Latitude Realty

What Latitude Realty does

Latitude Realty Inc. (operating as The Kloostra Team) is a privately held residential real estate brokerage headquartered at 71 King St West in Chatham, Ontario, serving the Chatham-Kent region of southwestern Canada. The firm is independently owned and operated by Broker of Record Beth Kloostra, with Joey Kloostra and Alicia Weber forming the named operating team. Its offering centers on traditional buyer and seller representation — listings, buyer brokerage, property evaluations, and market analysis — complemented by an AgentLocator-powered website that delivers map-based listing search, a Home Worth Calculator, mortgage calculators, VIP presale alerts, new-listing notifications, and a Street Match tool, alongside a content library covering credit-score, interest, and inspection topics.

The brokerage's technology stack is fully outsourced: the website, CRM, listing presentation, and MLS integration are delivered by the AgentLocator platform, while MLS access and REALTOR® trademark usage are enabled through membership in the Canadian Real Estate Association (CREA). There is no proprietary technology, no disclosed AI/ML capability, no app, and no API surface.

Revenue is generated exclusively through transaction-based real estate commissions on residential buy and sell sides in Chatham-Kent, with industry-standard rates that are not publicly disclosed. Pricing is pay-as-you-go per closed transaction; ancillary tools and educational content are provided at no direct charge. Go-to-market is sales-led, executed through direct agent relationships, MLS distribution, the company website, and organic social channels (Facebook, Instagram), with email alerts serving as the primary mid-funnel nurture mechanism. Customer segments are horizontal — individual home buyers (including first-time buyers) and home sellers across 12+ Chatham-Kent communities including Blenheim, Ridgetown, Dresden, Bothwell, Wallaceburg, Tilbury, Thamesville, Kent Bridge, Merlin, Erieau, and Rondeau.

Name

Latitude Realty

Legal name

Latitude Realty Inc.

Website

https://latituderealty.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Latitude Realty Inc. is a privately held residential real estate brokerage in Chatham, Ontario, operating as The Kloostra Team. It provides buyer and seller representation across 12+ Chatham-Kent communities, earning commission-based revenue on closed transactions via MLS listings and an AgentLocator-powered website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Home valuation services
• Property listing services

Headquarters

HQ city

West Chatham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model. The company earns commissions on residential property transactions for both buyers and sellers. Services include listing representation, buyer representation, property evaluations, and market analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Latitude Realty Inc. is an independent real estate brokerage operating as The Kloostra Team, providing buyer and seller representation for residential properties across the Chatham-Kent region of Ontario, Canada. The brokerage offers home evaluation, property listing, market analysis, mortgage guidance, and listing alert services, supported by MLS access and a website search platform powered by AgentLocator.

Product overview

Latitude Realty Inc operates as a real estate brokerage serving the Chatham-Kent region of Ontario, operating under The Kloostra Team brand. The company's product portfolio centers on a comprehensive real estate listing search platform that enables property buyers and sellers to search, list, and evaluate properties across multiple communities. The core platform integrates property search functionality with geographic mapping tools, complemented by valuation modules (Home Worth Calculator), financial planning tools (Mortgage Calculators), and alert services (VIP Presale Alerts, New Listing Alerts, Street Match). The offering also includes educational content resources for both buyers and sellers to navigate the real estate transaction process.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service representation for individuals and families purchasing residential properties across Chatham-Kent communities. Includes property search, viewing coordination, negotiation, and transaction guidance.
• Seller Representation Services Full-service representation for homeowners selling residential properties, including home evaluation, MLS listing, professional photography and marketing, and price negotiation.
• Home Evaluation Services Professional home valuation and market analysis services provided to homeowners to determine fair market value ahead of listing.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Canadian Real Estate Association (CREA)coreOthersLatitude Realty is operated by Beth Kloostra, a member of The Canadian Real Estate Association (CREA). The company uses REALTOR® trademarks and MLS® services provided by CREA. CREA membership is required for MLS access and legitimizes the brokerage's professional standing.
• AgentLocatorcoreTechnology or IntegrationThe company website is powered by AgentLocator, a real estate website and CRM platform. This platform provides the website functionality including property search, MLS integration, customer management, and listing presentation tools.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Keller Williams Integrity Realty: Canadian arm of the large US-based real estate franchise with agents serving residential markets in Ontario. Comparable in offering full buyer/seller representation, MLS distribution, and commission-based revenue, though much larger scale and technology investment.
• Coldwell Banker Signature Real Estate: International real estate franchise operating in Ontario residential markets with comparable buyer/seller services and commission-based model. Lower direct overlap in Chatham-Kent, but competes for buyer inquiries via MLS aggregators and portals.
• Royal LePage Performance Realty: National Canadian real estate brokerage franchise that competes with Latitude Realty in residential sales across Ontario and Canada. Both operate under the traditional buyer/seller commission model with MLS/REALTOR branding, though Royal LePage offers far broader geographic reach and brand recognition.
• Sutton Group - Select Realty Inc. Canadian real estate franchise with agents serving the Chatham-Kent and broader Southwestern Ontario region. Operates the same traditional brokerage model with MLS access and comparable buyer/seller services, but with national franchise brand equity.

Emerging players

• iPro Realty Ltd. Cloud-based Ontario real estate brokerage using a lower-fee/tech-enabled model. Important adjacent competitor because it disrupts traditional commission pricing — the exact revenue model Latitude Realty depends on — by offering reduced fees to consumers in the same Ontario markets.
• Wahi (Realtor.ca / Wahi Realty): Canadian tech-forward real estate platform offering buying/selling services with reduced or flat-fee structures in the Greater Toronto/Southwestern Ontario area. Comparable as a residential brokerage in Ontario, and structurally threatens traditional commission brokerages like Latitude Realty by reducing buyer/seller fees.

Direct peers

• Century 21 Heritage House Ltd. Established Southwestern Ontario real estate brokerage serving residential buyers and sellers in nearby markets. Comparable business model (traditional commission-based brokerage, MLS-based distribution), with comparable team size and rural/small-town Ontario focus.
• RE/MAX Chatham-Kent: Regional RE/MAX brokerage operating in the same Chatham-Kent market as Latitude Realty. Directly comparable in geographic focus (rural Ontario communities), commission model, and target customer (residential buyers/sellers), with the differentiating factor being RE/MAX's global brand.

Regional players

• RE/MAX Preferred Inc., Brokerage: Independent/regional RE/MAX-affiliated brokerage serving parts of Southwestern Ontario. Operates the same residential commission-based model for buyers/sellers with MLS access, with comparable headcount and local-market focus, providing a benchmark for private regional brokerage valuations.
• HomeLife Greenway & Kempston Real Estate Inc. Ontario-focused residential brokerage with comparable team size and traditional commission-based model. Comparable in serving individual buyers and sellers with personalized agent relationships and MLS distribution; useful as a regional private-brokerage benchmark.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LatitudeRealtyInc
• Instagraminstagram.com/latituderealtyinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude Realty