FK Pardubice
FK Pardubice is a privately held Czech professional football club in the Chance Liga, serving regional fans in Pardubice through matchday, season tickets, sponsorship, merchandise, and a comprehensive U6-U19 youth academy plus women's teams.
- Company typePrivate
- Founded-
- HeadquartersPardubice, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FK Pardubice does
FK Pardubice is a privately held professional football club based in Pardubice, Czech Republic, competing in the Chance Liga, the country's top football division. The club operates a multi-tier sporting product: the A-team (senior men's), a B-team in the third-tier ČFL that functions as a development bridge, a women's team in the second league, and a comprehensive youth academy spanning U6 through U19 plus women's youth categories (WU9-WU18). It plays home matches at Stadion Arnošta Košťála and uses CFIG Arena as a modern venue, with training facilities in Ohrazenice and a summer training camp held in Ústí nad Orlicí.
The club's commercial and technical infrastructure includes a digital ticketing system via partner Enigoo, the EFKARTA digital fan card, a mobile application, the FKPCE.TV YouTube channel for content distribution, an online fanshop (fanshopfkpce.cz), and fan-engagement programs such as stadium tours, the Perníček junior fan club, and the Školička football kindergarten. Revenue is generated across four streams: matchday (tickets and permanentky season tickets), corporate sponsorship (Kaprain, Enigoo, Tipsport, Nitrocellulose, City of Pardubice), merchandise sales, and media rights / competition prize money from Chance Liga participation. The GTM motion is direct-to-consumer, with sales through stadium box offices, online ticketing, and digital content channels.
The organization is led by chairman Vít Zavřel and sporting director Jiří Bílek, with A-team head coach Jan Trousil and a full backroom staff (2 assistant coaches, 2 goalkeeper coaches, 3 fitness coaches, 2 analysts, 2 physiotherapists, 2 doctors, 2 masseurs, equipment manager, and team manager). The club operates with approximately 24 direct employees and an extensive volunteer/network-based youth coaching pool across its age-grade teams.
FK Pardubice firmographics
Firmographics- Name
- FK Pardubice
- Legal name
- FK Pardubice
- Website
- https://fkpardubice.cz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FK Pardubice is a privately held Czech professional football club in the Chance Liga, serving regional fans in Pardubice through matchday, season tickets, sponsorship, merchandise, and a comprehensive U6-U19 youth academy plus women's teams.
- Ownership category
- akta.pro rank
FK Pardubice industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industry
- Soccer/Football Footwear & Apparel Retail (CRAMACAC)
Keywords
Where FK Pardubice is headquartered
LocationHeadquarters
- HQ city
- Pardubice
- HQ country
- Czechia
- HQ region
- Europe
Offices5 records
Markets served
FK Pardubice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Matchday Revenue: Revenue from individual match tickets and season ticket (permanentka) sales for A-tým home games in Chance Liga and B-tým games in ČFL
- Sponsorship: Partnership deals with sponsors including Kaprain, Enigoo, Tipsport, Nitrocellulose, and City of Pardubice
- Merchandise Sales: Fanshop sales of club merchandise, apparel, and accessories through fanshopfkpce.cz
- Media Rights & Competitions: Revenue from league media rights, competition prize money, and appearance fees from participation in Chance Liga
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic match tickets for B-tým ČFL matches |
| Subscription | Annual | Season tickets (permanentky) for A-tým home matches |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
FK Pardubice product offering
Product offeringCore offering
FK Pardubice is a professional Czech football club that competes in the Chance Liga, the country's top football division. It sells match tickets and season tickets (permanentky) for home games, operates an official fanshop for club apparel and merchandise, and runs a comprehensive youth academy spanning age categories from U6 through U19 plus women's teams. The club also offers ancillary fan experiences such as stadium tours, a junior fan club (Perníček), and a football kindergarten program (Školička).
Product overview
FK Pardubice is a professional Czech football club offering a multi-tiered sporting product centered on its first team competing in the Chance Liga (top division). The club operates a portfolio of related products including match ticketing and season tickets (permanentky), digital fan engagement through the FKPCE.TV YouTube channel, a mobile application, and the EFKARTA e-ticket system. The club also provides a comprehensive youth academy spanning from U6 to U19 age groups, a women's team, and a reserve/B-team in the third tier (ČFL). Additional offerings include the official fanshop, stadium tours, a junior fan club (Perníček), and a football kindergarten (Školička) for early childhood development.
Differentiator
Problem solved
Functional benefit
Brands
- FKPCE.TV: Club's official video platform featuring match highlights, interviews, and behind-the-scenes content from summer training camp in Austria.
Products and services
- Chance Liga (A-tým First Team)
- Permanentky (Season Tickets)
- Vstupenky (Match Tickets)
- Fanshop
- Mládež (Youth Academy)
- Mužstvo B (Reserve Team)
- Ženy A (Women's Team)
- Školička (Football Kindergarten)
- Perníček (Junior Fan Club)
- Stadion Tour
Quantifiable outcome
- 13 youth players integrated into B-tým during 2025/26 season
- +1 more outcomes
Companies that use FK Pardubice
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
FK Pardubice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FK Pardubice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Kaprain (B2B)coreB2B sponsor and partner of FK Pardubice, visible in partner logos section of official website
- EnigoocoreDigital ticketing and fan engagement platform partner, provides ticketing infrastructure for season tickets and match tickets
- TipsportminorOfficial betting partner of the club, visible in partner logos section
- NitrocelluloseminorPartner visible in official partner section of website
- City of PardubicecoreMunicipal partner providing support and visibility for the regional football club
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
FK Pardubice competitors and assessment
Company assessmentDirect peers
- FK Jablonec: Chance Liga competitor in the Czech top flight. Comparable as a similarly sized professional club competing for mid-table positioning and selling players from a regional base.
- FK Mladá Boleslav: Chance Liga club with a strong academy tradition. Comparable as a mid-sized top-flight club that derives value from player development and sale, similar to FK Pardubice's academy-driven model.
- Bohemians Praha 1905: Prague-based Chance Liga club. Comparable as a similarly resourced top-flight side; FK Pardubice has traded players directly with Bohemians (Ladislav Krobot out, Václav Drchal in).
- FC Hradec Králové: Regional rival based in neighboring Hradec Králové, also competing in the Chance Liga. Directly comparable as a mid-/lower-table Czech top-flight club with a similar regional commercial footprint and academy structure.
- SK Sigma Olomouc: Chance Liga club based in Olomouc. Comparable as a mid-sized Czech top-flight side with a developed academy and similar league-level revenue profile.
- FC Zlín: Chance Liga club from the Zlín region. Comparable as a similarly sized regional Czech top-flight side competing on a comparable commercial base.
- MFK Karviná: Chance Liga club that FK Pardubice faced in the Nadstavba playoff section. Comparable as a small-market top-flight club with a similarly constrained regional commercial footprint.
Broad incumbents
- FC Viktoria Plzeň: Top-flight Czech club regularly competing for European qualification. Comparable as a same-league operator whose coaching staff (Miroslav Koubek) previously developed FK Pardubice's current head coach Jan Trousil.
- AC Sparta Praha: Prague-based top-flight incumbent and historically dominant Czech club. Comparable as a broader market player operating in the same league, but with substantially larger commercial scale, fanbase, and media rights value than FK Pardubice.
- SK Slavia Praha: Prague-based top-flight incumbent and league title contender. Comparable as a same-league operator with overlapping capabilities, but operating at a much larger scale and brand reach.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
FK Pardubice social profiles
Digital presenceFK Pardubice compliance and trust
Trust signalCompliance1 record
FK Pardubice financial estimates
Financial estimateRevenue estimate
Valuation estimate
FK Pardubice leadership team
Management profileNumber of profiles
Profiles10 records
FK Pardubice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FK Pardubice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FK Pardubice
What does FK Pardubice do?
FK Pardubice is a professional Czech football club that competes in the Chance Liga, the country's top football division. It sells match tickets and season tickets (permanentky) for home games, operates an official fanshop for club apparel and merchandise, and runs a comprehensive youth academy spanning age categories from U6 through U19 plus women's teams. The club also offers ancillary fan experiences such as stadium tours, a junior fan club (Perníček), and a football kindergarten program (Školička).
Is FK Pardubice a public or private company?
FK Pardubice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FK Pardubice founded?
FK Pardubice was founded in -1. It employs 11 to 50 people.
Where is FK Pardubice based?
FK Pardubice is headquartered in Pardubice, Czechia, in the Europe region.
How does FK Pardubice make money?
Four revenue lines are on record. Matchday Revenue is the primary driver. The others are sponsorship, merchandise Sales and media Rights & Competitions.
Who are FK Pardubice's main competitors?
Direct peers on record are FK Jablonec, FK Mladá Boleslav, Bohemians Praha 1905, FC Hradec Králové, SK Sigma Olomouc, FC Zlín and MFK Karviná. Broad incumbents are FC Viktoria Plzeň, AC Sparta Praha and SK Slavia Praha.
Does FK Pardubice have an API?
No public API is recorded for FK Pardubice.
What industry is FK Pardubice in?
FK Pardubice's product category is Professional Football Club. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of CRAMACAC, Soccer/Football Footwear & Apparel Retail. Its NAICS code is 711211 and its SIC code is 7997.