Kick Your Habits
Kick Your Habits B.V. is a Dutch outpatient addiction treatment provider operating blended-care (in-person + e-health) programs for functioning adults across alcohol, drug, gambling, sex, eating, and smoking disorders, reimbursed via Dutch basic health insurance and delivered from Amsterdam, Utrecht, and Groningen.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kick Your Habits does
Kick Your Habits B.V. is a Dutch outpatient addiction treatment provider operating under the legal form of a besloten vennootschap (B.V.) in the Netherlands, founded in 2011 and previously trading as Sijthoff & Van Empel. The company delivers non-residential, blended-care treatment for functioning adults with alcohol, drug, medication, gambling, sex, eating, and smoking addictions, using evidence-based modalities including Cognitive Behavioral Therapy (CBT), EMDR, Schema Therapy, and Motivational Interviewing. Treatment journeys are anchored to a single practitioner across the full episode and supported by an e-health module (online tools, email check-ins, and secure video sessions), with formal aftercare extending up to one year post-treatment.
The commercial model is anchored in Dutch basic-health-insurance reimbursement under the GGZ (specialist mental health) framework, with contracts across all major Dutch health insurers and referrals routed via the ZorgDomein portal and the Ksyos telemedicine platform. A self-pay channel is offered at €125 per hour excluding VAT for clients outside insurance scope (including the smoking cessation program, which is not covered by Dutch basic insurance). The firm runs a sales-led, referral-driven go-to-market with no paid advertising; demand generation is via an active SEO/content blog. Operations are delivered from three physical locations — Amsterdam, Utrecht, and Groningen — supported by an Electronic Patient Dossier (EPD) system and integrations with ZorgDomein and Ksyos, with full regulatory compliance under BIG, AGB, NZa, and AVG requirements.
The company is a small specialty clinical practice with 11–50 employees. Founder Sigrid Sijthoff remains associated with the firm; the Directie includes Simone Cordewener and management includes Daniel Robroeks. No external funding rounds, acquisitions, or material leadership changes have been disclosed, and there is no evidence of M&A activity or institutional investor involvement. The technology stack is operational rather than proprietary: standard EPD, third-party referral platforms (ZorgDomein, Ksyos), and consumer-grade communication tools (email, video). The combined digital footprint (Dutch/English bilingual website, blog content, telemedicine integration) is consistent with a stable, locally-focused Dutch GGZ outpatient operator rather than a scaling digital health venture.
Kick Your Habits firmographics
Firmographics- Name
- Kick Your Habits
- Legal name
- Kick Your Habits B.V.
- Website
- https://kickyourhabits.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kick Your Habits B.V. is a Dutch outpatient addiction treatment provider operating blended-care (in-person + e-health) programs for functioning adults across alcohol, drug, gambling, sex, eating, and smoking disorders, reimbursed via Dutch basic health insurance and delivered from Amsterdam, Utrecht, and Groningen.
- Ownership category
- akta.pro rank
Kick Your Habits industry classification
Industry- Product category
- Outpatient Addiction Treatment Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
- akta.pro secondary industries
- Eating Disorder Treatment Programs (HLAFACAK), Lifestyle & Habit Change Coaching (HSADAGAB)
Keywords
Where Kick Your Habits is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Kick Your Habits business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Health Insurance Reimbursed Care: Recognised provider of specialist mental health care (GGZ) in the Netherlands. Care is reimbursed by all Dutch health insurers under mandatory basic insurance. Reimbursement rate typically 60-70% depending on insurer and policy. A referral letter from GP/specialist is required prior to intake. Clients can sign a deed of transfer (akte van cessie) for direct billing to insurer.
- Self-Paying Programme: Private pay option at €125 ex. VAT per hour for clients who prefer not to involve health insurers. Same care as insured programme. Tax-deductible.
- Stoppen met roken (not covered by insurance): Smoking cessation programme is explicitly noted as not reimbursed by health insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Health insurer-reimbursed treatment (standard) |
| Unit Pricing | Pay-as-you-go | Self-paying private programme |
| Unit Pricing | One time/ perpetual license | Dossier destruction (privacy request) fee |
| Unit Pricing | Pay-as-you-go | No-show / cancellation fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kick Your Habits product offering
Product offeringCore offering
Kick Your Habits provides outpatient addiction and habit-change treatment across three Dutch cities, combining face-to-face therapeutic sessions with blended e-health support (online tools, email check-ins, video sessions) within an Electronic Patient File. Programmes cover alcohol, drug, medication, sex, gambling, and eating addictions, plus smoking cessation, using evidence-based methods such as Cognitive Behavioural Therapy, Motivational Interviewing, EMDR, and Schema Therapy. Care is reimbursed by all Dutch basic health insurers, with a self-pay private option at €125 per hour also available.
Product overview
Kick Your Habits is an outpatient addiction treatment provider operating in Amsterdam, Utrecht, and Groningen, Netherlands. The core offering is non-residential addiction treatment that combines face-to-face therapy with e-health support in a blended care model. The treatment portfolio includes specialized programs for alcohol addiction, drug addiction, medication addiction, sex addiction, gambling addiction, eating disorders, and smoking cessation. Treatment is delivered through evidence-based methods including Cognitive Behavioural Therapy (CBT), EMDR, Schema Therapy, and Motivational Interviewing, supplemented with peer groups, mindfulness training, and lifestyle programs. The organization also offers a separate self-paying executive program for clients who prefer confidential treatment without health insurer involvement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Aftercare provided every 3 months for 1 year post-treatment
- +1 more outcomes
Companies that use Kick Your Habits
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Kick Your Habits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Kick Your Habits partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ZorgDomeincoreZorgDomein is a widely-used digital referral portal connecting Dutch GPs with specialist care providers. Kick Your Habits is listed as a referral destination on ZorgDomein, enabling GPs to refer patients directly to the treatment programme digitally.
- KsyoscoreKsyos is a Dutch telemedicine and e-health platform that facilitates GP referrals to specialist care. Kick Your Habits is affiliated with Ksyos, enabling streamlined referral processes and digital health integration.
- Dutch Healthcare Authority (NZa)coreThe Dutch Healthcare Authority (Nederlandse Zorgautoriteit, NZa) sets the national tariff rates for healthcare services. Kick Your Habits charges rates in accordance with NZa regulations, which are publicly available at nza.nl.
- Dutch Health Insurers (all)coreKick Your Habits is a recognised provider of specialist mental health care (GGZ) listed in the AGB register. Care is reimbursed by all Dutch health insurers under mandatory basic insurance. Clients can sign a deed of assignment (akte van cessie) for direct billing to their insurer.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Kick Your Habits competitors and assessment
Company assessmentRegional players
- iPractice: iPractice is a Dutch outpatient mental health provider offering therapy in Amsterdam and other Dutch cities. While it is broader than addiction-only, it competes for the same Amsterdam-based self-pay professional clientele as Kick Your Habits.
Direct peers
- Novadic-Kentron: Novadic-Kentron is a specialist addiction care provider in North Brabant offering outpatient treatment for alcohol, drugs, and gambling under Dutch health insurance. Its regional outpatient model and GGZ positioning make it a direct comparable to Kick Your Habits.
- Brijder (Parnassia Groep): Brijder is the addiction care arm of Parnassia Groep, one of the Netherlands' largest mental health organizations. It provides outpatient addiction treatment across North Holland with the same GP-referral-led GGZ model that Kick Your Habits operates.
- Tactus Verslavingszorg: Tactus provides specialist outpatient and inpatient addiction care across Overijssel and Gelderland. It offers a comparable evidence-based treatment portfolio (CBT, motivational interviewing) and serves the same GP-referred, insurance-reimbursed patient population as Kick Your Habits.
- Vincent van Gogh Verslavingszorg: Vincent van Gogh Verslavingszorg delivers outpatient addiction treatment in Limburg with an evidence-based, stepped-care approach. Comparable regional outpatient model, GGZ registration, and insurer reimbursement make it a direct peer.
- Jellinek (Arkin): Jellinek is the largest Dutch addiction care provider, part of the Arkin mental health network. It offers outpatient and inpatient addiction treatment across multiple regions, directly competing with Kick Your Habits for GP referrals and Dutch health insurer contracts.
- SolutionS Verslavingszorg: SolutionS is a Dutch outpatient addiction treatment center with multiple locations, offering treatment for alcohol, drug, and behavioral addictions on a similar GP-referred, insurance-reimbursed basis. Closely comparable in scale and model.
Emerging players
- Mindler: Mindler is a digital mental health provider offering app-based therapy across Europe, including substance-related concerns. It competes for the same functioning-adult self-pay segment that KYH's executive program targets, though primarily through digital channels.
- OpenUp: OpenUp is a European digital mental health platform providing app-based therapy and counseling to individuals and employers. Its growth in the Dutch market is a competitive threat to KYH's executive self-pay track, particularly for younger professionals.
Broad incumbents
- De Hoop: De Hoop is a long-established Dutch addiction care provider offering both outpatient and residential programs across multiple provinces. Its broader portfolio and longer operating history make it an incumbent comparable to KYH's outpatient offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kick Your Habits social profiles
Digital presenceKick Your Habits compliance and trust
Trust signalCompliance2 records
Kick Your Habits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kick Your Habits leadership team
Management profileNumber of profiles
Profiles3 records
Kick Your Habits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kick Your Habits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kick Your Habits
What does Kick Your Habits do?
Kick Your Habits provides outpatient addiction and habit-change treatment across three Dutch cities, combining face-to-face therapeutic sessions with blended e-health support (online tools, email check-ins, video sessions) within an Electronic Patient File. Programmes cover alcohol, drug, medication, sex, gambling, and eating addictions, plus smoking cessation, using evidence-based methods such as Cognitive Behavioural Therapy, Motivational Interviewing, EMDR, and Schema Therapy. Care is reimbursed by all Dutch basic health insurers, with a self-pay private option at €125 per hour also available.
Is Kick Your Habits a public or private company?
Kick Your Habits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kick Your Habits founded?
Kick Your Habits was founded in 2011. It employs 11 to 50 people.
Where is Kick Your Habits based?
Kick Your Habits is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Kick Your Habits make money?
Three revenue lines are on record. Health Insurance Reimbursed Care is the primary driver. The others are self-Paying Programme and stoppen met roken (not covered by insurance).
Who are Kick Your Habits's main competitors?
iPractice is listed as a regional player. Direct peers are Novadic-Kentron, Brijder (Parnassia Groep), Tactus Verslavingszorg, Vincent van Gogh Verslavingszorg, Jellinek (Arkin) and SolutionS Verslavingszorg. Emerging players are Mindler and OpenUp. De Hoop is listed as a broad incumbent.
Does Kick Your Habits have an API?
No public API is recorded for Kick Your Habits.
What industry is Kick Your Habits in?
Kick Your Habits's product category is Outpatient Addiction Treatment Services. Its primary akta.pro industry code is BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services, with a secondary code of HLAFACAK, Eating Disorder Treatment Programs. Its NAICS code is 621420 and its SIC code is 8011.