MCS Industries

What MCS Industries does

MCS Industries is a U.S. designer and manufacturer of home decor products headquartered in Easton, Pennsylvania. Founded in 1980, the company produces picture frames, mirrors, wall ledges, decorative accents, medicine cabinets, and photo storage, organized across multiple proprietary collections (Studio Gallery, Trendsetter, Museum, Foundation, Format, Canvas, Record, Puzzle, East Village, Marseille, Original) and sub-brands including Havenwick (candles) and Master & Co. Operations span 501-1,000 employees, with vertical integration from product concept through packaging.

The company operates a dual-channel commercial model. It sells direct-to-consumer through mcsindustries.com and serves wholesale buyers through a dedicated B2B portal at b2b.mcsindustries.com, while simultaneously distributing through more than a dozen major U.S. retailers including Amazon, Target, Walmart, Home Depot, Lowe's, Costco, Sam's Club, Kohls, Macy's, and Wayfair. The technology stack is standard e-commerce infrastructure (BigCommerce for DTC, SellerCloud for inventory/orders, Advanced Shipping Manager for fulfillment, Ceretax for tax compliance), and orders ship within two business days with free shipping above $99 across the lower 48 states.

MCS monetizes through unit sales across a $10-$80+ price range, leveraging both private-label positioning under its own collections and shelf placement at national chains. The asset base includes filed patents and a broad SKU portfolio that differentiates it from single-category framing suppliers. No external funding, M&A, or public financial disclosures are referenced in the available data.

Name

MCS Industries

Legal name

MCS Industries, Inc.

Website

https://mcsindustries.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MCS Industries designs and manufactures picture frames, mirrors, ledges, decor, medicine cabinets, and photo storage, selling direct-to-consumer and through 12+ major U.S. retailers across home and mass channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct sales to consumers through mcsindustries.com website. Products include picture frames, poster frames, canvas frames, record album frames, puzzle frames, mirrors, medicine cabinets, and candles. Prices range from approximately $10 to $80+ per item depending on size and collection.
2. B2B/Wholesale Sales: Revenue from business customers through dedicated B2B portal (b2b.mcsindustries.com) and distribution to major retail partners including Amazon, Target, Walmart, Home Depot, Lowe's, and others.
3. Retail Distribution: Products sold through major national retailers including Amazon, Target, Walmart, Home Depot, Lowe's, Office Depot, Hobby Lobby, Ross, HomeGoods, Burlington, Family Dollar, and Meijer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MCS Industries designs, manufactures, and sells picture frames (poster, picture, canvas, record album, puzzle, and diploma/format frames), wall mirrors and over-the-door mirrors, wall-mounted medicine cabinets, and Havenwick-brand soy-blend jar candles. The company markets these under multiple proprietary collections and sub-brands (Studio Gallery, Trendsetter, Museum, Original, Foundation, Format, East Village, Marseille, Master & Co, Havenwick), selling direct to consumers via mcsindustries.com, to businesses via b2b.mcsindustries.com, and through 12+ national retail chains.

Product overview

MCS Industries is a home décor company offering wall décor solutions across multiple product categories. The core product line includes Frames (poster frames, picture frames, canvas frames, record album frames, puzzle frames), Mirrors (wall mirrors, over-the-door mirrors), and Medicine Cabinets. The company also offers candle products under the Havenwick sub-brand. MCS frames are organized into branded collections including Studio Gallery (woodgrain finishes), Trendsetter (high-gloss modern), Museum (traditional oak/barnwood), Original (lightweight), Canvas Float (canvas-specific), Foundation (contemporary Plexi-front), Record (vinyl frames), Puzzle (puzzle display), Format (slim-profile diploma frames), East Village, and Marseille. Products are sold through major retail channels including Amazon, Target, Walmart, Home Depot, Lowe's, and other national retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Havenwick: Candle brand offering soy blend jar candles with various fragrances such as Wild Sage, Welcome Home, Vanilla Buttercream, Sunlit Sand, Moonlit Reflection, First Bloom, Cinnamon Hearth, and Balsam & Amber.
• Master & Co

Products and services

• MCS Picture Frames Core line of poster, picture, canvas, record album, and puzzle frames in multiple sizes and finishes, sold to consumers for home decor and wall display.
• MCS Mirrors Wall mirrors and over-the-door mirrors designed for residential home decor use.
• MCS Medicine Cabinets Wall-mounted 1-door and 2-door medicine cabinet organizers for bathroom storage.
• Havenwick Candles 22oz premium soy blend jar candles sold under the Havenwick sub-brand in eight fragrances, with 110-130 hour burn time and a single cotton wick.
• Master & Co Framing Products Sub-brand of MCS Industries offering additional framing products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a major retail distribution partner for MCS Industries products, with a dedicated MCS Industries storefront on Amazon. Products are sold directly through Amazon's marketplace platform.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget is a major retail partner distributing MCS Industries framing and home decor products in their stores and online.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart serves as a retail distribution partner for MCS Industries products through both in-store and Walmart.com channels.
• Home DepotcoreChannel Partner/ Reseller/ DistributorHome Depot is a key retail partner for MCS Industries home improvement and decor products.
• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's distributes MCS Industries framing products through their home improvement retail locations.
• Office DepotminorChannel Partner/ Reseller/ DistributorOffice Depot serves as a retail partner for MCS Industries products including frames and home office decor.
• Hobby LobbyminorChannel Partner/ Reseller/ DistributorHobby Lobby distributes MCS Industries craft and decor products through their retail stores.
• Ross Dress for LessminorChannel Partner/ Reseller/ DistributorRoss Dress for Less is an off-price retail partner for MCS Industries home decor products.
• HomeGoodsminorChannel Partner/ Reseller/ DistributorHomeGoods distributes MCS Industries home decor and framing products through their discount home goods stores.
• BurlingtonminorChannel Partner/ Reseller/ DistributorBurlington is a retail partner distributing MCS Industries home decor and framing products.
• Family DollarminorChannel Partner/ Reseller/ DistributorFamily Dollar is a discount retail partner for MCS Industries products.
• MeijerminorChannel Partner/ Reseller/ DistributorMeijer is a Midwestern retail partner distributing MCS Industries framing and home decor products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Framebridge: Framebridge is a custom framing service (mail-in and retail) with adjacent product SKUs — competing for consumer framing share that MCS addresses via specialty frame categories like Record and Puzzle.

Broad incumbents

• West Elm: West Elm (Williams-Sonoma) sells premium frames, mirrors, wall décor and home accessories through retail and DTC — overlapping with MCS across multiple categories but as part of a much broader portfolio.
• CB2: CB2 (Crate & Barrel's sister brand) focuses on modern/contemporary wall décor, frames, and mirrors — directly competing with MCS's Trendsetter and Studio Gallery aesthetics at higher price points.
• At Home: At Home is a large home décor supercenter offering frames, mirrors, candles, and wall décor — competing directly with MCS across both DTC and physical retail at value-to-mid price points.
• IKEA: IKEA sells a massive range of picture frames, mirrors, and basic wall décor through global stores and DTC, competing across MCS's accessible price-tier entry SKUs.
• Crate & Barrel: Crate & Barrel retails premium frames, mirrors, and wall décor with a strong multi-channel DTC and store footprint, competing with MCS for premium shelf sets and consumer decor spend.
• Pottery Barn: Pottery Barn sells framed art, mirrors, and home décor across categories similar to MCS, but as part of a much larger portfolio spanning furniture, bedding, and lighting.

Direct peers

• Roma Moulding: Roma Moulding manufactures custom and stock picture frames and serves retailers, framers, and DIY consumers — directly comparable to MCS's core frame-manufacturing business and B2B portal model.
• Umbra: Umbra designs and distributes contemporary home décor — frames, mirrors, wall organization, and shelving — across mass-market retail and DTC. It is the closest direct peer in product mix and channel strategy to MCS Industries.
• Nielsen Bainbridge: Nielsen Bainbridge manufactures picture frames, mouldings, and mat boards for B2B distribution — directly comparable to MCS's wholesale/B2B frame manufacturing operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MCSFrames
• Facebookfacebook.com/MCSIndustries
• LinkedInlinkedin.com/company/mcs-industries-inc-
• Instagraminstagram.com/mcsindustries
• Pinterestpinterest.com/MCSIndustries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCS Industries