AgentLocator
AgentLocator is a Canadian SaaS platform that sells an integrated $249/month subscription combining lead-generation websites, branded IDX/VOW real estate sites, and a CRM with SMS and dialer, primarily to individual real estate agents and small teams across Canada and the United States.
- Company typePrivate
- Founded2011
- HeadquartersMississauga, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AgentLocator does
AgentLocator Inc. is a privately held Canadian SaaS company founded in 2011 and headquartered in Oakville, Ontario, that sells an integrated real estate platform to individual agents and small teams in Canada and the United States. The platform combines a lead-generation website, a branded IDX/VOW real estate website, and a full CRM system with built-in SMS messaging and dialer functionality at a single $249/month subscription price with no contracts and a 6-month money-back guarantee. Core technology is cloud-based and centered on direct integrations with Toronto Real Estate Board (TRREB) VOW data feeds plus other Canadian and US boards (DDF, ITSO, Edmonton, Vancouver), with listings refreshed approximately every two hours, and is extended through a consumer-facing mobile application (HomeLocator, iOS/Android) and a beta agent-facing CRM mobile app that connects client property-view activity back to the CRM in real time.
The product portfolio is organized around lead capture, lead nurture, and agent productivity. Lead-capture tooling includes IDX/VOW lead-gen websites, Nosy Neighbour (Street Match) neighborhood alerts, HomeWorth seller landing pages, pre-construction and single-listing landing pages, and geo-specific lead packages for Toronto, Brampton, Mississauga, and the GTA. Lead-nurture automation runs through automated daily listing emails and SMS drip campaigns triggered within minutes of registration. The company operates a Mortgage sub-brand (mortgage.agentlocator.ca) under founder and CEO Ado Topuz with access to 40+ lenders, and a separate Referral Program that pays two free months of service for US referrals. Distribution is direct-to-agent via the website, a 30-minute strategy-call demo, and an active community-led motion built on a private Facebook group (ConvertLeads), a YouTube channel with 1,000+ subscribers, recurring live webinars (Live Dials, Tara Baylis coaching), and 280+ customer reviews supporting a stated 4.9-star Google rating.
Revenue mechanics are subscription-led, with the all-in-one $249/month core package representing the primary recurring stream and incremental contribution from tiered website design (Basic through Fully Custom), managed advertising services, SEO, and mortgage origination. The company is founder/owner-operated under CEO Ado Topuz, has no disclosed external institutional funding, and has stated headcount of 90+. Customer base is described as 'thousands of real estate agents' across Canada and the US, with primary operating geography in the Greater Toronto Area and expanding US presence in Miami, Seattle, California, and Atlanta.
AgentLocator firmographics
Firmographics- Name
- AgentLocator
- Legal name
- AgentLocator Inc.
- Website
- https://agentlocator.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AgentLocator is a Canadian SaaS platform that sells an integrated $249/month subscription combining lead-generation websites, branded IDX/VOW real estate sites, and a CRM with SMS and dialer, primarily to individual real estate agents and small teams across Canada and the United States.
- Ownership category
- akta.pro rank
Where AgentLocator is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
AgentLocator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Lead Gen Website + Branded Website + CRM): Primary revenue stream from monthly SaaS subscriptions. The core package includes a lead generation website, a branded IDX/VOW website, and a full CRM system with SMS and dialer for $249/month. No contracts required — services can be cancelled with 30 business days notice.
- Website Design Tiers: AgentLocator offers multiple tiers of website design and customization, including Basic layouts, Semi-Custom websites, Premium Semi-Custom websites, Luxury Custom websites, and Fully Custom websites. These are likely included in or upsold from the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Package: Lead Gen Website + Branded Website + CRM — $249/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
AgentLocator product offering
Product offeringCore offering
AgentLocator provides a cloud-based SaaS platform for real estate agents that combines a lead generation website, a branded IDX/VOW real estate website, and a full CRM system with SMS and dialer, all for $249 per month with no contracts and a 6-month money-back guarantee. The platform is supplemented by the HomeLocator consumer-facing mobile app (iOS/Android) that agents provide to their clients for property search, push notifications, and CRM activity tracking, with deep integration into MLS listing feeds such as TREB VOW, DDF, and ITSO.
Product overview
AgentLocator is a comprehensive real estate technology platform that combines a lead generation website, a branded real estate website, and a full CRM system — all for $249/month. The platform is architected as a unified SaaS solution with the AgentLocator CRM at its core, supplemented by the HomeLocator mobile app (iOS/Android) for agents to share with their clients. Branded Advertising products include Custom Real Estate Websites (Basic, Semi-Custom, Premium Semi-Custom, Luxury Custom, and Fully Custom tiers), Neighbourhood Videos, Real Estate Landing Pages (Nosy Neighbour, HomeWorth, Pre-Construction, Single Listing, Open House), WordPress IDX/VOW Plugins, SEO, and Tag Marketing. Lead generation offerings encompass geo-specific packages for Toronto, Brampton, GTA, and Mississauga, the TREB VOW data feed, a 6-Month Money-Back Guarantee, and a Referral Program. Specialized sub-products include Nosy Neighbour (automated neighborhood listing/sold notifications), Automated Daily Listings (criteria-based listing delivery with SMS drip), and HomeWorth (instant home valuation landing page). AgentLocator also operates a Mortgage sub-brand (mortgage.agentlocator.ca) providing mortgage websites, 40+ lender connections, and calculators. All products are integrated via the AgentLocator CRM, which includes SMS, dialer, activity tracking, and the HomeLocator app connection.
Differentiator
Problem solved
Functional benefit
Brands
- HomeLocator: Mobile application for real estate clients to search properties, receive push notifications for new listings, and track favorites. Available for iOS and Android devices.
Products and services
- AgentLocator Platform (Lead Gen Website + Branded Website + CRM) Unified cloud-based SaaS platform for individual real estate agents and small teams that combines a lead generation website, a branded IDX/VOW real estate website, and a full CRM system with built-in SMS messaging and dialer, priced at $249 per month with no contracts. The platform captures leads from multiple sources, automates listing delivery, manages client relationships, and supports branded advertising — all integrated under one subscription.
- HomeLocator Mobile App White-label native mobile application (iOS and Android) that real estate agents provide to their clients for property search on-the-go. Includes map and list property browsing, push notifications for new and sold listings, automated Nosy Neighbour neighborhood alerts, listing favorites with sold-price tracking, family-account sharing, and full CRM activity tracking of all client interactions.
- CRM Mobile App Dedicated mobile application for real estate agents to manage their CRM on the go, supporting live dialing, SMS messaging, lead pipeline viewing, call logging, and activity tracking. Available with full calling and SMS functionality.
- Custom Real Estate Websites Tiered custom-designed real estate agent websites sold at multiple price tiers: Basic, Semi-Custom, Premium Semi-Custom, Luxury Custom, and Fully Custom, with increasing levels of design exclusivity and feature scope.
- WordPress IDX/VOW Plugin Standalone WordPress plugin that enables real estate agents to display MLS listing data on their branded WordPress websites with IDX (Internet Data Exchange) and VOW (Virtual Office Website) functionality, including Toronto Real Estate Board VOW feed support.
- Neighbourhood Videos Branded advertising content product featuring neighborhood video tours that agents can deploy to showcase local areas to potential buyers and sellers as part of their marketing toolkit.
- AgentLocator Mortgage Platform Separate mortgage-focused sub-brand platform operated by AgentLocator, offering mortgage websites, residential mortgages, refinancing, second mortgages, reverse mortgages, HELOC, credit repair, debt consolidation, bad credit loans, self-employed solutions, construction loans, commercial mortgages, and car/vehicle loans with access to 40+ lenders.
- Nosy Neighbour (Street Match) Standalone lead capture and nurturing product that automatically sends homeowners email notifications whenever a property is listed or sold in their neighborhood. Visitors enter their address on a dedicated landing page and are added to the agent's CRM, with frequency of alerts configurable (daily, weekly, monthly).
- HomeWorth Landing Page Standalone lead capture landing page product that provides homeowners with an instant home or condo valuation, designed to capture seller leads early in their discovery process. Fully customizable in layout, colors, fonts, and images, and deployable as a standalone landing page for PPC or social media ad campaigns.
Quantifiable outcome
- One customer closed 9 deals from AgentLocator leads in 2020.
- +6 more outcomes
Companies that use AgentLocator
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
AgentLocator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
AgentLocator partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
AgentLocator competitors and assessment
Company assessmentDirect peers
- Lofty (formerly Chime): AI-powered CRM and lead generation platform for real estate agents and teams. Competes directly with AgentLocator in the SMB/individual agent segment, offering IDX websites, CRM, and dialer features.
- kvCORE / BoldTrail: End-to-end real estate platform for agents, teams, and brokerages combining CRM, IDX websites, lead generation, and marketing automation. Closest large-scale functional competitor to AgentLocator's all-in-one value prop.
- Real Geeks: Lead generation websites and CRM built specifically for real estate agents, with IDX integration and agent-centric marketing. Targets the same individual-agent / small-team buyer as AgentLocator.
- BoomTown: Real estate lead generation and CRM platform offering websites, lead nurturing, and agent pipeline tools. Comparable to AgentLocator in targeting agents and small teams with integrated lead-to-close software.
- CINC (Commissions Inc): Provides IDX websites, CRM, and lead generation for real estate agents and teams. Directly comparable to AgentLocator's integrated website-plus-CRM offering at a similar SMB price point.
Broad incumbents
- Zillow Premier Agent: Zillow's agent-facing advertising and lead generation product. While much broader than AgentLocator and not a CRM, it competes for the same agent marketing budget and offers a competing source of buyer/seller leads.
- Realtor.com (Move, Inc.): Major real estate portal with agent advertising and lead products. Adjacent incumbent competing for agent marketing spend rather than direct software replacement.
- Market Leader / Trulia Pro: Lead generation and CRM platform for real estate agents (legacy Market Leader product). Operates at a much broader scale and competes for the same agent-customer segment.
Emerging players
- Ylopo: Digital marketing and lead generation platform for real estate agents featuring AI-driven search and remarketing. Comparable in serving the same agent buyer with website + paid lead acquisition.
- HouseSigma: Canadian real estate platform with sold-price history, listings, and market data. Relevant because AgentLocator's planned 10-year listing history feature explicitly benchmarks against HouseSigma.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AgentLocator social profiles
Digital presenceAgentLocator compliance and trust
Trust signalCompliance1 record
AgentLocator financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgentLocator leadership team
Management profileNumber of profiles
Profiles2 records
AgentLocator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgentLocator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgentLocator
What does AgentLocator do?
AgentLocator provides a cloud-based SaaS platform for real estate agents that combines a lead generation website, a branded IDX/VOW real estate website, and a full CRM system with SMS and dialer, all for $249 per month with no contracts and a 6-month money-back guarantee. The platform is supplemented by the HomeLocator consumer-facing mobile app (iOS/Android) that agents provide to their clients for property search, push notifications, and CRM activity tracking, with deep integration into MLS listing feeds such as TREB VOW, DDF, and ITSO.
Is AgentLocator a public or private company?
AgentLocator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgentLocator founded?
AgentLocator was founded in 2011. It employs 51 to 100 people.
Where is AgentLocator based?
AgentLocator is headquartered in Mississauga, Canada, in the North America region.
How does AgentLocator make money?
Two revenue lines are on record. SaaS Subscription (Lead Gen Website + Branded Website + CRM) is the primary driver. The others are website Design Tiers.
Who are AgentLocator's main competitors?
Direct peers on record are Lofty (formerly Chime), kvCORE / BoldTrail, Real Geeks, BoomTown and CINC (Commissions Inc). Broad incumbents are Zillow Premier Agent, Realtor.com (Move, Inc.) and Market Leader / Trulia Pro. Emerging players are Ylopo and HouseSigma.
Does AgentLocator have an API?
No public API is recorded for AgentLocator.