Serotonin Creative
Serotonin Creative is an Australia-based, privately-held creative agency offering brand strategy, campaign development, film production, and digital marketing to enterprise marketing teams and growing SMEs across multiple verticals.
- Company typePrivate
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Serotonin Creative does
Serotonin Creative is a privately-held, Australia-based creative agency offering full-stack creative and strategic services to enterprise marketing teams and growing SMEs. The agency's service portfolio spans Brand DNA definition, creative platform development, campaign architecture, creative direction, film and production (including 3D VFX and post-production), content and social, digital marketing, and workshops and training. Its proprietary "Brand DNA" methodology underpins brand repositioning and creative platform engagements.
The business operates a professional services revenue model with two distinct packaging tracks: project-based and multi-year retainer-style offerings for established brands (Brand Partnership, Brand Growth, Campaign Projects) and launch/refresh packages for SMEs (SME Refresh, SME Launchpad). Go-to-market is sales-led, consultative and relationship-driven, with direct founder engagement — Nic is the named primary contact via a published personal email and mobile number. The agency positions itself as an extension of client marketing teams rather than a transactional vendor.
Serotonin's client base spans automotive (Isuzu UTE, UD Trucks, Volvo Trucks), travel (Flight Centre, Corporate Traveller, FCM Travel), hospitality (Spicers Retreats), entertainment (Dreamworld), retail (Andersens), sport (Maroons Foundation), retirement living (Halliday Shores), and healthcare/nonprofit (PA Foundation, Mater Foundation, Diabetes Australia, Wesley). Operations are domestic-only. No funding events, M&A, headcount, or revenue are publicly disclosed, and no AI/ML capabilities are evidenced in the input data.
Serotonin Creative firmographics
Firmographics- Name
- Serotonin Creative
- Legal name
- Serotonin Creative
- Website
- https://serotonincreative.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Serotonin Creative is an Australia-based, privately-held creative agency offering brand strategy, campaign development, film production, and digital marketing to enterprise marketing teams and growing SMEs across multiple verticals.
- Ownership category
- akta.pro rank
Serotonin Creative industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Serotonin Creative is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Serotonin Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: Project-based creative services including brand strategy, campaign development, creative direction, and content production. Delivered across multiple engagement types from one-off campaigns to ongoing partnerships.
- Branded Packages: Structured service packages for established brands (Brand Partnership, Brand Growth, Campaign Projects) and growing SMEs (SME Refresh, SME Launchpad). Tailored to client stage and ambition.
- Workshops and Training: Practical tools and training services to boost client team creativity and capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Brand Partnership – Ongoing creative and strategic support without traditional agency overhead |
| One time/ perpetual license | Multi-year contract | Brand Growth – Repositioning and campaigns that sharpen brand and drive momentum |
| One time/ perpetual license | Multi-year contract | Campaign Projects – Smart, results-driven creative on specific briefs |
| One time/ perpetual license | Multi-year contract | SME Refresh – Strategy, identity, content and collateral to relaunch with impact |
| One time/ perpetual license | Multi-year contract | SME Launchpad – Messaging, creative and content to launch or scale with confidence |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Serotonin Creative product offering
Product offeringCore offering
Serotonin Creative is an Australian creative agency that delivers full-service marketing and creative services, including brand strategy (Brand DNA), creative platform development, campaign architecture, in-house film and video production, and integrated digital marketing. The agency provides both one-off campaign projects and ongoing retainer engagements, structured into branded service packages for established brands and growing SMEs. Work spans concept, strategy, creative direction, production, post-production, and distribution across cinema, broadcast video on demand, out-of-home, print, social, and digital channels.
Product overview
Serotonin Creative is a creative agency offering a comprehensive suite of marketing and creative services. The core service portfolio includes Brand DNA (strategic brand definition), Creative Platforms (big idea development), Campaign Architecture (multi-channel campaign design), Creative Direction, and Film and Production. The agency also provides Strategy and Planning, Content and Social, Digital Marketing, and Workshops and Training. Service packages are structured for two segments: For Established Brands (Brand Partnership, Brand Growth, Campaign Projects) and For Growing Businesses/SMEs (SME Refresh, SME Launchpad). The agency delivers full-stack creative including concept, production, and post-production across various media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand DNA (Brand Strategy and Positioning)
- Film and Production
- Strategy and Planning
- Creative Campaigns (Creative Platforms and Campaign Architecture)
- Content and Social
- Digital Marketing
- Workshops and Training
Quantifiable outcome
- Significant spike in enquiries and villa sales during three-month campaign period for Halliday Shores
Companies that use Serotonin Creative
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Serotonin Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Serotonin Creative partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Serotonin Creative competitors and assessment
Company assessmentDirect peers
- Akcelo: Australian independent creative and marketing agency offering brand strategy, campaign development and content production. Comparable as a mid-sized Australian agency serving enterprise B2C brands.
- Howatson+Co: Independent Australian creative agency offering strategy, creative and content production for major brands. Closely comparable in scale, independent ownership, integrated offering, and enterprise brand focus.
- Frost* Collective: Australian creative agency combining brand strategy, design and content production under one roof. Directly comparable independent full-service model with in-house production capability.
- The Monkeys: Australian creative agency (now part of Accenture Song) known for emotionally resonant, strategy-led brand campaigns. Highly comparable in creative philosophy, brand storytelling emphasis and enterprise client base in Australia.
- Special Group: Independently owned creative agency with Australian/NZ operations offering brand strategy, campaigns and content. Comparable boutique positioning, integrated services and similar enterprise client verticals.
- Cummins&Partners: Australian independent creative and media agency with full-service brand strategy and production capabilities. Comparable as an independently owned Australian agency competing for similar enterprise client briefs.
- Thinkerbell: Australian independent creative agency founded on a "measured creativity" model combining strategy, creative and production. Directly comparable as a boutique Australian full-service creative agency targeting enterprise brands with integrated brand and campaign work.
- We Are Social Australia: Australia arm of social-first creative agency network with content, campaign and digital marketing services. Comparable in targeting Australian enterprise clients with integrated digital-first creative and content work.
Broad incumbents
- BBDO Australia: Global network creative agency with Australian offices offering full-service advertising and brand strategy. Comparable for enterprise brand work in Australia, but with substantially broader scale, awards footprint and global delivery capability.
- Ogilvy Australia: Network-affiliated global creative agency with full Australian operations spanning advertising, PR and digital. Comparable enterprise client base and integrated creative services, but at much larger scale and with network resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Serotonin Creative social profiles
Digital presenceSerotonin Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serotonin Creative leadership team
Management profileNumber of profiles
Profiles1 record
Serotonin Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serotonin Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serotonin Creative
What does Serotonin Creative do?
Serotonin Creative is an Australian creative agency that delivers full-service marketing and creative services, including brand strategy (Brand DNA), creative platform development, campaign architecture, in-house film and video production, and integrated digital marketing. The agency provides both one-off campaign projects and ongoing retainer engagements, structured into branded service packages for established brands and growing SMEs. Work spans concept, strategy, creative direction, production, post-production, and distribution across cinema, broadcast video on demand, out-of-home, print, social, and digital channels.
Is Serotonin Creative a public or private company?
Serotonin Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Serotonin Creative founded?
Serotonin Creative was founded in 2015. It employs 1 to 10 people.
Where is Serotonin Creative based?
Serotonin Creative is headquartered in Brisbane, Australia, in the Oceania region.
How does Serotonin Creative make money?
Three revenue lines are on record. Creative Agency Services are the primary driver. The others are branded Packages and workshops and Training.
Who are Serotonin Creative's main competitors?
Direct peers on record are Akcelo, Howatson+Co, Frost* Collective, The Monkeys, Special Group, Cummins&Partners, Thinkerbell and We Are Social Australia. Broad incumbents are BBDO Australia and Ogilvy Australia.
Does Serotonin Creative have an API?
No public API is recorded for Serotonin Creative.
What industry is Serotonin Creative in?
Serotonin Creative's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.