MIRAKULA

What MIRAKULA does

MIRAKULUM s.r.o. (DBA Park Mirakulum) is a privately held Czech limited liability company founded in 2012 and owned by its founding family. It operates a single-site family amusement and educational park on over 12 hectares in Milovice, Central Bohemia, approximately 30 minutes from Prague via the D10 motorway. The park is self-described as the largest family amusement park in the Czech Republic and runs seasonally from late April through early November. Reported visitor throughput is up to 350,000 annually, with a sustained Google rating of 4.8/5.

The park's core physical product is an integrated set of original attractions: a dominant wooden castle with underground tunnels, Water World, Forest City with rope courses in the tree canopy, contact mini zoo, educational gardens and recycling exhibition, forest trails, and zones for the youngest visitors. A new wooden roller coaster designed by Great Coasters International Inc. (over 1 km of track, 77 km/h, 28 m height) is under construction on a 12,800 m² site for a Spring 2027 opening. Through its Trantos.cz sub-brand the company also manufactures custom playground equipment for municipalities, schools, kindergartens, and private investors.

The business model is multi-stream: day tickets (200-500 CZK depending on segment, season, and weekday/weekend), season tickets (3,500 CZK, non-transferable, ID-bound), pre-booked group and school admissions through a dedicated portal (skupiny.mirakulum.cz), corporate bulk tickets and 50/100-entry transferable passes, on-site F&B across four gastro zones, and venue rentals for celebrations, weddings, corporate events, family days, and team building (Chapel, Apple Cider House, BBQ areas, VIP meadow for up to 2,000 people). GTM combines direct-to-consumer online and on-site ticket sales with a structured B2B sales motion for schools, municipalities, and corporate clients, supported by named account managers, a main-partner sponsorship with Generali Česká pojišťovna, and a portfolio of 13+ marketing and supply partners including Pepsi, Staropramen, Unilever, Globus, Prima, Innogy, and Radio Blaník.

Name

MIRAKULA

Legal name

MIRAKULUM s.r.o.

Website

https://mirakulum.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MIRAKULUM s.r.o. operates Park Mirakulum, the self-described largest family amusement and educational park in the Czech Republic, on a 12-hectare site in Milovice, serving families, schools, municipalities, and corporate clients with themed attractions, events, and related playground manufacturing.

Ownership category

akta.pro rank

Product category

Family Amusement Park

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Family amusement park
• Theme park attractions
• Educational playground experiences
• Corporate event venue
• Outdoor family entertainment

Headquarters

HQ city

Milovice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Park Admission Tickets: Day tickets sold to individual visitors and families. Pricing varies by height (children 90-120cm vs over 120cm), age (seniors 60+), and season (weekday vs weekend/holiday). Presale discounts available online.
2. Season Tickets: Season passes sold for unlimited park visits during the season. Non-transferable, issued in holder's name with ID requirement.
3. School and Group Bookings: Discounted admission for pre-booked school groups, kindergarten trips, municipalities, and organized groups. Includes catering options.
4. Corporate Events and Space Rental: Corporate events, family days, team building events. Space rental including barbecue areas, Apple Cider House, Chapel, VIP meadow with party tent (up to 2,000 people). Customized catering services.
5. Bulk Ticket Sales to Companies: Discounted bulk ticket purchases for companies (minimum 20 tickets) and season tickets for 50/100 entries.
6. Food and Beverage Sales: On-site catering through 4 gastro zones with various food stands including lunch restaurant, pizzeria, smokehouse, snack stands. Catering available for group bookings.
7. Playground Manufacturing: Custom playground equipment manufacturing through partner company Trantos.cz.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Park Mirakulum operates a 12+ hectare family amusement and educational park in Milovice, Czech Republic, offering themed attractions such as a wooden castle with underground tunnels, Water World, Forest City rope courses, a contact mini zoo, and children's zones. The company sells day tickets, season passes, group and corporate bookings, school programs, venue rentals for celebrations and corporate events, on-site food and beverage across four gastro zones, and—through its related brand Trantos.cz—custom playground equipment manufacturing for municipalities, schools, and private investors.

Product overview

Park Mirakulum is a family amusement park offering a unified portfolio centered on the main 12-hectare park with original wooden attractions (Castle, Water World, Forest City, rope centers, underground tunnels), contact zoo, and educational zones. The product suite includes multiple admission tiers (day tickets, season tickets, group/corporate tickets), venue rental services for celebrations and corporate events (including barbecue areas, Chapel, Apple Cider House), school educational programs, and catering across 4 gastro zones. A new wooden roller coaster by GCI is under construction for 2027. Related brand Trantos offers custom playground manufacturing. The offering is unified around the physical park experience with digital ticketing via Colosseum system.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Mirakulum Day Admission Full-day park admission tickets sold to individual visitors and families at the park entrance or online, with tiered pricing by height (90–120cm vs. over 120cm), age (seniors 60+), and day type (weekday vs. weekend/holiday). Children under 90 cm enter free; disability card holders and one companion enter free at the ticket office.
• Season Ticket (Permanentka) Annual season pass granting unlimited park entry during the operating season (April–October). Non-transferable, issued in the holder's name with ID requirement. Priced at 3,500 CZK for individual holders and available in 50-entry and 100-entry transferable corporate variants.
• Group and Municipality Bookings Pre-booked group admission for municipalities, children's camps, and organized groups of 15+ persons at a discounted per-person rate, with catering options and priority check-in. Booking is handled through a dedicated portal and account managers.
• School Programs (Skoly a Skolky) Educational programs and pre-booked admission for schools and kindergartens, including environmental education circuits, forest trail with animals, recycling exhibition, petting zoo, and educational gardens. Includes 1 free teacher per 10 children and weekday pricing at 200 CZK per child with advance booking.
• Corporate Events and Family Days Full-service corporate event venue offering VIP meadow (up to 2,000 people), party tent (450 people), Apple Cider House, Chapel, and meeting rooms. Includes catering, branding, sampling opportunities, and bulk ticket options (minimum 20 tickets at 348.21 CZK ex-VAT; 50-entry and 100-entry season passes).
• Celebrations, Weddings, and Barbecue Rentals Venue and facility rentals for private celebrations, weddings, and family events. Includes barbecue area rental (300 CZK/day), Apple Cider House (1,500 CZK/day), and Chapel for family events (2,000 CZK/day) or corporate events (5,000 CZK/day for up to 50 people, plus 100 CZK per extra person), with optional catering.
• Gastro Zones and Catering Services On-site food and beverage operations across four gastro zones, including a lunch restaurant, pizzeria, smokehouse, snack stands, and coffee shops. Provides customized catering services for group bookings, school programs, and corporate events.
• Trantos Custom Playground Manufacturing Custom playground equipment design and manufacturing from sandpits to large municipal installations, delivered to municipalities, cities, kindergartens, schools, and private investors. Operated through the related Trantos.cz brand.

Quantifiable outcome

• 350,000 annual visitors providing high-impact marketing reach for partners

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

17 partnerships are on record, tiered main partner, minor and core.

• Generali Česká pojišťovnamain partnerGTM or Marketing PartnerMain partner of Park Mirakulum. Insurance company providing sponsorship and marketing support.
• PigyminorGTM or Marketing PartnerToy and children's products brand. Partner displayed on park materials.
• EMS LiberecminorGTM or Marketing PartnerEducational services provider from Liberec region.
• Pojizersí a PolabíminorGTM or Marketing PartnerRegional savings bank from the Pojizerí and Polabí region.
• Divadlo PalaceminorGTM or Marketing PartnerTheatre partner providing entertainment content.
• DeníkminorGTM or Marketing PartnerRegional newspaper providing media coverage and promotional support.
• GlobusminorGTM or Marketing PartnerHypermarket chain, Czech Republic. Cross-promotional partner.
• PepsiminorGTM or Marketing PartnerBeverage brand supplying drinks for park gastro zones.
• AlpineprominorGTM or Marketing PartnerOutdoor clothing and gear brand.
• PrimaminorGTM or Marketing PartnerCzech TV broadcaster providing media exposure.
• StaropramenminorGTM or Marketing PartnerCzech brewery brand, beverages for gastro zones.
• UnileverminorGTM or Marketing PartnerGlobal consumer goods company with food and beverage products.
• InnogyminorGTM or Marketing PartnerEnergy company, e-mobility services provider.
• Radio BlaníkminorGTM or Marketing PartnerRegional radio station for audio advertising.
• Great Coasters International Inc. (GCI)coreStrategic or Co-development PartnerWorld-leading wooden roller coaster manufacturer. Designing and constructing Mirakulum's new wooden roller coaster with 1km+ track, 77 km/h speed, 28m height. Scheduled for Spring 2027 opening.
• Roland (construction company)coreStrategic or Co-development PartnerConstruction company responsible for foundations and reinforced concrete structures for roller coaster project.
• Trantos.czminorStrategic or Co-development PartnerPlayground equipment manufacturing company. Produces custom playgrounds for municipalities, schools, and private investors.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LEGOLAND Billund: Original LEGOLAND theme park in Denmark — large-scale family destination park with strong educational/play positioning, comparable family demographic and multi-day visit economics.
• Europa-Park: Germany's largest theme park and Europe's second-most-visited, offering 18 themed areas, hotels, and resort operations — sets the broad competitive ceiling for European family leisure spend.

Direct peers

• Centrum Babylon: Large entertainment complex in Liberec, Czech Republic, combining water park, amusement attractions, hotel and conference facilities — directly comparable mixed-use family entertainment offering within the same domestic market.
• Boboland Brno: Smaller Czech amusement park in Brno featuring rides, attractions and family entertainment — represents the regional/local Czech peer segment competing for the same domestic family market.
• Tatralandia: Major water park and family resort in Liptovský Mikuláš, Slovakia — comparable multi-attraction family entertainment destination in neighboring Central European market.
• Energylandia: Largest family amusement park in Poland, located in Zator — operates multi-attraction park with water zones, roller coasters, and family entertainment. Closest comparable regional destination park for Central European family market.
• Aquapalace Praha: Czech Republic's largest water park and family entertainment center near Prague — overlaps with Mirakulum on water attractions, family day-trip positioning, and Prague-adjacent catchment.
• Western Park Boskovice: Czech regional amusement park with western theme, rides, and family entertainment offerings — another domestic regional competitor for day-trip family visitors.
• Majaland: Family theme parks operated by Plopsa across Central Europe (including Kownaty, Poland) — multi-attraction family entertainment with strong educational/cartoon IP angle, directly competing for the same family demographic.
• Šikland: Family western-themed amusement park near Plzeň, Czech Republic — comparable regional Czech family park with rides, water features and event venue offerings targeting similar family segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/h7h1jtBkPxI
• Facebookfacebook.com/ParkMirakulum
• Instagraminstagram.com/park_mirakulum
• LinkedInlinkedin.com/company/park-mirakulum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIRAKULA