Marguard
Marguard is a Lithuania-based SaaS company founded in 2013 that provides e-commerce price monitoring, competitive analysis, and automated repricing tools for online merchants seeking to track rivals and dynamically adjust their own prices.
- Company typePrivate
- Founded2013
- HeadquartersAnyksciai, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Marguard does
Marguard is a Lithuania-based, privately held B2B software provider founded in 2013 and headquartered in Anyksciai, operating with an 11–50 employee headcount. The company sells e-commerce price monitoring, market and competition analysis, and repricing automation tools aimed at online merchants who need to track competitor pricing and dynamically adjust their own prices across sales channels. Its CEO is Mindaugas Balčiūnas, and the firm operates under the marguard.com web domain.
Functionally, the product sits in the competitive intelligence and dynamic pricing layer of the e-commerce stack: it ingests external market pricing data, surfaces competitive positioning, and applies automated repricing rules to help merchants protect margin and win buy-box or ranking positions. The offering is horizontal, targeting e-commerce sellers broadly rather than a single vertical, consistent with a SaaS distribution model.
The company is private and pre-external funding in the available record — no funding rounds, M&A activity, partnerships, awards, patents, certifications, or named customers are disclosed. Public-facing business information is limited to firmographic descriptors, so pricing mechanics, ARR, customer counts, and go-to-market channels are not verifiable from the current input. Separately, a similarly spelled domain (MarGuard.com) is listed for resale on Atom.com; this is a marketplace listing and does not represent the Lithuanian operating company.
Marguard firmographics
Firmographics- Name
- Marguard
- Website
- https://marguard.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marguard is a Lithuania-based SaaS company founded in 2013 that provides e-commerce price monitoring, competitive analysis, and automated repricing tools for online merchants seeking to track rivals and dynamically adjust their own prices.
- Ownership category
- akta.pro rank
Marguard industry classification
Industry- Product category
- Competitive Intelligence Software
- akta.pro primary industry
- Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
Keywords
Where Marguard is headquartered
LocationHeadquarters
- HQ city
- Anyksciai
- HQ country
- Lithuania
- HQ region
- Europe
Markets served
Marguard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Buy Now - One-time payment for full domain ownership |
| Subscription | Monthly | Lease to Own - Monthly installment plan with ownership transfer upon completion |
Distribution channels2 records
Marguard product offering
Product offeringCore offering
Marguard provides e-commerce price monitoring, market and competition analysis, and repricing automation tools. The platform helps online retailers track competitor prices and automatically adjust their own pricing strategies to maintain competitive positioning in online marketplaces.
Product overview
MarGuard.com is a single premium domain name being sold as a standalone asset on the Atom marketplace. It is not a company product but rather a domain name available for purchase at $6,099 (reduced from $5,449 for the current sale), with optional lease-to-own financing available at $235/month for 24 months with $550 down payment.
Differentiator
Problem solved
Functional benefit
Products and services
- MarGuard.com Premium Domain A premium brandable .com domain name (MarGuard.com) being sold as a standalone digital asset on the Atom.com marketplace, marketed toward businesses in security, cybersecurity, insurance, and protection services.
Companies that use Marguard
Customer profileSegments3 records
Ideal customer profiles1 record
Marguard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marguard partnerships and signals
Strategic signalRecent moves1 record
Marguard competitors and assessment
Company assessmentDirect peers
- Omnia Retail: Omnia Retail provides dynamic pricing, assortment intelligence, and market insights for retailers. It overlaps with Marguard's competitive analysis and repricing automation workflow.
- Price2Spy: Price2Spy is a price monitoring and repricing SaaS serving online retailers and brands. It is a direct comparable in functionality (price monitoring, repricing automation) and target customer (e-commerce SMBs and mid-market).
- Competera: Competera offers an AI-driven pricing platform for retail and e-commerce, covering price optimization and competitive benchmarking. It targets enterprise retailers with similar problems Marguard addresses for smaller sellers.
- Wiser: Wiser provides e-commerce price intelligence, MAP monitoring, and assortment insights to brands and retailers. It overlaps directly with Marguard's price monitoring and market/competition analysis capabilities.
- Prisync: Prisync is a SaaS price monitoring and competitive intelligence platform used by e-commerce brands and retailers worldwide. It directly competes with Marguard's price monitoring and competitor analysis offering for a similar SMB and mid-market e-commerce customer base.
- Intelligence Node: Intelligence Node provides product intelligence, competitive pricing, and market analytics for retailers and brands. Its competitive pricing module competes head-to-head with Marguard's repricing automation and market analysis capabilities.
Broad incumbents
- Vendavo: Vendavo is an enterprise pricing optimization suite for B2B and B2C companies. While it overlaps with Marguard's pricing automation theme, Vendavo focuses on larger enterprise deals and broader margin/pricing management.
- Pricefx: Pricefx is a broader B2B pricing software vendor serving manufacturing, distribution, and retail. It addresses the same repricing/optimization problem Marguard targets but at enterprise scale and across non-retail verticals.
Emerging players
- Lengow: Lengow offers e-commerce feed management, catalog automation, and market intelligence for online retailers. It is adjacent to Marguard's competitive analysis workflow, particularly for European merchants.
- Mirakl (including Dataweave): Mirakl acquired Dataweave to add competitive intelligence and market analytics to its marketplace platform. It represents an emerging platform-native threat to standalone players like Marguard.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Marguard social profiles
Digital presenceMarguard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marguard leadership team
Management profileNumber of profiles
Profiles1 record
Marguard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marguard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marguard
What does Marguard do?
Marguard provides e-commerce price monitoring, market and competition analysis, and repricing automation tools. The platform helps online retailers track competitor prices and automatically adjust their own pricing strategies to maintain competitive positioning in online marketplaces.
Is Marguard a public or private company?
Marguard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marguard founded?
Marguard was founded in 2013. It employs 11 to 50 people.
Where is Marguard based?
Marguard is headquartered in Anyksciai, Lithuania, in the Europe region.
Who are Marguard's main competitors?
Direct peers on record are Omnia Retail, Price2Spy, Competera, Wiser, Prisync and Intelligence Node. Broad incumbents are Vendavo and Pricefx. Emerging players are Lengow and Mirakl (including Dataweave).
Does Marguard have an API?
No public API is recorded for Marguard.
What industry is Marguard in?
Marguard's product category is Competitive Intelligence Software. Its primary akta.pro industry code is CRAOAOAB, Retail Merchandising Execution & Field Marketing Services.