Thorn Security
Thorn Security is a family-owned Canadian integrator and 24/7 monitoring services provider that installs wired and wireless alarm systems, cameras, access control, fire panels, and medical alert devices for residential and commercial customers across Southern Vancouver Island and the Gulf Islands.
- Company typePrivate
- Founded1996
- HeadquartersNorth Saanich, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Thorn Security does
Thorn Security Ltd is a family-owned security systems integrator and 24/7 monitoring services provider, founded in 1996 and headquartered in North Saanich, British Columbia. The company designs, installs, and monitors wired and wireless alarm systems, security camera systems (consumer, lifestyle, and professional grades), access control, fire panel and elevator monitoring, GPS fleet tracking (Connected Fleet), and mobile personal medical alert devices (IndiGo) for residential and small-to-mid-market commercial customers across Southern Vancouver Island and the Gulf Islands, spanning Sooke to Sidney and Victoria to Nanaimo inclusive of Salt Spring, Pender, Galiano, and Mayne islands. Technology is delivered through an integrated stack combining on-premises hardware from partners such as DSC, Honeywell, Hanwha, and Qolsys with Alarm.com as the primary smart home, video, and automation platform, plus ULC-certified Canadian-based alarm monitoring stations. The company also operates a sub-brand, Thorn Electric, providing residential and commercial electrical services including EV charging and generator systems, leveraging co-owner Dennis Baggett's Red Seal electrician credential.
Thorn Security operates under direct, consultative sales with no online self-service; every engagement begins with a free on-site security consultation delivered by licensed Security Advisors, followed by professional installation by trained technicians. Revenue is generated through three streams: (1) one-time installation and hardware fees for wired/wireless systems, cameras, and access control; (2) recurring monthly subscription monitoring contracts for intrusion, fire/smoke, CO, flood, and medical alert services (e.g., IndiGo at $49.99/month with a 3-month minimum); and (3) hardware/device sales including the IndiGo wearable at $299.99 per unit plus a $90 setup fee. The company is closely held by Dennis and Stacey Baggett, with no institutional investors or parent entity, and sources its technical bench significantly from the former Price's Alarms talent pool following Telus's 2020 acquisition of Price's Alarms. The business operates with approximately 30 team members and holds BBB A+ accreditation, the only such credentialed security alarm company in the Capital Regional District as of April 2025.
Thorn Security firmographics
Firmographics- Name
- Thorn Security
- Legal name
- Thorn Security Ltd
- Website
- https://thornsecurity.ca
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thorn Security is a family-owned Canadian integrator and 24/7 monitoring services provider that installs wired and wireless alarm systems, cameras, access control, fire panels, and medical alert devices for residential and commercial customers across Southern Vancouver Island and the Gulf Islands.
- Ownership category
- akta.pro rank
Thorn Security industry classification
Industry- Product category
- Security System Installation and Monitoring Services
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro industry
- Commercial & Industrial Alarm MonitoringBusiness & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch ServicesResidential Alarm Monitoring (Burglar/Intrusion)Business & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch ServicesFire Alarm Monitoring & DispatchBusiness & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch ServicesEnvironmental & Technical Alarm Monitoring (Temperature, Water Leak, Gas, Power)Business & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch Services
Keywords
Where Thorn Security is headquartered
LocationHeadquarters
- HQ city
- North Saanich
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Thorn Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Security Monitoring Services: Recurring monthly monitoring fees for 24/7 alarm monitoring services. Monitoring includes intrusion detection, fire/smoke detection, carbon monoxide detection, flood detection, and medical alert monitoring. All alarm monitoring is handled in Canada by Canadians at ULC Certified monitoring stations.
- Security System Installation: One-time fees for professional installation of wired and wireless security systems, cameras, access control, and related security equipment. Includes on-site consultations and custom security solutions tailored to customer needs.
- Medical Alert Device Sales: Sale of IndiGo personal safety button devices at $299.99 per unit plus monthly service fees of $49.99/month, with $90 one-time setup fee. Standalone medical alert devices and add-on sensors available.
- Security Camera Systems: Installation and configuration of consumer, lifestyle, and professional grade security camera systems including wired PoE and wireless options, with various storage and analytics capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IndiGo Personal Safety Button - Medical Alert Service |
| Hybrid | Monthly | Residential/Commercial Security Systems |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Thorn Security product offering
Product offeringCore offering
Thorn Security installs, services, and 24/7 monitors wired and wireless security alarm systems, security camera systems, and access control systems for residential and commercial customers across Southern Vancouver Island and the Gulf Islands. The company also sells and monitors the IndiGo personal medical alert wearable and operates the Thorn Electric sub-brand for residential and commercial electrical services. All alarm monitoring is delivered through ULC Certified Canadian monitoring stations with Alarm.com as the primary connected-platform integration.
Product overview
Thorn Security offers a comprehensive suite of security products and services primarily serving Southern Vancouver Island and Greater Victoria. Their core offerings center on wired and wireless security alarm systems for residential and commercial properties, complemented by professional-grade security camera systems available in Consumer, Lifestyle, and Professional grades. The company provides 24/7 professional monitoring services with Alarm.com as their primary smart home and security platform integration, enabling remote access, video monitoring, automation, and real-time alerts. Additional products include medical alert services (IndiGo wearable), access control systems, fire and elevator monitoring, and GPS fleet tracking (Connected Fleet). The company also operates Thorn Electric as a sub-brand providing electrical services including EV charging installation. Professional Visual Security (Video Verified Response) integrates cameras with alarm monitoring for visual alarm verification, significantly reducing false alarms and enabling priority police response.
Differentiator
Problem solved
Functional benefit
Brands
- Thorn Electric: Residential and commercial electrical services division of Thorn Security, providing wiring, home theatre, home automation, EV charging, and commercial electrical services throughout Southern Vancouver Island.
Products and services
- Residential and Commercial Security Alarm Systems Professional installation of wired and wireless intrusion alarm systems for homes and businesses, including door/window contacts, motion detectors, glass-break sensors, sirens, and Alarm.com integration for remote arming, real-time alerts, and automation. Monitored 24/7 at ULC Certified Canadian stations.
- Security Camera Systems CCTV camera systems offered in Consumer, Lifestyle (Managed), and Professional grades, with HD/UHD resolution, infrared night vision, motion detection, remote viewing, video analytics (vehicle/person/animal/drone classification), and cloud or local storage. Includes wired PoE and wireless options.
- Access Control Systems Commercial access control systems for managing entry permissions at single or multi-tenant sites, integrating with security alarms and cameras for comprehensive property security management.
- 24/7 Professional Alarm Monitoring Service Recurring 24/7/365 alarm monitoring delivered through ULC Certified Canadian monitoring stations, covering intrusion, fire/smoke, carbon monoxide, flood, and medical alert events. Monthly subscription billed separately from equipment and installation.
- Professional Visual Security (Video-Verified Alarm Response) Video monitoring service that integrates on-site cameras with alarm monitoring, enabling agents to visually verify alarm triggers in real time for faster response and priority police dispatch. Reported to reduce false alarms by over 95%.
- IndiGo Personal Safety Button (Medical Alert Wearable) Go-anywhere medical alert wearable with GPS location services, fall detection, 2-way voice communication, and panic button, including an optional family portal for real-time location sharing and alerts. Priced at $299.99 per device plus $49.99/month service and a $90 one-time setup fee, with a 3-month minimum term.
- Connected Fleet GPS Vehicle Tracking GPS fleet tracking service that allows businesses to monitor vehicle locations in real time, manage dispatch, and improve customer service levels.
- Fire Panel Monitoring Commercial fire panel monitoring service with continuous surveillance of fire detection systems and direct connection to the ULC Certified monitoring station.
- Elevator Emergency Monitoring Monitoring service for elevator emergency systems to ensure prompt response when elevator emergency alarms are triggered.
- Intercom Systems Entry system intercoms integrated with security systems for controlled-access communication at residential and commercial properties.
- Thorn Electric (Residential and Commercial Electrical Services) Sub-brand of Thorn Security providing residential and commercial electrical services, including design and layout, home theatre, home automation, EV/Tesla charging, generator and backup systems, upgrades and new wiring, and permits and panels. Led by Red Seal Certified Electrician and Thorn Security co-owner Dennis Baggett.
Quantifiable outcome
- Phone pickup within approximately 19 seconds
- +3 more outcomes
Companies that use Thorn Security
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Thorn Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
Thorn Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alarm.comcoreAlarm.com is the award-winning smart home and business security platform that Thorn Security integrates with for their customers. Alarm.com provides security, video, access control, intelligent automation, energy management and wellness solutions. Thorn Security is part of Alarm.com's network of professional service providers, offering Alarm.com's services including remote monitoring, video surveillance, and smart home integration to their customers throughout Southern Vancouver Island. Alarm.com has been continuously improving their platform for 20+ years.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Thorn Security competitors and assessment
Company assessmentEmerging players
- Frontpoint Security: Frontpoint is a DIY/online home security retailer offering self-installed wireless alarms with professional monitoring. Thorn directly contrasts itself against this category by emphasizing on-site consultation and wired/wireless expertise that DIY players like Frontpoint cannot provide.
- SimpliSafe: SimpliSafe is a DIY home security challenger offering self-installed intrusion and camera systems with optional professional monitoring at lower monthly price points. It competes with Thorn for the same end-customers but bypasses the on-site consultation and installation that defines Thorn's service.
Broad incumbents
- ADT Inc. ADT is the largest incumbent in North American professionally-monitored residential and commercial security, offering intrusion, fire, video, and smart-home bundles. Thorn Security operates in the same product category (alarm installation + 24/7 monitoring) but as a local specialist competing against ADT's scale and national brand.
- Brinks Home Security: Brinks Home Security is a US incumbent providing professionally-installed intrusion alarms and monitored security services for homes and small businesses. Thorn competes against the same mid-market homeowner pool with similar installation-led and recurring-monitoring revenue model.
- GardaWorld Security Services: GardaWorld is a large Canadian physical security provider spanning guarding, cash-in-transit, and electronic security services. It competes with Thorn at the enterprise commercial end where larger security contracts and integrated guarding-plus-alarm offerings are sought.
- Vivint Smart Home: Vivint is a US smart-home security specialist that bundles intrusion alarms, cameras, smart locks, and automation under one subscription. Thorn competes for the same premium residential buyer seeking professionally-installed integrated security and home automation, though at very different scale.
Direct peers
- CPI Security: CPI Security is a regional US security systems integrator offering professionally-installed intrusion, fire, video, and medical alert with own monitoring center. Business model and customer segment closely match Thorn's residential+commercial alarm installation and monitoring offering.
Regional players
- Telus SmartHome Security: Telus SmartHome Security (built on the acquired Price's Alarms) is Thorn's primary direct competitor in British Columbia, offering bundled alarm/camera/telecom packages to the same Vancouver Island customers Thorn targets. Customer testimonials on Thorn's site explicitly position Thorn against Telus's service quality.
- Paladin Security: Paladin is a Canadian security services company headquartered in BC with guarding and electronic security offerings. It overlaps with Thorn in the British Columbia commercial security systems and alarm monitoring market.
- Reliance Protectron: Reliance Protectron is a major Canadian security systems provider offering alarm installation, 24/7 monitoring, fire and medical alert across multiple provinces. It is a same-country, same-product alternative to Thorn for Canadian customers seeking nationally-scaled monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Thorn Security social profiles
Digital presenceThorn Security compliance and trust
Trust signalCompliance2 records
Thorn Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thorn Security leadership team
Management profileNumber of profiles
Profiles12 records
Thorn Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thorn Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thorn Security
What does Thorn Security do?
Thorn Security installs, services, and 24/7 monitors wired and wireless security alarm systems, security camera systems, and access control systems for residential and commercial customers across Southern Vancouver Island and the Gulf Islands. The company also sells and monitors the IndiGo personal medical alert wearable and operates the Thorn Electric sub-brand for residential and commercial electrical services. All alarm monitoring is delivered through ULC Certified Canadian monitoring stations with Alarm.com as the primary connected-platform integration.
Is Thorn Security a public or private company?
Thorn Security is a private company. It is classified as family owned and is currently operating.
When was Thorn Security founded?
Thorn Security was founded in 1996. It employs 1 to 10 people.
Where is Thorn Security based?
Thorn Security is headquartered in North Saanich, Canada, in the North America region.
How does Thorn Security make money?
Four revenue lines are on record. Security Monitoring Services are the primary driver. The others are security System Installation, medical Alert Device Sales and security Camera Systems.
Who are Thorn Security's main competitors?
Emerging players on record are Frontpoint Security and SimpliSafe. Broad incumbents are ADT Inc., Brinks Home Security, GardaWorld Security Services and Vivint Smart Home. CPI Security is listed as a direct peer. Regional players are Telus SmartHome Security, Paladin Security and Reliance Protectron.
Does Thorn Security have an API?
No public API is recorded for Thorn Security.
What industry is Thorn Security in?
Thorn Security's product category is Security System Installation and Monitoring Services. Its primary akta.pro industry code is BPAKAFAB, Commercial & Industrial Alarm Monitoring, with a secondary code of BPAKAFAA, Residential Alarm Monitoring (Burglar/Intrusion). Its NAICS code is 561621 and its SIC code is 7381.