Way
Way spa is a 140-year-old, family-owned Italian exhibition design and interior fit-out specialist in Rho (Milan), serving luxury fashion houses, automotive brands, and cultural institutions worldwide with custom stands, event installations, expo pavilions, and furniture rental.
- Company typePrivate
- Founded1880
- HeadquartersRho, Italy
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Way does
Way spa is a privately held Italian exhibition design, temporary architecture, and interior fit-out specialist headquartered in Rho (Milan), founded in 1880 and owned continuously by the Vaj family. It designs and builds trade-fair stands, fashion event installations, international expo pavilions, museum/cultural exhibitions, and corporate/showroom interiors for a client roster that includes Hermès, Ermenegildo Zegna, Fendi, Armani, Luxottica, Flos, Fontana Arte, KIA, Harley Davidson, and the Italian Ministry of Foreign Affairs. Core production capabilities are in-house: carpentry, joinery, metal structural work, lighting design, large-format graphics, AV systems, fabric manufacture, and set design, supported by a 25,000 sq.m. facility with 15,000 sq.m. of production and warehouse space.
The business operates two revenue streams. The primary stream is project-based professional services for custom exhibition and interior installations, priced by quote per engagement and acquired through direct B2B relationships, referrals, competitive tenders for major events, and trade-fair participation (Salone del Mobile, Eicma, Light and Building, World Expos). A secondary, recurring revenue line rents furniture and equipment — chairs, sofas, tables, stools, armchairs, display cases, and accessories from brands such as Kartell, B&B Italia, Thonet, and Driade — backed by a 6,000 sq.m. warehouse holding 30,000 cubic meters of reusable materials. Geographic reach spans Europe, North America, Asia, and Africa with named projects in New York, Moscow, Tsukuba, Yeosu, Shanghai, Birmingham, Amsterdam, Paris, and Barcelona.
Way spa holds ISO 14001 certification (since 2005) and EcoVadis qualification, and operates an Eco Green recycling and reuse program. It has no software products, APIs, or AI/ML capabilities; the business is fundamentally a physical design-and-build services firm. The company has approximately 80 employees, has served 13,000 customers cumulatively, and collaborates with more than 20 named Italian and international architecture studios including Boeri, De Lucchi, Lissoni, Park Associati, Calvi e Brambilla, and Vincent Van Duysen.
Way firmographics
Firmographics- Name
- Way
- Legal name
- Way spa
- Website
- https://way.it
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Way spa is a 140-year-old, family-owned Italian exhibition design and interior fit-out specialist in Rho (Milan), serving luxury fashion houses, automotive brands, and cultural institutions worldwide with custom stands, event installations, expo pavilions, and furniture rental.
- Ownership category
- akta.pro rank
Way industry classification
Industry- Product category
- Exhibition Design Services
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industries
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Event Signage, Props & Custom Installations (HSACAOAG), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
Keywords
Where Way is headquartered
LocationHeadquarters
- HQ city
- Rho
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Way business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Exhibition and Stand Design Services: Design, development, and production of temporary architecture, exhibition stands, and event installations for fashion brands, design houses, and corporate clients.
- Furniture and Equipment Rental: Rental of furniture items including chairs, sofas, tables, display units, and other event furnishings. The company maintains a 6,000 sq.m. warehouse for 30,000 cubic meters of reusable rental materials.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Way product offering
Product offeringCore offering
Way spa designs, manufactures, and installs exhibition stands, trade fair pavilions, interior furnishings, and event installations for fashion/luxury brands, automotive companies, and trade fair organizers. The company also rents furniture and equipment for events from its warehouse inventory. Operations are integrated end-to-end including carpentry, joinery, metal structural work, lighting, large-format graphics, AV systems, fabric manufacture, and set design.
Product overview
Way spa is a historic Italian exhibition design and interior furnishing company operating since 1880, offering a comprehensive suite of physical design and installation services. The core offerings consist of three interconnected service pillars: (1) Arredamenti (Furnishings) for interior design projects, (2) Allestimenti (Exhibition Setup) covering trade shows, events, fashion shows, exhibitions, and international expo pavilions, and (3) Rentals (Noleggi) providing furniture and equipment rental including chairs, sofas, tables, stools, armchairs, reception desks, display cases, and various accessories from brands like Kartell, B&B Italia, Anonima Castelli, Thonet, and others. The rental division supplies materials for the company's own installation projects as well as standalone customer needs. Additional services include Concept Design, Shell Scheme Systems, and the Eco Green sustainability initiative. The company operates globally from its 25,000 sqm headquarters in Rho, Milan, near the Fiera Milano exhibition center.
Differentiator
Problem solved
Functional benefit
Products and services
- Arredamenti (Interior Furnishings)
Companies that use Way
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles4 records
Way technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Way partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor.
- Atsushi Kitagawara ArchitectsminorArchitectural collaboration on Japanese pavilion design for Expo Milano 2015, with Nomura Co. LTD as the customer
- AMDL Associati / Michele De LucchiminorCollaboration on Italian Pavilion design for various World Expos (Zaragoza, Yeosu, Venlo) and The Walk project
- Studio Boeri / Studio APMLminorCollaboration on Homo Faber exhibition design for Fondazione San Giorgio
- Nemo Gruppo ArchitettiminorCollaboration on Expo Venlo project
- Studio Peregalli & Architetto Sartori RiminiminorCollaboration on G. Arengario restaurant interior design project
- Lazzarini Pickering ArchitettiminorMultiple collaborations including Hermès project and Stanze exhibition design
- Matali Crasset & Stéphane CorréardminorCollaboration on Hermès 3 interior design project
- Studio Cerri AssociatiminorCollaboration on La Grande Madre exhibition design
- Studio Corrado AnselmiminorCollaborations on Klimt, Leonardo da Vinci, and Arcimboldo exhibition designs
- Oscar Tusquets BlancaminorCollaboration on Salvador Dalì exhibition design
- Didier FaustinominorCollaboration on Auguste Rodin exhibition design
- Park AssociatiminorCollaboration on Prima interior design project
- Calvi e BrambillaminorCollaboration on Fontana Arte Milan showroom design
- Origoni Steiner Architetti AssociatiminorCollaboration on Ermenegildo Zegna interior design project
- Vincent Van DuysenminorCollaboration on Flos stand design for Light and Building fair
- Alessandro ColombominorCollaboration on Salone Satellite exhibition design
- Studio DedalominorCollaboration on Luxottica events installation
- Mauricio RochaminorCollaboration on Hermès events installation
- Midori HasuikeminorCollaborations on Telfar fashion installation and Compasso d'Oro exhibition design
- Studio Lissoni AssociatiminorCollaboration on Tecno stand design
- Studio La SpadaminorCollaboration on Visionnaire interior design project
- Studio TconZERO / Baldan DavideminorCollaboration on Luxottica stand design
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Way competitors and assessment
Company assessmentDirect peers
Emerging players
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Way social profiles
Digital presenceWay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Way leadership team
Management profileNumber of profiles
Profiles2 records
Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Way
What does Way do?
Way spa designs, manufactures, and installs exhibition stands, trade fair pavilions, interior furnishings, and event installations for fashion/luxury brands, automotive companies, and trade fair organizers. The company also rents furniture and equipment for events from its warehouse inventory. Operations are integrated end-to-end including carpentry, joinery, metal structural work, lighting, large-format graphics, AV systems, fabric manufacture, and set design.
Is Way a public or private company?
Way is a private company. It is classified as family owned and is currently operating.
When was Way founded?
Way was founded in 1880. It employs 101 to 250 people.
Where is Way based?
Way is headquartered in Rho, Italy, in the Europe region.
How does Way make money?
Two revenue lines are on record. Exhibition and Stand Design Services are the primary driver. The others are furniture and Equipment Rental.
Who are Way's main competitors?
Direct peers on record are MCI Group, Atelier Markgraph, Jack Morton Worldwide, Sparks, GL Events and Expotechnik Group. beMatrix is listed as an emerging player. Octanorm is listed as an others.
Does Way have an API?
No public API is recorded for Way.
What industry is Way in?
Way's product category is Exhibition Design Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor). Its NAICS code is 337215 and its SIC code is 2540.