Watercircles
Watercircles is a Norwegian private insurance provider offering car, boat, travel, life, and health insurance products to Norwegian consumers from its base in Lysaker, Norway. Founded in 2010, the company employs 51-100 people.
- Company typePrivate
- Founded2010
- HeadquartersLysaker, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Watercircles does
Watercircles is a Norwegian insurance provider headquartered in Lysaker, Norway, offering a multi-line personal insurance portfolio that spans car, boat, travel, life, and health coverage. The company was founded in 2010, operates as a private for-profit entity, and employs 51-100 people, positioning it as a small-to-mid-sized niche player in the Norwegian insurance market. The company is led by CEO and Managing Director Nils Arne Harildstad.
The company's strategic positioning combines five distinct insurance lines under a single brand, which enables cross-selling, bundling discounts, and a single-customer relationship across mobility (car, boat), lifestyle (travel), and protection (life, health) needs. This bundled structure is a common GTM pattern in Nordic personal lines, where consumers prefer a single point of contact for household insurance. However, the source material does not disclose whether Watercircles underwrites these lines directly (as a carrier) or distributes them on behalf of underwriting partners (as a broker/agent), which is a material distinction for both revenue model and risk profile.
Beyond the basic firmographic and product-line data, public information is thin: the company's website rendering did not yield substantive descriptive content, and no details on technology stack, pricing model, capital base, partner insurers, distribution channels, regulatory authorizations, or financials are available in the source inputs. This data gap limits deeper diligence on competitive positioning, unit economics, and growth trajectory.
Watercircles firmographics
Firmographics- Name
- Watercircles
- Website
- https://watercircles.no
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 51–100 employees
- Short description
- Watercircles is a Norwegian private insurance provider offering car, boat, travel, life, and health insurance products to Norwegian consumers from its base in Lysaker, Norway. Founded in 2010, the company employs 51-100 people.
- Ownership category
- akta.pro rank
Watercircles industry classification
Industry- Product category
- Personal Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Yacht & Pleasure Craft Insurance (FSAJAHAI)
- akta.pro secondary industry
- Travel Insurance & Protection Products (Cruise-Specific) (THAEAFAL)
Keywords
Where Watercircles is headquartered
LocationHeadquarters
- HQ city
- Lysaker
- HQ country
- Norway
- HQ region
- Europe
Markets served
Watercircles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Watercircles product offering
Product offeringCore offering
Watercircles provides personal-lines insurance products to individual consumers in Norway. Its portfolio covers car insurance, boat insurance, travel insurance, life insurance, and health insurance, sold directly to policyholders through the company's website.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance
Companies that use Watercircles
Customer profileIdeal customer profiles1 record
Watercircles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Watercircles competitors and assessment
Company assessmentBroad incumbents
- Tryg: Major Nordic non-life insurer with Norwegian operations covering motor, home, travel, and personal accident. Comparable multi-line personal portfolio to Watercircles at much larger scale.
- Storebrand: Norwegian financial group with significant life, health, and P&C insurance operations. Comparable long-term Norwegian market presence and multi-line product set to Watercircles, particularly on the life and health side.
- If Skadeförsäkring: Leading Nordic P&C insurer with a strong Norwegian book across personal lines including motor and marine. Comparable product coverage to Watercircles but as a pan-Nordic carrier.
- Fremtind: Norwegian non-life insurer owned by DNB and SpareBank 1, distributing car, home, and personal insurance through bank partnerships. Comparable Norwegian P&C focus to Watercircles but with carrier-level scale.
- Gjensidige: Largest Norwegian P&C insurer offering car, boat, home, travel, and commercial lines. Comparable product set to Watercircles but operates as a national incumbent carrier with full underwriting capability.
Direct peers
- Insurello: Norwegian insurtech focused on personal insurance comparison and distribution. Comparable to Watercircles as a Norwegian technology-enabled intermediary in personal lines.
- NEMI Forsikring: Norwegian digital-first insurance broker offering multiple personal lines via carrier partnerships. Most direct comparable to Watercircles on geography, distribution model, and product breadth.
- Hedvig: Swedish digital insurance carrier/broker with a multi-line personal portfolio. Comparable business model and product mix to Watercircles, though operating in the adjacent Swedish market.
- Many Pets (formerly Bought by Many): UK-headquartered digital insurance intermediary distributing multiple personal lines on behalf of carriers. Comparable model to Watercircles as a brand-led, multi-line insurance distribution platform.
Emerging players
- Lemonade: US digital-first insurance carrier using AI-led underwriting and distribution across multiple personal lines. Comparable multi-line digital insurance model to Watercircles, though US-focused and operates as a carrier rather than intermediary.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Watercircles social profiles
Digital presenceWatercircles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Watercircles leadership team
Management profileNumber of profiles
Profiles1 record
Watercircles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Watercircles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Watercircles
What does Watercircles do?
Watercircles provides personal-lines insurance products to individual consumers in Norway. Its portfolio covers car insurance, boat insurance, travel insurance, life insurance, and health insurance, sold directly to policyholders through the company's website.
When was Watercircles founded?
Watercircles was founded in 2010. It employs 51 to 100 people.
Where is Watercircles based?
Watercircles is headquartered in Lysaker, Norway, in the Europe region.
Who are Watercircles's main competitors?
Broad incumbents on record are Tryg, Storebrand, If Skadeförsäkring, Fremtind and Gjensidige. Direct peers are Insurello, NEMI Forsikring, Hedvig and Many Pets (formerly Bought by Many). Lemonade is listed as an emerging player.
Does Watercircles have an API?
No public API is recorded for Watercircles.
What industry is Watercircles in?
Watercircles's product category is Personal Insurance. Its primary akta.pro industry code is FSAJAHAI, Yacht & Pleasure Craft Insurance, with a secondary code of THAEAFAL, Travel Insurance & Protection Products (Cruise-Specific). Its NAICS code is 524210 and its SIC code is 6411.