Proativa Inteligência

What Proativa Inteligência does

Proativa Inteligência is a Brazilian IT services company headquartered in Belo Horizonte, founded in 1995, with a regional office in Uberlândia opened in 2017. The firm provides infrastructure, cloud, cybersecurity, managed IT services, and equipment-rental offerings (PCaaS, IaaS, SaaS) to enterprise clients across Brazil, supported by a proprietary Network Operations Center (NOC) and a dedicated Customer Success Manager function. Its go-to-market is direct and consultative, evidenced by 11+ enterprise logos on its website and a featured case study with Tambasa (retail/wholesale) executed in partnership with IBM.

The company's product portfolio is built on top of a broad multi-vendor stack: it resells and integrates solutions from IBM, Cisco, Microsoft, AWS, Azure, Dell, HP, Lenovo, Aruba, Fortinet, Kaspersky, Bitdefender, VMware, Nutanix, Sophos, Ubiquiti, and Zebra. Rather than building proprietary platforms in each category, Proativa bundles hardware, software licenses, and operational services under recurring contracts, with its NOC functioning as the operational backbone for monitoring, incident response, and lifecycle management.

Revenue is generated through three streams: (i) equipment rental subscriptions under PCaaS/IaaS/SaaS constructs that convert capex into opex for clients, (ii) managed IT services tied to the NOC and CSM function, and (iii) professional/consulting services for design, deployment, and integration work. The firm employs 51–100 people and positions itself as a long-tenured (30+ years) national-coverage provider for mid-market and enterprise Brazilian customers.

Name

Proativa Inteligência

Legal name

PROATIVA INTELIGÊNCIA EM TI

Website

https://proativainfo.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Proativa Inteligência is a Brazilian IT services company, founded in 1995 in Belo Horizonte, delivering infrastructure, cloud, cybersecurity, managed services, and equipment rental (PCaaS, IaaS, SaaS) to enterprise clients via a proprietary NOC and consultative direct sales.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Rental & Leasing (7377), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Network Performance Management & Observability Services (BPAEAEAH), Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Managed IT services
• IT infrastructure rental
• Cybersecurity services
• Cloud infrastructure services
• Help desk support

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental (Locação): Rental of IT equipment including notebooks, desktops, servers, storage, printers, firewalls, and Microsoft licenses, offered under PCaaS, IaaS, and SaaS models with flexible terms and immediate availability.
2. Managed IT Services: Ongoing managed services including help desk, 24×7 support, backup online, cybersecurity (pentest, antivirus, firewall), NOC monitoring, and disaster recovery site services.
3. Professional and Consulting Services: IT consulting, project delivery, infrastructure projects, and specialized DBA services for database modernization and transitions such as alphanumeric CNPJ.
4. IaaS (Infrastructure as a Service): On-demand infrastructure provisioning including private cloud, public cloud, dedicated infrastructure, and managed IaaS solutions, with a pay-as-you-go model available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Proativa Inteligência em TI delivers IT services to Brazilian enterprises, including equipment rental (notebooks, desktops, servers, storage, printers, firewalls) under PCaaS, IaaS, and SaaS models, managed IT services (help desk, 24x7 support, online backup, NOC monitoring, disaster recovery), cybersecurity services (pentest, antivirus, firewall), and professional IT consulting and project delivery. The company operates across the full IT stack from infrastructure to end-user support, with vendor partnerships across IBM, Microsoft, AWS, Cisco, VMware, Dell, HP, and others.

Product overview

Proativa Inteligência em TI is an IT services company offering a comprehensive portfolio of technology solutions. The offering consists of three main service categories: (1) IT Infrastructure Services including IaaS (infrastructure rental with private, dedicated, and public cloud options), SaaS (software rental including Microsoft licensing), and PCaaS/Equipment Rental for notebooks, desktops, servers, storage, printers, and firewalls; (2) Cybersecurity Services encompassing Pentest, Antivirus, Firewall, and NOC (Network Operations Center with real-time monitoring); and (3) Support Services including Help Desk, 24x7 Support, Online Backup, and Disaster Recovery Site. The company also provides custom IT projects and operates a sales channel for IT products. Services are delivered throughout Brazil from the company's headquarters in Belo Horizonte, Minas Gerais.

Differentiator

Problem solved

Functional benefit

Brands

• IaaS Proativa: Infrastructure as a Service — cloud and data center infrastructure solutions offered by Proativa, including private cloud, public cloud, dedicated infrastructure, and managed IaaS services.

Products and services

• Backup Online
• Cloud Services
• Pentest (Penetration Testing)
• NOC (Network Operations Center)
• Antivírus (Endpoint Protection)
• Firewall
• Help Desk
• Suporte 24x7
• Site Disaster Recovery (DR)
• IaaS (Infrastructure as a Service)
• SaaS (Software as a Service)
• PCaaS (Notebooks and Desktops)
• Equipamentos de TI (IT Equipment Rental)
• Projetos Proativa (IT Consulting and Projects)

Quantifiable outcome

• Tambasa processes approximately 4,200 orders per day on IBM infrastructure supported by Proativa
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IBMcoreTechnology or IntegrationIBM is listed as a technology partner and is the subject of a documented case study (with client Tambasa). IBM solutions including Power servers, VMWARE, V7000 storage, and IBM DB2 are referenced as part of Proativa's recommended infrastructure stack.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ci&T: Ci&T is a Brazilian-born IT services and digital transformation firm offering managed services, cloud, and consulting to enterprises globally. Highly comparable as a Brazilian IT services peer with similar mid-market-to-enterprise customer profile and broad managed service portfolio.
• Compass UOL: Compass UOL is a Brazilian digital transformation and IT services company offering cloud, managed services, and consulting to enterprise clients. Highly comparable as a direct competitor in the Brazilian managed IT and cloud services market.
• Sky.One Solutions: Sky.One is a Brazilian cloud and managed services company focused on SMB and mid-market enterprise clients. Comparable as a direct peer in the Brazilian cloud/managed services segment with overlapping cloud, backup, and infrastructure offerings.
• Multidados Tecnologia: Multidados is a Brazilian IT managed services provider offering infrastructure, support, cloud, and consulting to mid-market enterprises. Comparable as a regional direct peer in the Brazilian MSP market with similar full-stack service delivery.
• BRQ Digital Solutions: BRQ is a Brazilian IT services and digital transformation firm serving enterprise and financial services clients. Comparable as a Brazilian peer offering similar IT consulting, managed services, and cloud transformation capabilities.

Regional players

• Locaweb: Locaweb is a major Brazilian cloud hosting and SaaS provider serving SMB customers. Comparable as a Brazilian cloud and hosting peer with overlapping infrastructure rental and SaaS service offerings.

Broad incumbents

• Tivit: Tivit is a major Brazilian multi-cloud and managed services provider serving enterprise clients across Latin America. Comparable as a broad incumbent offering managed IT, cloud infrastructure, and cybersecurity—directly competing for the same Brazilian enterprise wallet.
• Claranet Brasil: Claranet Brasil is the Brazilian arm of global MSP Claranet, offering managed cloud, hosting, and IT services. Comparable as a managed IT services competitor with similar mid-market enterprise focus and cloud infrastructure capabilities.
• Stefanini: Stefanini is one of Brazil's largest IT services providers offering managed services, cloud, cybersecurity, and consulting globally. Comparable as a broad incumbent in the Brazilian MSP market with overlapping service lines but at significantly greater scale.

Others

• NCR Brasil: NCR provides enterprise technology solutions including IT infrastructure, services, and support with a presence in Brazil. Comparable as an adjacent ecosystem participant serving similar enterprise segments in Brazil, though its primary focus is retail/hospitality hardware and software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/proativa95?s=11
• YouTubeyoutube.com/@proativainteligenciati?si=eIq-3ZazE1tEeqE2
• Facebookfacebook.com/proativainteligenciaemTI
• LinkedInlinkedin.com/company/proativainteligenciaemti
• Instagraminstagram.com/proativainteligenciaemti?igsh=OXg2azFuMnI0amc4&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proativa Inteligência