Edtomorrow

What Edtomorrow does

Edtomorrow LLC is a Texas-based education company founded in March 2020 by Doug Overton during the COVID-19 pandemic and formally co-founded with John Whalen in 2022. The company's flagship product, The First Five, is a free daily email delivered at 7:00 AM EST to 150,000+ educators across all 50 US states and 110+ countries, providing 40+ classroom-ready connection activities for the first five minutes of class across PK-1, grades 2-5, grades 6-12, and Spanish editions. Content is organized into a searchable database of 10,000+ activities (memes, questions, check-ins, mindfulness, quotes, videos, songs, greetings) and is anchored to Edtomorrow's proprietary Whole-Child MTSS framework, which is positioned against 76+ peer-reviewed SEL research sources.

The business operates a freemium model: the daily email and limited database access are free, while First Five Plus, launched in 2025, adds ad-free access, full archives, favorites, shareable slide decks, and exclusive content drops at $2.99/month per user (with annual billing and district volume discounting). A second 2025 product line, the Brain Games Hub, delivers 200+ interactive classroom games through a student-facing platform at edtgo.com that requires no student accounts or personal data. Revenue diversification comes from tiered professional development and training services (Tier 1 foundational, Tier 2 accountability, Tier 3 re-entry), Campus Walks & Coaching, and specialized training for families, transportation staff, and auxiliary personnel, sold directly to schools and districts. Distribution is primarily digital and self-serve for the consumer subscription, with direct enterprise sales for district-level PD contracts; go-to-market is product-led growth fused with educator community referrals.

The company is bootstrapped and founder-led with no disclosed external institutional investment, governance under Texas law (headquartered in New Braunfels, TX with a San Marcos, TX mailing address), and a team of 18+ including CEO Sarah Nunn, COO Alan Krenek, co-founders Doug Overton and John Whalen, and Director of Coaching Denise Holliday. Edtomorrow's content is COPPA-compliant and the company holds no patents, trademarks, or recognized industry awards in the available record, while publishing a research base that includes first empirical study of The First Five itself (Bowser 2026) and quantified district outcomes such as a 3% drop in chronic absenteeism and an 8% reduction in detentions in North Plainfield School District.

Name

Edtomorrow

Legal name

Edtomorrow LLC

Website

https://edtomorrow.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Edtomorrow delivers a free daily classroom-connection email (The First Five) to 150,000+ K-12 educators across 110+ countries, monetizing via a $2.99/month Plus subscription, a Brain Games platform, and tiered professional development services built on a Whole-Child MTSS framework.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning and Classroom Culture Technology

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

akta.pro secondary industries

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

Keywords

• Classroom connection activities
• Social emotional learning
• MTSS framework
• Teacher professional development
• Daily classroom routines

Headquarters

HQ city

Conklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. First Five Plus Subscription: Premium subscription service offering ad-free experience, unlimited searchable database access with 10,000+ activities, full archive access, favorites/save features, shareable slide decks, and exclusive Plus-only content drops. Priced at $2.99/month per user with annual billing option (save 31%). Volume discounting available for districts/schools needing multiple licenses.
2. Professional Development & Training Services: Customized in-person and virtual training sessions aligned to Whole-Child MTSS framework. Includes foundational frameworks training, accountability systems training, re-entry systems training, implementation support, campus walks and coaching, and specialized training for families, transportation staff, and auxiliary staff.
3. Free Daily Email (Freemium Lead Generation): Free daily classroom activities delivered to 150,000+ educators serves as top-of-funnel lead generation for First Five Plus subscriptions and professional development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Edtomorrow delivers a free daily email called The First Five that provides PK-12 educators with classroom-ready activities for the first five minutes of class, covering connection, engagement, and SEL routines across Junior (PK-1), Primary (2-5), Secondary (6-12), and Spanish editions. The company monetizes through First Five Plus, a $2.99/month premium subscription that unlocks an ad-free experience, a 10,000+ searchable activity database, full archive access, favorites and shareable slide decks, and priority support. Edtomorrow also sells customized Professional Development & Training, Campus Walks & Coaching, and specialized restorative practices workshops to schools and districts under its Whole-Child MTSS framework.

Product overview

Edtomorrow operates as a unified platform with a free core product (The First Five) and a premium subscription add-on (First Five Plus). The First Five is a daily email resource delivering 40+ classroom activities for the first five minutes of class across three grade bands (PK-1 Junior, 2-5 Primary, 6-12 Secondary) plus Spanish editions. First Five Plus unlocks ad-free access, unlimited searchable database (10,000+ activities), full archives, favorites, shareable slide decks, and priority support. Professional Development & Training services (Tier 1-3 training, coaching, and specialized workshops) complement the digital products. Brain Games provide interactive classroom games, while the edtgo.com platform enables student game participation. The product portfolio is held together by Edtomorrow's Whole-Child MTSS Framework, which positions daily connection routines and restorative practices as the foundation for school-wide culture and student support.

Differentiator

Problem solved

Functional benefit

Brands

• The First Five: Free daily five-minute classroom connection routine delivered via email every morning at 7:00 AM EST, designed for PK-12 educators to build belonging, connection, and consistency.
• First Five PLUS

Products and services

• The First Five A free daily email resource delivering 40+ classroom-ready activities for the first five minutes of class, designed to build belonging, connection, and consistency. Content includes memes, leveled questions, at-the-door greetings, quick connects, check-ins, mindfulness, positivity, quotes, and videos. Available for Junior (PK-1), Primary (2-5), Secondary (6-12), and Spanish classrooms. Used by 150,000+ educators across 110+ countries.
• First Five Plus Premium subscription tier providing an ad-free experience with unlimited searchable database access (10,000+ activities), full access to all archived First Five editions across all grades and years, ability to favorite/save activities and create shareable slide decks, exclusive PLUS-only content drops, and priority support. Priced at $2.99/month with 31% annual discount, 3-day free trial, and volume discounting for districts.
• Brain Games Interactive classroom games playable on classroom boards. The platform offers 200+ games with new releases every school day. Games include trivia, matching, sorting, memory, guess-it, and word scramble formats. Today's game is free for all users; Plus members access the full archive and bonus arcade games.
• Professional Development & Training In-person and virtual professional learning built on Edtomorrow's Whole-Child MTSS framework. Offerings include 101 Foundational Frameworks Training (Tier 1 for all educators), 201T Accountability and Approaches to Classroom Discipline (Tier 2 for teachers), 201A Leading Accountability Systems (Tier 2 for administrators), 301 Re-Entry Systems for Support and Success (Tier 3), Campus Walks & Coaching, Family Fundamentals, Transportation Staff Foundations, and Auxiliary Staff Foundations. Sold directly to schools and districts.
• Campus Walks & Coaching Hands-on implementation support including live demonstration of Tier 1 practices in real classroom settings, facilitator observation with supportive feedback, leadership coaching for alignment and follow-through, goal setting and strategic planning, and optional add-ons for targeted Tier 2 support and Tier 3 crisis/re-entry coaching.
• First Five Searchable Database A searchable library of over 10,000 curated First Five activities organized by content type (memes, questions, at-the-door, quick connects, check-ins, mindfulness, positivity, quotes, videos, feelings, songs), grade band, content tags, and download count. Allows filtering by skill and character trait.
• First Five Archive Archive of all past First Five daily editions organized by date, with access to all grade bands (Junior PK-1, Primary 2-5, Secondary 6-12, Spanish). Full archive access provided through First Five Plus subscription.
• edtgo.com Student Game Platform Student-facing platform for joining class games. Students use a game code and nickname (not real names) to participate in live interactive games without creating accounts. No advertising, no third-party tracking, no student data stored beyond session duration; designed to operate without collecting personal information requiring verifiable parental consent.
• Classroom Circles Structured circle practices for building classroom community, accountability, and relationship repair. Authored by John Whalen and Denise 'Circlemamma' Holliday. Integrated into Edtomorrow's professional development training as Tier 1 foundational practices.

Quantifiable outcome

• 94-97% of teachers report improved teacher-student relationships after implementing The First Five
• +6 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• CharacterStrong: K-12 SEL and character education curriculum with daily routines, PD, and leadership coaching. Closely comparable in offering Tier 1/2/3 SEL programming plus professional development to districts.
• ClassDojo: Classroom community and SEL platform used by millions of teachers and students daily. Directly comparable as a daily-touchpoint classroom culture and connection tool with a freemium model serving K-12.
• Panorama Education: K-12 SEL, MTSS, and student-success platform used by districts. Comparable in targeting school and district buyers with SEL/MTSS-aligned tools, surveys, and professional learning.

Broad incumbents

• Kahoot!: Game-based classroom engagement platform. Comparable to Edtomorrow's Brain Games Hub in providing interactive, gamified classroom activities for K-12.
• Nearpod: Interactive classroom engagement and lesson-delivery platform with daily classroom activity use cases. Comparable as an EdTech tool for interactive classroom engagement, though broader in scope.
• Second Step (Committee for Children): Long-established SEL curriculum publisher serving K-12 with research-based lessons and training. Overlaps as a research-backed SEL/MTSS content and PD provider for schools and districts.

Emerging players

• International Institute for Restorative Practices (IIRP): Restorative practices training and certification provider for schools. Comparable in offering Tier 1-3 restorative practices professional learning and Classroom Circles-style work.
• Move This World: Social-emotional learning program with daily video-based routines and PD for educators. Directly comparable as a daily-routine SEL tool for K-12 classrooms.
• Responsive Classroom: Research-based approach to teaching including Morning Meeting practices. Comparable in promoting structured daily morning connection routines for elementary classrooms.

Regional players

• Blooket: Game-based classroom engagement platform popular with K-12 teachers. Comparable to Edtomorrow's Brain Games Hub as a self-serve, game-based classroom tool with freemium monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/edtomorrow
• YouTubeyoutube.com/channel/UCQ9KyV
• Facebookfacebook.com/edtomorrow
• LinkedInlinkedin.com/company/edtomorrow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edtomorrow