Stichting Samen is niet alleen

What Stichting Samen is niet alleen does

Stichting Samen is niet alleen (SINA) is a Dutch non-profit foundation (stichting) headquartered in Amsterdam that delivers direct, in-person social services to families and individuals experiencing poverty. Founded in 2012 and operating from Lutmastraat 61a in Amsterdam, SINA runs a portfolio of home-visit programs (Huisbezoeken Kwetsbare Huishoudens, Huisbezoeken PLUS, Huisbezoeken Baby's, Huisbezoeken Woningcorporaties) in which trained staff and student volunteers enter beneficiaries' homes to assess needs, deliver material aid (beds, furniture, bicycles, laptops), and provide financial stabilization. The organization also operates buddy programs — Digimaat for digital-skills training of elderly and homebound residents and Zorgmaat for care companionship in Amsterdam Zuid — and processes applications to the Jeugdfonds Sport & Cultuur so children can participate in sports, swimming, and cultural activities.

SINA holds ANBI (Algemeen Nut Beogende Instelling) status, the Dutch public-benefit designation that makes donations tax-deductible. The foundation is funded entirely through donations from individuals, corporations, foundations, and government sources, with all services provided free of charge to beneficiaries. Distribution is entirely direct-to-beneficiary via home visits, phone support, WhatsApp, and online application forms. There is no technology product layer; operations are conducted via a website (stichtingsina.nl), social media, and manual case management.

The organization operates within an ecosystem of over 100 partner organizations, including the four major Amsterdam housing corporations (Eigen Haard, De Alliantie, Rochdale, Stadgenoot), Gemeente Amsterdam, Hogeschool van Amsterdam, and corporate donors such as Amazon and Tommy's Chocolonely. Celebrity ambassadors Angela Groothuizen and Freek Vonk support awareness and fundraising. In the most recent reporting year, SINA processed 14,673 help requests and delivered 6,928 moments of direct support, reached 900+ newborns through the Huisbezoeken Baby's program, and hosted 1,100 attendees at the 2025 SINA Kerstmarkt at the RAI venue. Governance is provided by a six-person board chaired by Johan Wakkie, with Jurre van de Kamp serving as Directeur and Dagelijks bestuurder.

Name

Stichting Samen is niet alleen

Legal name

Stichting Samen is niet alleen

Website

https://stichtingsina.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Samen is niet alleen (SINA) is an Amsterdam-based Dutch non-profit foundation that delivers direct home-visit social services, material aid, and buddy programs to families and elderly residents experiencing poverty, funded entirely through donations and government partnerships.

Ownership category

akta.pro rank

Product category

Social Services and Poverty Alleviation

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Poverty alleviation services
• Social services nonprofit
• Family home visits
• Community support programs
• Digital inclusion training

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters via website, Tikkie, and other payment methods. Donation options include preset amounts (€5-€300) or custom amounts.
2. Corporate Donations: Organizations and companies can make one-time or recurring donations. Special 'Club van 1000' membership for donations of €1000 or more.
3. Large Gifts: Major donations starting from €1000 with flexible amounts up to €12,000. Monthly, annual, or one-time options available.
4. Tax-Free Giving: Donors can sign a donation agreement for multi-year support, making gifts tax-deductible under Dutch tax law.
5. Testamentary Giving: Individuals can leave a bequest to the organization in their will.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Stichting Samen is niet alleen (SINA) is a Dutch charitable foundation that provides in-home, personalized poverty alleviation support to families and vulnerable residents in Amsterdam. Its services include home visit programs for vulnerable households, expectant mothers, and housing corporation tenants; practical material assistance (beds, bicycles, furniture, laptops); sports, swimming and cultural activity funding for children; digital skills companionship for the elderly; and care companionship for residents needing socio-emotional support. All services are provided free of charge to beneficiaries and funded entirely through donations, ANBI-recognized gifts, and grants.

Product overview

Stichting SINA is a charitable organization providing a portfolio of interconnected social support services to families experiencing poverty in Amsterdam. The core offerings include home visit programs (Huisbezoeken Kwetsbare Huishoudens, Huisbezoeken PLUS, Huisbezoeken Baby's, Huisbezoeken Woningcorporaties) that provide in-person, personalized assistance to vulnerable households. These are complemented by maatje (buddy) programs including Digimaat (digital skills support) and Zorgmaat (care companion support). Direct assistance programs cover practical needs (Spullen/goods), as well as cultural and sports participation (Sport, Zwemmen, Cultuur). The organization also runs annual events like the SINA Kerstmarkt and special programs like Babypakket for expecting parents. All services operate from the principle of personalized, at-home support to help families gain independence and full participation in society.

Differentiator

Problem solved

Functional benefit

Products and services

• Huisbezoeken Kwetsbare Huishoudens Home visit program where SINA staff visit households unable to afford basic necessities for their children (beds, furniture, bicycles, laptops, tutoring). Staff assess needs, provide direct assistance, and refer families to other support services.
• Huisbezoeken PLUS Intensive support program for vulnerable families with stacked problems. A professional visits for 3–6 months to review and stabilize the entire financial situation, ensuring families access all entitled benefits and referring them to appropriate services such as neighborhood teams or Parent-Child Teams.
• Huisbezoeken Baby's Support program for pregnant women and mothers with multiproblem situations. A professional visits the household to review the financial situation, develop a practical debt management action plan, verify benefits enrollment, and monitor the household for at least 18 months.
• Huisbezoeken Woningcorporaties Joint home visit program with housing corporation service technicians to identify maintenance needs and broader support requirements for residents. SINA staff assess living situations comprehensively, mapping care signals and connecting vulnerable residents to neighborhood support services.
• Digimaat Program pairing social work students with Amsterdammers who want to improve digital skills. Students visit weekly for approximately 4 months to teach basic computer skills, email, internet browsing, and online administrative tasks to bridge the digital divide for elderly and homebound individuals.
• Zorgmaat Program linking nursing or social work students with residents in Amsterdam Zuid who need support with physical and/or socio-emotional needs. Students visit 2–4 hours weekly for 20 weeks, building trust, working on concrete goals, coordinating additional care, and providing companionship.
• Spullen Practical assistance program providing household items for children aged 0–21 years, including beds, desks, wardrobes, bicycles, laptops, and other essentials. Families apply through the website.
• Sport Sports participation support for children aged 2–18 years. SINA handles applications to the Youth Sports & Culture Fund Amsterdam, enabling children from low-income families to participate in sports activities.
• Zwemmen Swimming lessons support for children aged 5–18 years. SINA processes applications to the Youth Sports & Culture Fund Amsterdam, covering swimming lessons per diploma level.
• Cultuur Cultural activities support including music lessons, dance lessons, and other hobbies for children aged 2–18 years. Applications are processed through the Youth Sports & Culture Fund Amsterdam.
• SINA Kerstmarkt Annual Christmas market event held at the RAI venue where Amsterdammers experiencing poverty can enjoy free entry, gifts, food, drinks, performances, and attractions without financial barriers.
• Babypakket Baby room donation program where contributors can donate €500 to furnish a baby's room with essential items including a baby bed, mattress, baby bath, changing table, and sleep sack.

Quantifiable outcome

• 14,673 help requests received and 6,928 moments of direct support provided in the past year
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Eigen HaardcoreStrategic or Co-development PartnerHousing corporation partner for the Huisbezoeken Woningcorporaties project where joint home visits identify support needs among tenants
• De AlliantiecoreStrategic or Co-development PartnerHousing corporation partner conducting joint home visits with maintenance staff to identify tenant support needs
• RochdalecoreStrategic or Co-development PartnerHousing corporation partner for tenant support identification through joint home visits
• StadgenootcoreStrategic or Co-development PartnerHousing corporation partner for the Huisbezoeken Woningcorporaties project
• Gemeente AmsterdamcoreStrategic or Co-development PartnerCity government partner providing support and funding for poverty alleviation programs
• Buurtteam AmsterdamcoreStrategic or Co-development PartnerNeighborhood team partner for warm referrals and coordinated care for families in need
• Ouder- en kindteams AmsterdamcoreStrategic or Co-development PartnerParent and child teams partner for warm handovers and continued support for families after SINA intervention
• Jeugdfonds Sport & Cultuur AmsterdamcoreStrategic or Co-development PartnerYouth fund partner through which SINA processes applications for sports and cultural activities for children
• Stichting Leergeld AmsterdamminorStrategic or Co-development PartnerEducational support foundation partner for helping children with learning-related expenses
• Hogeschool van AmsterdamcoreStrategic or Co-development PartnerUniversity of applied sciences partner providing student volunteers for Zorgmaat and Digimaat programs
• ROC van AmsterdamminorStrategic or Co-development PartnerVocational college partner providing student volunteers for support programs
• InhollandminorStrategic or Co-development PartnerUniversity of applied sciences partner providing student volunteers for Zorgmaat and Digimaat programs
• Het ParoolminorGTM or Marketing PartnerMajor Amsterdam newspaper that provides press coverage and visibility for SINA's work and impact stories
• Leger des HeilsminorStrategic or Co-development PartnerSalvation Army partner for supporting vulnerable populations in Amsterdam
• Voedselbank Amsterdam ZuidminorStrategic or Co-development PartnerFood bank partner for the Amsterdam South district
• Openbare Bibliotheek AmsterdamminorStrategic or Co-development PartnerPublic library partner potentially supporting digital literacy and educational programs
• Angela GroothuizenminorOthersCelebrity ambassador supporting awareness and fundraising
• Freek VonkminorOthersCelebrity ambassador supporting awareness and fundraising

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buurtteam Amsterdam: Municipal neighborhood teams providing social support and case management across Amsterdam. SINA makes 'warm handovers' to Buurtteam as part of its referral network, making it a directly adjacent service provider.
• Stichting Leergeld Amsterdam: Amsterdam foundation helping children from low-income families participate in educational, cultural, and sports activities. SINA partners with Leergeld and shares the same target population and support categories (school materials, computers, activities).
• Stichting Jarige Job: National Dutch charity providing birthday gift packages for children in families experiencing poverty. Operates in the same children-in-poverty space with a comparable distribution-and-donation model to SINA's Babypakket and Spullen programs.
• Stichting Armoedefonds: National Dutch anti-poverty fund supporting local initiatives against poverty. Listed as a SINA financial partner and operates in the same funding-and-grantmaking layer of the Dutch poverty-alleviation ecosystem.
• Stichting Babyspullen: National Dutch charity providing baby starter packages (similar to SINA's Babypakket) for low-income expectant mothers. Closely comparable in mission, product format, and beneficiary segment.
• Voedselbank Amsterdam Zuid: Amsterdam South food bank providing emergency food parcels to families in poverty. Listed as a SINA partner and serves the same beneficiary population in the same district with complementary material support services.
• Nationaal Fonds Kinderhulp: National children's fund providing material and financial support to children in need across the Netherlands. Listed as a SINA financial partner and serves the same children-in-poverty mission nationwide.
• Jeugdfonds Sport & Cultuur Amsterdam: National fund paying sports and cultural activity fees for children from low-income households. SINA processes applications through this fund for its Sport, Zwemmen, and Cultuur programs, making it a direct operational counterpart.

Broad incumbents

• Humanitas Nederland: Large Dutch social services organization providing home-based support, buddy programs, and case management across the Netherlands. Closely comparable to SINA's Zorgmaat and Digimaat companion models but at much larger national scale.
• Leger des Heils (Salvation Army Netherlands): National Dutch arm of the Salvation Army providing poverty relief, shelter, and social support across the Netherlands. Already listed as a SINA partner, it operates at far larger scale with broader social services including food, housing, and addiction support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stichtingsina
• Facebookfacebook.com/stichtingsamenisnietalleen
• Instagraminstagram.com/stichting_sina
• LinkedInlinkedin.com/company/stichting-samen-is-niet-alleen

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Samen is niet alleen