AUTO IN

What AUTO IN does

AUTO IN s.r.o. is a privately held Czech Republic automotive dealership and service company, founded in 2000 and headquartered in Pardubice, operating more than 30 branches across the country. The company sells new vehicles from nine OEM brands — Ford, Hyundai, Volvo, Kia, Škoda, Peugeot, Mazda, BYD, and Xpeng — plus a used vehicle catalog of approximately 750 listings, with Ford the largest brand by inventory at 267 units. Beyond sales, AUTO IN runs authorized service centers, STK technical inspections, paint and conversion shops, vehicle financing, insurance brokerage (via iGear), operational leasing (via InLease), and a multi-branch car rental operation (pujcovna.autoin.cz). The customer base spans private individuals (primary), corporate fleet clients (Ford Ranger deliveries to municipal police and city authorities are documented), and government institutions.

The business model combines transactional one-time revenue from new and used vehicle sales, recurring service and parts revenue from authorized repair work for nine brands, and usage-based revenue from car rental. Pricing is denominated in Czech koruna with new vehicles ranging from approximately 390,000 Kč to over 2,600,000 Kč and financing starting at 2,599 Kč/month. Distribution is omnichannel: 30+ physical dealership branches, an e-commerce catalog at autoin.cz with filtering by brand, model, body type, and price, plus dedicated fleet sales and rental pickup locations. Group structure includes adjacent automotive verticals under the AutoIn Group umbrella: InLease (operational leasing), iGear (insurance), MotoIn (motorcycles), Caravan In (recreational vehicles), and Ford Trucks (commercial vehicles).

Recent strategic activity centers on EV portfolio expansion: BYD was added in 2025 and XPENG in 2026 with a new branch in Průhonice, alongside rebranding of the Brno dealership from AUTOSALON HORA CZ to AUTO IN BRNO. Marketing channels include the company website, Facebook, Instagram, YouTube, and LinkedIn presence under AutoIn Group, plus test drive events and partnerships such as the Den plný rychlosti event at Autodrom Most with Orion Racing Team. No AI/ML capability, proprietary technology stack, or software product is disclosed — the business operates as a traditional bricks-and-mortar automotive retail and after-sales service franchise.

Name

AUTO IN

Legal name

AUTO IN

Website

https://autoin.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

AUTO IN s.r.o. is a privately held Czech multi-brand automotive dealership and authorized service company, founded in 2000, operating 30+ branches across Czech Republic and selling new vehicles from nine OEM brands (Ford, Hyundai, Volvo, Kia, Škoda, Peugeot, Mazda, BYD, Xpeng) alongside used vehicles, financing, leasing, rental, and authorized service.

Ownership category

akta.pro rank

Product category

Multi-Brand Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Public Auto / Livery (Taxi, Rideshare, Shuttle) (FSAJABAH)

Keywords

• Multi-brand car dealership
• New and used vehicle sales
• Authorized vehicle servicing
• Operational vehicle leasing
• Automotive fleet services

Headquarters

HQ city

Pardubice

HQ country

Czechia

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New vehicle sales: Sales of new vehicles from multiple brands (Ford, Hyundai, Volvo, Kia, Škoda, Peugeot, Mazda, BYD, Xpeng) with 267 Ford, 119 Hyundai, 53 Škoda, 49 Kia, 43 Volvo, 42 BYD, 32 Peugeot, 22 Mazda models in inventory
2. Used vehicle sales: Sales of pre-owned vehicles with inventory filtering by brand, model, transmission, price, body type
3. Authorised vehicle servicing: Authorised service centers for Ford, Volvo, Hyundai, Škoda, Kia, Mazda, Peugeot, BYD, Xpeng brands; includes STK (technical inspection), emissions testing, paint shop, conversions, accessories
4. Financial services: Vehicle financing, operational leasing, insurance services, vehicle buyback and trade-in programs
5. Car rental: Vehicle rental services through pujcovna.autoin.cz with multiple branch locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AUTO IN is a Czech multi-brand car dealership that sells new and used vehicles from Ford, Hyundai, Volvo, Kia, Škoda, Peugeot, Mazda, BYD, and Xpeng across 30+ branches. The company operates authorized service centers, technical inspection (STK) and emissions testing stations, a paint shop, and a vehicle conversion workshop, and offers complementary financial and mobility services including vehicle financing, operational leasing, car rental, vehicle buyback, and insurance intermediation. AUTO IN also supplies fleets to corporate and government customers.

Product overview

AUTO IN is a Czech multi-brand car dealership offering a comprehensive automotive ecosystem. The company operates as a unified platform combining new and used car sales, operational leasing, vehicle rental, authorized service, technical inspections (STK), and financing services. The product portfolio spans 9 major brands (Ford, Hyundai, Škoda, Kia, Volvo, BYD, Peugeot, Mazda, Xpeng) with approximately 750 vehicles across body types including SUV, Kombi, Hatchback, MPV, VAN, Sedan, and Pickup. Electric and hybrid vehicles are offered under the Elektro vozy category, while the Užitkové vozy category covers commercial vehicles. The company maintains over 30 branches throughout the Czech Republic and provides services for both retail customers and corporate fleets.

Differentiator

Problem solved

Functional benefit

Brands

• AutoIn Garant: Used car sales and service
• MotoIn
• InLease
• Caravan In

Products and services

• New Car Sales (Nové vozy) Sale of brand-new passenger and commercial vehicles from Ford, Hyundai, Volvo, Kia, Škoda, Peugeot, Mazda, BYD, and Xpeng, including SUVs, sedans, hatchbacks, kombi, MPV, electric and plug-in hybrid models, and commercial/utility body styles. For individual retail buyers and corporate/government fleet buyers in the Czech Republic.
• Used Car Sales (Ojeté vozy) Sale of pre-owned vehicles with brand, model, transmission, body type, and price filtering; options include VAT-deductible vehicles (odpočet DPH) for buyers who can reclaim VAT, plus a luxury and budget inventory range. For individual and business buyers in the Czech Republic.
• Authorized Vehicle Service (Autorizovaný servis) Authorized maintenance, warranty, and repair services under OEM agreements for Ford, Volvo, Hyundai, Škoda, Kia, Mazda, Peugeot, BYD, and Xpeng, including scheduled maintenance, mechanical repairs, paint shop work, conversions, and accessories fitting. For vehicle owners across the Czech Republic.
• Operational Leasing (Operativní leasing) Monthly operational leasing of vehicles (including a 'Operák' catalogue), available for both private individuals and corporate customers with bundled service, insurance, and predictable monthly payments. For retail lessees and corporate fleet operators.
• Car Rental (Půjčovna) Short-term and long-term vehicle rental services with multiple pickup and return branches across the Czech Republic. For travelers, retail customers needing temporary mobility, and corporate users.
• Technical Inspection and Emissions Testing (STK a emise) State technical inspection (STK) and emissions testing at authorized inspection stations for all vehicle types. Mandatory periodic inspection for vehicle owners in the Czech Republic.
• Vehicle Financing (Financování) Vehicle financing plans (including monthly installments from 2,599 Kč/month), with options for bundled insurance and trade-in/buyback. For retail buyers financing a new or used vehicle purchase.
• Vehicle Buyback and Trade-In (Výkup vozů a protiúčet) Direct vehicle buyback and trade-in (protiúčet) where AUTO IN purchases a customer's existing vehicle or accepts it as down-payment against a new/used purchase. For individuals and businesses upgrading or replacing a vehicle.
• Vehicle Insurance Intermediation (Pojištění) Insurance product intermediation (in partnership with iGear) bundled into vehicle financing and leasing offers. For retail buyers and corporate fleet customers.
• Paint Shop (Autolakovna) In-house paint and body work for accident repair, refinishing, and cosmetic restoration. For vehicle owners needing bodywork across Czech Republic service locations.
• Vehicle Conversions (Přestavby) Vehicle conversions and specialized modifications (e.g., commercial/utility vehicle upfits, accessibility conversions, bespoke modifications). For commercial fleet operators and individuals needing specialized vehicle configurations.
• Ford Sales and Service (Ford Autorizovaný prodej a servis) Authorized sales and service of Ford passenger and commercial vehicles (Kuga, Puma, Focus, Transit Custom, Tourneo Custom, Explorer, Mustang Mach-E, Capri, Ranger, Transit family). For individual and fleet buyers across Czech Republic.

Quantifiable outcome

• Strong presence across 30+ locations in Czech Republic serving thousands of customers annually

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Orion Racing TeamminorStrategic or Co-development Partner · 1 June 2026Collaboration for automotive events - organised Den plný rychlosti a adrenalinu (speed and adrenaline day) at Autodrom Most for customers and partners
• XPENGcoreChannel Partner/ Reseller/ Distributor · 5 June 2025AUTO IN expanding portfolio to include XPENG brand with new dealership location opening in Průhonice, Prague area
• InLease (Operativní leasing)coreChannel Partner/ Reseller/ DistributorOperational leasing partner (inlease.cz) offering vehicle leasing services through AUTO IN locations
• Ford TrucksminorChannel Partner/ Reseller/ DistributorCommercial truck sales partnership (fordtrucks.cz) offering trucks alongside main vehicle operations
• MotoInminorChannel Partner/ Reseller/ DistributorMotorcycle sales and service partnership (motoin.cz) extending automotive services to two-wheelers
• Caravan InminorChannel Partner/ Reseller/ DistributorCaravan and recreational vehicle sales and service partnership
• Domy PodlešíminorOthersReal estate partnership for house sales - cross-promotional relationship
• iGear (Pojišťovna)minorChannel Partner/ Reseller/ DistributorInsurance services partnership offering vehicle insurance products
• AutoIn GroupcoreOthersParent holding company that owns AUTO IN, AutoIn Garant, MotoIn, InLease, and manages overall group operations
• AutoIn GarantminorOthersGuarantee/assurance services subsidiary under AutoIn Group umbrella

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor with multi-brand representation across multiple geographies. Broader incumbent player operating at greater scale and geographic scope than AUTO IN, but overlapping in multi-brand new vehicle distribution, aftermarket services, and fleet offerings.
• Emil Frey Group: One of Europe's largest automotive retail groups, operating multi-brand dealerships, authorized service, and aftersales across multiple countries. Comparable to AUTO IN's multi-brand authorized dealer and service model at a far larger and geographically diversified scale.
• Hedin Mobility Group: European automotive retail and mobility group with multi-brand dealerships, aftermarket, and mobility services across several European markets. Overlaps with AUTO IN's multi-brand dealership, authorized service, and fleet/leasing offerings, but at significantly larger and geographically broader scale.
• Vertu Motors: UK-based automotive retailer operating multi-brand franchised dealerships, aftersales, and fleet services. Comparable in business model to AUTO IN as a multi-brand franchise retailer and service operator, though operating exclusively in the UK rather than Czech Republic.

Direct peers

• AAA Auto: Largest used car retailer in Central Europe, operating across Czech Republic, Slovakia, Hungary, Poland, and Austria. Directly comparable to AUTO IN's used car business (AutoIn Garant sub-brand) and financing/buyback offerings.
• Louda Auto: Major Czech multi-brand automotive dealer group operating multiple franchises and authorized service centers across the Czech Republic. Direct competitor to AUTO IN in multi-brand new/used vehicle retail, authorized servicing, and B2B fleet services.
• Auto ESA: Czech Republic used vehicle retailer offering both retail and B2B/wholesale channels. Comparable to AUTO IN's used vehicle sales, financing, and vehicle buyback services within the Czech automotive market.
• Auto Palace: Czech multi-brand dealer group operating under Porsche Holding Salzburg, offering new and used vehicle sales, authorized service, and fleet services. Directly comparable to AUTO IN as a similarly structured Czech multi-brand retail and aftersales platform.
• Renocar: Czech Republic dealer group primarily representing Volkswagen Group brands (Škoda, VW, SEAT) with multiple branches and authorized service. Comparable to AUTO IN's Škoda operations and its broader multi-brand authorized-service business model.

Emerging players

• CarNext: Volkswagen Group's certified used-car platform operating across multiple European markets with online and physical retail. Overlaps with AUTO IN's used vehicle (AutoIn Garant) business but represents a more digitally-led, OEM-controlled emerging model that could pressure traditional used-car dealer economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@autoingroup
• Facebookfacebook.com/autoinsro
• LinkedInlinkedin.com/company/autoin
• Instagraminstagram.com/autoin_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO IN