Hockeyclub Zwolle

What Hockeyclub Zwolle does

Hockeyclub Zwolle (HC Zwolle) is a Dutch sports association (vereniging) registered with the KvK under number 52928438, headquartered at Luttekeweg 5, 8031 LG Zwolle, Netherlands. With nearly 1,600 members, it is positioned as the largest hockey club in North-East Netherlands, offering field hockey, indoor/zaalhockey, G-hockey (for players with intellectual disabilities), Hockey7, and trim hockey programs spanning age groups from Funkey (4.5–5.5 years) through veteran categories (O45+). The club operates more than six fields including two Olympic blue water-based pitches, a Hockeydome for indoor play, and a recently renovated clubhouse with meeting rooms (capacities 15–200), a youth lounge, and a Playzone.

The club's technology stack is functional rather than proprietary: member administration is handled through the Lisa Hockey club management platform (accessed via mijn.lisahockey.nl), tournament registration through Tournify, and member communication through a custom mobile app on iOS and Android, supported by active Instagram, YouTube, and Facebook channels. Revenue is generated through multiple recurring streams: tiered annual membership subscriptions (e.g., student rate €295 plus €50 entrance fee), a multi-tier sponsorship program (Businessclub, team, board, field, and sign sponsorship with over 60 corporate partners including ABN AMRO, Volvo Nieuwenhuijse, Het Notarieel, and Luzac), affiliate-referral income (Volvo Clubbonus yielding €1,000 per member vehicle purchase, Salland health insurance collective), and ancillary clubhouse revenue from bar/horeca, meeting room rental, and field rental. Go-to-market is direct-to-consumer through the club website, mobile app, trial memberships ("3x gratis hockeyen"), and in-person enrollment.

The club is governed by a member-elected board and operates through a network of committees (sponsor, arbitrage, interieur, VSK disciplinary, and member recruitment), with extensive volunteer involvement across coaching, refereeing, and operations. The club is GDPR/AVG compliant under an appointed AVG-Officer, adheres to the KNHB-imposed Vereniging Arbitrage Plan (VAP, 4th edition effective 2025–2026), and participates in KNHB leagues and national championships. Recent competitive achievements include the JO18-1 team's NK Super O18 National Championship win on June 20, 2026 (undefeated season), multiple youth team titles in 2025–2026, and a KNHB Bestuurderstrofee nomination for governance excellence.

Name

Hockeyclub Zwolle

Legal name

Hockeyclub Zwolle (vereniging HC ZWOLLE)

Website

https://hczwolle.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Hockeyclub Zwolle is the largest hockey club in North-East Netherlands with ~1,600 members, offering field, indoor, G-, Hockey7, and trim hockey programs from age 4.5 to seniors at its Zwolle-based facilities.

Ownership category

akta.pro rank

Product category

Sports Club Services (Amateur Hockey Association)

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Hockey club services
• Youth hockey programs
• Sports association memberships
• Field hockey training
• Indoor hockey facilities

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: HC Zwolle generates primary revenue through membership fees charged to its approximately 1600 members. Various membership tiers exist including senior, junior, trim, student, and G-hockey memberships with different contribution rates.
2. Sponsoring: The club maintains a comprehensive sponsorship program with a Businessclub (HCZ Businessclub), team sponsors, board sponsors, field sponsors, and sign sponsors. Notable long-term sponsors include ABN AMRO (10+ years), Het Notarieel Zwolle (3-year extension), and over 60 other local and regional businesses.
3. Clubhouse Operations: Revenue from clubhouse facilities including bar/horeca services, meeting room rentals (Bestuurskamer up to 15 persons, Multifunctionele ruimte up to 200 persons, Teamkamer up to 25 persons), and event hosting.
4. Health Insurance Collection: HC Zwolle participates in club collective health insurance programs (Salland) where members can receive discounts and the club receives sponsorship funds (raised €1,320 previously).
5. Volvo Clubbonus: Volvo Car Netherlands donates €1,000 to HC Zwolle when a club member purchases or leases a new Volvo at Nieuwenhuijse, or €500 for Volvo Selekt occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hockeyclub Zwolle is a member-based hockey association (vereniging) that provides hockey training, competitive league play, tournaments, and clubhouse/facility services to nearly 1,600 members of all ages and skill levels in the Zwolle region. Its core products are club membership subscriptions (youth, senior, student, trim, G-hockey tiers), sports programming (field hockey, indoor/zaalhockey, Hockey7, G-hockey, trim), and ancillary facility/clubhouse services such as field rental, meeting room rental, and bar/horeca operations.

Product overview

Hockeyclub Zwolle (HC Zwolle) is the largest hockey club in North-East Netherlands with nearly 1,600 members, offering a comprehensive range of hockey programs and club services. The club operates a multi-level membership structure encompassing youth development programs (Funkey for ages 4.5-5.5, Kids Hockey, and teams MO8-MO18/JO8-JO18), senior competitive teams (Dames 1-9, Heren 1-4), and veteran categories (O25, O30). Specialized offerings include G-Hockey for individuals with intellectual disabilities and Hockey7 for recreational players. The club provides officiating training through its Vereniging Arbitrage Plan (VAP) and indoor hockey via the Hockeydome facility. Supporting infrastructure includes an official mobile app (iOS/Android), clubhouse facilities with meeting rooms, field rentals, and the HC Zwolle Businessclub for sponsorship and networking. The club leverages Lisa Hockey for member management and Tournify for tournament registration.

Differentiator

Problem solved

Functional benefit

Brands

• HC Zwolle Businessclub: Business networking club within HC Zwolle for sponsors and business members, organizing networking events and activities.

Products and services

• HC Zwolle Club Membership Annual club membership subscription providing access to hockey training, league competitions, clubhouse facilities, and the HC Zwolle community for members of all ages and skill levels.
• Youth Hockey Programs Structured hockey programs for children including Funkey (ages 4.5–5.5), Kids Hockey (5.5+), and age-based teams MO8–MO18 and JO8–JO18 with weekly training and competitive league play.
• Senior Hockey Teams

Quantifiable outcome

• JO18-1 won the NK Super O18 National Championship on June 20, 2026, defeating Deventer 4-2 in the final. The team finished the season undefeated.
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ABN AMROcoreGTM or Marketing PartnerMain sponsor and Businessclub member with 10+ year partnership. Extended collaboration for 3 more years in 2026. Shared ambition for inclusive, sporty, and future-oriented hockey environment with equal opportunities for youth, women, and people with disabilities. Donny van Bruchem represented ABN AMRO MeesPierson in signing.
• Het Notarieel ZwollecoreGTM or Marketing PartnerLong-standing sponsor and Businessclub member. Extended partnership for 3 years in 2026. Dick Timmerman represented Het Notarieel Zwolle and Berry Leerentveld represented HC Zwolle in signing.
• Volvo NieuwenhuijsecoreGTM or Marketing PartnerAutomotive sponsor through Volvo Clubbonus program. When members purchase/lease new Volvo at Nieuwenhuijse, Volvo Car Netherlands donates €1,000 to HC Zwolle (€500 for Volvo Selekt occasions). Partnership part of broader KNHB-Volvo Hockey Clubbonus initiative.
• Leerentveld Vrijetijd BVcoreGTM or Marketing PartnerOfficial clothing sponsor providing team uniforms (REECE brand) exclusively. Also operates retail presence in club for merchandise. Contact: [email protected] or 038-4550755.
• KNHB (Koninklijke Nederlandse Hockeybond)coreStrategic or Co-development PartnerNational governing body for hockey in Netherlands. HC Zwolle participates in KNHB competitions, leagues, and championships including national tournaments. Club supplies players to KNHB district selections (Noord). Adheres to KNHB policies including arbitrage (refereeing) requirements.
• Salland ZorgverzekeringenminorGTM or Marketing PartnerClub collective health insurance program. Members receive 8% discount on supplementary/dental insurance, 5 extra physio treatments, 4% annual payment discount. Club receives sponsorship funding from collected premiums (previously €1,320 raised).
• Luzac ZwolleminorGTM or Marketing PartnerEducation sponsor present at club events (Super Saturday) with stand and activities. Organized inspirational evening with Tom Coronel for Businessclub. Offers 20% discount on Luzac Examentrainingen for members using code HCZ-ET-26-20.
• BP CollegeminorGTM or Marketing PartnerOrganizes BP Indoor Hockey Days at HC Zwolle, featuring professional players (Annelies Post, Sophie Thoolen) providing training. Targets youth hockey players ages 8-16 during school holidays.
• Dommerholt AdvocatenminorGTM or Marketing PartnerSponsor providing seating cushions along fields for players, supporters, and visitors. Also treats visitors to bitterballen during Super Sundays.
• GrolschminorGTM or Marketing PartnerSponsor/beer supplier for clubhouse. Mentioned in Businessclub excursions to Grolsch brewery.
• Nike Field HockeyminorGTM or Marketing PartnerNike Field Hockey organized the first invite-only 3v3 hockey tournament in Rotterdam which JO18-1 players (Mathijs, Raphael, Mart) won on February 28.
• Lisa HockeycoreTechnology or IntegrationClub management software provider for member administration, competition management, and referee scheduling. Used for member login, team management, and club operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hurley: Amsterdam-based hockey club with broad membership and competitive teams across age groups. A direct peer to HC Zwolle in terms of field hockey club operations, youth development, and sponsorship-driven revenue.
• Pinoké: Amsterdam-based hockey club with a large membership and competitive top-tier teams. Directly comparable to HC Zwolle as a Dutch field hockey club with broad youth-to-senior programming and a sponsor-driven revenue model.
• Tilburg Hockey Club: Prominent Brabant-region hockey club offering full youth and senior programming with sponsor relationships. Directly comparable in membership-based club operating model.
• MOP (Mijdrechtse Hockey Club): Established Mijdrecht hockey club with senior and youth teams. Comparable to HC Zwolle in operating model, member demographics, and reliance on local sponsorship.
• HGC (Hockey Grün Weiss): Top-tier Dutch hockey club in the The Hague region with extensive facilities and a broad membership base. Comparable to HC Zwolle in operating model (membership club, multiple fields, youth-to-senior pyramid, sponsorship program).
• Rotterdamse Hockey Club (RHC): Established Rotterdam hockey club with multi-team membership spanning youth and senior levels. Comparable to HC Zwolle as a regional Dutch hockey club with corporate sponsorships and community programming.
• Hockey Club Amsterdam (HCA): Amsterdam-based hockey club competing in the Dutch top leagues. Operates the same field hockey club model as HC Zwolle — membership subscriptions, multiple teams from youth to senior, and corporate sponsorship partners.
• Oranje-Rood: Large Eindhoven-region hockey club formed from the merger of Oranje-Zwart and Nuenen, competing at the highest Dutch national levels. A direct peer in scale, programming, and sponsorship mix to HC Zwolle.
• Bloemendaalse Hockey Club (Bloemendaal): One of the most successful and largest field hockey clubs in the Netherlands, operating multiple senior and youth teams in the top national leagues with comparable membership, facility, and sponsorship economics to HC Zwolle.
• Schaerweijde: Zeist-based hockey club with a long history and broad competitive offering across age groups. Comparable to HC Zwolle as a mid-to-large Dutch hockey club with comparable facility and sponsorship economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HCZwolle
• Facebookfacebook.com/hczwolle
• Instagraminstagram.com/g_hockey_zwolle
• Xx.com/HCZwolle1
• LinkedInlinkedin.com/company/hockeyclubzwolle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockeyclub Zwolle