FC Zbrojovka Brno

What FC Zbrojovka Brno does

FC Zbrojovka Brno is a Czech professional football club headquartered at Srbská 1a, 612 00 Brno, organised as a joint-stock company (Fotbalový klub FC Zbrojovka Brno, a.s.). Founded on 14 January 1913 as Sportovní kroužek Zbrojovka and re-branded across the decades, the club operates a multi-team structure comprising an A-team (currently leading the Chance Národní liga second tier by 17 points in the 2025/26 season and pushing for promotion to the top-flight FORTUNA:LIGA), a B-team competing in the Moravskoslezská fotbalová liga third tier, a boys' youth academy across U19/U18/U17/U16/U15/U13 age groups, and a women's programme (WU18/WU15/WU13 plus a senior side). The club plays home matches at ShipEx Aréna under a naming-rights partnership with ShipEx and draws on deep regional support from the City of Brno and Jihomoravský kraj (South Moravian Region).

The business is a diversified sports-and-entertainment operation. Revenue is generated across matchday (individual tickets, season passes known as "Permanentky", VIP hospitality), merchandise (Flinta Store online and a physical fanshop on Srbská ulice), sponsorships (flagship deal with ShipEx for stadium naming, PUMA for kits, Chance at league level, plus a broad roster of regional and national partners such as Metrostav, Coca-Cola, Gatorade, Kooperativa, Carvago, Sportisimo, Pivovar Moravia, and Fastav Development), broadcasting rights from the FORTUNA:LIGA / Chance Národní liga, and player-transfer fees. Fan engagement is delivered through an integrated digital stack — Zbroják ID for ticketing, Flinta ID for single sign-on, Flinta Club for season-pass loyalty, Flinta Store for e-commerce, and Zbrojovka TV for video content — accessed via fczbrno.cz and broadcast across Facebook, X, and YouTube.

Public funding from the City of Brno, the South Moravian Region, and the Národní Sportovní Agentura supplements commercial revenue, while operational governance sits with general manager Jan Mynář, executive director Jiří Sabou, sporting director Martin Jiránek, head coach Martin Svědík (architect of the current 17-point league lead), and a coaching staff that includes assistant coaches, a goalkeeper coach (Tomáš Čechovič), and a video analyst (Tomáš Palinek). No revenue figures are publicly disclosed; the company is privately held with no identified parent company or institutional investor.

Name

FC Zbrojovka Brno

Legal name

Fotbalový klub FC Zbrojovka Brno, a.s.

Website

https://fczbrno.cz

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Zbrojovka Brno is a privately held Czech professional football club (est. 1913) based in Brno, operating men's, women's, reserve, and youth teams at ShipEx Aréna, currently leading the Chance Národní liga second tier. Revenue comes from matchday tickets, merchandise, sponsorships, broadcasting, and player transfers.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Matchday tickets
• Fan merchandise
• Season ticket packages
• Youth football academy

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Revenue from individual match tickets, season tickets (permanentky), and VIP ticket packages for home games at ShipEx Aréna.
2. Merchandise and Fanshop: Sales of club merchandise through physical fanshop at Srbská ulice and online e-shop, including jerseys, scarves, hoodies, and other fan items.
3. Sponsorships and Partnerships: Partnership deals with sponsors including ShipEx (stadium naming rights), PUMA (kit supplier), Chance (betting), and numerous regional/national partners.
4. Broadcasting Rights: Revenue from broadcasting rights for league matches in FORTUNA:LIGA / Chance Národní liga.
5. Player Transfers: Revenue from transfer fees when players are sold to other clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

FC Zbrojovka Brno is a Czech professional football club founded in 1913 that operates men's first and reserve teams, women's teams, and a youth academy competing in the Chance Národní liga (Czech second tier). The club sells matchday tickets, season passes, and VIP hospitality packages at the ShipEx Aréna, while running a merchandise fanshop (Flinta Store) and a streaming platform (Zbrojovka TV). Revenue is supplemented by sponsorships, broadcasting rights, and player transfers.

Product overview

FC Zbrojovka Brno is a professional Czech football club offering a comprehensive portfolio of products and services centered around football match attendance and fan engagement. The core offering includes competitive football through its first team (A-tým) competing in Chance Liga, a reserve team (B-tým) in MSFL, and youth academy programs. The club operates an integrated ticketing ecosystem comprising Zbroják ID (digital ticketing platform), Flinta ID (authentication), Flinta Club (loyalty), and Flinta Store (merchandise e-commerce). Match-day products include individual match tickets (Vstupenky) and season passes (Permanentky). The club also provides video content through Zbrojovka TV streaming service and maintains youth development through its academy structure. Additional offerings include VIP hospitality packages and partnerships with sponsors. The organization structure encompasses men's, women's, and youth football programs.

Differentiator

Problem solved

Functional benefit

Brands

• ShipEx Aréna: Home stadium of FC Zbrojovka Brno
• Flinta Club
• Zbroják ID

Products and services

• Vstupenky (Match Tickets) Individual match tickets for home games across Chance Liga, MOL Cup, and friendlies, sold to general fans attending matches at ShipEx Aréna.
• Permanentky (Season Passes) Full-season pass for all home league matches at the ShipEx Aréna stadium, sold to returning fans on an annual basis.
• VIP Tickets Premium VIP seating and hospitality packages offering enhanced matchday experience at ShipEx Aréna, sold to corporate clients and premium individual fans.
• Flinta Store (Club Merchandise) Official club merchandise including jerseys, scarves, hoodies, training apparel, and other fan items, sold to supporters through an online e-shop and physical fanshop.
• Zbrojovka TV (Streaming Service) Official streaming and video platform delivering live match broadcasts, match highlights, interviews, and behind-the-scenes content to fans.

Quantifiable outcome

• 17-point lead in Chance Národní liga

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• ShipExflagshipStrategic or Co-development PartnerStadium naming rights partner. ShipEx Aréna is the home stadium of FC Zbrojovka Brno. Major sponsor with prominent brand visibility during all home matches.
• PUMAcoreOthersOfficial kit supplier providing match kits, training apparel, and merchandise for players and fans.
• ChancecoreOthersBetting company sponsor with league naming rights (Chance Národní liga, Chance Liga). Primary sponsor for Czech second and top football leagues.
• SportisimominorGTM or Marketing PartnerSporting goods retailer partner visible in club communications and events.
• Brno (City of Brno)flagshipGTM or Marketing PartnerCity of Brno is a key supporter providing funding and city representation. Club represents Brno in Czech football competitions.
• Jihomoravský kraj (South Moravian Region)flagshipGTM or Marketing PartnerRegional government body providing financial support to top-tier sports in the region including Zbrojovka Brno.
• Fakultní nemocnice BrnominorGTM or Marketing PartnerUniversity hospital providing medical services and healthcare partnerships.
• MUNI Univerzita (Masaryk University)minorGTM or Marketing PartnerLocal university partnership for educational and research collaboration.
• Fastav DevelopmentminorGTM or Marketing PartnerConstruction/development company partner in Czech football ecosystem.
• MetrostavminorGTM or Marketing PartnerMajor Czech construction company and sponsor.
• CarvagominorGTM or Marketing PartnerUsed car marketplace partner with advertising presence at stadium.
• FAČR (Czech Football Association)coreGTM or Marketing PartnerNational football governing body that organizes league competitions and national team activities.
• Kooperativa (Insurance)minorGTM or Marketing PartnerInsurance company partner providing sponsorship coverage.
• Seco GROUPminorGTM or Marketing PartnerTractor and agricultural machinery company partner.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor providing refreshments at stadium events.
• GatorademinorGTM or Marketing PartnerSports drink and nutrition sponsor for players.
• Pivovar MoraviaminorGTM or Marketing PartnerRegional brewery partner with presence in stadium hospitality areas.
• Radio Partners (Kiss, Krokodýl, Impuls)minorGTM or Marketing PartnerRadio station partners for media coverage and promotional activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FK Jablonec: Established Czech top-flight club with similar multi-team structure and reliance on academy-driven talent trading; historically competes in the same leagues as Zbrojovka.
• 1. FC Slovácko: Czech professional football club competing in FORTUNA:LIGA with a comparable profile: regional brand, multi-team academy, and a revenue model built on matchday, sponsorship, and player development.
• FC Slovan Liberec: Czech professional football club with comparable academy infrastructure, multi-team operations, and a track record of player-trading revenue, frequently facing Zbrojovka in domestic competition.
• FK Teplice: Czech professional football club operating in similar regional-city, academy-driven model with comparable revenue streams (matchday, sponsorship, player sales).
• FC Baník Ostrava: Long-standing Czech professional football club competing in the same domestic leagues (FORTUNA:LIGA / Chance Národní liga), with a similar multi-tier structure (senior, youth) and comparable revenue mix of matchday, sponsorship, broadcasting, and transfers.
• FK Pardubice: Czech professional football club that has recently moved between the top flight and the Chance Národní liga, sharing the second-tier competitive environment and regional sponsorship dynamics with Zbrojovka Brno.
• Bohemians Praha 1905:

Broad incumbents

• SK Slavia Praha: Top-tier Czech football incumbent and Champions League regular; comparable only as a peer in the same Czech football ecosystem but materially larger scale and European exposure.
• AC Sparta Praha: Largest Czech football club and dominant top-flight incumbent; competes in the same Czech professional pyramid but operates at national scale with significantly larger broadcasting, sponsorship, and ticketing revenues than Zbrojovka.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOAsrucvLWzz-pXLEiSopBQ
• Facebookfacebook.com/FCZbrojovkaBrno
• Xx.com/FCZbrojovkaBrno
• LinkedInlinkedin.com/company/fc-zbrojovka-brno

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Zbrojovka Brno