Century 21 Heritage House Ltd. (Brokerage)

What Century 21 Heritage House Ltd. (Brokerage) does

Century 21 Heritage House Ltd. (Brokerage) is a Canadian real estate brokerage operating as an independently owned franchise of Century 21 Canada Limited Partnership, headquartered at 865 Dundas Street in Woodstock, Ontario. Founded in 1978, the brokerage has built a regional presence across Southwestern Ontario through approximately nine office locations spanning Oxford County, Waterloo Region (Kitchener), Brant County (Brantford), Elgin County (St. Thomas), Wellington County (Guelph, Mount Forest), and Grey-Bruce (Durham), with roughly 170 REALTORS® serving individual residential and commercial buyers and sellers. The firm operates under a single-brand, full-service brokerage model offering residential property search and listing services, commercial real estate brokerage across industrial, retail, office, and multi-family asset classes, and supporting modules including a free online home valuation tool, mortgage pre-approval partnership services, and a neighborhood news content portal.

The underlying technology stack consists of the standard Century 21 franchise platform, providing online property search, listing access, and community-page content delivered through the heritagehouse.c21.ca website, complemented by Facebook and Instagram organic social channels. No proprietary technology, mobile application, API, or AI/ML capability is disclosed in the input. Distribution combines direct in-person agent service across nine physical offices with self-service digital property search, and the firm benefits from access to the Century 21 international listing network through its franchise affiliation.

The business model is straightforward transaction-fee commission on residential and commercial real estate closings, with specific commission rates not publicly disclosed as they vary by transaction. Customer acquisition is sales-led and agent-driven, relying on local market expertise, repeat-client relationships, and community referral networks accumulated over more than 45 years of regional operation. Customer segments are horizontal — individual residential buyers and sellers across Southwestern Ontario's mix of urban centres and rural communities, plus a smaller commercial segment serving business owners and investors in markets including Brantford, Kitchener, Woodstock, Tillsonburg, Ingersoll, and St. Thomas. The brokerage holds no patents, no disclosed funding, and operates without institutional or private equity backing.

Name

Century 21 Heritage House Ltd. (Brokerage)

Legal name

Century 21 Heritage House Ltd. Brokerage

Website

https://c21heritagehouse.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Century 21 Heritage House Ltd. is an independently owned Century 21 real estate franchise serving residential and commercial buyers and sellers across approximately nine Southwestern Ontario offices with nearly 170 REALTORS® and commission-based transaction revenue.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Commercial property services
• Property listing search
• Home valuation services
• Mortgage pre-approval support

Headquarters

HQ city

Woodstock

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Real Estate Commission Revenue: The brokerage earns commissions on residential and commercial property transactions. As a seller, clients receive marketing and advertising tools to ensure successful sales. The company operates under the Century 21 franchise model with independently owned and operated offices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Century 21 Heritage House Ltd. is a full-service real estate brokerage providing residential and commercial property buying and selling services across Southwestern Ontario. The brokerage operates six physical offices staffed by nearly 170 REALTORS and supports transactions with marketing and advertising tools for sellers, local market expertise for buyers, and mortgage partnership support for financing.

Product overview

Century 21 Heritage House Ltd. Brokerage operates as a single-brand, full-service real estate brokerage offering residential and commercial property services. The core offering consists of residential real estate brokerage across six offices in Southwestern Ontario and commercial real estate services. Supporting modules include free home valuation tools, mortgage pre-approval partnership services, and neighborhood news resources. The brokerage employs nearly 170 REALTORS® and has served the market since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage providing buying and selling services for residential properties across Southwestern Ontario markets including Woodstock, Ingersoll, Tillsonburg, Kitchener, St. Thomas, Brantford, and surrounding communities. Services are delivered by nearly 170 REALTORS through six offices.
• Commercial Real Estate Services Commercial property brokerage services covering industrial, retail, office, business, multi-family, and other commercial property listings for sale and lease across Kitchener, Brantford, Woodstock, Tillsonburg, Ingersoll, and St. Thomas.
• Free Home Valuation Online tool enabling property owners to request a free market valuation of their home to assist in listing decisions.
• Mortgage Pre-Approval Service Partnership-enabled mortgage pre-approval assistance helping buyers get pre-approved for financing to strengthen their purchasing position.
• Neighbourhood News Informational resource providing community news and updates for prospective buyers to learn about neighborhoods they may be interested in.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and supporting.

• Century 21 CanadacoreChannel Partner/ Reseller/ DistributorCentury 21 Heritage House Ltd. operates as a franchise under Century 21 Canada. The brokerage uses the Century 21 brand, trademarks, and platform while being independently owned and operated. This franchise relationship provides access to Century 21's global brand recognition, marketing resources, and network of real estate professionals.
• Mortgage PartnerssupportingStrategic or Co-development PartnerThe company leverages mortgage partnerships to assist buyers with financing their property purchases. This partnership provides buyers with mortgage pre-approval services and financing guidance as part of the home buying process.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Harvey Kalles Real Estate: Harvey Kalles is a Toronto-based independent brokerage competing for higher-end Ontario listings with an agent-driven model. While primarily GTA-focused, it draws from the same Ontario luxury buyer pool that Heritage House accesses in the Waterloo/Oxford region.
• Bosley Real Estate: Bosley Real Estate is a Toronto-based independent brokerage with a multi-office, agent-driven model across Ontario. While more GTA-focused, it shares the Ontario real estate brokerage competitive set with Heritage House and serves overlapping buyer demographics.
• Chestnut Park Real Estate: Chestnut Park Real Estate is an Ontario-focused boutique brokerage competing in similar mid-market and luxury segments across Ontario. It shares the multi-office, agent-driven brokerage model with Heritage House, though concentrated more in the GTA luxury market.

Direct peers

• RE/MAX: RE/MAX operates one of the largest competing franchise networks in Canada with commission-based, agent-centric offices. It directly competes for agent recruitment and seller/buyer mindshare in the same Southwestern Ontario markets served by Heritage House.
• Coldwell Banker: Coldwell Banker is a competing international real estate franchise with similar agent-driven, commission-based offices in Ontario. It competes for agents, listings, and brand recognition in the same regional markets as Heritage House.
• Royal LePage: Royal LePage is Canada's largest real estate brokerage franchise with a similar commission-based, agent-driven model. It directly competes with Century 21 Heritage House for REALTORS and listings across Southwestern Ontario, sharing the same franchise-brand distribution and commission revenue structure.
• Right at Home Realty: Right at Home Realty is a large Ontario-focused independent brokerage with multiple offices across the province operating on an agent-driven commission model. It competes directly with Heritage House in Southwestern Ontario for agents and listings.
• Keller Williams Realty: Keller Williams is a large agent-centric real estate franchise expanding into Ontario with similar commission-split and office-distribution models. It directly competes for productive agents and consumer mindshare in Heritage House's primary markets.
• Engel & Völkers: Engel & Völkers is an international real estate franchise operating agent-driven offices in Ontario. It competes for REALTORS and higher-end listings in some of the same Southwestern Ontario markets, with a similar franchise brand-distribution model.
• Sutton Group: Sutton Group is a Canadian-founded real estate franchise operating agent-driven offices across Ontario with commission-based revenue. It competes for REALTORS and listings in the same Southwestern Ontario geographies as Century 21 Heritage House.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/C21HeritageHouseOxford
• Instagraminstagram.com/c21heritagehouseoxfordcounty
• LinkedInlinkedin.com/company/century-21-heritage-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Heritage House Ltd. (Brokerage)