What Fiamma Holdings does

Fiamma Holdings Berhad is a Malaysian publicly-listed company (Bursa Malaysia Main Market, ticker FIAMMA, stock code 6939) founded in 1982 and headquartered at Menara Chin Hin, Sri Petaling, Kuala Lumpur. It operates as a brand owner and distributor of home appliances, sanitary ware, and medical/healthcare devices in Malaysia, supported by a 160,000 sq ft advanced warehouse with an Automated Storage and Retrieval System, a distribution network of over 2,000 touchpoints nationwide, and over 100 authorised after-sales service centres. The company holds six in-house brands (Elba, Faber, Rubine, Tuscani, Haustern, EBAC) and Malaysian distribution rights for international brands including Braun, Oral-B, Speed Queen, Beurer, Fora, Spirit, and ChoiceMMed. In 2026 it repositioned its Rubine brand toward integrated smart-home products — the MOOD Cooker Hood, AXORA All-in-One Microwave Steam Oven, and EOS Series Water Heater with proprietary energy-optimisation technology — targeting Malaysian homeowners facing rising energy costs and wellness priorities.

Beyond the core trading and after-sales service business, Fiamma runs two adjacent business lines. Its property-development arm has delivered completed projects including East Parc (432 serviced apartments, Bandar Menjalara, handed over 2020), Menara Centara (Kuala Lumpur CBD office suites, 2015), Vida Heights (250 units, Johor Bahru, 2017), Taman Suria Permai (Batu Pahat, 2022), with active pipelines in KT8 superlink homes and Samira semi-detached homes in Kota Tinggi, and upcoming launches Aricia (Jalan Sungai Besi) and Dawn/Aricia/KLCC 2 (KLCC area) backed by a RM109.65 million land acquisition in Jalan Yap Kwan Seng via subsidiary Sinaran Urusjuta. Its property-investment arm holds Wisma Fiamma (Bandar Manjalara) and Menara Centara (Jalan Tuaku Abdul Rahman) as recurring-income office assets.

Revenue is generated through three streams: Trading & Services (hardware sales plus warranty, spare parts, and after-sales service — the dominant segment), Property Development (one-time project sales), and Property Investment (managed rental income from owned office assets). Distribution is sales-led, B2B and B2C, through the wholesale/retail network and a separate regional push into Singapore via the Modena distribution MoU. Most recent financial signal is Q1 FY26 revenue of RM104.36 million (+5.9% YoY), against an FY25 net profit of RM64.9 million (+63% YoY, partly lifted by a one-off asset-sale gain that reversed in Q1 FY26, when net profit fell 70.3% YoY to RM10.754 million). Strategic direction is set by controlling shareholders Datuk Seri Chiau Beng Teik and Signature International Bhd (combined 29.59% stake acquired in 2022) and is channelled into HVAC via the VINO Air-Conditioning (M) Sdn Bhd joint venture with China's Zhuhai Samyou (Dec 2024) and a planned Samyou AC manufacturing facility in Malaysia.

Name

Fiamma Holdings

Legal name

Fiamma Holdings Berhad

Website

https://fiamma.com.my

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Fiamma Holdings Berhad is a Malaysian publicly-listed brand owner and distributor of home appliances, sanitary ware, and medical devices, operating six in-house brands (Elba, Faber, Rubine, Tuscani, Haustern, EBAC) plus international brand distribution rights across 2,000+ retail touchpoints and 100+ service centres, with adjacent property development and property investment arms.

Ownership category

akta.pro rank

Product category

Home Appliances Distribution

NAICS

Home Furnishing Merchant Wholesalers (423220), Wholesale Trade Agents and Brokers (425)

SIC

Wholesale-Furniture & Home Furnishings (5020), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Home appliance distribution
• Sanitary ware products
• Medical device distribution
• Property development services
• Consumer brand distribution

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Trading & Services: Trading and distribution of big appliances, small appliances, sanitary ware, and medical healthcare devices. Includes after-sales service support, warranty, and spare parts sales.
2. Property Development: Commercial and residential property development including East Parc serviced apartments, KT8 superlink houses, Samira semi-detached homes, Vida Heights, and Menara Centara office suites.
3. Property Investment: Investment in commercial properties generating recurring income streams. Portfolio includes Wisma Fiamma office tower in Bandar Menjalara and Menara Centara office suites on Jalan Tuanku Abdul Rahman.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Fiamma Holdings Berhad is a Malaysian brand owner and distributor of home appliances (covering kitchen, living room, bedroom, and bathroom), sanitary ware, and medical healthcare devices, selling through in-house brands such as Elba, Faber, Rubine, Tuscani, Haustern, and EBAC, alongside distribution rights for international brands including Braun, Oral-B, Speed Queen, Beurer, Fora, Spirit, and ChoiceMMed. The company also develops and invests in residential and commercial property in Malaysia, supported by a 160,000-square-foot warehouse with automated storage and a network of more than 2,000 distribution touchpoints and over 100 authorised service centres.

Product overview

Fiamma Holdings Berhad is a leading Malaysian home appliances brand owner and distributor with over 40 years of history. The company operates a multi-brand portfolio strategy, owning in-house brands including Elba, Faber, Rubine, Tuscani, Haustern, and EBAC, while also holding distribution rights for international brands such as Braun, Oral-B, Speed Queen, Beurer, Fora, Spirit, and ChoiceMMed. Product range spans home appliances for kitchen, living room, bedroom, and bathroom, sanitary ware, and medical devices. The company has recently repositioned its Rubine brand toward integrated, future-ready home technology with smart home products including the MOOD Cooker Hood, AXORA All-in-One Microwave Steam Oven, and EOS Series Water Heater featuring proprietary energy optimization. Beyond appliances, Fiamma is also active in property development and investment, with completed projects including East Parc serviced apartments, Menara Centara commercial offices, Vida Heights, and ongoing developments such as KT8 superlink homes, Samira semi-detached homes, and upcoming projects Aricia and Dawn.

Differentiator

Problem solved

Functional benefit

Brands

• Elba: In-house home appliance brand
• Faber
• Rubine
• Tuscani
• Haustern
• EBAC
• VINO

Products and services

• Rubine MOOD Cooker Hood Smart cooker hood introduced under the Rubine brand targeting Malaysian homeowners seeking integrated, energy-efficient kitchen ventilation solutions as part of Fiamma's smart home product repositioning.
• Rubine AXORA All-in-One Microwave Steam Oven All-in-one microwave steam oven under the Rubine brand, combining microwave and steam cooking functionalities for Malaysian home kitchens as part of the smart home product line.
• Rubine EOS Series Water Heater Water heater line under the Rubine brand featuring proprietary energy optimization technology and premium models with therapeutic shower benefits, targeting energy-conscious Malaysian homeowners.
• Haustern Kitchen and Bathroom Range In-house brand inspired by German engineering offering a kitchen and bathroom range of products to Malaysian consumers.
• VINO Brand Air-Conditioners Energy-efficient air-conditioning solutions from China's Zhuhai Samyou, distributed in Malaysia through the VINO Air-Conditioning (M) Sdn Bhd joint venture under the VINO brand.
• Sanitary Ware Distribution Trading and distribution of sanitary ware products for Malaysian residential and commercial use, sold through Fiamma's in-house and distributed brand portfolios.
• Medical Healthcare Devices Distribution Distribution of medical healthcare devices, including distributed brands Beurer, Fora, ChoiceMMed, and Spirit, sold to Malaysian consumers through the company's distribution network.
• East Parc Serviced Apartments 432-unit serviced apartment development in Bandar Menjalara, Kuala Lumpur, completed and handed over to homeowners in 2020.
• Vida Heights Serviced Apartments 250-unit serviced apartment joint development in Johor Bahru completed in 2017, with unit sizes ranging from 538 sqft to 1,346 sqft.
• Menara Centara Office Suites Freehold office suites in Kuala Lumpur CBD completed in 2015, with unit sizes ranging from 646 sqft to 1,277 sqft and proximity (500m) to KL Monorail Station.
• KT8 Superlink Homes 24-feet wide freehold superlink homes project in Kota Tinggi, Johor, featuring 41 units with 4 bedrooms and 4 bathrooms on 24' x 70' land size.
• Samira Semi-Detached Homes Semi-detached homes development in Kota Tinggi, Johor, with land size of 30' x 84', build-up of 2,255 sqft, and 4 bedrooms and 4 bathrooms.
• Aricia Serviced Apartments Upcoming serviced apartments development at Jalan Sungai Besi, Kuala Lumpur.
• Dawn KLCC Development Upcoming development at KLCC, Kuala Lumpur, associated with Fiamma's proposed 2026 KLCC 2 joint venture.
• Amberwood Resort Residences Resort residences development launched in Johor Bahru via joint venture with PIJ Property Development Sdn Bhd and Chin Hin Group Property Bhd.
• After-Sales Service & Warranty Support Nationwide after-sales service support, warranty handling, and spare parts sales for home appliances, backed by over 100 authorised service centres across Malaysia.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PIJ Property Development Sdn BhdcoreStrategic or Co-development Partner · 3 June 2025Joint venture with PIJ Property Development Sdn Bhd and Chin Hin Group Property Bhd to launch Amberwood Resort Residences in Johor Bahru.
• Chin Hin Group Property BhdcoreStrategic or Co-development Partner · 3 June 2025Joint venture with PIJ Property Development Sdn Bhd and Chin Hin Group Property Bhd to launch Amberwood Resort Residences in Johor Bahru.
• Great Trillion Investment LimitedcoreStrategic or Co-development Partner · 5 December 2024Joint venture to establish VINO Air-Conditioning (M) Sdn Bhd (VINO MY) for bringing VINO brand energy-efficient HVAC solutions into Malaysia. Great Trillion is a subsidiary of China's Zhuhai Samyou Environmental Technology Co. Ltd.
• Zhuhai Samyou Environmental Technology Co. Ltd (Samyou)coreStrategic or Co-development Partner · 12 September 2024Fiamma signed MoU with Guangdong-based Zhuhai Samyou Environmental Technology Co Ltd to establish an air conditioning production facility in Malaysia, marking Samyou's first plant outside China. Facility planned to launch by mid-2025.
• Modena Global LtdminorChannel Partner/ Reseller/ Distributor · 7 June 2023MoU signed to explore importing and distributing Modena's household electrical products in Malaysia and Singapore.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Sharp Electronics (Malaysia) Sdn Bhd: Subsidiary of Japan's Sharp Corporation; major global appliance brand competing across kitchen, laundry, and air conditioning categories in Malaysia. Overlaps with Fiamma's distribution channels and competes with Rubine/Elba smart home products.
• Samsung Malaysia Electronics: Subsidiary of Samsung Electronics with broad appliance portfolio (refrigerators, washers, AC, kitchen) sold through Malaysian retailers. Competes with Fiamma-distributed brands and Elba/Faber across premium home appliance segments.
• Panasonic Malaysia: Japanese appliance and electronics major with established Malaysian distribution; competes with Fiamma's brands across kitchen, laundry, and small appliances, and operates its own service center network analogous to Fiamma's 100+ service centres.
• LG Electronics Malaysia: Malaysian arm of LG Electronics offering comprehensive home appliance line-up (laundry, kitchen, AC). Competes head-to-head with Fiamma's portfolio and is increasingly distributed through the same retail channels.
• Haier Smart Home: Global Chinese appliance major expanding across Southeast Asia including Malaysia; overlaps with Fiamma's newly-launched VINO air-conditioning JV (same Chinese appliance ecosystem) and competes broadly in home appliances.

Direct peers

• Pensonic Holdings Berhad: Malaysian-listed home appliance brand owner and distributor with comparable in-house brand portfolio (Pensonic, Khind) and nationwide distribution. Direct competitor in the Malaysian small/large appliance market with similar B2B/B2C trading model.
• Khind Holdings Berhad: Malaysian-listed home appliance distributor and brand owner focused on kitchen and household appliances. Comparable in scale, distribution-led model, and Malaysian market focus; competes directly with Fiamma's Elba and Faber brands.
• Signature International Berhad: Malaysian kitchen specialist and interior solutions provider; also a controlling shareholder of Fiamma (29.59% stake acquired in 2022). Directly comparable kitchen appliance and built-in solutions distribution model with overlapping customer base.
• Hai-O Enterprise Berhad: Malaysian-listed multi-level marketing and retail company distributing household, healthcare, and personal care products. Comparable Malaysian consumer durables distribution with overlapping healthcare/sanitary ware product lines.

Emerging players

• Modena (Modena Global Ltd): Hong-Kong-based household appliance brand with MoU signed with Fiamma (June 2023) to import and distribute Modena products in Malaysia and Singapore. Comparable emerging Asian appliance brand leveraging Fiamma's distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fiamma-holdings-berhad

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiamma Holdings