Palírna U Zeleného Stromu

Name

Palírna U Zeleného Stromu

Legal name

Palírna U Zeleného stromu a.s.

Website

https://palirnauzelenehostromu.cz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Distilled Spirits Manufacturing

NAICS

Distilleries (312140), Distilleries (31214), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Distilled spirits manufacturing
• Vodka whisky rum production
• Fruit brandy distillery
• Spirits brand distribution
• Traditional Czech liqueurs

Headquarters

HQ city

Usti Nad Labem

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Owned Spirits Brands Sales: Revenue from manufacturing and selling own branded spirits including whisky (Old Hunter's), vodka (Hanácká, B42V), rum (Heffron), fruit brandies (Kleiner, Moravsky kost), liqueurs (Vaječný Sen, Persiko, Stomach, Klášterní tajemství), absinth, and RTD (ready-to-drink) canned cocktails. Products sold in bottles, cans, and gift sets across multiple price tiers from standard to ultra-premium.
2. Distribution of International Spirits Brands: Revenue from distributing international spirits brands in the Czech Republic and potentially Central Europe. Distributed brands include Dictador rum, Three Sixty, Barrfly, Deja Vu, Knut Hansen, Two Shores, Berentzen, Puschkin, Polar Limes, Garrone (Italian vermouths and aperitifs), Glen Moray whisky, Gibson's Gin, Jagdtraum, Caribica White Rum, GMG Dry Gin, and Ouzo Helenas.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Palírna U Zeleného stromu is Europe's oldest continuously operating distillery (since 1518), producing and selling a full range of spirits under own brands including rye whisky, vodka, rum, fruit brandies, herbal and cream liqueurs, absinth, and ready-to-drink canned cocktails. It also distributes international spirits brands in the Czech Republic and operates its own branded retail store, branded bar (Bar U Zeleného stromu), and exports to over 40 countries.

Product overview

Palírna U Zeleného stromu is Europe's oldest distillery (founded 1518) operating from Prostějov, Czech Republic, producing a diverse spirits portfolio through two main categories: (1) Own brands including vodkas (Hanácká vodka, B42V eccentric), whisky/rye (Old Hunter's Rye), rums (Heffron), fruit brandies (Moravský košt, Kleiner Distillery), liqueurs (Vaječný Sen, Stomach, Persiko, L.V. Griotte), herbal spirits (Klášterní tajemství, Absinth, Napoleon), and ready-to-drink beverages (RTD, Hanácká range); and (2) Distribution brands representing international spirits including German liqueurs (Berentzen), vodkas (Puschkin), gin (Gibson's Gin, GMG Dry Gin), rum (Dictador, Caribica), whisky (Glen Moray), Italian aperitifs (Garrone), and others (Polar Limes, Two Shores, Knut Hansen). The company operates its own retail store and exports globally.

Differentiator

Problem solved

Functional benefit

Products and services

• B42V eccentric vodka Premium grain vodka blended from three distinct distillates and filtered through coconut-shell charcoal, with flavored variants targeting adult consumers seeking distinctive craft vodkas.
• Old Hunter's Rye (Stará myslivecká) Flagship Czech rye whisky aged in oak barrels in underground cellars, including RESERVE and SELECTION expressions, targeted at whisky drinkers and HORECA accounts.
• Heffron rum Panamanian rum brand honoring Czechoslovak legionnaires, offering Original, 5YO Bourbon Cask, 10YO, and flavored variants for adult consumers and HORECA.
• Moravský košt fruit brandies Traditional Moravian fruit brandies (plum, apricot, pear, etc.) produced from hand-picked fruit using centuries-old methods at the Prostějov distillery.
• RTD (Ready-to-Drink) canned cocktails Pre-mixed canned alcoholic beverages (RTDs) combining the company's own whisky and vodka brands with mixers for convenient on-the-go consumption.
• Kleiner Distillery ultra-premium fruit distillates Ultra-premium Moravian fruit distillates (Sour Cherry by Sherry, Amber Plum Cabernet Sauvignon, Sour Cherry, Silver Plum, Wild Pin, Pure Apricot) fermented for nine months and triple-distilled for the ultra-premium segment.
• Hanácká vodka Czech vodka using Haná-region well water and six-fold activated carbon filtration, available in Original and Silver variants for everyday consumption and HORECA use.
• Vaječný Sen (Egg Dream) egg liqueur Traditional Czech egg liqueur made with high proportion of eggs and condensed milk, produced via the cold-way emulsion process, with multiple flavor variants.
• Klášterní tajemství herbal liqueur Traditional Czech bitter-sweet herbal liqueur produced from wine distillate with 19 herbs macerated and distilled, following a 170-year-old secret recipe.
• L.V. Griotte sour cherry liqueur Sour cherry liqueur with 34% fruit juice content and almond aroma, marketed for both cold drinking and hot grog service.
• Stomach herbal elixir Traditional Czech herbal elixir containing 24-herb extract with real bee honey, historically marketed for digestive support and mood enhancement.
• Persiko almond distillate Premium almond distillate with a recipe dating to 1735, combining French wine distillate with natural almond extracts in a premium bottle presentation.
• Absinth (Green Fairy / Red Devil) Traditional Czech absinth made from wormwood and secret herbs, sold under the Green Fairy (70%) and Red Devil variants with gift pack options.
• Hanácká range traditional spirits Portfolio of traditional Czech spirits including domestic rum, peppermint liqueur, griotte, honeyed rum, Karpatka herbal liqueur, and juniper brandy.
• Napoleon brandy Brandy-style spirit produced from wine distillate and fine alcohol, available in Charles and Pierre variants for everyday brandy drinkers.
• FAJN RTD spirit beverages Newly introduced brand of fresh ready-to-drink spirit beverages.
• Berentzen distribution brand Distribution of the German Berentzen liqueur brand in the Czech Republic across multiple fruit and cream liqueur variants.
• Puschkin vodka distribution brand Distribution of the Russian-origin Puschkin vodka brand and its Time Warp energy drink variant in the Czech Republic.
• Other distribution brands (Gibson's Gin, Glen Moray, Garrone, Polar Limes, Dictador, Three Sixty, Knut Hansen, Two Shores, Barrfly, Déjà Vu) Distribution of multiple international spirits brands in the Czech Republic: Gibson's Gin, Glen Moray whisky, Garrone Italian vermouths and aperitifs, Polar Limes fruit vodka, Dictador rum, Three Sixty, Knut Hansen gin, Two Shores rum, Barrfly, and Déjà Vu.

Quantifiable outcome

• Old Hunter's won the highest Master award in the whisky category at The Spirits Business World Whisky Masters 2020 in London, UK
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DictadorcoreChannel Partner/ Reseller/ DistributorPalírna U Zeleného stromu distributes Dictador rum in the Czech Republic. Dictador is a Colombian rum brand known for its premium expressions including the 2 Masters series. The partnership adds a premium rum line to Palírna's distribution portfolio.
• Three SixtycoreChannel Partner/ Reseller/ DistributorPalírna distributes Three Sixty spirits brand in the Czech Republic, expanding the portfolio of international spirits offerings alongside other distributed brands.
• BarrflyminorChannel Partner/ Reseller/ DistributorPalírna distributes Barrfly brand as part of its distribution portfolio of international spirits.
• Déjà VuminorChannel Partner/ Reseller/ DistributorPalírna distributes Déjà Vu spirits brand in the Czech Republic as part of its distribution brand portfolio.
• Knut HansenminorChannel Partner/ Reseller/ DistributorPalírna distributes Knut Hansen gin (German brand) in the Czech Republic, adding a craft gin to the distribution portfolio.
• Two ShoresminorChannel Partner/ Reseller/ DistributorPalírna distributes Two Shores spirits brand, an international addition to the distribution portfolio.
• BerentzencoreChannel Partner/ Reseller/ DistributorPalírna distributes Berentzen liqueurs in the Czech Republic. Berentzen is Germany's leading liqueur brand, produced with natural grain spirit and quality fruit juices using an all-natural production process. Products include Sour Apple (16%), Wild Cherry (16%), Pear (15%), Herber Zwetsch (16%), Caramel Cream (17%), and Coffee Cream (17%).
• PuschkincoreChannel Partner/ Reseller/ DistributorPalírna distributes Puschkin vodka in the Czech Republic. Puschkin has the richest tradition among vodkas, produced according to the original 1929 recipe. The brand with the bear logo belongs to Berentzen since 1990 and is an innovator in flavored vodkas. Products include Puschkin Vodka and Puschkin Time Warp (17.7% energy drink with caffeine, taurine, quinine, and fruit).
• Polar LimesminorChannel Partner/ Reseller/ DistributorPalírna distributes Polar Limes - a range combining quality vodka with thick fruit puree. Products include Polar Limes Strawberry (10.5% - vodka with strawberry puree and lime juice). The unique proposition is the combination of vodka and dense fruit puree, differentiating from classic fruit vodkas and liqueurs.
• GarroneminorChannel Partner/ Reseller/ DistributorPalírna distributes Garrone Italian aperitif and vermouth brand in the Czech Republic. Produced in the Turin area (birthplace of vermouth) using selected high-quality white wines according to original Turin recipes. Products include Garrone Bianco (14.4%), Rosso (14.4%), Cherry (14%), Fragola (14%), Dry (18%), Bitter (21%), and Spritz (11%).
• Glen MorayminorChannel Partner/ Reseller/ DistributorPalírna distributes Glen Moray whisky (Scotland, Speyside region) in the Czech Republic. Glen Moray Distillery has been producing whisky since 1897 with only 5 master blenders in its entire history, maintaining a consistent Speyside style. Product distributed: Glen Moray 12YO (40%).
• Gibson's GincoreChannel Partner/ Reseller/ DistributorPalírna distributes Gibson's Gin - an original London Dry Gin distilled in England from carefully selected grain. Sold in more than 40 countries worldwide. Market leader in France and Sweden and the 10th best-selling gin in the European Union. Known for refreshing citrus and spiced juniper aroma with notes of angelica root, coriander, and orange peel with mint tones.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stock Spirits Group: Central European spirits producer (Božkov rum, Stock brandy, Fernet Stock, Limonce) headquartered in Czech Republic. Directly comparable as a Czech-based multi-brand spirits manufacturer with both owned production and brand portfolio in the same domestic and Central European markets as Palírna U Zeleného stromu.
• Berentzen-Gruppe AG: German spirits group producing Berentzen liqueurs and Puschkin vodka, both distributed by Palírna in Czech Republic. Comparable as a mid-sized European multi-brand spirits producer with similar portfolio breadth across liqueurs, vodka, and adjacent categories, and overlapping distribution relationships in Central Europe.
• Rudolf Jelínek: Czech distillery founded 1894, specializing in slivovitz (plum brandy) and other fruit spirits from Moravia. Directly comparable as a Czech heritage spirits producer with premium fruit brandy focus, similar export markets, and overlapping Moravian production geography near Palírna's Prostějov operations.
• Dictador: Colombian premium rum producer whose brands are distributed by Palírna U Zeleného stromu in the Czech Republic. Comparable as a heritage-positioned premium rum brand with international distribution partnerships and similar ultra-premium aged expressions.
• Becherovka (Jan Becher): Karlovy Vary-based Czech producer of the iconic Becherovka herbal liqueur, owned by Pernod Ricard. Comparable as a heritage Czech spirits brand with single-iconic-product positioning, similar Czech domestic market dominance, and overlapping distribution channels in HORECA and retail.

Broad incumbents

• Pernod Ricard: Global spirits major (Jameson, Chivas, Beefeater, Absolut, Ricard). Comparable as a broad incumbent competing across all spirits categories Palírna operates in (whisky, vodka, rum, liqueurs), with vastly larger scale, marketing budgets, and global distribution that set competitive benchmarks for premium positioning.
• Rémy Cointreau: French spirits group behind Rémy Martin cognac, Cointreau liqueur, and LOUIS XIII. Comparable as broad incumbent in the ultra-premium spirits space where Old Hunter's Selection and Kleiner fruit distillates compete, with similar focus on aged, heritage-positioned, award-validated premium products.
• Brown-Forman: American spirits major (Jack Daniel's, Woodford Reserve, Finlandia). Comparable as broad incumbent in the premium American-style whiskey category where Staromyslivecká competes, with established export infrastructure across Europe and Asia that any rising rye whisky brand benchmarks against.
• Campari Group: Italian spirits group (Aperol, Campari, Wild Turkey, Glen Grant, Skyy). Comparable as broad incumbent with multi-category spirits portfolio spanning aperitifs, whisky, vodka, and rum, with similar portfolio diversification strategy and central European distribution footprint.
• Diageo: World's largest spirits company (Johnnie Walker, Tanqueray, Smirnoff, Captain Morgan). Comparable as broad incumbent in the same whisky, vodka, rum, and gin categories where Palírna competes, with the global distribution muscle and premium brand-building expertise that any aspiring craft distillery benchmarks against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC427rEAbcD_okjFm3n_xj0g
• Facebookfacebook.com/Palirnauzelenehostromu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palírna U Zeleného Stromu