comparable to Töllerei's par-baked product line and supermarket placement strategy.
- Beumer & Lutum: Warendorf, NRW-based Demeter organic bakery operating since the 1990s with a comparable artisan, additive-free approach and own-store plus wholesale distribution model; the closest regional comparable for Töllerei's operating model.
Broad incumbents
- Mestemacher: Large Westphalian rye and whole-grain bread manufacturer with national supermarket distribution; comparable on product category (rye/whole-grain breads) but operates at industrial scale and broader geographic reach.
- Bahlsen: National German biscuits/cookies and baked-goods manufacturer with supermarket distribution; comparable on packaged baked-goods retail presence and brand marketing, though focused on sweet baked goods rather than bread.
- Lambertz: Major German producer of cookies, pastries and seasonal baked goods with national supermarket distribution; adjacent comparable as a packaged baked-goods / sweets manufacturer selling through REWE, EDEKA and similar channels that Töllerei also relies on.
- Harry-Brot: Germany's largest bread bakery group supplying national supermarket chains; overlaps with Töllerei's bread category and retail distribution model but at industrial scale and full national coverage.
Regional players
- Le Pain Quotidien: Belgian-origin artisan bakery-café chain operating internationally with organic bakery positioning; comparable on craft sourdough method and clean-label branding but organized as a café/restaurant concept rather than grocery distribution.
Others
- Alnatura: Germany's largest organic food retailer with its own branded organic bakery products; not a direct competitor but the dominant retail channel shaping consumer expectations for organic baked goods that Töllerei sells alongside.
- Denn's Biomarkt: Leading organic supermarket chain in Germany/Austria; sells in-store organic bread and provides organic retail shelf space relevant to Töllerei's premium baked-goods positioning and channel strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tollerei social profiles
Digital presenceTollerei compliance and trust
Trust signalCompliance1 record
Tollerei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tollerei leadership team
Management profileNumber of profiles
Profiles1 record
Tollerei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tollerei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tollerei
What does Tollerei do?
Knäckebäcker GmbH, operating under the consumer brand Tollerei, is a fourth-generation organic bakery based in Aachen, Germany that manufactures and sells certified organic sourdough breads, half-baked pastries, and sweet pastries. The company distributes its products through its own bakery store, pickup locations, direct home delivery, DHL parcel shipping, and placement in supermarket assortments.
Is Tollerei a public or private company?
Tollerei is a private company. It is classified as family owned and is currently operating.
When was Tollerei founded?
Tollerei was founded in 1899. It employs 11 to 50 people.
Where is Tollerei based?
Tollerei is headquartered in Aachen, Germany, in the Europe region.
How does Tollerei make money?
Three revenue lines are on record. Direct Bakery Sales are the primary driver. The others are E-commerce and Delivery and retail Distribution.
Who are Tollerei's main competitors?
Direct peers on record are Hofpfisterei, Coppenrath & Wiese and Beumer & Lutum. Broad incumbents are Mestemacher, Bahlsen, Lambertz and Harry-Brot. Le Pain Quotidien is listed as a regional player. Others are Alnatura and Denn's Biomarkt.
Does Tollerei have an API?
No public API is recorded for Tollerei.
What industry is Tollerei in?
Tollerei's product category is Artisan Organic Bakery. Its primary akta.pro industry code is AFAKAAAA, Bread & Rolls Manufacturing, with a secondary code of AFAIAFAA, Bread & Rolls Wholesale. Its NAICS code is 31181 and its SIC code is 2050.