Victoria Pharmacy

What Victoria Pharmacy does

Victoria Pharmacy (legal entity Victoria Pharmaworld AG) is a family-owned Swiss pharmacy operator founded in 1880, headquartered at Bahnhofstrasse 71 in Zurich and led by Dr. C. Egloff as owner and President of the Board. The company operates four retail locations across central Zurich (Bahnofstrasse, the November 2025 Löwenplatz site, The Circle at Zurich Airport, and the Stauffacher/Olympia Apotheke site) and is a member of the Rotpunkt network of more than 100 Swiss pharmacies. It positions itself as 'The International Pharmacy,' serving private individuals, medical professionals, clinics, and hospitals with prescription dispensing, OTC products, clinical services, and internationally sourced medications from Germany, France, Italy, Spain, the UK, the USA, Canada, and Japan.

The core product and service portfolio spans six streams: prescription and OTC dispensing (including an E-Rezept electronic prescription capability), a Victoria Online-Apotheke reservation platform covering 500+ items, the Victoria-direct B2B service supplying approximately 8,000 medical products to hospitals and clinics at up to 20% professional discount, an international medication import service backed by an inventory database of roughly 12,000 SKUs, professional healthcare services (vaccinations, health screenings, allergy testing, ear piercing, wound care, travel advice), and Rotpunkt monthly promotional discounts of 20% on brand products. Technology components include the E-Rezept QR-code based electronic prescription workflow, an international medication sourcing database, and the STUDEX ear piercing system, with no disclosed proprietary AI or platform software.

Revenue mechanics combine per-transaction dispensing (prescriptions and OTC), unit-priced professional services (CHF 19.90-276.60 per service), and B2B transaction volume through Victoria-direct at negotiated professional discounts. Go-to-market is omnichannel: four physical storefronts, online reservation with in-store pickup, direct B2B sales to medical institutions, and direct-to-consumer international medication procurement. Marketing is concentrated on the company website, Instagram and Facebook organic social, and two segmented email newsletters (consumer Rotpunkt promotions and hospital service updates for medical professionals). Customer segments are horizontally distributed across private individuals and institutional buyers with no publicly disclosed named anchor enterprise accounts.

Name

Victoria Pharmacy

Legal name

Victoria Pharmaworld AG

Website

https://victoria-apotheke.ch

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

51–100 employees

Short description

Victoria Pharmacy (Victoria Pharmaworld AG) is a family-owned Swiss pharmacy chain founded in 1880, operating four locations in Zurich. It serves private individuals, medical professionals, clinics, and hospitals with prescription and OTC dispensing, international medication sourcing from eight countries, B2B hospital supply, and clinical health services.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

akta.pro secondary industries

Retail & Pharmacy-Based Urgent Care Clinics (HLAFADAE), Pharmacy & Health Essentials Delivery (CRAFAFAI), Medical & Wellness Travel Retail Agencies (THAKABAM)

Keywords

• Retail pharmacy services
• Prescription medications
• Healthcare consultations
• International medication sourcing
• Hospital pharmaceutical supply

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Prescription Medications: Revenue from dispensing prescription medications to customers, processed through health insurance systems.
2. Over-the-Counter Products: Sales of OTC medications, cosmetics, and nutritional supplements. Available online for reservation and in-store pickup. Offers over 500 items from brands including Burgerstein, Phytopharma, Vichy, Caudalie, Louis Widmer and others.
3. Professional Healthcare Services: Fee-based pharmacy services including vaccination, health screenings, allergy testing, blood pressure measurement, wound care, travel advice, and consultation services.
4. Hospital/Clinic Supply (Victoria-direct): B2B service supplying medical professionals, clinics and hospitals with pharmaceuticals and medical products. Offers up to 20% discount on non-prescription medications. Approximately 8,000 medications and medical products available with same-day or next-day delivery.
5. International Medication Import: Procurement and import of medications from Germany, France, Italy, Spain, UK, USA, Canada, and Japan for private customers with prescriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Victoria Pharmacy is a multi-location pharmacy chain in Zurich dispensing prescription and over-the-counter medications, professional health services (vaccinations, blood tests, allergy testing, ear piercing), and a curated range of cosmetics and nutritional supplements. It also runs a B2B hospital and clinic supply service (Victoria-direct) and an international medication import service for private customers sourcing prescriptions from eight countries.

Product overview

Victoria Pharmacy Zurich operates as a multi-location pharmacy chain with four strategic locations in Zurich (Bahnhofstrasse, Löwenplatz, The Circle at airport, Stauffacher). The company offers a unified platform combining physical pharmacy services with digital offerings including Victoria Online-Apotheke for online product reservations, Victoria-direct for B2B hospital and clinic supply, and international medication procurement services. Key services span clinical health screenings (blood pressure, blood sugar, cholesterol, HbA1c, allergy testing), vaccinations, travel health advice, wound care, and specialized services like ear piercing. The company positions itself as 'The International Pharmacy' with global sourcing capabilities for medications from multiple countries. As part of the Rotpunkt pharmacy network, customers benefit from loyalty programs and regular promotional discounts on brand products.

Differentiator

Problem solved

Functional benefit

Products and services

• Victoria Online-Apotheke Online pharmacy platform enabling customers to reserve over 500 OTC medications, cosmetics, and nutritional supplements from brands including Burgerstein, Phytopharma, Vichy, Caudalie, and Louis Widmer for pickup at preferred Victoria Pharmacy locations, with orders typically ready within hours during opening hours.
• Victoria-direct (Hospital/Clinic Supply Service) B2B service supplying medical professionals, clinic staff, and hospitals with approximately 8,000 medications, medical devices, and pharmaceutical products at professional conditions with up to 20% discount on non-prescription medications, delivered to the workplace or picked up in store.
• International Medication Import Service Service importing medications from Germany, France, Italy, Spain, the UK, USA, Canada, and Japan for private customers with prescriptions, supported by an international medication sourcing database of approximately 12,000 pharmaceutical products, with home delivery ranging from 1-2 days (Germany) to 2 weeks (USA/UK/Japan).
• Pharmacy Health Services Range of in-person health services including blood pressure measurement, blood sugar testing (HbA1c, glucose), cholesterol testing, vaccinations (including Covid-19), travel health advice, wound care, ear piercing via STUDEX, allergy testing (ALEX), Vitamin D3 check, eye check/irrigation, erectile dysfunction consultation, PrevCheck comprehensive health assessment, morning-after pill, cystitis check, compression stocking fitting, and breast pump rental.
• E-Rezept (Electronic Prescription) Electronic prescription service accepting QR-coded digital prescriptions compatible with all Swiss pharmacies; the system is fraud-proof, prevents duplicate redemptions, and maintains data privacy without central storage of sensitive medical information.

Quantifiable outcome

• Same-day or next-day delivery for most hospital service orders
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rotpunkt ApothekecoreChannel Partner/ Reseller/ DistributorVictoria Pharmacy is a member of the Rotpunkt pharmacy network, a Swiss pharmacy group with over 100 member pharmacies. As a Rotpunkt pharmacy, Victoria offers monthly promotional discounts (20% on brand products), a wide product selection, diverse services, and personal competent advice. The network enables collective marketing and promotional activities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BENU Apotheken Schweiz: BENU is a national Swiss pharmacy chain with dozens of locations, part of the Phoenix Group. Comparable as a multi-location Swiss pharmacy offering prescription dispensing, OTC, vaccinations, and professional health services.
• MediService AG: MediService is a Swiss specialty mail-order pharmacy focused on chronic disease medications and direct-to-patient delivery—comparable to Victoria's Victoria-direct B2B service for managing complex, recurring medication needs at scale.
• Amavita (Galenicare AG): Amavita is the largest Swiss pharmacy chain with over 180 locations across Switzerland, directly comparable to Victoria Pharmacy as a multi-location retail pharmacy offering prescriptions, OTC, health services, and loyalty programs. Both operate in the Swiss market with similar service mix.
• TopPharm Apotheken: TopPharm is a Swiss pharmacy cooperative of more than 120 independent pharmacies offering similar services to Victoria: prescriptions, OTC, health consultations, vaccinations, and loyalty discounts. Same cooperative-network model and customer base as Victoria's Rotpunkt membership.
• Rotpunkt Apotheke (network): Rotpunkt is Victoria's parent pharmacy network with 100+ member pharmacies offering identical promotional and service frameworks. Directly comparable in go-to-market, pricing, and service offering; they share the same loyalty mechanics.
• Sun Store Apotheke: Sun Store operates ~100 pharmacies across Switzerland focusing on value pricing and broad product ranges—comparable to Victoria's discount and broad-inventory positioning. Similar store-in-store health service mix and price-promotion tactics.
• Medbase Apotheken: Medbase operates integrated pharmacy and medical center locations across Switzerland, comparable to Victoria's combined pharmacy-plus-health-service model. Both offer vaccinations, consultations, and coordinated care alongside dispensing.

Broad incumbents

• Galexis AG: Galexis is Switzerland's leading pharmaceutical wholesaler and distribution arm of Galenicare, comparable to Victoria's wholesale/Victoria-direct function but at national scale. Represents both a supplier to and a competitive structural force in Victoria's B2B pharmacy channel.

Emerging players

• DocMorris (Zur Rose Group): DocMorris is a leading European online pharmacy with strong Swiss presence, focused on mail-order prescription and OTC delivery. Comparable as a competing channel for Victoria's OTC and prescription customers, particularly for international sourcing.

Regional players

• Well Apotheke (international): Well Apotheke is a German pharmacy chain comparable in service mix (prescriptions, OTC, professional services, vaccination). Regional peer that demonstrates the international pharmacy retail format Victoria competes with for cross-border customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/victoriaapothekezurich
• Instagraminstagram.com/victoriaapothekezuerich

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Pharmacy