Zábavní park Šikland

What Zábavní park Šikland does

Zábavní park Šikland operates a western-themed natural amusement park and destination resort on a single site in Zvole nad Pernštejnem, Vysočina region, Czech Republic. Its core asset is Šiklův mlýn, the first western-themed town in the Czech Republic, developed since 1990 by the restituted Šikl family property and operated today through Pro West company s.r.o. (registered 2020). The site integrates a western-themed town with theatrical shows, a chemical-free 1,800 m² natural biotope swimming pool, a roughly 5 km off-road polygon, a private ULL grass airfield, sports fields, horseback riding, and an on-site haunted castle (Strašidelný zámek Draxmoor) located 3 km away. Accommodation capacity spans a four-star hotel resort (Hotel Colorado Grand and Hotel Arizona, 81 rooms / 189 guests), western cabins, mobile homes, chalets, and the Central Kemp campground.

Revenue is generated through nine distinct streams: day and season admission tickets, accommodation stays, food and beverage across five on-site outlets, themed weekend and seasonal events (Horse Day, Mexican Day, Americar Fest, Halloween, Easter), retail merchandise including a branded board game and gift vouchers, paid activities (horseback riding, jacuzzi, train rides), corporate events and team building (capacity 30–20,000 attendees; over 4,000 events historically), multi-day children's summer camps (ages 6–14) with transport from major Czech cities, and separate natural-pool admission. Go-to-market is direct-to-consumer via the sikland.cz e-shop, online reservation system, and walk-up box office, supplemented by regional trade fair presence in Czech Republic and Slovakia, partner discount programs (Rodinné pasy, Senior pasy, Sphere card), and a dedicated corporate events site (firemniakce-sikland.cz).

The customer base is segmented across families with children (primary), active seniors (55+), corporate clients, children attending summer camps, and motorcycle/American car enthusiasts attending rallies such as Americar Fest. The park is privately held, family-owned, with 11–50 employees, and no disclosed external funding or institutional investment.

Name

Zábavní park Šikland

Legal name

Pro West company s.r.o.

Website

https://sikland.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Zábavní park Šikland operates the Czech Republic's largest natural western-themed amusement park and destination resort in Zvole nad Pernštejnem, serving families, seniors, corporate clients, children attending summer camps, and motor/auto enthusiasts through integrated ticketing, accommodation, dining, and event programming.

Ownership category

akta.pro rank

Product category

Amusement Park & Resort

NAICS

Amusement and Theme Parks (713110), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Resort Convention Hotels (THAGALAC), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Family amusement park
• Theme park entertainment
• Resort accommodation
• Children summer camps
• Corporate event venue

Headquarters

HQ city

Zvole

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Amusement park admission tickets: Day tickets, seasonal passes, VIP tickets, and weekend event tickets for entry to the amusement park, western shows, animations, and certain attractions. Sold via e-shop and box office.
2. Accommodation services: Hotel rooms (Hotel Colorado Grand, Residence Arizona), western cabins, mobile homes, campsites, and glamping. Booked via online reservation system. Hotel capacity: 81 rooms, 189 guests.
3. Food & beverage: Multiple on-site dining venues including Saloon restaurant, Mexican restaurant, Baker Pizzeria, Tower fast food, Cafe House, and Bar U Hrobníka. Also available at Central Kemp.
4. Special events and themed weekends: Weekend themed events (Horse Day, Mexican Day, Beer & Burger Day, Family Day, Summer Finale), Halloween, Easter, Americar Fest, Roadfest, and dance weeks generate additional ticket and accommodation revenue.
5. Retail merchandise: E-shop sales of souvenirs, merchandise, and the Šikland board game (690 Kč), plus gift vouchers at 500, 1,000, 2,000, and 5,000 Kč denominations.
6. Activity and attraction fees: Additional paid attractions including horse riding (750 Kč/30 min, 1,000 Kč/60 min), costume rental, face painting, jacuzzi, train rides, and similar activities.
7. Corporate events and team building: Customized corporate events, conferences, celebrations, team building, and weddings booked through dedicated team. Serves 30 to 20,000 persons. More than 4,000 events organized historically.
8. Children's summer camps: Multi-day summer camps for children (ages 6-14) including adventure camp, riding camp, and acting camp. Includes transport from major cities (free until Nov 30, 2025 or capacity filled), 5 meals/day, full program.
9. Natural pool admission: Separate admission to the natural biotope swimming pool, charged per day with multi-day discounts (1 day: 100 Kč, 7 days: 350 Kč per person).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Zábavní park Šikland operates the largest natural amusement park in the Czech Republic, built around the first western-themed town (Šiklův mlýn) featuring theatrical western shows, attractions, a natural chemical-free biotope swimming pool, and a 5 km off-road polygon. The destination resort integrates hotel accommodation (Colorado Grand, Residence Arizona), Central Kemp campground, multiple dining venues, children's summer camps, senior stay packages, and corporate event hosting on a single site in the Vysočina region.

Product overview

Šikland is the largest natural amusement park in the Czech Republic, located in Zvole nad Pernštejnem in the Vysočina region. The core product is Šiklův mlýn, the first Western-themed town in the Czech Republic, which serves as the hub for theatrical shows, attractions, and entertainment. Around this core, the resort offers a multi-tiered accommodation portfolio comprising the four-star Hotel Resort Šikland (with Hotel Colorado Grand and Hotel Arizona), Western-style log cabins, mobile homes and chalets, and the Central Kemp campground. Dining is served by five outlets including Saloon, Mexická restaurace, Baker Pizzerie, Věž, and Cafe House. On-site attractions include a natural swimming pool (1,800 m²), an off-road polygon (approx. 5 km), a private ultralight airfield, horseback riding, and sports courts. The product range extends to seasonal children's camps (adventure, riding, acting, and modeling themes), senior packages, corporate event services, and themed special events such as AMERICAR FEST, Halloween, and Easter. Merchandise includes a branded board game and gift vouchers sold through the e-shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Šiklův mlýn (Western Town) The first western-themed town in the Czech Republic and the heart of the Šikland amusement park, featuring theatrical performances, attractions, a saloon, and an amphitheatre that delivers immersive western-style entertainment for families and groups.
• Hotel Resort Šikland (Hotel Colorado Grand and Residence Arizona) A four-star hotel resort comprising Hotel Colorado Grand and Residence Arizona, offering Mexican-style furnished rooms with views over pastures and the Bobruvka River valley, with capacity of 81 rooms accommodating up to 189 guests.
• Central Kemp (Campground) A full-service campground building offering accommodation for tents, RVs, western cabins, and mobile homes, with shared social facilities, a shop, bike rental, and proximity to the natural swimming pool.
• Stravování (Restaurants & Dining) Multiple on-site dining outlets including Saloon (traditional Czech and cowboy-style food), Mexická restaurace (steaks, salads, Mexican cuisine), Baker Pizzerie (wood-fired oven pizza), Věž (fast food), and Cafe House (coffee and desserts).
• Přírodní koupaliště (Natural Biotope Swimming Pool) An 1,800 m² natural water pool with maximum depth of 3.5 m, cleaned using microorganisms in a natural biotope without chemicals, located adjacent to the campground and open for daily admission with multi-day discounts.
• Offroad Polygon (Motosport and Military Off-road Area) An approximately 5 km off-road track with sandy-clay surface and varying difficulty levels, hosting Czech Republic Championship off-road races and enthusiast gatherings.
• Letiště Šiklův mlýn (Zvole Western ULL Airfield) A non-public ultralight (ULL) grass airfield 1.5 km south of Zvole with two runways (RWY 02/20 at 300×20 m and RWY 17/35 at 350×20 m) at 515 m / 1,690 ft elevation.
• Vyjížďky na koních (Horseback Rides) Guided horseback rides for both experienced and inexperienced riders, with routes adapted to skill level, priced at 750 Kč per 30 minutes and 1,000 Kč per 60 minutes.
• Sportovní hřiště (Sports Field) Outdoor sports courts near the natural swimming pool offering beach volleyball, dodgeball, and badminton, with equipment available for loan at the Central Campground.
• Firemní akce (Corporate Event Services) Customised corporate events including teambuilding, conferences, outdoor activities, and celebrations, with capacity ranging from 30 to 20,000 persons, supported by hotel lodging, catering, and conference facilities on a single site.
• Letní dětské tábory (Summer Children's Camps) Themed summer camps for children aged 6–14 with adventure, riding, acting, modeling, and 2026-added English-immersion and Stranger Things themes, including transport from major Czech cities, full board, and the full western program.
• Seniorské pobyty (Senior Packages) Weekly stay packages for seniors including four-star hotel accommodation, buffet breakfast and dinner, a permanent pass to the western town, welcome drink, wine in room, coffee and dessert at Cafe House, and 10% discount on jacuzzi.
• Vstupenky a permanentky (Tickets and Passes) Single-day admission tickets (base price 441 Kč online / 490 Kč box office), family tickets (4-person at 1,490 Kč, 5-person at 1,790 Kč), seasonal and multi-day permanentky (490–990 Kč), and special event tickets including Americar Fest 1,190 Kč multi-day and Halloween 150 Kč day tickets.
• AMERICAR FEST / Road Fest The largest gathering of American cars, trucks, Jeeps, and motorcycles in the Czech Republic, with concerts, contests, parades, fireworks, and an amphitheatre show; multi-day tickets priced at 1,190 Kč per person for August 13–16, 2026.
• Dárkové poukazy (Gift Vouchers) Universal gift vouchers available in 500 Kč, 1,000 Kč, 2,000 Kč, and 5,000 Kč denominations, redeemable for any Šikland services and sold via the e-shop.
• Desková hra Šikland (Šikland Board Game) A family tabletop board game set in the Šikland amusement park, available through the e-shop at 690 Kč per copy.
• Strašidelný zámek Draxmoor (Haunted Castle) A haunted castle experience located 3 km from Šikland in Dolní Rožínka, open to children of all ages, with a 20% admission discount for Šikland ticket holders.

Quantifiable outcome

• More than 4,000 corporate events organized historically, demonstrating reliability and scale in event hosting.
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Strašidelný zámek DraxmoorcoreStrategic or Co-development PartnerThe Draxmoor Haunted Castle is a related attraction located 3 km from Šikland in Dolní Rožínka. It offers a separate fear and adventure experience for families and children of all ages. Šikland offers a 20% discount on Draxmoor admission with paid Šikland entry, and joint day-trip packages are marketed together.
• Kudyznudy.czminorGTM or Marketing PartnerKudyznudy.cz is a Czech travel tips portal. Šikland appears as a featured tip on the portal, driving tourism referrals and visibility. The partnership includes banner advertising and content placement.
• Rodinné pasy and Senior pasyminorGTM or Marketing PartnerŠikland accepts Rodinné pasy (family discount cards) and Senior pasy (senior discount cards) issued by the Vysočina region, providing 20% discount on admission. These are regional government-issued discount programs.
• Sphere cardminorGTM or Marketing PartnerŠikland offers 20% discount on admission for Sphere card holders, a multi-partner loyalty/discount program.
• Vysočina Tourism (kraj-vysocina.cz)minorGTM or Marketing PartnerŠikland holds a quality certification from Vysočina Region Tourism authority. Featured on official Vysočina tourism website with promotional banner placement.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dinopark Praha: Czech themed dinosaur park with multiple locations across the country. Comparable to Šikland as a Czech thematically-positioned family attraction operating regional destinations.
• Centrum Babylon: Liberec-based entertainment and hotel complex combining attractions, dining, and accommodation. Comparable to Šikland's integrated resort model under one operator.
• Boheminium Park: Czech miniature-park attraction in the Bohemian region. Comparable as a Czech themed day-visit attraction competing for the same family tourism segment.
• Aquapalace Praha: Czech water-based entertainment complex with on-site hotel and F&B. Comparable to Šikland's resort-style combination of water attractions, lodging, and multi-revenue destination experience.
• Mirakulum: Large family amusement park near Prague with multiple themed attractions and day-visit focus. Directly comparable to Šikland as a Czech multi-attraction destination park serving families with children.
• Tobogán Třebíč: Czech water park with adjacent recreational facilities. Comparable to Šikland's natural biotope pool and family recreation offerings within the Czech domestic market.

Regional players

• Energylandia: Largest theme park in Poland with hotel and water park components. Comparable as a Central European destination resort combining amusement park, accommodation, and themed experiences.

Broad incumbents

• Efteling: Large Dutch theme park resort with on-site hotels and themed entertainment programming. Comparable as a European destination park combining themed storytelling, lodging, and family appeal.
• Phantasialand: Major German theme park with thematically-landed areas and on-site accommodation. Comparable as a Central European thematically-positioned destination park serving families.
• Holiday Park Germany: Established German family theme park. Comparable as a broader regional family destination park, though substantially larger scale than Šikland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sikluvmlyn
• Instagraminstagram.com/sikland
• LinkedInlinkedin.com/company/sikland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zábavní park Šikland