Reef Brite
Reef Brite is a US-based manufacturer of LED, metal halide, and T5HO aquarium lighting systems serving marine reef and freshwater hobbyists, public aquariums, and zoos through global distribution, direct e-commerce, and certified add-on kits for major third-party fixtures.
- Company typePrivate
- Founded-
- HeadquartersHamilton, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Reef Brite does
Reef Brite is a US-based manufacturer of specialized aquarium lighting systems, operating as a division of Illumination Technology, Inc. and headquartered at 17-A Marlen Drive, Hamilton, New Jersey. The company designs, manufactures, and sells lighting products for marine reef, freshwater planted, and public aquarium environments, with product lines spanning high-output LED fixtures (XHO, Lumi Lite, and Lumi Lite PRO), metal halide pendants including hybrid metal-halide/LED systems, T5HO fluorescent fixtures (Supra and SlimLine series), replacement lamps under the Luminary Series (including the patented TWIN-ARC metal halide lamp), and a catalog of accessories and consumables such as power supplies, controllers, mounting hardware, and microbial supplements (Reef Enhance, Live Rock Enhance, ReefBugs). Differentiated technology includes an optimized reflector design, an IP65-rated power supply family, Bluetooth LE wireless dimming with non-volatile memory, and certified integration interfaces for the Neptune Systems APEX and CoralVue Hydros aquarium controllers.
The company operates a multi-channel go-to-market model: direct-to-consumer sales through the reefbrite.com e-commerce storefront, B2B wholesale to global distributors, retail distribution through pet stores, third-party online retailers, and a professional sales team dedicated to commercial and institutional accounts via a dedicated Public Aquariums & Zoos program. A significant share of the product surface consists of platform-specific LED add-on kits (X-Series, K-Series, X-360, Philips CoralCare XHO, PRO-K50) engineered to mount onto the dominant third-party reef lighting fixtures (EcoTech Radion, AI Hydra, Kessil A360X/A500X/AP9X/AP700, Philips CoralCare), positioning Reef Brite as an upgrade-and-compatibility supplier to the broader installed base. Customer segments span individual hobbyists (marine reef and freshwater), educational and aquaculture facilities, and commercial public aquariums and zoos; pricing is not publicly disclosed and is structured around one-time hardware purchases through channel and direct sales.
Reef Brite firmographics
Firmographics- Name
- Reef Brite
- Legal name
- Illumination Technology, Inc.
- Website
- https://reefbrite.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reef Brite is a US-based manufacturer of LED, metal halide, and T5HO aquarium lighting systems serving marine reef and freshwater hobbyists, public aquariums, and zoos through global distribution, direct e-commerce, and certified add-on kits for major third-party fixtures.
- Ownership category
- akta.pro rank
Reef Brite industry classification
Industry- Product category
- Aquarium Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Aquarium & Fish Supplies Retail (CRALAHAI)
Keywords
Where Reef Brite is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Reef Brite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Lighting Fixtures: Sale of proprietary LED fixtures including XHO, Lumi Lite, and Lumi Lite PRO series. These are high-value lighting products for marine, reef, and freshwater aquariums.
- Metal Halide Systems: Metal halide pendants, ballasts, and lamps including hybrid systems that combine metal halide with LED supplemental lighting.
- T5HO Fluorescent Lighting: T5 high-output fluorescent fixtures and replacement lamps including SlimLine series.
- Accessories and Consumables: Power supplies, mounting hardware, controllers, dimmers, connectors, and aquarium care products including Reef Enhance, Live Rock Enhance, and ReefBugs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional/Commercial |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Reef Brite product offering
Product offeringCore offering
Reef Brite designs, manufactures, and sells aquarium lighting fixtures and accessories for marine reef, freshwater planted, and vivarium applications. The portfolio includes proprietary XHO LED fixtures, Lumi Lite and Lumi Lite PRO LED arrays, metal halide pendants and hybrid halide/LED pendants, T5HO SlimLine and Supra fluorescent fixtures, patented TWIN-ARC metal halide lamps, controller interfaces (APEX/Hydros/Bluetooth LE), power supplies, mounting hardware, and aquarium supplements (ReefBugs, Live Rock Enhance, Reef Enhance). Products are designed and built in the USA and sold direct-to-consumer, through global distributors, pet stores, online retailers, and a dedicated commercial program for public aquariums and zoos.
Product overview
Reef Brite is a division of Illumination Technology, Inc. that manufactures aquarium lighting products for marine, reef, and freshwater applications. The product portfolio consists of three main LED fixture lines (XHO, Lumi Lite, and Lumi Lite PRO), metal halide pendants (standard and hybrid), T5HO fluorescent fixtures (Supra and SlimLine series), lamp accessories (T5HO, Metal Halide, Power Compact, TWIN-ARC), aquarium supplements (ReefBugs, Live Rock Enhance, Reef Enhance), and control accessories (Bluetooth LE Controller, APEX Interface, Hydros Interface, In-Line Dimmer, Power Supplies, Mounting Brackets). The company also offers a comprehensive line of XHO add-on kits (X-Series, K-Series, X-360, Philips CoralCare, PRO-K50) designed to integrate with third-party fixtures including EcoTech Radion, AI Hydra, Kessil, and Philips CoralCare. Products are designed and manufactured in the USA with a focus on energy-efficient lighting solutions for aquariums and aquatic environments.
Differentiator
Problem solved
Functional benefit
Brands
- Luminary Series: Aquarium-specific lamps including T5, Power Compact, and Metal Halide options designed for reef and marine aquariums.
- ReefBugs
- Live Rock Enhance
- Reef Enhance
Products and services
- Reef Brite XHO LED Dimmable high-power LED fixtures designed as a replacement for T5HO, VHO, or standard strip lighting for reef, marine, and freshwater aquariums. Built from lightweight extruded aluminum (1" high x 1.75" wide) with an optimized reflector design that delivers powerful output with minimal glare and a natural shimmer effect.
- Lumi Lite LED Ultra-thin, affordable high-power LED array fixture that promotes growth and enhances color in corals, invertebrates, and fish. Includes in-line dimmer, power supply, and mounting legs.
- Lumi Lite PRO Marine LED High-output, ultra-thin LED fixture for demanding marine and reef aquariums with two independent dimmable channels.
- Lumi Lite PRO Freshwater LED High-output, ultra-thin LED fixture optimized for freshwater planted aquariums, vivariums, and paludariums.
- Reef Brite Halide Hybrid Pendant Hybrid metal halide/LED pendant that delivers proven metal halide performance with XHO LED supplemental lighting for growth and color in reef and marine aquariums. Features anodized aluminum construction with fanless convection cooling.
- Reef Brite Metal Halide Pendant Fanless metal halide pendant with optimized reflector design that runs cooler and delivers higher output than other compact metal halide systems.
- Reef Brite Metal Halide Ballasts Energy-saving, watertight solid-state metal halide ballast with a built-in microprocessor that monitors lamp and lighting components.
- Supra SlimLine Quad T5HO Four-lamp T5HO fixture with proprietary reflector system, silent operation, and compatibility with XHO LED Add-On Kits to create a hybrid T5HO/LED system.
- Supra SlimLine Dual T5HO Two-lamp T5HO fixture with proprietary adjustable reflector system and compatibility with Supra SlimLine LED Bracket Kit for hybrid T5HO/LED operation.
- Supra SlimLine Single T5HO Single-lamp T5HO fixture with proprietary adjustable reflector system and compatibility with Supra SlimLine LED Bracket Kit for hybrid operation.
- Reef Brite Supra T5 Hybrid T5/LED fixture combining proven T5HO performance with state-of-the-art LED technology in a Made-in-USA housing with dual aluminum reflectors.
- Reef Brite Mini Mag LED Compact LED spotlight that creates a beautiful nighttime fluorescent effect for corals and aquarium décor, ideal for spotlighting corals, live rock, and glow-in-the-dark ornaments.
- Reef Brite Aqua Viewer Portable LED magnascope used by universities and aquaculture facilities for on-site inspection of frags and specimens to detect parasites, eggs, and diseases.
- Bluetooth LE Controller Wireless dimming control for Reef Brite LED fixtures from Apple or Android devices via Bluetooth, with built-in battery and non-volatile internal memory that retains settings through power interruptions.
- APEX Single/Dual Channel LED Interface APEX-Certified dimming control interface that enables ramping and ON/OFF functions for Reef Brite LED units through the Neptune Systems APEX Fusion dashboard.
- Hydros LED Interface Interface that enables light scheduling and dimming control of XHO and Lumi Lite series fixtures via the CoralVue Hydros app using 0-10V output.
- Reef Brite In-Line Dimmer Inexpensive in-line dimming control for Lumi Lite, Lumi Lite PRO, and XHO LED units with 12V–24V input and up to 6A current.
- Reef Brite LED Power Supplies Stable, reliable UL Listed 24V DC power supplies for XHO, Lumi Lite, and Lumi Lite PRO LED fixtures in 30W–320W models with IP65 wet-location rating on higher-wattage units.
- Reef Brite TWIN-ARC Patented Twin Arc metal halide lamp that switches arc tubes each time the lamp is fired, delivering maximum output, color consistency, and energy savings in a single bulb.
- ReefBugs Live marine microplankton, nanoplankton, and picoplankton supplement that creates real live marine snow providing essential nutrition for hard and soft corals, filter feeders, and organisms in live rock.
- Live Rock Enhance Microbial spores and enzyme product that digests detritus, slime algae, and waste, unclogs biofilters and refugiums, and conditions base rock with healthy biofilm.
- Reef Enhance Microplankton creation product for reef aquariums ideal for hard and soft corals, corallimorphs, filter feeders, copepods, and similar crustaceans.
- XHO-K30 Add-On Kit LED Add-On Kit that mounts to EcoTech Radion XR30 and AI Hydra 52/64 fixtures to increase intensity, PAR, color, and fluorescence.
- XHO-K26 Add-On Kit LED Add-On Kit for AI Hydra 26 and 32 HD fixtures that improves coverage and eliminates dead spots.
- XHO-K15 Add-On Kit LED Add-On Kit for EcoTech Radion XR15 fixtures that improves coverage and illuminates dead spots.
- XHO X-360 Add-On Kit LED Add-On Kit that mounts to Kessil A360X fixtures to improve spread, intensity, color, and fluorescence.
- XHO X-Series Dual LED Add-On Kit utilizing 2 Actinic Blue XHO LED fixtures, compatible with EcoTech Radion, AI Hydra, and Kessil fixtures to enhance color, fluorescence, and growth without drilling or special tools.
- XHO X-Series Quad LED Add-On Kit utilizing 4 Actinic Blue XHO LED fixtures, providing an excellent T5HO alternative for EcoTech Radion G5, AI Hydra, and Kessil fixtures.
- Philips CoralCare XHO Add-On Kit LED Add-On Kit designed specifically for the Philips CoralCare fixture, manufactured in collaboration with CoralVue, that increases intensity by 25% and enhances color and fluorescence while maintaining the IP65 rating.
- PRO-K50 LED Add-On Kit High-output LED Add-On Kit with added Violet LEDs for enhanced color and fluorescence, compatible with Kessil, Radion, AI Hydra, and Prime fixtures.
Quantifiable outcome
- Increased intensity by 25% when combined with Philips CoralCare fixture
- +2 more outcomes
Companies that use Reef Brite
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Reef Brite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Reef Brite partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- CoralVue (Philips CoralCare)coreReef Brite collaborated with CoralVue to design and manufacture the Philips CoralCare XHO LED Add-On Kit, bringing signature Reef Brite Actinic Blue output to Philips CoralCare fixtures. CoralVue evaluated and endorsed the product, noting 25% intensity increase and improved color and fluorescence.
- CoralVue (Hydros)coreReef Brite Hydros LED Interface enables communication between Reef Brite LED fixtures and CoralVue Hydros controllers via 0-10V output, allowing light scheduling and dimming control through the Hydros app.
- EcoTech Marine (Radion)coreXHO X-Series Dual and Quad LED Add-On Kits are compatible with EcoTech Radion G5, XR30, XR15 fixtures and RMS mounts. K-Series brackets also work with EcoTech fixtures for increased intensity, PAR, and coverage.
- Neptune Systems (APEX)coreReef Brite APEX Single/Dual Channel LED Interface is APEX-certified, allowing control of XHO and Lumi Lite series lights through Neptune Systems APEX controllers via VR ports.
- AI (Aqua Illumination - Hydra)coreXHO K-Series brackets and X-Series kits are compatible with AI Hydra fixtures (26, 32, 52, 64 HD) with HMS mounts. Reef Brite products mount seamlessly with AI fixtures.
- KessilcoreXHO X-Series and X-360 LED Add-On Kits are compatible with Kessil A360X, A500X, AP9X, and AP700 fixtures. X-Series brackets allow mounting Reef Brite LEDs to Kessil lighting systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Reef Brite competitors and assessment
Company assessmentDirect peers
- Innovative Marine: Aquarium equipment manufacturer offering tanks, filtration, and LED lighting (Shine series). Competes with Reef Brite in the reef and freshwater planted hobbyist lighting category at the entry-to-mid tier.
- Kessil: Specialty aquarium LED manufacturer known for A360X, A500X, AP9X, and AP700 fixtures. Reef Brite sells dedicated XHO X-360 and X-Series add-on kits for Kessil fixtures, putting them in head-to-head competition for reef lighting dollars.
- EcoTech Marine: Manufacturer of the Radion LED fixture line, one of the most popular reef/aquarium LED platforms. Reef Brite's XHO K-Series, X-Series Dual, and X-Series Quad are explicitly designed to mount on EcoTech Radion G5, XR30, and XR15 fixtures, making them direct ecosystem competitors and integration partners.
- Aqua Illumination: Manufacturer of the Hydra series reef LED fixtures (Hydra 26, 32 HD, 52, 64 HD). Reef Brite produces the XHO-K26, XHO-K30, and X-Series add-on kits specifically for AI Hydra mounts, competing for the same reef enthusiast customers.
- Current USA (formerly Finnex): Manufacturer of LED and hybrid aquarium lighting fixtures for planted and reef tanks. Overlaps with Reef Brite in freshwater planted and entry-level reef segments, competing on similar value-tier LED products.
Regional players
- Aqua Medic: German-based manufacturer of aquarium equipment including metal halide and LED lighting. Comparable to Reef Brite across the reef lighting product mix, but primarily serves European markets rather than Reef Brite's North American-centric distribution.
Emerging players
- Hydra Aquatics (under Reef Builders / community brands): Smaller reef equipment brands that sell through the same hobbyist channels and compete at the value tier of reef LED lighting. Representative of the long tail of emerging niche players crowding Reef Brite's lower-priced product lines.
Others
- CoralVue: Aquarium equipment distributor and manufacturer that owns the Hydros controller line and distributes Philips CoralCare. Reef Brite has core technology partnerships with CoralVue on both the CoralCare XHO collaboration and the Hydros LED Interface, making CoralVue both a channel partner and ecosystem enabler.
- Neptune Systems: Manufacturer of the APEX aquarium controller, the de facto standard for reef tank automation. Reef Brite's APEX-Certified Single and Dual Channel LED Interfaces plug directly into APEX VR ports, so Neptune is a critical integration partner even though it doesn't sell lighting fixtures.
Broad incumbents
- Philips (Signify CoralCare): Global lighting giant whose CoralCare Gen 2 is a premium reef/aquarium LED fixture. Reef Brite co-developed the CoralCare XHO LED Add-On Kit with CoralVue (Philips's channel partner), positioning it as both a competitor and a complementary supplier to a much larger incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reef Brite social profiles
Digital presenceReef Brite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reef Brite leadership team
Management profileNumber of profiles
Reef Brite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reef Brite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reef Brite
What does Reef Brite do?
Reef Brite designs, manufactures, and sells aquarium lighting fixtures and accessories for marine reef, freshwater planted, and vivarium applications. The portfolio includes proprietary XHO LED fixtures, Lumi Lite and Lumi Lite PRO LED arrays, metal halide pendants and hybrid halide/LED pendants, T5HO SlimLine and Supra fluorescent fixtures, patented TWIN-ARC metal halide lamps, controller interfaces (APEX/Hydros/Bluetooth LE), power supplies, mounting hardware, and aquarium supplements (ReefBugs, Live Rock Enhance, Reef Enhance). Products are designed and built in the USA and sold direct-to-consumer, through global distributors, pet stores, online retailers, and a dedicated commercial program for public aquariums and zoos.
Is Reef Brite a public or private company?
Reef Brite is a private company. It is classified as corporate owned and is currently operating.
When was Reef Brite founded?
Reef Brite was founded in -1. It employs 11 to 50 people.
Where is Reef Brite based?
Reef Brite is headquartered in Hamilton, Canada, in the North America region.
How does Reef Brite make money?
Four revenue lines are on record. LED Lighting Fixtures are the primary driver. The others are metal Halide Systems, T5HO Fluorescent Lighting and accessories and Consumables.
Who are Reef Brite's main competitors?
Direct peers on record are Innovative Marine, Kessil, EcoTech Marine, Aqua Illumination and Current USA (formerly Finnex). Aqua Medic is listed as a regional player. Hydra Aquatics (under Reef Builders / community brands) is listed as an emerging player. Others are CoralVue and Neptune Systems. Philips (Signify CoralCare) is listed as a broad incumbent.
Does Reef Brite have an API?
No public API is recorded for Reef Brite.
What industry is Reef Brite in?
Reef Brite's product category is Aquarium Lighting. Its primary akta.pro industry code is CRALAHAI, Aquarium & Fish Supplies Retail. Its NAICS code is 3351 and its SIC code is 3640.