Rapporto

What Rapporto does

Rapporto is a Russian B2B multi-channel messaging infrastructure provider founded in 2008 and headquartered in Moscow. The company aggregates SMS, push notifications, IVR, Flash Call, RCS, and messenger channels (Viber, WhatsApp, Telegram, VK) on a single API platform, processing approximately 800 million transactions per month and reaching 200 million unique subscribers annually. It maintains direct zero-hop connections to 1,700+ global carriers and operates from Tier III data centers, with the technical architecture positioned around reliability, deliverability, and fraud monitoring rather than best-effort routing through intermediaries.

The product portfolio includes cloud aggregation services and proprietary on-premises deployments: Rapporto Communication System (RCS) and Rapporto Push Notification System (RPNS), plus SDKs for iOS (ZGR Messaging SDK) and browser-based web push distributed via npm. The platform exposes 360+ integrations, anti-fraud monitoring, and cascading-channel logic that selects the optimal channel per message. Customer contracts average approximately six years, signaling deep embedment into enterprise messaging, authentication, and notification workflows.

Rapporto's business model is B2B sales-led with an API-first go-to-market approach, monetizing on a per-transaction volume basis across enterprise clients in retail (L'Etoile, Familia, Sportmaster, Faberlic, Podruzhka, Takstom), banking and financial services (Bank Otkrytie, Renaissance Credit, Uralsib, KreditExpress, T-Bank ecosystem), and telecommunications (Rostelecom). Revenue scaled from 12.7 billion RUB in 2022 to 21.3 billion RUB in 2024, with a 38% CAGR over 2019–2022, placing the company in the $100M–$250M revenue band. The company operates as a private, independent entity with no disclosed funding rounds or parent organization.

Name

Rapporto

Legal name

ООО Раппорто

Website

https://rapporto.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Rapporto is a Russian B2B multi-channel messaging platform founded in 2008, providing SMS, push, RCS, and messenger infrastructure via direct carrier connections to enterprise clients across retail, banking, and telecom verticals.

Ownership category

akta.pro rank

Product category

Mobile Marketing and Digital Communications Platform

NAICS

All Other Telecommunications (517810), Telecommunications (517)

SIC

Telegraph & Other Message Communications (4822)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL), SMS/RCS Messaging Platforms (BPAMACAF), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• Mobile marketing platform
• SMS messaging services
• Digital customer communications
• Push notification services
• Mobile advertising technology

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital messaging and communication services: Revenue generated from providing multi-channel messaging services including SMS, Push, Viber, WhatsApp, Telegram, VK, IVR, Flash Call to B2B clients. Transaction and volume-based pricing with long-term contracts averaging 6 years.
2. Advertising products: Mobile advertising, targeted messaging, retargeting, CPA lead generation, media advertising, and audience segmentation services for B2B clients seeking to reach customers through the platform's communication channels.
3. On-premises software licensing: Sale of Rapporto Communication System and Rapporto Push Notification System software for on-premises deployment. Pricing is individually calculated based on customer technical requirements.
4. Verification services: IVR, Flash Call, HLR lookup, and short number services for phone number verification, enabling businesses to verify customer identities and phone numbers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rapporto provides a multi-functional B2B mobile marketing and digital customer communications platform that enables enterprises to send transactional and promotional messages across SMS, Push, Viber, WhatsApp, Telegram, VK, IVR, Flash Call, and RCS channels. The company also offers verification services (HLR lookup, Flash Call, short numbers, Telegram Gateway), advertising products (retargeting, mobile advertising, CPA lead generation, targeted messaging, audience segmentation), and proprietary on-premises software (Rapporto Communication System and Rapporto Push Notification System).

Product overview

Rapporto is a multi-functional mobile marketing platform offering a comprehensive suite of customer communication and advertising services. The platform provides four main service categories: (1) Customer Communication (SMS, Push Notifications, Telegram, VK/Odnoklassniki, Viber/WhatsApp); (2) Verification Services (IVR, Flash Call/VoiceCode, HLR, Short Numbers, Telegram Gateway); (3) Advertising Products (Retargeting, Mobile Advertising, CPA Lead Generation, Targeted Messages, Sales Lift, Media Advertising, Audience Segments, Analytical Reports via OFD); and (4) On-Premises solutions (Rapporto Communication System and Rapporto Push Notification System). The platform also provides multiple SDKs (ZGR Messaging SDK for iOS, Rapporto Web Push SDK) and supports integration via multiple API protocols (REST, REST_BATCH, HTTP, FTP, SMPP, HLR, IVR). With 21.3 billion rubles consolidated revenue in 2024 and connections to 1,700+ global operators, Rapporto processes 800 million transactions monthly and serves 200 million unique subscribers annually.

Differentiator

Problem solved

Functional benefit

Brands

• Rapporto Communication System: On-premises IT solution for managing digital communication services including SMS, Push, VK, Viber, WhatsApp, Telegram, IVR, and RCS messaging.
• Rapporto Push Notification System
• Rapporto Web Push SDK

Products and services

• SMS SMS messaging service for high-throughput customer communication with direct operator connections and real-time status tracking.
• Push Notifications Browser and mobile push notification service for real-time customer engagement supporting rich media including images, audio, video, and deeplinks.
• Telegram Messaging Telegram messaging service supporting text, media, and interactive messages with delivery and read status tracking.
• Viber and WhatsApp for Business Business messaging through Viber and WhatsApp channels enabling rich media communications with customers.
• VK and Odnoklassniki Messaging Social media messaging service for VKontakte and Odnoklassniki platforms enabling customer outreach through Russia's largest social networks.
• IVR (Interactive Voice Response) Voice messaging system with pre-recorded messages and call routing using DTMF tones, supporting FTP and HTTP API integration.
• Flash Call (VoiceCode) Verification service using incoming calls where the last digits of the caller number serve as authorization codes, with voice playback of message content.
• HLR (Home Location Register) Subscriber information lookup service providing data about mobile network subscribers including active services and current location.
• Short Numbers Short number services for customer communication and verification through abbreviated dialing codes.
• Telegram Gateway Instant authorization code delivery service to Telegram with high deliverability, cost savings compared to SMS, and cascade fallback to additional channels.
• Rapporto Communication System (RCS) On-premises IT solution for managing customer communication services across digital channels (SMS, Push, VK, Viber, WhatsApp, Telegram, IVR, RCS) with flexible message sending scenarios via HTTP, SMPP, SOAP, and FTP protocols.
• Rapporto Push Notification System (RPNS) On-premises IT solution for organizing push notification services with high delivery rates and support for rich content including audio, video, and deeplinks. Supports iOS, Android, HarmonyOS, and PWA through APNS, FCM, HMS, RuStore PNS.
• Retargeting Advertising product for re-engaging existing customers and website visitors through targeted messaging campaigns.
• Mobile Advertising Mobile advertising service for expanding customer base and reaching audiences through targeted mobile ad placements.
• CPA Lead Generation Cost-per-action lead generation service for acquiring new customers based on specific conversion events.
• Targeted Messages Precision-targeted messaging service using audience segmentation to deliver personalized communications.
• Audience Segments Audience segmentation service using purchase receipt data for refined customer targeting.
• Analytical Reports (OFD) Analytics service using fiscal data from Online Fiscal Data operators for market understanding, customer profiling, market basket analysis, and territorial sales comparison.

Quantifiable outcome

• 800 million transactions sent monthly, reaching 200 million unique subscribers annually
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature10 records

Partnerships

One partnership is on record.

• T-Bank (Т-Банк)coreTechnology or IntegrationPush Т-Банк service listed under customer communication services on the main platform. Deep integration with T-Bank for push notification delivery. This is a prominent integration on the platform's main service menu, indicating a strategic relationship.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Infobip: Global CPaaS platform offering SMS, WhatsApp, Viber, Telegram, RCS, and push messaging via direct carrier connections. Closest international comparable — same multi-channel orchestration model, enterprise B2B focus, and zero-hop carrier strategy as Rapporto.
• Devino Telecom: Russian CPaaS provider offering SMS, WhatsApp, Viber, and push notifications with direct operator connections. Head-to-head competitor for Rapporto's B2B messaging services within Russia/CIS.
• SMS.ru: Russian SMS aggregation service providing bulk SMS, Viber, WhatsApp, and HLR lookup to B2B clients. Direct local competitor focused on the same Russian enterprise customer base as Rapporto, particularly in transactional messaging.
• MessageBird (Bird): Omnichannel communications platform (CPaaS) with SMS, WhatsApp, email, and push. Strong overlap with Rapporto's channel mix and B2B enterprise sales motion, though focused on European/global markets rather than Russia/CIS.

Regional players

• MTC Exolve: CPaaS subsidiary of Russia's largest telecom operator MTS, offering SMS, voice, and messaging APIs to enterprise clients. Comparable API-driven messaging product with the structural advantage of operator-parent ownership — directly competitive in the same Russian market.
• Stream Telecom: Russian messaging aggregator providing SMS, Viber, WhatsApp, and flash-call services. Comparable transactional messaging and verification offering targeting enterprise clients in Russia and CIS.
• Beeline (VimpelCom) Business Messaging: Telecom operator Beeline Russia's enterprise messaging unit offers SMS, A2P, and bulk messaging to B2B customers. Comparable transactional messaging offering with carrier-integration advantages.

Broad incumbents

• Twilio: Largest global CPaaS incumbent with SMS, WhatsApp, voice, email, and APIs across the customer engagement stack. Comparable in product surface (SMS + messaging APIs) but operates at much broader scale and with deeper developer tooling than Rapporto.
• Vonage (Ericsson): Communications platform offering SMS, voice, video, and messaging APIs; now part of Ericsson. Comparable messaging API offering with broader communications suite including UCaaS.
• Sinch: Swedish-listed CPaaS provider with SMS, WhatsApp, RCS, and voice across enterprise and operator customers. Overlaps directly with Rapporto's multi-channel messaging offering and enterprise positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rapportomobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapporto