Hrvatski nogometni savez

What Hrvatski nogometni savez does

Hrvatski nogometni savez (HNS) is the national football federation of Croatia, responsible for governing all organized football activity in the country. Founded in 1912 and reconstituted under Croatian law in 1991, HNS operates from its headquarters in Zagreb and manages the men's and women's senior national teams (the "Vatreni"), all age-grade representative squads, futsal teams, and the national referee system. It organizes domestic competitions including the SuperSport HNL, Croatian Cup, Superkup, Prva NL, Druga NL, Magenta Liga, HMNL, and youth championships, while licensing 1,452 clubs and registering 111,670 players who participate in roughly 57,674 matches per year. Five regional centers (Zagreb, Osijek, Rijeka, Sjever, Split) and county-level football associations extend governance across Croatia, and grassroots programs cover women's football, children's and school football via UEFA Playmakers, veterans, walking football (Hodomet), and football for persons with disabilities.

HNS has built a multi-platform digital ecosystem spanning web and mobile. The web stack includes hns.family (federation hub), hns.team (national teams), semafor.hns.family (live competition results), and riznica.hns.family (historical archives and statistics). Mobile apps extend commerce and engagement through the HNS Shop (official merchandise), HNS Ulaznice (match ticketing, including accessibility-adapted tickets), and HNS Semafor (live scores). In 2025-2026, HNS extended this digital footprint into web3 by launching the VATRENI loyalty crypto token, an ERC-20 utility token on the Polygon blockchain with a 30 million total supply, distributed via presale (4%), liquidity (25%), ecosystem/incentives (66%), and advisors (5%). The token integrates a dynamic Reward Pool funded by key match events and is listed on the Gate.io exchange. The HNS Edukacija platform provides formal educational resources for players, coaches, and referees.

Revenue is generated through a diversified commercial model anchored by media rights, sponsorship, ticketing, and merchandise. In February 2026 HNS signed a record €61.7 million media and marketing rights package covering five seasons (2026/27-2030/31), comprising €49.2 million from Hrvatski Telekom for television and media rights and €12.5 million from SuperSport for marketing and betting rights. Coca-Cola entered a five-year sponsorship in February 2026 as official refreshment (with Powerade as official sports drink), and Nike serves as the official kit and apparel partner. More than twenty additional domestic partners span beverages, energy, banking, retail, tourism, automotive, logistics, and insurance. Ticket and merchandise sales flow through the Ulaznice and Shop apps, and the VATRENI token ecosystem introduces a transactional component through crypto exchange activity. Capital from the record media deal is being channeled into pitch and stadium upgrades, alongside construction of the new HNS Training Camp in Velika Gorica, scheduled for completion in early 2027.

Name

Hrvatski nogometni savez

Legal name

Hrvatski nogometni savez

Website

https://hns-cff.hr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Hrvatski nogometni savez is the Croatian Football Federation, governing all organized football in Croatia. It manages the men's, women's, youth, and futsal national teams, 1,452 clubs and 111,670 registered players, and the domestic league and cup system. Revenue comes from media rights, corporate sponsorships, ticketing, merchandise, and the VATRENI fan loyalty crypto token.

Ownership category

akta.pro rank

Product category

National Sports Federation / Football Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• National football federation
• Football competition management
• Sports governance services
• Fan engagement platforms
• Football development programs

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Rights (Television): Television and media rights agreement with Hrvatski Telekom worth €49.2 million over five seasons (2026/27 to 2030/31), covering broadcast of national team and domestic competition matches.
2. Marketing and Betting Rights: Marketing and betting rights agreement with SuperSport worth €12.5 million over five seasons (2026/27 to 2030/31), generating revenue from sports betting partnerships and marketing activations.
3. Sponsorship Agreements: Five-year sponsorship agreements with corporate partners including Coca-Cola (official refreshment), Powerade (official sports drink), Nike, and numerous domestic brands across beverages, energy, banking, retail, tourism, and automotive sectors. Total media and marketing deal valued at €61.7 million with Hrvatski Telekom and SuperSport combined.
4. Ticket Sales: Revenue from national team match tickets sold via HNS Ulaznice mobile application, including standard and accessibility-adapted tickets for persons with disabilities.
5. Merchandise Sales: Revenue from official HNS merchandise including jerseys, training gear, and souvenirs sold through the HNS Shop application and physical merchandise shop.
6. VATRENI Token Ecosystem: Revenue generation through VATRENI loyalty crypto token listed on Gate.io, with 30 million total supply. Revenue includes token trading fees and ecosystem development through presale, liquidity provision, and partner integrations.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Hrvatski nogometni savez is the national governing body for football in Croatia, managing the Croatian national football teams (Vatreni), organizing domestic competitions (SuperSport HNL, Croatian Cup, futsal, women's, and youth leagues), running referee and licensing systems, and delivering grassroots football development. It operates a digital platform ecosystem (HNS.family, HNS.team, Semafor, Riznica) and mobile applications for ticketing, merchandise, and competition results, alongside the VATRENI loyalty crypto token ecosystem for fan engagement.

Product overview

Hrvatski nogometni savez operates a multi-platform digital ecosystem for Croatian football. The core web presence spans HNS.family (federation information hub), HNS.team (national team platform), HNS.semafor (live competition scores), and HNS.riznica (historical archives). Mobile applications include HNS Ulaznice for ticketing, HNS Službena trgovina for merchandise with crypto loyalty rewards, and HNS Semafor for live scores. The VATRENI loyalty token (ERC20 on Polygon) provides fan engagement through exclusive benefits and a reward pool system. HNS Edukacija offers educational resources for the football community.

Differentiator

Problem solved

Functional benefit

Brands

• HNS.family: Official website portal of the federation
• HNS.team
• HNS.riznica
• Semafor
• Vatreni
• VATRENI Token

Products and services

• HNS.family Official Website Official website of the Croatian Football Federation providing information about the federation, national teams, competitions, grassroots football, education, media, and documents for fans, clubs, media, and football community members.
• HNS.team National Teams Platform Dedicated platform for Croatian national football teams (Vatreni), providing news, match information, and team updates for all representative squads including men's, women's, and futsal teams.
• HNS Semafor Competition Platform Live scores and competition tracking platform displaying all domestic Croatian football competitions including SuperSport HNL, Croatian Cup, SuperSport Superkup, Prva NL, Druga NL, Magenta Liga, SuperSport HMNL, and youth leagues.
• HNS Ulaznice Mobile Ticketing App Official mobile ticketing application for purchasing tickets to Croatian national team matches and domestic football competitions, including dedicated accessibility tickets for persons with disabilities.
• HNS Official Shop Mobile App Official store mobile application for purchasing official merchandise, jerseys, training gear, and souvenirs of the Croatian national team, first in Croatia to reward fan loyalty with crypto token (VATRENI).
• HNS Semafor Mobile App Mobile application providing live match results, competition standings, and detailed football competition information across all Croatian leagues.
• VATRENI Loyalty Crypto Token ERC-20 utility token on the Polygon blockchain enabling fan engagement through exclusive benefits, VIP experiences, limited edition products, online challenges, and a dynamic Reward Pool system unlocked during national team matches, with 30 million total supply and listing on Gate.io.
• HNS.riznica Historical Archive Platform Historical archive and statistics platform containing records of the federation, national teams, players, clubs, photos, videos, publications, and wallpapers for football historians, fans, and media.
• HNS Edukacija Education Platform Education platform providing courses, video materials, documents, and educational resources for players, coaches, referees, and members of the Croatian football community.
• SuperSport HNL (Croatian First Football League) Top-tier domestic football league competition in Croatia operated by HNS, featuring professional clubs competing for the national championship.
• Croatian National Football Team (Vatreni) Operations Operational management of the Croatian men's senior national team competing in FIFA World Cup qualifiers, UEFA Nations League, and international friendlies, plus women's, youth, and futsal national teams.

Quantifiable outcome

• Record €61.7 million media and marketing rights deal for 5 seasons
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

27 partnerships are on record, tiered flagship, core and supporting.

• Hrvatski TelekomflagshipGTM or Marketing Partner · 26 February 2026Hrvatski Telekom signed a €49.2 million television and media rights agreement with HNS covering five seasons from 2026/27 to 2030/31. This is the largest single component of the €61.7 million total media and marketing rights deal, funding infrastructure upgrades to pitches and stadium facilities.
• SuperSportflagshipGTM or Marketing Partner · 26 February 2026SuperSport signed a €12.5 million marketing and betting rights agreement with HNS covering five seasons from 2026/27 to 2030/31. Part of the total €61.7 million record media and marketing rights deal.
• Coca-ColaflagshipGTM or Marketing Partner · 14 February 2026Coca-Cola signed a five-year sponsorship agreement with HNS, becoming an official partner of the Croatian national football team (Vatreni). Coca-Cola serves as the official refreshment, while Powerade is designated as the official sports drink. The partnership aims to support football development in Croatia.
• NikeflagshipGTM or Marketing PartnerNike is listed as an official partner of HNS, providing official national team and training kits, apparel, and equipment for Croatian national football teams across all categories.
• Hrvatski TelekomflagshipGTM or Marketing PartnerHrvatski Telekom is an official partner of HNS and the Croatian national football team, contributing to both media rights investment and commercial sponsorship.
• Ožujsko pivocoreGTM or Marketing PartnerOžujsko pivo (Ožujsko Beer) is an official partner of HNS listed on the official partners section of hns.family website.
• PetrolcoreGTM or Marketing PartnerPetrol is an official partner of HNS, listed among the federation's commercial partners on hns.family website.
• HEP (Hrvatska elektroprivreda)coreGTM or Marketing PartnerHEP (Croatian Electrography) is an official partner of HNS, contributing to the federation's commercial partner ecosystem.
• PBZ (Privredna banka Zagreb)coreGTM or Marketing PartnerPBZ (Privredna Banka Zagreb) is an official partner of HNS listed on the official partners section of hns.family website.
• LIDLcoreGTM or Marketing PartnerLIDL is an official partner of HNS listed among commercial partners on the federation's website.
• HTZ (Hrvatska turistička zajednica)coreGTM or Marketing PartnerHTZ (Croatian National Tourist Board) is an official partner of HNS, providing cross-promotional opportunities between Croatian tourism and football.
• Hrvatska pošta (Croatian Post)supportingGTM or Marketing PartnerHrvatska pošta (Paket24) is an official partner of HNS listed among commercial sponsors.
• Croatia osiguranjesupportingGTM or Marketing PartnerCroatia osiguranje (Crosig) is an official partner of HNS providing insurance and risk management services.
• Croatia AirlinessupportingGTM or Marketing PartnerCroatia Airlines is an official partner of HNS, providing air travel services for national team travel to international matches.
• IntersnacksupportingGTM or Marketing PartnerIntersnack (Chipić) is an official snack partner of HNS, listed among commercial sponsors on the federation website.
• CetinasupportingGTM or Marketing PartnerCetina is an official partner of HNS listed among commercial partners.
• HyundaisupportingGTM or Marketing PartnerHyundai is an official partner of HNS, providing vehicles for federation operations.
• JOOP!supportingGTM or Marketing PartnerJOOP! is an official partner of HNS listed among commercial sponsors on the federation website.
• KalshisupportingGTM or Marketing PartnerKalshi is an official partner of HNS, listed among commercial partners on the hns.family website.
• Anić OutdoorsupportingGTM or Marketing PartnerAnić Outdoor is an official partner of HNS, providing outdoor advertising and signage services.
• ArrivasupportingGTM or Marketing PartnerArriva is an official partner of HNS providing transportation services for federation operations.
• BanTourssupportingGTM or Marketing PartnerBanTours is an official partner of HNS listed among commercial sponsors on the federation website.
• Specijalna bolnica Sv. KatarinasupportingGTM or Marketing PartnerSpecijalna bolnica Sv. Katarina (Special Hospital St. Catherine) is an official partner of HNS providing medical and sports medicine services.
• GAZ nutritionsupportingGTM or Marketing PartnerGAZ nutrition is an official partner of HNS providing nutritional supplements for athletes.
• MatchWornShirtsupportingGTM or Marketing PartnerMatchWornShirt is an official partner of HNS, specializing in authenticated match-worn shirts and memorabilia for fan merchandise.
• BizniSportcoreTechnology or IntegrationBizniSport d.o.o. is the technology partner responsible for developing and operating the VATRENI loyalty crypto token ecosystem. They manage the token portal, reward pool gamification, and cryptocurrency exchange integrations. Contact: [email protected]
• Gate.iocoreTechnology or IntegrationGate.io is a cryptocurrency exchange where the VATRENI token is listed for trading. The token can be exchanged for other cryptocurrencies on the platform. Gate.io logo appears on the VATRENI token portal as the primary exchange listing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koninklijke Nederlandse Voetbalbond (KNVB): Royal Netherlands Football Association, a direct peer operating Eredivisie governance, national team programs, and grassroots development with a comparable federation structure and commercial rights framework.
• The Football Association (The FA): English Football Association, a direct peer governing the Premier League ecosystem, English national teams, and grassroots football with a similar mix of commercial rights, sponsorship, and ticketing/merchandise revenue streams.
• Deutscher Fußball-Bund (DFB): German Football Federation, the largest national federation peer with the Bundesliga governance, similar federation structure, and matching revenue model (media rights, sponsorships, ticketing) though at materially greater scale.
• Fédération Française de Football (FFF): French Football Federation, a direct national federation peer managing Ligue 1, national teams, and grassroots programs with a comparable mix of media rights, sponsorship, and ticketing revenue streams.
• Real Federación Española de Fútbol (RFEF): Spanish Football Federation, a direct peer operating La Liga governance, national team commercial rights, and ticketing/merchandise through RFEF channels — comparable in scope of activities and revenue model to HNS.
• Koninklijke Belgische Voetbalbond (KBVB): Royal Belgian Football Association, a direct peer of similar national market size to Croatia with comparable recent international success (World Cup 2018 bronze, top-10 ranking) and matching federation revenue model.
• Federazione Italiana Giuoco Calcio (FIGC): Italian Football Federation, the most directly comparable peer given similar-sized national team brand strength, recent World Cup success, domestic league management (Serie A), and similar federation structure as a UEFA/FIFA member governing body.
• Federação Portuguesa de Futebol (FPF): Portuguese Football Federation, a tightly comparable peer in country size, footballing tradition, and recent international success, operating Primeira Liga governance and a similar commercial rights structure.

Broad incumbents

• Socios.com (Chiliz): Socios.com / Chiliz is the leading fan token platform working with football clubs and select federations; comparable to HNS as the closest competitor / alternative partner for the VATRENI token's programmable fan engagement use case across European football.

Regional players

• Fudbalski savez Srbije (FSS): Football Association of Serbia, a regional peer of similar size and market dynamics operating in the Western Balkans with comparable federation structure, league governance, and emerging commercial rights profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HNS_CFF
• YouTubeyoutube.com/@hns
• Instagraminstagram.com/vatreni.token
• Facebookfacebook.com/cff.hns
• LinkedInlinkedin.com/company/croatian-football-federation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hrvatski nogometni savez