Tack
- Company typePrivate
- Founded2018
- HeadquartersCharlottesville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Tack firmographics
Firmographics- Name
- Tack
- Legal name
- TACK Inc.
- Website
- https://tacktip.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tack industry classification
Industry- Product category
- Digital Tipping & Customer Feedback Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- QR Code Payments Wallets (FSAMAEAC)
- akta.pro secondary industry
- QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
Keywords
Where Tack is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based tipping facilitation: Tack facilitates digital tipping transactions between customers and service associates. The platform routes tips through Stripe and provides reporting for payroll integration. Revenue appears to be generated through transaction processing fees on tips handled through the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Tack product offering
Product offeringCore offering
Tack provides a QR code-based digital tipping and customer feedback platform built for hospitality businesses such as hotels, private clubs, restaurants, spas, and salons. Customers scan a QR code to tip service associates and provide feedback via a white-labeled mobile-browser page (no app download required), while businesses receive real-time NPS feedback and customizable reporting that integrates with their POS and payroll systems. All tip transactions are processed through Stripe and distributed to employees' bank accounts, typically within 1–2 business days.
Product overview
Tack is a single unified digital tipping and feedback platform designed for the hospitality industry. The core offering consists of a QR code-based tipping system that enables cashless tips via mobile browser (no app download required), combined with real-time NPS feedback collection and customizable data reporting features. These components are integrated with Point of Sale and Payroll systems. The platform supports white-labeled branding for businesses and routes tips directly to employees' bank accounts, typically within 1-2 business days.
Differentiator
Problem solved
Functional benefit
Products and services
- Tack Digital Tipping & Feedback Platform A digital tipping and customer feedback platform for hospitality businesses (hotels, clubs, restaurants, spas, salons) that enables customers to scan QR codes and tip service associates via mobile browser without downloading an app. Includes real-time NPS feedback collection, white-labeled branding, and customizable reporting that integrates with POS and Payroll systems, with tips distributed to employees typically within 1–2 business days via Stripe.
Companies that use Tack
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Tack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Tack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is used as the payment processor for all tip transactions on the Tack platform. It is described as a trusted Level 1 PCI compliant payment processor. All transactions go directly through Stripe with TLS encryption. Tack does not store payment information on their servers.
Scale indicators1 record
Recent moves4 records
Tack competitors and assessment
Company assessmentBroad incumbents
- Clover (Fiserv): POS and payments platform from Fiserv widely deployed at hospitality operators, with built-in tipping prompts and gratuity management — adjacent to Tack's standalone tip-and-feedback offering.
- Toast: Restaurant POS and fintech platform whose POS, payroll, and team management suite bundles tipping prompts — competing with Tack at the operational layer for the same hospitality operators.
- TouchBistro: Restaurant POS platform with integrated tipping and gratuity management, serving an SMB hospitality customer base that overlaps directly with Tack's target market.
- SpotOn: Hospitality-tech provider offering POS, payments, and integrated tipping/payroll for restaurants and other service businesses in the same vertical Tack serves.
- Block (Square): Payments incumbent whose Square POS products ship QR-code payments and built-in tipping prompts natively at service businesses, competing in the broader cashless-tipping landscape Tack targets.
Direct peers
- TipHaus: Digital tipping and tip-distribution platform aimed at hospitality businesses, comparable to Tack in QR-code gratuity capture and back-of-house tip allocation.
- Tippy: Direct competitor offering digital tipping software for the hospitality industry — including QR-code-based gratuity capture at spas, salons, restaurants, hotels and clubs — overlapping head-on with Tack's core offering.
Others
- Stripe: Tack's core payments partner routing all tip transactions; not a direct competitor but the payments-infrastructure layer on which Tack's revenue depends.
Emerging players
- Birdeye: Customer-experience and feedback platform serving multi-location service businesses, partially overlapping with Tack's real-time NPS feedback and white-labeled reporting capabilities.
- Yotpo: Reviews, ratings, and customer-feedback platform for retail and hospitality brands, comparable to the customer-insight layer Tack layers on top of tipping.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tack social profiles
Digital presenceTack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tack leadership team
Management profileNumber of profiles
Profiles2 records
Tack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tack
What does Tack do?
Tack provides a QR code-based digital tipping and customer feedback platform built for hospitality businesses such as hotels, private clubs, restaurants, spas, and salons. Customers scan a QR code to tip service associates and provide feedback via a white-labeled mobile-browser page (no app download required), while businesses receive real-time NPS feedback and customizable reporting that integrates with their POS and payroll systems. All tip transactions are processed through Stripe and distributed to employees' bank accounts, typically within 1–2 business days.
Is Tack a public or private company?
Tack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tack founded?
Tack was founded in 2018. It employs 1 to 10 people.
Where is Tack based?
Tack is headquartered in Charlottesville, United States, in the North America region.
How does Tack make money?
One revenue line is on record: transaction-based tipping facilitation.
Who are Tack's main competitors?
Broad incumbents on record are Clover (Fiserv), Toast, TouchBistro, SpotOn and Block (Square). Direct peers are TipHaus and Tippy. Stripe is listed as an others. Emerging players are Birdeye and Yotpo.
Does Tack have an API?
No public API is recorded for Tack.
What industry is Tack in?
Tack's product category is Digital Tipping & Customer Feedback Software. Its primary akta.pro industry code is FSAMAEAC, QR Code Payments Wallets, with a secondary code of FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs). Its NAICS code is 52232 and its SIC code is 7372.