What India Tourism Development Corp does

India Tourism Development Corporation (ITDC) is a Government of India Public Sector Undertaking under the Ministry of Tourism, holding Miniratna Category-I status, with the Government holding a 72.39% equity stake and the shares listed on stock exchanges. The company operates an integrated hospitality and tourism services platform around the "Ashok" brand, comprising hotel ownership and operations (The Ashok New Delhi, Hotel Samrat, Kalinga Ashok, Pondicherry Ashok, Jammu Ashok), domestic and inbound travel and tour services via Ashok Travels & Tours, event management through Ashok Events, duty-free retail through Ashok International Trade (15 shops across 9 inland and port locations), engineering and consultancy via Ashok Consultancy & Engineering Services (ACES), and hospitality education through IHM Ashok.

ITDC's business model combines hotel room revenue, F&B, banquet and MICE events, travel agency commissions and ticketing, duty-free retail margins, project consultancy fees, and training fees. Customer segments are heavily skewed toward government institutions (Ministries, CRPF, Parliament of India, CISF) alongside leisure travellers, foreign tourists, and corporate event clients. Distribution is anchored by 140+ travel counters at airports, the Ashok Hotels franchise scheme, and the company's digital infrastructure including the recently launched online booking portal and a dedicated Air Ticketing Portal for CISF. The company has institutional recognition including PATWA 2026 Best Tourism & Cultural Promotion Enterprise and LEED Gold certification for its flagship property.

Name

India Tourism Development Corp

Legal name

India Tourism Development Corporation Limited

Website

https://itdc.co.in

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

India Tourism Development Corporation (ITDC) is a Government of India Miniratna PSU under the Ministry of Tourism that operates the Ashok hotel chain, travel and tours, duty-free retail, events, consultancy, and hospitality training across India.

Ownership category

akta.pro rank

Product category

Hospitality and Tourism Services

NAICS

Traveler Accommodation (7211), Travel Agencies (561510), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Eco-Resorts (THAGACAK)

akta.pro secondary industries

Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK), Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Island, Beach & Resort Travel Agencies (THAKAFAL), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury hospitality services
• Government tourism services
• Hotel accommodation
• MICE event management
• Travel and tour operations

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Operations: Revenue from luxury hotel accommodations at The Ashok, Hotel Samrat, Kalinga Ashok, Pondicherry Ashok, and Jammu Ashok properties. Includes room rentals across various categories from Regular Rooms to Presidential Suites.
2. Banquets & Events: Convention halls, banquet facilities, and event management services through Ashok Events. Venues include Convention Hall (2000 capacity), Banquet Hall, Swimming Pool Lawns, Front Lawns (40,000 sq ft), and multiple meeting rooms.
3. Travel & Tours: Ashok Travels & Tours (ATT) provides travel agency services, air ticketing, tour packages, and travel management solutions for government and corporate clients.
4. Duty Free Operations: Ashok International Trade operates duty-free shops at international airports and seaports. ITDC pioneered duty-free business in India and operates 15+ duty-free outlets.
5. Consultancy Services: Ashok Consultancy & Engineering Services provides technical expertise for tourism projects.
6. Catering: Catering units for summits, conferences, seminars, and official events. Includes operations at Parliament House, Vigyan Bhawan, and Hyderabad House.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

ITDC operates five luxury hotel properties (The Ashok, Hotel Samrat, Kalinga Ashok, Pondicherry Ashok, Jammu Ashok) providing accommodation, dining and banquets, supported by divisions offering travel and tour services (Ashok Travels & Tours), event management (Ashok Events), duty-free retail at airports and seaports (Ashok International Trade), catering at government venues, tourism project consultancy (ACES), hospitality training (IHM Ashok), and sound and light shows at heritage sites. The company is a Government of India Miniratna Public Sector Undertaking under the Ministry of Tourism.

Product overview

India Tourism Development Corporation (ITDC) operates as a diversified hospitality and tourism conglomerate offering a platform of interconnected services. The core portfolio includes five hotel properties under the Ashok brand (The Ashok, Hotel Samrat, Kalinga Ashok, Pondicherry Ashok, Jammu Ashok) providing luxury accommodation, dining, and event facilities. Supporting the hotels are divisions including Ashok Travels & Tours (travel and tour operations with online booking capabilities), Ashok Events (event management), Ashok International Trade (duty-free retail), Ashok Consultancy & Engineering Services (tourism project consultancy), and the Institute of Hotel Management Ashok (hospitality training). Additional offerings include Sound and Light Shows at heritage sites, catering units, and banquet/convention spaces. Recent additions include an Online Booking Portal, ITDC Gift Card (brand loyalty), and #AR postcard (augmented reality experience). The company also manages government hospitality venues including Vigyan Bhawan and Hyderabad House.

Differentiator

Problem solved

Functional benefit

Brands

• The Ashok: Flagship five-star luxury hotel in New Delhi, part of the Ashok Group of Hotels. Has received multiple awards including National Tourism Awards and LEED Gold Certification.
• Hotel Samrat
• Kalinga Ashok
• Pondicherry Ashok
• Jammu Ashok
• Ashok Travels & Tours (ATT)
• Ashok Events
• Ashok International Trade
• IHM Ashok
• Ashok Consultancy & Engineering Services (ACES)

Products and services

• The Ashok Hotel

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Ministry of Tribal Affairs (MOTA)coreStrategic or Co-development Partner · 18 March 2026ITDC collaborates with Ministry of Tribal Affairs to conduct capacity building workshops for tribal homestay owners. IHM Ashok serves as the implementing arm for MOTA, providing training and professional development for tribal entrepreneurs in hospitality.
• CRPF (Central Reserve Police Force)coreGTM or Marketing Partner · 26 November 2021Ashok Travels & Tours signed MoU with CRPF to provide online travel solution for booking air tickets pan India. The partnership enables CRPF personnel to access ITDC's travel management services for official travel needs across the country.
• United Nations Environment Programme (UNEP) & Responsible Tourism Society of IndiaminorStrategic or Co-development Partner · 27 September 2021MoU signed between Ministry of Tourism, UNEP, and Responsible Tourism Society of India at The Ashok Hotel during World Tourism Day celebrations to promote responsible tourism in India.
• Ministry of Tourism, Government of IndiacoreStrategic or Co-development PartnerITDC operates under the Ministry of Tourism and collaborates on national tourism initiatives including International Day of Yoga celebrations, World Tourism Day events, and adventure tourism promotion programs across India.
• SCOPE (Standing Conference of Public Enterprises)minorStrategic or Co-development PartnerITDC partners with SCOPE for celebrating International Day of Yoga and other joint initiatives. SCOPE represents central public sector enterprises in India.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• EIH (Oberoi Hotels): Indian luxury and five-star hotel chain with strong MICE and banqueting focus. Comparable to ITDC's luxury hotels and event management business, especially in the upper-upscale segment.
• Cox & Kings: Indian travel and tour operator with heritage in government and corporate travel. Comparable to ITDC's Ashok Travels & Tours travel agency and tour package business.
• Lemon Tree Hotels: Indian hotel chain operating midscale to upper-upscale properties. Comparable to ITDC's branded hotel portfolio across multiple Indian cities with similar MICE and banqueting capabilities.
• Mahindra Holidays & Resorts India: Indian hospitality company operating premium resorts and vacation ownership. Comparable to ITDC's resort-style properties (e.g., Pondicherry Ashok) and Indian leisure tourism exposure.
• Thomas Cook (India): Indian travel agency and tour operator with strong corporate and government travel management. Comparable to ITDC's Ashok Travels & Tours division in air ticketing and managed travel services.
• Indian Hotels Company (Taj): Largest Indian luxury hotel chain operating heritage and premium properties. Directly comparable to ITDC's luxury hotel business (The Ashok group) serving government, corporate, and leisure guests across India.
• ITC Hotels: Diversified Indian hotel chain with luxury, MICE, and banqueting capabilities. Directly comparable to ITDC's portfolio across lodging, F&B, and corporate/government event hosting.
• IRCTC: Government-affiliated travel and hospitality services provider. Comparable to ITDC in PSU status, government-mandated services, online booking platforms, and catering operations at state venues.

Broad incumbents

• MakeMyTrip: India's largest online travel agency with broad hotel, air, and tour booking platform. Comparable to ITDC's online booking portal and ATT distribution, though at much larger scale and as an OTA intermediary rather than an asset operator.

Emerging players

• Prasad Hotels: Indian hospitality group with luxury and MICE focus, including banqueting and event management. Comparable to ITDC's Ashok Events division and banquet/convention business at The Ashok.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ITDC_theashok
• LinkedInlinkedin.com/company/india-tourism-development-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Tourism Development Corp